Label Review: PEEKSKILL BREWERY

Wake-Up-Call

 

Peekskill Brewery is a brewpub located in Peekskill, New York on the Hudson River. As their Facebook page describes, they are, “craft obsessed from the top down… craft is clever, quality, and fresh.”

 

Paramount

 

In order to portray this in their packaging, Peekskill worked with Other Studio, the studio of award-winning art director and multi-disciplinary graphic designer, Eileen Tjan. Other Studio crafted an innovative look for Peekskill’s packaging based on each beer’s name. The overall look is contemporary, geometric, and richly-colored. Wake Up Call, a coffee pale ale uses a color palette reminiscent of a morning sunrise. AmazeBalls, an American pale ale, has a vaporous look. The base of the design is a pinkish lavender with water droplets in blue layered over even smaller ink drops. Paramount, a pale ale, uses an aqua, red, and chartreuse color scheme. The impact of the design is created by the contrast between the decorative background pattern, simple text, and geometric shapes.

AmazeBalls

While each design is completely different, there are some consistent design features that create a cohesive look for the line. Each design uses an all-caps, sans-serif font and a solid color band through the center of the can.

Are you interested in seeing labeling options for your craft beer cans? Contact us for a sample packet!

Loading Conversation

RECENT POSTS

Meet The Team: Kim Jackman

BY: Ashley.Florence

Position: Customer Care Representative

LABEL REVIEW: SEVENTH GENERATION

BY: Ashley.Florence

Seventh Generation is an eco-friendly brand known for its commitment to a toxin-free environment,…

PURELY PACKAGING

BY: Ashley.Florence

While the use of essential oils as a therapeutic solution for natural wellness is not a new…

Gluten-Free Labeling

BY: Ashley.Florence

In August 2013, the Food and Drug Administration (FDA) set a new standard for gluten - free labels.…

LABEL REVIEW: JRINK JUICERY

BY: Ashley.Florence

JRINK Juicery of Washington D.C. is a cold-pressed juicery that was seeking an expansion through…

Top