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Building a wine label (or two if you have a front and back label) can be an overwhelming task. How much information should be included? And what does that information mean? Luckily, the Alcohol and Tobacco Tax and Trade Bureau (TTB) breaks down the legal content needed on a wine label.

  • The brand name
  • The wine type: The wine style (table wine, dessert wine, or sparkling wine) or grape variety (chardonnay, merlot) will be called out here.
  • The alcohol content: Wine with more than 14% alcohol by volume must state the alcohol content, unless it is implicit in the class. For example, “table wine” implies the alcohol content is below 14%.
  • The bottler: The name and address of the bottler must be included on the label.
  • The net contents: The net contents must be shown in milliliters.
  • The sulphites: Mandatory on all bottles of wine.
  • The government warning: Mandatory on all bottles of wine.


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The TTB also has regulations on optional information you may want to include on your wine label. This includes information like the vintage (or year the grapes were harvested), appellation (use of a state’s name), and estate bottled (all parts of the wine making process took place at the winery).

Are you interested in seeing samples of wine labels we’ve produced in the past? Request a sample packet today and let us know what you are looking for!

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