Film or BOPP (biaxally oriented polypropylene) is one of the most versatile materials available for label printing. The benefits of this material include water and oil resistance, durability and tensile strength. Because of these benefits, this material is ideal for a number of markets including food & beverage, health & beauty, home products, industrial and pharmaceutical.
Film comes in a variety of options, including silver, clear and white. At the top of the list, silver film can be used as a design feature. It can be tinted with ink to create a colorful metallic look. It can be overprinted to allow only metallic accents to shine through. A matte finish or lamination can create a brushed silver look.
Clear film has recently become popular for the no label look in health & beauty and food & beverage markets. This look allows the product to advertise itself while using the label design as an accent, to enhance the product. To ensure that printing stands out, white will be under printed beneath the design.
White film is often used in a pharmaceutical application. The white base allows for a consistent, clean look.
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