Household product labels
The household product industry is among one of the most competitive with new brands emerging each day.
To make your brand shine among the competition, a top-quality, high-performing product label is a must-have.
Many household cleaning products, such a degreasers and sprays, will come in contact with the product label throughout usage. Dion Label Printing guarantees durable label materials that will hold up to handling, abrasion, and chemical residue.
MATERIAL SELECTION
For household companies, thoughtful and attractive design is an integral part of brand success, and to accomplish your design goals, you must start with the correct base material. Maybe even more importantly, you need labels that are durable and appropriate for your application.
We offer top-of-the-line material and laminated coating that will ensure your label looks the same from retail shelf, to the customer's home, to the recycling bin. The experts at Dion Label Printing will guide you to the appropriate material for your product and application.
FILM (AKA BOPP) – RUGGED, VERSATILE, DESIGN OPTIONS
Films are the most versatile label material option and certainly the most popular among all kinds of household brands. BOPP has a unique set of characteristics that make it optimal for a huge variety of applications. It is a sturdy, fatigue and moisture resistant material, so for many products that will be handled frequently or exposed to moisture or temperature changes, BOPP provides the ruggedness you need. We offer BOPP in white, metallic, and clear options, so it's easy to achieve your design goals, whatever they may be!
TEXTURED MATERIAL – UPSCALE, ENGAGING
When you want a high-end look for your product, one of the best ways to achieve it is to opt for a textured base material for your label. The textured look and feel of linen and estate papers add an element of sophistication that is growing in popularity in many industries. We offer many linen/estate options for labels here at Dion, as well as black vellum and wood grain material. Keep in mind, however, that our textured material options may not be best-suited to your product if it is used in a wet environment; talk to a label solutions specialist directly, and they'll be able to guide you to the perfect material to balance your application requirements versus your design goals.
PAPER – COST-EFFECTIVE, STRAIGHTFORWARD, OPTIONS
Typically the most cost-effective and simple labeling material, a paper label has plenty of uses for some household products. If your product is not going to be subjected to environmental stresses such as moisture and your primary concern is straightforwardness and cost, a paper label may be just what you’re looking for. As with BOPP, we offer several different paper material options other than just white, including metallic options.
SHRINK SLEEVES
A shrink sleeve is a 360-degree printed piece of film that shrinks with heat or steam to fit around various shaped containers. Shrink sleeves can be designed to cover an entire product container or only a portion of the container. We can print shrink sleeves both digitally and flexographically, which offers a unique packaging solution for all applications. Because of their 360-degree print surface, shrink sleeves maximize real estate for design and product information.
The household product industry is intensely competitive. Labeling can become a challenge both because of requirements about communication of product information and the vastly different types of packaging required for different types of products. Shrink sleeves can provide the added space needed to include all pertinent labeling information, elevate the impression your design makes, and allow you to maintain brand consistency through all your products.
There is one more extraordinary benefit shrink sleeves offer to household product companies: water and spill-proof packaging!
Digital Printing
Digital printing is a great label solution used by many of our household product customers with multiple varietals. Labels with varying graphics can be printed all at once without the costs of plates and lengthy setup time. Digital printing technology offers solutions and versatility that other printing methods cannot deliver. With digital printing, our customers have been able to develop packaging concepts by reviewing labeled prototypes with focus groups, proof on the exact material and coatings as their label orders, and manage product changes and obsolescence with cost effective printing and zero replating costs.
Some key benefits of digital printing for household labels include:
- Exact match proofs printed on the same material and press that will run your order
- No plate or color charges
- Custom color matching
- Seven color process printing for true Pantone® matching
- Vast array of cutting dies available, including special shapes and sizes
- Extensive selection of substrates
- Shrink sleeve printing
EXTENDED CONTENT LABELS
Extended Content Labels, also known as ECLs and Expanded Content Labels, are extremely effective tools for household product companies. While traditional labels are printed on one side of a piece of material, ECLs will give you more space for a wide variety of information and can free space up on the front of your label for branding and essential product information.
We offer a variety of extended content labels. From vial labels that are an ideal solution for small containers to peel back and booklet labels, we can help ensure that you have the printable space you need for product information.
If you are in need of more space to fit extensive directions or warning labels, Dion has extended content labels ideal for household product labels. Looking to add a special coupon to your household product? Consider using an extended content label with an IRC (Instant Redeemable coupon) on the inner panel!
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