The shift towards gender neutral packaging

Gender neutral.jpg

The awareness of gender fluid identities has gained the attention of mainstream media. Our culture has become more diverse and gender roles for males and females have become less defined. By designing gender-neutral packaging, brands can help to create gender equality.

Most household products or personal care items still fit the traditional gender role stereotypes. Saana Hellsten created BASIK, a brand of gender neutral packaging for household products as well as a shaving kit for personal care. The packaging of BASIK focuses on the product rather than the gender. BASIK packaging contains a matte finish with a clean white label using a blue and green color scheme. In addition to the packaging, the product's function was taken into consideration. With their razors, BASIK focuses on giving consumers the option to choose the blade and handle, depending on the function.



The fashion and beauty industry have also created unisex fragrances and skincare lines that appeal to everyone. Context Skincare for men and women developed a line of skincare products using a minimalistic packaging concept. In 2011, Laboratory Perfumes released a unisex scent that had received positive feedback.

Packaging design is a consumer’s first impression. Brands challenging gender segregation can create strong messages by shifting towards gender neutral packaging.

Loading Conversation


Label Review: Ranavat Botanics

BY: Clarissa.Marchia

Labels and packaging can be very persuasive in the beauty industry. It is important that your labels…

Beer Lovers Can Celebrate as Gluten-Free Beer Widens Market for Breweries

BY: Clarissa.Marchia

Now everyone can have their beer and drink it too. Over the past five years, the demand for…

Canned Craft Beer is Cool Again

BY: Clarissa.Marchia

In November 2002, Oskar Blues Brewery became the first craft brewery in the country to put their…

Label Review: Medusa Brewing Company

BY: Clarissa.Marchia

Medusa Brewing Company, a small town brewery from Hudson, MA, took the opportunity to showcase their…

Enjoy a Limited Edition Beer with Your Special Someone This Valentine’s Day

BY: Clarissa.Marchia

In lieu of chocolates and flowers this year, why not try a craft beer instead? Visiting a brewery…