Label Review: Pinky Up Tea

Ashley.Florence / Posted on Nov 3, 2017, 1:41 PM

In 2016, a group of women from Seattle, WA came together to create a modernized tea brand. Tatyana Dolgyana, Angella Watterson and Clare King are the masterminds behind Pinky Up Tea, they also makeup “The Creative Team,” whose aim was to make a tea and accessories brand that appeals to women. They…

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The Shift Towards Gender Neutral Packaging

Ashley.Florence / Posted on Oct 30, 2017, 4:21 PM

The awareness of gender fluid identities has gained the attention of mainstream media. Our culture has become more diverse and gender roles for males and females have become less defined. By designing gender-neutral packaging, brands can help to create gender equality.

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Label Review: Wrangletown Cider

Ashley.Florence / Posted on Oct 27, 2017, 4:06 PM

Wrangletown Cider Company produces small batch, dry, conditional ciders using apples from family-owned orchards in Humboldt County, California. Wrangletown partnered with Auston Design Group, a premium branding and packaging design firm for beer, wine and spirits to create packaging that is a…

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Can It: Why Canned Wine is Trending

Ashley.Florence / Posted on Oct 25, 2017, 2:38 PM

The wine industry has created a new packaging concept that appeals to a larger target audience. Canned wine has caused a phenomenon within in the retail industry. The idea behind this packaging trend is convenience, flavor and cost. This grab – and – go option is a popular choice for leisurely…

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Meet The Team: Kim Jackman

Ashley.Florence / Posted on Oct 23, 2017, 12:54 PM

Position: Customer Care Representative

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LABEL REVIEW: SEVENTH GENERATION

Ashley.Florence / Posted on Oct 20, 2017, 2:06 PM

Seventh Generation is an eco-friendly brand known for its commitment to a toxin-free environment, creating healthy solutions within your home. While staying true to their brand mission, Seventh Generation has successfully revamped their soap line. Bearwood&Co, a branding firm that specializes in…

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PURELY PACKAGING

Ashley.Florence / Posted on Oct 18, 2017, 9:16 AM

While the use of essential oils as a therapeutic solution for natural wellness is not a new practice, it’s gaining popularity as a healthcare trend. These botanical fragrances can be used in a variety of ways, including aromatherapy, as a homeopathic approach to relieving different ailments. These…

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Gluten-Free Labeling

Ashley.Florence / Posted on Oct 16, 2017, 9:38 AM

In August 2013, the Food and Drug Administration (FDA) set a new standard for gluten - free labels. Food products containing the “gluten - free” label won’t technically be free of wheat, rye and other derivatives. However, manufacturers are required to produce food products that contain less than 20…

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LABEL REVIEW: JRINK JUICERY

Ashley.Florence / Posted on Oct 13, 2017, 9:35 AM

JRINK Juicery of Washington D.C. is a cold-pressed juicery that was seeking an expansion through rebranding. The focus of JRINK Juicery is to produce high- quality cold pressed juices that are made with 100 % fresh locally sourced produce. Their rebranding goal was to reduce packaging costs while…

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Nutella Creates Unique Redesign with Algorithm

Ashley.Florence / Posted on Oct 11, 2017, 11:03 AM

Ferrero Rocher, Nutella’s manufacturer partnered with Ogilvy & Mather Italy , an Italian advertising agency to create a redesign project, Nutella Unica. The advertising agency created a redesign by utilizing an algorithm that was pulled from a software database containing multiple patterns and…

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