WINE & SPIRIT LABELS
DID YOU KNOW A WINE’S LABEL IS PRIMARILY RESPONSIBLE FOR 60% OF ALL WINE SALES?
And labels are just as important for spirits of all kinds!
As a prime marketing tool for your brand and a signifier of your product identity, the quality of your product should be embodied in your label.
High-quality material, high decoration options, and high attention to detail are just a few of the ways Dion can help you create an outstanding wine or spirit label. We have decades of experience partnering with these industries, and our digital printing capabilities are ideal for small runs with a high number of SKUs.
MATERIAL SELECTION
For wine and spirit producers, thoughtful and attractive design is an integral part of brand success. Label design and quality are especially important for moving these products off the shelf.
To accomplish your design goals, you must start with the correct base material. But how do you know which material will work for you?
Dion Label Printing uses only the best stock material available, and our experts will guide you to the appropriate material for your product and application.
FILM (AKA BOPP) – RUGGED, VERSATILE, DESIGN OPTIONS
Films are a versatile label material option and are popular among wine and spirit brands. BOPP has a unique set of characteristics that makes it optimal for a huge variety of applications. It is a sturdy, fatigue and moisture resistant material, so for many wine or spirit products that will be handled frequently or exposed to moisture or temperature changes, BOPP provides the ruggedness you need. We offer BOPP in white, metallic, and clear options, so it's easy to achieve your design and color goals, whatever they may be!
TEXTURED MATERIAL – UPSCALE, ENGAGING
When you want a high-end look for your product, one of the best ways to achieve it is to opt for a textured base material for your label. Long a staple for wine and spirits brands, the textured look and feel of linen and estate papers add an element of sophistication to any product. We offer many linen/estate options for labels here at Dion, but our range of textured materials doesn’t stop there.
If your goal is to create a high-end look for your product, black vellum is a fantastic way to go. This thick material gives you a luxe look unlike any other. If you want to learn more about our extensive selection of textured materials, talk to a label solutions specialist directly, and they'll be able to guide you to the perfect material to balance your application requirements and your design goals.
SUSTAINABLE OPTIONS – ENVIRONMENTALLY FRIENDLY, certified sustainable, POST-CONSUMER WASTE
At Dion, we have worked over the last several years to provide more sustainable options for the brands we partner with. Many of our materials are certified sustainable. And it’s not just our basic paper materials that have met this certification: some of our textured linen and estate options are certified sustainable too!
We also offer labels made from different amounts of post-consumer waste, including 100% post-consumer waste material. If part of the mission of your wine or spirits brand is to promote sustainable choices, talk to us about our eco-friendly material options. While some sustainable label material options do have an increased cost associated with them, having less of a negative impact on the environment and having more of a positive impact on potential customers may make these labels worth it for your brand.
HIGH DECORATION OPTIONS
As competition for consumer spending has increased for just about every consumer good, companies across the spectrum of industries are constantly on the lookout for new and interesting ways to differentiate their brands.
Labels and packaging are one of the most high-impact ways for companies to attract attention and nudge buyers to their product over a plethora of others on the shelf. Dion Label Printing is a leader in offering a huge variety of specialty and high-decoration labeling options to our partners. From specialty and textured materials to foiling and selective gloss finishes, we have the solutions and skills to help set your products apart.
Our high decoration solutions include:
- Metallics - We have numerous options for creating metallic looks on your label, from metallic base materials to hot stamping, cold foil, and metallic inks
- Textured Material - We offer many textured materials, including black vellum and wood grain to give your product a luxurious feel
- Selective Gloss/Matte Coatings - Getting creative with your finishing choices can enable you to highlight particular design or textual elements of your label and create a unique look
- Cast and Cure™ - This is a process that uses UV coatings and specialty film to result in an amazing holographic appearance, with many patterns available, from dots to stars
- Custom Die Cuts - At Dion we are the masters of specially-shaped labels. We can create unique label shapes, elements cut out to show off your primary packaging, and more.
We have the capabilities for even more high decoration label options, and we have decades of experience creating unique labels for wine and spirits brands of all sizes. Check out this Success Story about our partner Black Birch Vineyard and how through the years we've helped them create a series of special edition labels that connect with their established design.
Digital printing
To help manage obsolescence by reducing inventory, digital printing allows our wine and spirit label clients to provide lot numbers in the label printing process versus the label application process.
Digital printing is a great label solution used by many of our customers with multiple varietals. Labels with varying graphics can be printed all at once without the costs of plates and lengthy setup time. Digital printing technology offers solutions and versatility that other printing methods cannot deliver.
With digital printing, our customers have been able to reduce their time to market, develop packaging concepts by reviewing labeled prototypes with focus groups, proofing on the exact material and coatings as their label orders, and managing product changes and obsolescence with cost effective printing and zero replating costs.
Some key benefits of digital printing for wine and spirit labels include:
- Faster time to market
- Extensive selection of substrates
- Exact match proofs printed on the same material and press that will run your order
- Seven color process printing for true Pantone® matching
- Custom color matching
- Vast array of cutting dies available, including special shapes and sizes
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