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"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"

Dion Label Blog

Get Green With Verday Chlorophyll Water

01/09/2017 by Amelia Stasky (comments: 0)

Verday Chlorophyll Water

Verday Chlorophyll Water

Verday Chlorophyll Water collaborated with MA3, a creative agency based in New York City, to design their packaging. Their decision to use a shrink sleeve as opposed to a label was a no-brainer. Jonathan Murray, Marketing Director, explains, “The full shrink allows us to differentiate between flavors that otherwise could look confusingly similar. It also gives lots of real-estate for messaging and education as well as protects the integrity if the ingredients from light.”

Verday Chlorophyll Water

Verday Chlorophyll Water

Verday’s shrink sleeves are vibrant and eye-catching. Murrary goes on to explain their branding was created, “around truly owning the ingredient chlorophyll and the color green. The core of everything we do is plants, green, health and life.” The top 2/3 of each shrink sleeve has a leaf background that was custom photographed, the origin of the chlorophyll used in their drinks. The leaf is positioned upside down, so the top of the leaf sits at the base of the bottle. Layered over the top of the leaf is another photograph of each flavor ingredient: coconut, cucumber, watermelon, and lemongrass & ginger. At the base of the shrink sleeve is a repeating zebra pattern in a similar color to the ingredient image. The text is printed in white over the green portions of the sleeve, and in green over the colored portions. The font used for the white text is funky, it gives the illusion that someone handwrote each bottle. The font used for the green text is a little cleaner, an all-caps, sans-serif font, but mimics the proportions of the hand written font. A matte coating was used to give the packaging a premium feel, and select UV varnish was used to allow certain parts of the shrink sleeve to stand out more.

Verday Chlorophyll Water

Verday Chlorophyll Water

Speak to one of our representatives to find out more about shrink sleeves!

3 Badge Beverage Corporation Debuts First Tequila Line

01/06/2017 by Amelia Stasky (comments: 0)

Pasote Blanco

Pasote Blanco

Pasote is 3 Badge Beverage Corporation’s first dive into the tequila market. 3 Badge is a wine and spirits company headquartered in an old fashioned firehouse in Sonoma, CA. Pasote is, “named for the fierce spirit of Aztec warriors and their uncompromising commitment.”

Pasote Reposado

Pasote Reposado

Each flavor features a different Aztec warrior, hand screen printed in white. The drawings are fashioned after tribal art, they appear to be pieced together. The drawings are split through the middle to frame the name, Pasote. Pasote is printed in an all-caps font that mimics the tribal drawings. In the bottom right hand corner there is a seal that highlights that the product is 100% agave tequila. The custom drawings compliment the uniqueness of the bottle; the glass bottles feature waves and patterns in the glass, and are custom made by a family of glass artisans. The white screen printing allows the colors of the tequila to show through (or in the case of the Blanco, see through). A similar look could be achieved through a clear label with white printing. The neck labels differentiate the flavors further: red for Reposado, black for Blanco, and yellow for Anejo. The same font used on the front of the bottle is used for the neck labels, Pasote is printed in white again. The neck label then transitions to a tamper label of the same color with a decorative black stripe printed down the center. The packaging for the Pasote line embraces the fierce and masculine characteristics of Aztec warriors and succeeds in maintaining a unique, accessible brand.

Pasote Anejo

Pasote Anejo

What kind of spirit labels stand out to you? Comment below!

Dr. D's Disrupts the Health Drink Status Quo

01/04/2017 by Amelia Stasky (comments: 0)

Dr. D's Probiotic Drink

Dr. D's Probiotic Drink

Dr. D’s Probiotic Drink was founded in 2012 in Louisville, Colorado by wife and husband team, Susan and Stuart. Dr. D’s Probiotic Drink is a water kefir, a probiotic beverage that promotes healthy digestion through kefir grains. INTERACT Boulder helped Susan and Stuart improve their products’ branding.

Dr. D's Probiotic Drink

Dr. D's Probiotic Drink

The original label design lacked focus and “a certain spark”. The goal with the new label design was to appeal to a modern market by, “increasing visual impact in a chaotic kombucha/probiotic category, increase memorability and simplify the experience.” The amber bottles remain the same so as not to exclude certain markets; the bottle doesn’t immediately bring to mind “health drink.”  The label material appears to have changed from a white paper material to a clear film. The illustration of the esteemed Dr. D has been reduced from a portrait with a mountain landscape to a floating head. His hat is decorated with effervescence. The wordmark runs vertically up the right side of the bottle in a serif font that toes the line between modern and vintage. Dr. D’s floating head changes colors with the flavors of the drink: green for crisp apple, red for tart cherry, orange for ginger lemon, purple for Concord grape, and yellow for lively lemon.

Dr. D's Probiotic Drink

Dr. D's Probiotic Drink

Clear film labels are a great option for updating your product’s look. Request a quote here.

Happy New Year!

12/30/2016 by Amelia Stasky (comments: 0)

from the Dion Label Team

Happy New Year!

Dion will be CLOSED on Monday, January 2nd, and RE-OPEN on Tuesday, January 3rd.

Driscoll's Gets Refreshed

12/28/2016 by Amelia Stasky (comments: 0)

Driscoll's

Driscoll's

Driscoll’s is a family owned produce company with over 100 years of history. Driscoll’s worked with branding partner Pearlfisher to elevate their brand and create a global brand identity. According Karen Schnelwar, Head of Strategy for Pearlfisher, “the new brand positioning embodies the unique role Driscoll’s berries play – that when their berries are added to the mix, ordinary moments are made more special.”

The new look is modern and fresh, yet remains familiar with the same brand colors. The iconic yellow background remains, representing the sun. The dot over the “i” changes color to reflect the berry in the packaging, along with the actual shape of the label. The image of a farmer harvesting berries has been removed, which took up approximately 1/3 of the space on the old label. With the new shape of the label, there is more open space on the container to showcase their fresh berries. Driscoll’s is written in a softer, handwritten font instead of a sans-serif which makes the product more approachable. In simplifying the label, the company name stands on its own, accented by the produce itself. The tagline remains the same, “Only the finest berries.”

Will a simpler label work for you? Speak to a Dion Label Printing representative to find out!

Happy Holidays!

12/21/2016 by Amelia Stasky (comments: 0)

from the Dion Label Team

Happy Holidays!

 

Happy Holidays from Dion Label Printing!

Holiday Hours:

Friday, December 23rd - CLOSED

Monday, December 26th - CLOSED

Adventure Awaits With Whitetooth Brewing Co.

12/19/2016 by Amelia Stasky (comments: 0)

Whitetooth Brewing

Whitetooth Brewing

Whitetooth Brewing is a new small batch brewery based out of Golden, British Columbia that focuses on Belgian-inspired and West Coast influenced beers. With the help of Hired Guns Creative, a talented design firm that specializes in the alcohol industry and photographer Sean Fenzl, Whitetooth Brewing’s label design was created to set them apart from the masses.

Whitetooth Brewing

Whitetooth Brewing

Taking cues from Work Projects Administration posters and national landmarks, Hired Guns created a set of labels that inspires outdoor adventure. The logo itself is, “composed with the monogram “W” as part of an abstract set of teeth, also yields an iconic “black diamond” in its negative space.” Below, Whitetooth Brewing is spelled out in white in a sans-serif font, mimicking the sharpness of the logo. Both the logo and wordmark sit in a band of color that is complementary to the illustration below. Each illustration is designed similarly. They each feature bold colors, adventure and characters with partially concealed faces, allowing the consumer to place themselves in that adventure. The Whitetooth Session Ale features a rock climber swinging from a ledge. The Speed Metal Foreign Extra Stout features a mountain biker ripping through the forest. The Icefields Belgian Inspired Pale Ale features a mountain climber holding pick-axes framed by an icy cave. The Thread The Needle Witbier features a kayaker navigating through whitewater. The Launchpad Belgian Inspired Rye Ale features a parachute gliding over snowcapped mountains. And the Blower Pow India Pale Ale features a skier almost covered by powder snow.

Whitetooth Brewing

Whitetooth Brewing

How do you want to showcase your craft beer? Request a sample packet for inspiration today!

Tin Man Filling Station Stands Out With Attitude

12/16/2016 by Amelia Stasky (comments: 0)

Tin Man Filling Station

Tin Man Filling Station

Tin Man is a local filling station located in El Paso, Texas. Tin Man opened in the east side of town, where there were no options for craft beer and though this part of the city has a “Bud Light or Die,” motto, business is steady.  EME Design Studio, also located in El Paso, took on Tin Man’s branding project.

Tin Man Filling Station

Tin Man Filling Station

Steel grey, deep black, white and acidic coral are the brand colors that were established to represent Tin Man’s bold flavors. Multiple iterations of the growler label were designed using this color palette. Each growler label uses the same clear film material as the base of the label. The logo is a circular seal with a T and M in decorative font intertwined in the center. Tin Man is written horizontally, hugging each side of the intertwined T and M. A separate, distinctive font is used for the Tin Man. The font is distinctive because the cases alternate between upper and lower. A cog encircles the seal. A tamper label is used, printed in the same acidic coral and features the logo at the top of the label and a bare coral burst at the bottom. The label designs are fresh and original, they contrast the relatively traditional logo with graffiti style text and splatters. The separate unique parts of each label combine to make a cohesive design that is unexpected and rebellious.

Tin Man Filling Station

Tin Man Filling Station

Does a clear material sound like the solution to your label project? Contact us today to find out more!

Chameleon Cold Brew Coffee Changes It’s Colors

12/14/2016 by Amelia Stasky (comments: 0)

Chameleon Cold Brew

Chameleon Cold Brew

Chameleon Cold Brew is a young company, established in 2010, based out of Austin, Texas. After enjoying early success, the company’s branding began to blend in with the ever-increasing cold brew, RTD shelves. With the help of Bex Brands, Chameleon rebranded with a focus on paying homage to Austin, Texas.

Chameleon Cold Brew

Chameleon Cold Brew

Austin’s signage, murals, and streets inspired the holographic, mosaic design of their signature chameleon. Their original labels were printed on a white film, and the brightly colored artwork was crisp and simple. Their new labels are printed on a metallized film, which is more eye-catching. The metallized film paired with the new multicolored mosaic design adds dimension to this label. Each coffee flavor is designed with a different color palette: blues for vanilla coffee, greens for black coffee, browns for mocha coffee, reds for Mexican coffee, purples for chicory coffee, and black and greys for espresso coffee. The text is bold and easy to read, and the copy is kept to a minimum allowing the chameleon to be the focus. If you look closely, the font is slightly imperfect, mirroring the imperfection of the mosaic.

Contact us to find out more about metallic printing options!

A Painting From the Past Revitalizes Labels of Today

12/12/2016 by Amelia Stasky (comments: 0)

Van Gogh Vodka

Van Gogh Vodka

Van Gogh Vodka recently partnered with Spring Design Partners to rebrand and ensure their brand design reflected the quality of their premium product. Further, Spring Design Partners’ objectives were to, “capture the millennial market,” and “contemporize the brand.”

Van Gogh Vodka

Van Gogh Vodka

Each bottle has been designed to reflect that specific vodka’s flavor with illustrations featuring the flavor maker in the style of Van Gogh’s famous Starry Night. Each flavor follows the same layout formula for consistency.  The layout of the label is simple and bold. Each illustration is brightly colored and is centered in the top half of the bottle. They are not done in a specific shape, but keep the same general size across the board.  A white box is layered over the illustration with knockout text. The knockout text allows the illustration to peek through. The contrast between the unbound lines of the illustration and the white box, and between the sans-serif font and the Expressionist illustrations creates a modern, sophisticated look.

Our digital printing capabilities can bring your brightly colored label to life. Contact us for more information!