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Dion Label Blog

Production Details Add Luxury to Whistling Andy Labels

11/14/2016 by Amelia Stasky (comments: 0)

Whistling Andy

Whistling Andy

Whistling Andy, a distillery located in Montana, set out to update their look in order to appeal to the high-end market and separate themselves from other spirits on the shelf. Highline Design Company created a brand for Whistling Andy that was able to accomplish this and more.

Whistling Andy

Whistling Andy

To begin, a thick, textured paper was used as the base for these custom-shaped labels. Embossed text, images and foil stamping were used to create a richer look.  This high-end label keeps its sense of humor though, utilizing a playful, foil stamped silhouette of a man holding a bottle at the top of the label. The word logo is hand-lettered in a decorative script and embossed for extra dimension. The remainder of the text is printed in modern, crisp fonts and above each spirit name is a simple icon-style image that associates with the spirit type. Foil stamping is used sporadically throughout the label as an accent to the text or images. A tamper label is also used, creating a more exclusive look. The same foil stamped silhouette is used at the bottom of the label and the phrase “Meet the Perfect Spirit” is printed on the top of the tamper label. These labels were designed to keep a cohesive brand story across each spirit, yet allow each to stand alone as well. 

Whistling Andy

Dion Label Printing offers finishing options including hot stamp, cold foil, embossing, debossing, specialty coatings and more. Request a sample packet today. 

Earthy Labels Add Unique Touch to LEIF Botanist Candles

11/11/2016 by Amelia Stasky (comments: 0)

LEIF Botanist Candle

LEIF Botanist Candle

LEIF was founded in 2011 by Stacy Ann Longnecker and is based out of Brooklyn, NY. Longnecker wanted to offer, “the most special, beautiful things that add a unique touch to day-to-day living.” One of these beautiful items is their LEIF Botanist Candle collection, whose packaging manages to be high-end and earthy at the same time.

LEIF Botanist Candle

LEIF Botanist Candle

The labels appear to be made of a white material, offering a crisp base for the label design. Scientific illustrations of the ingredients used to create each scent are scattered across the background. The colors in the labels complement the glass jar and the cork lid used to house the candle. A white box with a grey outline is layered over the illustrations to allow the minimal text to stand out. Three fonts are used; a sans-serif font is used standard and bold for the company name and scent name respectively. An all caps typewriter-style font is used for, “Hand Poured in Brooklyn.” And a delicate script font is used for the remaining descriptors “soy wax blend,” and “60 hours.”

LEIF Botanist Candle

LEIF Botanist Candle

Are you looking for a label to make your candle line stand out? Contact us today for more information!

Grimm Brothers Brewhouse Takes Fairy Tales to the Dark Side

11/09/2016 by Amelia Stasky (comments: 0)

Grimm Brothers Brewhouse

Grimm Brothers Brewhouse

Grimm Brothers Brewhouse, a Colorado-based brewery, name their German-style beers after classic fairy tales with a twist.

Grimm Brothers Brewhouse

Grimm Brothers Brewhouse

These paper labels have been laid out to look like the cover of your favorite fairy tale. Each beer’s name is written in a gothic-style font. The background of the label is black that fades into a gray, perhaps symbolizing a darker fairytale. The outer edges of the label are framed by a decorative vine that leads the eye to the specific beer name. Above the name, in a smaller size is the beer type, matching the primary color on the label and the beer cap. A neck label is used for the brewery name, allowing full space on the main label for the illustration and description.

Grimm Brothers Brewhouse

Grimm Brothers Brewhouse

The Fearless Youth Dunkel Lager is based on, “The Boy Who Went Forth to Learn Fear.” An ice-blue color scheme is used, the illustration featuring a giant, blue, bearded monster reaching for a silhouette similar to that of Robin Hood. The Little Red Cap Alt Style Ale is based on, “Little Red Riding Hood.” An apple red color scheme is used for this label, the illustration featuring a devious Little Red Riding Hood with a howling wolf in the background.

Speak to one of our experienced sales reps today and bring your fairy tale label to life!

Clean, Fresh Design Revitalizes Dr. Harvey's Pet Supplements

11/07/2016 by Amelia Stasky (comments: 0)

Dr. Harvey's Pet Supplements

Dr. Harvey's Pet Supplements

Dr. Harvey’s is a companion animal food producer in the all-natural category. They use only high quality products with no processed ingredients. Dr. Harvey’s supplements have gained a loyal customer following over the past three decades, which was a concern when the company decided to rebrand. Buttermilk Creative, a packaging design studio based in North Carolina, was able to transition the brand skillfully.

Dr. Harvey's Pet Supplements

Dr. Harvey's Pet Supplements

The new branding was inspired by herbal apothecaries to convey the fresh, organic nature of the ingredients. A clean, white background is used to allow the new designs to stand out. A brighter color palette is used on the botanical illustration, highlighting a specific ingredient in each supplement. The color cues that were associated with the existing products were carried over in the rebranding and brightened so as not to confuse current customers. The Dr. Harvey’s logo is prominently displayed in the top left corner balancing the larger botanical illustrations located to the right of the label front. The product name is printed in the same prominent color as used in the illustrations and the icon signifying what kind of animal the supplement is for. The supplement is further explained in a small open frame beneath the product name in a complementary font. The information on the label is clearly communicated because of the bright, white background; nothing gets lost in the design. The new packaging design is completed with a silver lid, similar in style to a mason jar lid, which gives the overall design a modern, rustic look.

What kind of label will work best for your pet product? Contact us to speak to a representative today!

Community and Agriculture Come Together to Create Serenbe Foods

11/04/2016 by Amelia Stasky (comments: 1)

Serenbe Foods

Serenbe Foods

Serenbe is a progressive community located South of Atlanta, Georgia that concentrates on protecting and connecting with the land the community sits on. It seems only natural that Serenbe’s relationship with local farmers and passion for good food would result in Serenbe Foods. Russell Shaw, the consulting art director for Serenbe, was also tasked with developing the brand and packaging for Serenbe Foods.

Serenbe Foods

Serenbe Foods

The packaging design consists of three separate paper material labels. The front label features the Serenbe Foods word logo and product name, both using the same font family contained in a white box that bleeds off the right side of the label. Also included in the white box is the net weight, website, and “best on” suggestion, differentiated by a typewriter-style font. The wrap of the front label is unique because the left side continues to wrap around the left side, while the right side stops before reaching the edge, creating visual interest. The remainder of the label is colored to match the product, with illustrations of the ingredients scattered along the left side of the label. There are also quirky icons right justified at the bottom front of the label encouraging the consumer to “Open,” “Spread,” and “Enjoy.”

Serenbe Foods

Serenbe Foods

There are two secondary labels. The first is the back label, smaller than the front and includes the ingredients and a product description. The second is a tamper label, designed with the same colors as the main label. The label is designed so that “Serenbe Foods” is visible on the top of the jar and “Natural Jam” is visible on the front. As Shaw explains, this tamper label is an additional indication of how fresh the product is.

Let us help with your next label project, contact us today!

Murphy-Goode Uses Vintage-Style Labels to Create an Accessible Brand

11/02/2016 by Amelia Stasky (comments: 0)

Murphy-Goode

Murphy-Goode

Murphy-Goode is a family-owned winery located in Sonoma County, California established in 1985 and acquired by Jackson Family Wines in 2006. Murphy-Goode’s quirky personality is the result of Dave Ready’s - one of the founding members of the vineyard – marketing skills.

Murphy-Goode

Murphy-Goode

When the vineyard was ready for an updated look, Murphy-Goode worked with Swig Studio to create a, “stylish California aesthetic” that embodies, “the theme of ‘Made in America’ – a natural fit for this classic American winery.” The new labels are reminiscent of old-fashioned general store product labels, a departure from the typical wine label. This is a calculated change, as one of the other objectives of the brand update is to make the wine more approachable to new customers. The labels are made of a paper material in an aged white or rich, navy blue, depending on the wine type. The type on the aged white labels is printing the same rich navy blue as the complementary labels used for Murphy-Goode. The navy blue labels use matte gold for the type. Both version use the same style neck detail, made with a matte black material and the Murphy-Goode logo and accents printed in the same gold. The text on the labels is framed by a box design that pulls from vintage, art deco and modern influences.

Murphy-Goode

Murphy-Goode

Dion Label Printing offers finishing options including hot stamp, cold foil, embossing, debossing, specialty coatings and more! Request a sample packet here.

Happy Halloween!

10/31/2016 by Amelia Stasky (comments: 0)

Dion in Costume

Dressing up for Halloween is a Dion Label Printing tradition and this year's costumes did not disappoint! Have a safe and Happy Halloween from everyone at Dion Label Printing!

Halloween at Dion Label Printing

Halloween at Dion Label Printing

Halloween Treats: Brain Cake

Halloween Treats: Brain Cake

Halloween Selfie at Dion Label Printing

Halloween Selfies at Dion Label Printing

Marine Heritage Inspires William Street Beer Co. Label Design

10/26/2016 by Amelia Stasky (comments: 0)

William Street Beer Co.

William Street Beer Co.

William Street Beer Co. is the newest craft brewery to set up shop in Cobourg, Ontario. After launching operations in April 2014, William Street Beer Co. partnered with Luke Despatie & The Design Firm to create a label that reflected the personality of Cobourg. Luke Despatie & The Design Firm used the town’s marine heritage for inspiration.

The resulting paper labels are eccentric and down-to-earth. Quirky, illustrated characters developed for each flavor were inspired by the townsfolk of Cobourg. The illustrations for the Cliff Top Pale Ale and the North Shore Blonde Ale are encircled by nautical rope, creating a portrait. Cliff Top features a seagull dressed in a sailor turtleneck and beanie, with a salty look on its face. North Shore features a fish, with a pipe hanging out of its mouth much like a hook would, wearing a striped sweater. The matte paper labels were given a weather-worn look by placing a filter over the subtle background colors, enhancing the nautical look. The William Street Beer Co. logo uses the same deep blue as the banner showcasing the flavor, but uses cleaner fonts and does not have the same weather-worn look. In addition to the label, the bottle is topped off by a hang tag using the same style nautical rope as used in the label design.

Are you looking for hang tags to enhance your existing label design? Request a quote today!



The Latin Baby Brings Big Flavor and Bold Designs to Baby Food

10/24/2016 by Amelia Stasky (comments: 0)

The Latin Baby

The Latin Baby

The Latin Baby, a Miami-based baby food line was born out of a need for healthy food for busy parents to serve their babies, with the end goal of creating healthy eaters. This non-GMO, vegan baby food line uses high-pressure pasteurization on their ingredients to retain color, flavor, and most importantly, nutrients. Most other baby foods are pasteurized with heat which reduces the important nutrients and flavor.

The Latin Baby

The Latin Baby

Smakk Studios, a creative agency in Brooklyn was tasked with bringing these flavorful meals to life. They used bright colors and illustrations combined into patterns to create each meals’ identity. Mamey & Pineapple, one of the “sweetie” meals’ artwork features an abstract, top-view of a pineapple, paired with simplified versions of mamey fruits and finished with a green leaf trio. A light, aqua background color complements the illustration. The white tamper label is layered over the illustrated base label, which keeps the illustration from becoming overwhelming. Each meal’s ingredients are called out on the white tamper label in a hand-written font using the same color palette as the base label. A modern serif font is used as well, describing the remaining details of the meal such as the seasonings, net weight, etc. The Latin Baby’s bold labels will set them apart in the baby food category.

Request a sample packet today to see how we can help your labels stand out!

Field Trip Jerky Reimagines Packaging Design

10/21/2016 by Amelia Stasky (comments: 0)

Field Trip Jerky, Before & After

Field Trip Jerky, Before & After

Field Trip Jerky was founded in 2010 by Scott Fiesinger, Matt Levey, and Tom Donigan. In an effort to stand out from their competitors and differentiate themselves as a natural brand, the trio designed a pouch with a Kraft paper look. They drew inspiration for their color scheme from scout and merit badges and country store rations. Creating further transparency, they utilized a clear window on the lower end of the pouch. They also decided to move the re-sealable opening to the side of the pouch, rather than the top for easier access.

Field Trip Jerky

Field Trip Jerky

Fast-forward six years later and their original packaging had become indistinguishable from all the other natural food products using the same type of look. Feisinger, Levey and Donigan enlisted the help of Colorado-based creative agency, Moxie Sozo to bring their brand to the forefront of natural food product packaging again. The brand received a full facelift, with the Kraft packaging replaced by bright illustrations, using a cool color palette and images of manila hang-tags describing each flavor. Each illustration corresponds to the product: a kayaking pig for the pork jerky, a backpacking cow for their beef jerky, and a rock-climbing turkey for their turkey jerky. Their original red logo, clear window and re-sealable opening on the side remain.

Contact us today for more information on pouching options!