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"To say 'thank you' hardly seems adequate to express how much I appreciated your assistance and support in getting the two dot whacks produced so quickly. Please pass along my gratitude to everyone who worked on this project. I look forward to working with you all again soon."
11/04/2016 by Amelia Stasky (comments: 1)
Serenbe is a progressive community located South of Atlanta, Georgia that concentrates on protecting and connecting with the land the community sits on. It seems only natural that Serenbe’s relationship with local farmers and passion for good food would result in Serenbe Foods. Russell Shaw, the consulting art director for Serenbe, was also tasked with developing the brand and packaging for Serenbe Foods.
The packaging design consists of three separate paper material labels. The front label features the Serenbe Foods word logo and product name, both using the same font family contained in a white box that bleeds off the right side of the label. Also included in the white box is the net weight, website, and “best on” suggestion, differentiated by a typewriter-style font. The wrap of the front label is unique because the left side continues to wrap around the left side, while the right side stops before reaching the edge, creating visual interest. The remainder of the label is colored to match the product, with illustrations of the ingredients scattered along the left side of the label. There are also quirky icons right justified at the bottom front of the label encouraging the consumer to “Open,” “Spread,” and “Enjoy.”
There are two secondary labels. The first is the back label, smaller than the front and includes the ingredients and a product description. The second is a tamper label, designed with the same colors as the main label. The label is designed so that “Serenbe Foods” is visible on the top of the jar and “Natural Jam” is visible on the front. As Shaw explains, this tamper label is an additional indication of how fresh the product is.
Let us help with your next label project, contact us today!
11/02/2016 by Amelia Stasky (comments: 0)
Murphy-Goode is a family-owned winery located in Sonoma County, California established in 1985 and acquired by Jackson Family Wines in 2006. Murphy-Goode’s quirky personality is the result of Dave Ready’s - one of the founding members of the vineyard – marketing skills.
When the vineyard was ready for an updated look, Murphy-Goode worked with Swig Studio to create a, “stylish California aesthetic” that embodies, “the theme of ‘Made in America’ – a natural fit for this classic American winery.” The new labels are reminiscent of old-fashioned general store product labels, a departure from the typical wine label. This is a calculated change, as one of the other objectives of the brand update is to make the wine more approachable to new customers. The labels are made of a paper material in an aged white or rich, navy blue, depending on the wine type. The type on the aged white labels is printing the same rich navy blue as the complementary labels used for Murphy-Goode. The navy blue labels use matte gold for the type. Both version use the same style neck detail, made with a matte black material and the Murphy-Goode logo and accents printed in the same gold. The text on the labels is framed by a box design that pulls from vintage, art deco and modern influences.
Dion Label Printing offers finishing options including hot stamp, cold foil, embossing, debossing, specialty coatings and more! Request a sample packet here.
10/31/2016 by Amelia Stasky (comments: 0)
Dressing up for Halloween is a Dion Label Printing tradition and this year's costumes did not disappoint! Have a safe and Happy Halloween from everyone at Dion Label Printing!
Halloween at Dion Label Printing
10/26/2016 by Amelia Stasky (comments: 0)
William Street Beer Co.
William Street Beer Co. is the newest craft brewery to set up shop in Cobourg, Ontario. After launching operations in April 2014, William Street Beer Co. partnered with Luke Despatie & The Design Firm to create a label that reflected the personality of Cobourg. Luke Despatie & The Design Firm used the town’s marine heritage for inspiration.
The resulting paper labels are eccentric and down-to-earth. Quirky, illustrated characters developed for each flavor were inspired by the townsfolk of Cobourg. The illustrations for the Cliff Top Pale Ale and the North Shore Blonde Ale are encircled by nautical rope, creating a portrait. Cliff Top features a seagull dressed in a sailor turtleneck and beanie, with a salty look on its face. North Shore features a fish, with a pipe hanging out of its mouth much like a hook would, wearing a striped sweater. The matte paper labels were given a weather-worn look by placing a filter over the subtle background colors, enhancing the nautical look. The William Street Beer Co. logo uses the same deep blue as the banner showcasing the flavor, but uses cleaner fonts and does not have the same weather-worn look. In addition to the label, the bottle is topped off by a hang tag using the same style nautical rope as used in the label design.
Are you looking for hang tags to enhance your existing label design? Request a quote today!
10/24/2016 by Amelia Stasky (comments: 0)
The Latin Baby
The Latin Baby, a Miami-based baby food line was born out of a need for healthy food for busy parents to serve their babies, with the end goal of creating healthy eaters. This non-GMO, vegan baby food line uses high-pressure pasteurization on their ingredients to retain color, flavor, and most importantly, nutrients. Most other baby foods are pasteurized with heat which reduces the important nutrients and flavor.
The Latin Baby
Smakk Studios, a creative agency in Brooklyn was tasked with bringing these flavorful meals to life. They used bright colors and illustrations combined into patterns to create each meals’ identity. Mamey & Pineapple, one of the “sweetie” meals’ artwork features an abstract, top-view of a pineapple, paired with simplified versions of mamey fruits and finished with a green leaf trio. A light, aqua background color complements the illustration. The white tamper label is layered over the illustrated base label, which keeps the illustration from becoming overwhelming. Each meal’s ingredients are called out on the white tamper label in a hand-written font using the same color palette as the base label. A modern serif font is used as well, describing the remaining details of the meal such as the seasonings, net weight, etc. The Latin Baby’s bold labels will set them apart in the baby food category.
Request a sample packet today to see how we can help your labels stand out!
10/21/2016 by Amelia Stasky (comments: 0)
Field Trip Jerky, Before & After
Field Trip Jerky was founded in 2010 by Scott Fiesinger, Matt Levey, and Tom Donigan. In an effort to stand out from their competitors and differentiate themselves as a natural brand, the trio designed a pouch with a Kraft paper look. They drew inspiration for their color scheme from scout and merit badges and country store rations. Creating further transparency, they utilized a clear window on the lower end of the pouch. They also decided to move the re-sealable opening to the side of the pouch, rather than the top for easier access.
Field Trip Jerky
Fast-forward six years later and their original packaging had become indistinguishable from all the other natural food products using the same type of look. Feisinger, Levey and Donigan enlisted the help of Colorado-based creative agency, Moxie Sozo to bring their brand to the forefront of natural food product packaging again. The brand received a full facelift, with the Kraft packaging replaced by bright illustrations, using a cool color palette and images of manila hang-tags describing each flavor. Each illustration corresponds to the product: a kayaking pig for the pork jerky, a backpacking cow for their beef jerky, and a rock-climbing turkey for their turkey jerky. Their original red logo, clear window and re-sealable opening on the side remain.
Contact us today for more information on pouching options!
10/19/2016 by Amelia Stasky (comments: 0)
In the typically overdone packaging of the beauty world, a new packaging trend has emerged. Beauty brands are embracing minimalist packaging in an effort to focus on the product itself. One such example, Herbivore Botanicals, a Seattle-based skin-care company has redefined natural beauty packaging.
The natural beauty industry has had a tendency to lean towards a more rustic look, using kraft paper and the like for their packaging. Moving beyond the typical natural look for beauty products, Herbivore aimed to “modernize” their packaging. They achieved this by using clear glass bottles, white, matte labels with black sans-serif, capitalized text. The font has an airy, uncompressed look due to adjusted tracking within the text. Color is used sparingly in a pastel palette for products that require boxing instead of labels. The colors used reflect the colors of the products themselves. In an interview with Lumi, Willie Freitas, an assistant account manager for Herbivore said, “Our packaging has been crucial in defining our brand as the natural beauty go-to for tangible luxury.”
Simplifying marketing can build stronger branding; it can create a scientific, luxury or pure appearance for the company which in turn portrays the brand as more trustworthy because there are no gimmicks clouding the product. Ideal in the beauty industry.
Is your brand in need of an update? Contact us today to speak with a representative!
10/17/2016 by Amelia Stasky (comments: 0)
Sophie and Fred of Moonchild Brewing, a UK-based small-batch brewing company worked with design company, Kingdom and Sparrow to develop an innovative brand identity to match their product. They drew inspiration from an illustration by artist Richey Beckett, known for his record cover and poster art.
The goal was to maintain a high-end, sophisticated, natural feel and keep labeling costs down due to their small batches. This was achieved using a naturally textured and colored label material, paired with Beckett’s artwork. The main image featured an illustration of a woman’s profile in 1920’s style. Her hair is adorned with barley, wheat and hops. Her profile is further accented by a crescent moon, printing in a metallic gold. The same metallic gold is used to subtly highlight the simple font of the company name. The sans-serif font allows the illustration to remain the primary focus of the label. In addition to their core range, a label was developed for their experimental, single batches. The main illustration is switched to black and white with a dark gray background, and the metallic gold accents remain the same. The lower portion of the label is left open, to allow for hand stamping. And finally aseparate tamper label is used to detail the expiration date and the ABV.
Let us help you develop the right label for your product, contact us today!
10/14/2016 by Amelia Stasky (comments: 0)
Rocco & Roxie Supply Co.
Rocco & Roxie Supply Co. is a family-owned and operated pet product brand, established in 2013. In addition to their high-quality food and cleaning products, they have begun producing premium pet shampoo. The three new premium shampoos were given a brand update with the help of Chicago-based design studio, Serafini Creative.
Rocco & Roxie Supply Co.
A vintage color scheme was used, including an orange cream, mint, and robin’s egg blue with contemporary features. A copper foil banner highlights the shampoo type, the foil is also used as a border around the shampoo description directly below the banner and in the logo. The copper foil complements the color scheme and adds dimension to the label. A subtle white design is layered over the color, the pattern differing with each shampoo. The white design paired with the copper foil keep the background color from being flat. The fonts used maintain the modern vintage feel. Rounding up this label design is the brand logo, featuring the silhouettes of the real Rocco and Roxie.
Are you interested in seeing metallic options for your label? Contact us for a sample packet!
10/12/2016 by Amelia Stasky (comments: 0)
Benham's Dry Gin
Newly-established Graton Distilling Company released Benham’s Sonoma Dry Gin in February of 2016. Owner Derek George Benham, for whom the gin is named for, created this spirit using 12 botanicals including Meyer lemon, chamomile and cardamom. Benham is dedicated to, “producing carefully crafted spirits that reflect the artistry, flavors and vibe of its location.” It’s clear the same dedication translates to their label design.
Benham's Dry Gin
Benham enlisted packaging design and branding company, Stanger & Stranger to create this stand out design. This design is carefully constructed, consisting of three separate labels and an embossed bottle. The neck label and the prime label it sits above follow the same color palette, a weathered metallic gold and black. They both use antique-looking fonts. The main label looks as though fragments of old maps and labels were pieced together, resulting in an unexpectedly coherent, streamlined design. Different shades of blue are used throughout the label and singularly on the glass bottle, to mimic the sea glass found on the Sonoma West County beaches. Muted earth tones are also used throughout the label to complement the sea glass blues, a gold foil accent and imprinted texture add dimension.
Check out other packaging design works by Stranger & Stranger!
Do you have questions on how to bring your label design to life? Contact Dion Label Printing for more information!