Label Review: Kombrewcha

Clarissa.Marchia / Posted on Mar 2, 2018, 10:45 AM

Whether it’s gluten-free products or kombucha, the beverage industry is changing the way health-conscious consumers enjoy their drinks. Consumer interest has transformed kombucha from a health beverage to a mainstream product. Kombrewcha, a Brooklyn-based company, rebranded their products with the…

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Save the Environment by Brewing Consciously

Clarissa.Marchia / Posted on Feb 28, 2018, 8:30 AM

If you as a brewery are looking to expand your market and attract more customers, consider taking an eco-friendly initiative with your brewing process. Consumers, specifically millennials, say sustainability is a shopping priority. Some are even willing to pay more for an eco-friendly product.…

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Craft Beer Brands are Tastefully Designing Their Labels

Clarissa.Marchia / Posted on Feb 26, 2018, 1:00 PM

Talking about how beer tastes is easy, but what about visually seeing the flavors of the beer? With thoughtful design, it is possible to use the description of flavors to create a label design that will allow consumers to “taste” the beer just by looking at it.

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Label Review: Ranavat Botanics

Clarissa.Marchia / Posted on Feb 23, 2018, 11:10 AM

Labels and packaging can be very persuasive in the beauty industry. It is important that your labels reflect your business values and focus on what matters most about the product – the ingredients. Ranavat Botanics, a luxury skincare company located in Los Angeles, California, uses a clean and…

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Beer Lovers Can Celebrate as Gluten-Free Beer Widens Market for Breweries

Clarissa.Marchia / Posted on Feb 21, 2018, 9:45 AM

Now everyone can have their beer and drink it too. Over the past five years, the demand for gluten-free products has increased due to the potential health benefits of a gluten-free diet. The beer industry is meeting this growing popularity by producing gluten-free versions of America’s favorite…

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Canned Craft Beer is Cool Again

Clarissa.Marchia / Posted on Feb 19, 2018, 11:15 AM

In November 2002, Oskar Blues Brewery became the first craft brewery in the country to put their craft beer exclusively in a can. Other breweries continue to follow suit. According to Russ Phillips, author of Canned! on the art of craft beer cans, the number of breweries putting their beer in cans…

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Label Review: Medusa Brewing Company

Clarissa.Marchia / Posted on Feb 16, 2018, 9:00 AM

Medusa Brewing Company, a small town brewery from Hudson, MA, took the opportunity to showcase their eccentric Hidden City American IPA label design on an aluminum 16 oz. beer can. Aluminum cans, an alternative to bottles, can provide a canvas that will complement many label designs.

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Enjoy a Limited Edition Beer with Your Special Someone This Valentine’s Day

Clarissa.Marchia / Posted on Feb 14, 2018, 9:00 AM

In lieu of chocolates and flowers this year, why not try a craft beer instead? Visiting a brewery and enjoying a limited edition holiday craft beer is the perfect way to spend this Valentine’s Day with someone special. Brews with fruity undertones, chocolate stouts, and pink and red romantic holiday…

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Shrink Sleeves are the Attractive Packaging Alternative in the Craft Beer Industry

Amelia.Stasky / Posted on Feb 12, 2018, 10:15 AM

As a re-emergence of canning in the beer industry is happening, there is a need for more alternative packaging solutions. Craft breweries who want their packaging to stand out in stores and among their competition should consider shrink sleeves as a long-term packaging solution

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Label Review: Peloponnese

Clarissa.Marchia / Posted on Feb 9, 2018, 8:30 AM

With the help of international design agency Bulletproof, specialty Mediterranean food brand Peloponnese® relaunched their entire line of food products with refreshing new labels. Their newest high-end styled label design is a sleek and modern transformation from their previous label design.…

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