Label Review: Vrai Craft Cocktails


Vrai Craft Cocktails is the first product of its kind, a vodka cocktail comprised of organic vodka, reverse osmosis water, cane sugar, and natural ingredients, wrapped up in a can. Simplicity extends from their ingredient list to their attitude about their company. “We don’t believe in marketing speak, or deceptive claims about what goes into our beverages, if it’s on the label, it’s in the can, and if it’s in the can, it’s the highest quality ingredients we could find on this planet.”




The goal with the packaging design was to portray this simplicity as well. Design Womb, a full-service branding and packaging design studio based in Chicago, Illinois created a fresh, bright look for Vrai. To create this look Design Womb used an airy color palette and flowing lines accented with bright white. Their wordmark uses a script font with a vintage vibe. It is placed on a slant and anchored by the flowy lines of color at the bottom of the can. There are currently two flavors available, Green Tea and Tangerine. The flavors are written in a tall, sans-serif font that balances nicely with the wordmark and the color scheme is based on the flavor; a light, almost minty green for the Green Tea and a soft, peachy orange for the Tangerine. A matte finish completes this breezy look.


Are you interested in labels for your canned product? Contact us today to see some samples!

Loading Conversation


Label Review: Forty Ounce Wines

BY: Amelia.Stasky

In the past few years, we’ve seen a shift in how wine is packaged and advertised. In addition to the…

Recap: Natural Products Expo East 2017

BY: Amelia.Stasky

Dion Label Printing exhibited at the 32nd Annual Natural Products Expo East this past week. Held at…

Caution: Contents Hot—Award-Winning Local Coffee Roaster Gets a Fresh New Look

BY: Amelia.Stasky

Article originally published on on August 28, 2017. Article written by Natalie…

Is Your Artwork Print-Ready?

BY: Amelia.Stasky

Label artwork that is print ready will ensure your label printing process goes smoothly. When having…

Dion Label Printing to Exhibit at Natural Products Expo East 2017

BY: Amelia.Stasky

Dion Label Printing will be exhibiting at Natural Products Expo East this year, once again! The show…