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12/28/2016 by Amelia Stasky (comments: 0)
Driscoll’s is a family owned produce company with over 100 years of history. Driscoll’s worked with branding partner Pearlfisher to elevate their brand and create a global brand identity. According Karen Schnelwar, Head of Strategy for Pearlfisher, “the new brand positioning embodies the unique role Driscoll’s berries play – that when their berries are added to the mix, ordinary moments are made more special.”
The new look is modern and fresh, yet remains familiar with the same brand colors. The iconic yellow background remains, representing the sun. The dot over the “i” changes color to reflect the berry in the packaging, along with the actual shape of the label. The image of a farmer harvesting berries has been removed, which took up approximately 1/3 of the space on the old label. With the new shape of the label, there is more open space on the container to showcase their fresh berries. Driscoll’s is written in a softer, handwritten font instead of a sans-serif which makes the product more approachable. In simplifying the label, the company name stands on its own, accented by the produce itself. The tagline remains the same, “Only the finest berries.”
Will a simpler label work for you? Speak to a Dion Label Printing representative to find out!
12/21/2016 by Amelia Stasky (comments: 0)
12/19/2016 by Amelia Stasky (comments: 0)
Whitetooth Brewing is a new small batch brewery based out of Golden, British Columbia that focuses on Belgian-inspired and West Coast influenced beers. With the help of Hired Guns Creative, a talented design firm that specializes in the alcohol industry and photographer Sean Fenzl, Whitetooth Brewing’s label design was created to set them apart from the masses.
Taking cues from Work Projects Administration posters and national landmarks, Hired Guns created a set of labels that inspires outdoor adventure. The logo itself is, “composed with the monogram “W” as part of an abstract set of teeth, also yields an iconic “black diamond” in its negative space.” Below, Whitetooth Brewing is spelled out in white in a sans-serif font, mimicking the sharpness of the logo. Both the logo and wordmark sit in a band of color that is complementary to the illustration below. Each illustration is designed similarly. They each feature bold colors, adventure and characters with partially concealed faces, allowing the consumer to place themselves in that adventure. The Whitetooth Session Ale features a rock climber swinging from a ledge. The Speed Metal Foreign Extra Stout features a mountain biker ripping through the forest. The Icefields Belgian Inspired Pale Ale features a mountain climber holding pick-axes framed by an icy cave. The Thread The Needle Witbier features a kayaker navigating through whitewater. The Launchpad Belgian Inspired Rye Ale features a parachute gliding over snowcapped mountains. And the Blower Pow India Pale Ale features a skier almost covered by powder snow.
How do you want to showcase your craft beer? Request a sample packet for inspiration today!
12/16/2016 by Amelia Stasky (comments: 0)
Tin Man Filling Station
Tin Man is a local filling station located in El Paso, Texas. Tin Man opened in the east side of town, where there were no options for craft beer and though this part of the city has a “Bud Light or Die,” motto, business is steady. EME Design Studio, also located in El Paso, took on Tin Man’s branding project.
Tin Man Filling Station
Steel grey, deep black, white and acidic coral are the brand colors that were established to represent Tin Man’s bold flavors. Multiple iterations of the growler label were designed using this color palette. Each growler label uses the same clear film material as the base of the label. The logo is a circular seal with a T and M in decorative font intertwined in the center. Tin Man is written horizontally, hugging each side of the intertwined T and M. A separate, distinctive font is used for the Tin Man. The font is distinctive because the cases alternate between upper and lower. A cog encircles the seal. A tamper label is used, printed in the same acidic coral and features the logo at the top of the label and a bare coral burst at the bottom. The label designs are fresh and original, they contrast the relatively traditional logo with graffiti style text and splatters. The separate unique parts of each label combine to make a cohesive design that is unexpected and rebellious.
Tin Man Filling Station
Does a clear material sound like the solution to your label project? Contact us today to find out more!
12/14/2016 by Amelia Stasky (comments: 0)
Chameleon Cold Brew
Chameleon Cold Brew is a young company, established in 2010, based out of Austin, Texas. After enjoying early success, the company’s branding began to blend in with the ever-increasing cold brew, RTD shelves. With the help of Bex Brands, Chameleon rebranded with a focus on paying homage to Austin, Texas.
Chameleon Cold Brew
Austin’s signage, murals, and streets inspired the holographic, mosaic design of their signature chameleon. Their original labels were printed on a white film, and the brightly colored artwork was crisp and simple. Their new labels are printed on a metallized film, which is more eye-catching. The metallized film paired with the new multicolored mosaic design adds dimension to this label. Each coffee flavor is designed with a different color palette: blues for vanilla coffee, greens for black coffee, browns for mocha coffee, reds for Mexican coffee, purples for chicory coffee, and black and greys for espresso coffee. The text is bold and easy to read, and the copy is kept to a minimum allowing the chameleon to be the focus. If you look closely, the font is slightly imperfect, mirroring the imperfection of the mosaic.
Contact us to find out more about metallic printing options!
12/12/2016 by Amelia Stasky (comments: 0)
Van Gogh Vodka
Van Gogh Vodka recently partnered with Spring Design Partners to rebrand and ensure their brand design reflected the quality of their premium product. Further, Spring Design Partners’ objectives were to, “capture the millennial market,” and “contemporize the brand.”
Van Gogh Vodka
Each bottle has been designed to reflect that specific vodka’s flavor with illustrations featuring the flavor maker in the style of Van Gogh’s famous Starry Night. Each flavor follows the same layout formula for consistency. The layout of the label is simple and bold. Each illustration is brightly colored and is centered in the top half of the bottle. They are not done in a specific shape, but keep the same general size across the board. A white box is layered over the illustration with knockout text. The knockout text allows the illustration to peek through. The contrast between the unbound lines of the illustration and the white box, and between the sans-serif font and the Expressionist illustrations creates a modern, sophisticated look.
Our digital printing capabilities can bring your brightly colored label to life. Contact us for more information!
12/09/2016 by Amelia Stasky (comments: 0)
LOLO is a child bath product company made with La Belle Excuse olive oil, and top quality ingredients. La Belle Excuse is a high-quality olive oil producer based out of Greece and Quebec. The line was produced with olive oil because it, “is known for its health benefits and in addition, it moisturizes and protects skin gently.” Annabelle Fiset, a Montreal designer, was hired to develop the visual identity and packaging of LOLO. She was able to effortlessly reflect the gentle nature of the products.
The branding is designed around the handprint of the daughter of the producer of La Belle Excuse. It is a continuation of the branding used for La Belle Excuse olive oil which uses the thumbprint of the owner. Soft pastels are used for each handprint, the colors are calming and not cloying. “Each product is represented by a different animal that reflects the nature of the product itself,” a butterfly is used for body mist, an octopus is used for bubble bath, a crab is used for foaming soap and a pig is used for diaper rash cream. This makes the design playful and instantly approachable. The labels use a white material with a handwritten font in black that looks like it is written with a brush or a stick of charcoal. The text doesn’t follow a standard size or layout, it is placed randomly which invites the consumer to take a closer look.
Speak to one of our representatives today to find out more about bath and body labels!
12/07/2016 by Amelia Stasky (comments: 0)
Bunches & Bunches
Bunches & Bunches is a gourmet food company based out of Portland, Oregon. Creator of Bunches & Bunches, Tamalpais Star Roth-McCormick has put the same passion and love she has for cooking into this company. Miller Creative worked with Bunches & Bunches to portray this. Due to the small batch nature of the product, Miller Creative had to create a label that stood out without using specialty finishes to keep the cost down.
Bunches & Bunches
The Provisions line, a line of hand-crafted mole sauces has a completely different look than other mole sauces in the industry. The base of the label is a white paper material with a delicate border in black. At the top center of the label is a black and white illustration of a woman harvesting beets. Continuing down the label is the Bunches & Bunches Provisions wordmark, which uses a combination of crisp sans-serif fonts and a detailed serif font. Directly below the wordmark, vibrant colors are used as cues for the different mole flavors: pepper red for the Dried Chilaca Mole Sauce, orange for the Oaxacan Mole Sauce, and bright green for the Fire Roasted Chile Sauce. These color cues are utilized on the tamper seal as well. The tamper seal adds to the high-end, specialty look of the product and provides a security feature. A rubber stamp is used on the top left of the label in a deeper red to indicate the heat level of the sauce. While the rubber stamp was used as part of the solution to keep printing costs down, it only adds to the specialty aesthetic along with the texture created by letterpress printing.
Find out more about Bunches & Bunches here!
12/05/2016 by Amelia Stasky (comments: 0)
Hazelfern Cellars is a working wine farm situated in Newberg, Oregon. Hazelfern began as a small basement endeavor in Portland for Bryan and Laura Laing. After a self-described quarter-life crisis, the Laing family packed up and moved to Newberg to pursue wine making more expansively. Their company focuses on producing small batch, high quality wines.
Their latest release is also their first seasonal wine, a Winter Rosé. A simple label design worked best for this vibrantly-hued wine. The base of the label is a white, matte paper material. A clean double-line border in a rose gold foil, accents the label. The Hazelfern wordmark takes center stage, printed in the same rose gold foil. In an all-caps, sans-serif font the wine’s year, type, and valley of origin are centered at the bottom of the label. The white material and rose gold foil used throughout the label compliment the deep rose color of the wine.
Are you in need of a seasonal label? Don’t forget to order ahead of time! Contact us to speak to a representative and learn more.
12/02/2016 by Amelia Stasky (comments: 0)
Heritage Brewing Co.
Heritage Brewing Co. is a veteran-owned and operated microbrewery based in Manassas, Virginia. Heritage Brewing Co. strives to use the best locally sourced ingredients and produce their beer in a responsible way, using the, “same level of attention to detail and passion that,” they, “brought to serving our country.”
Heritage Brewing Co.
The label for “Revolution,” the second beer released in their Barrel Series mirrors this company’s patriotism. “Revolution” is centered at the top of the label, hot foil stamped in a metallic red and embossed. The background of the label features a hand-drawn illustration of the US flag in the Betsy Ross Design. A dark brown band anchors the bottom of the label, with a light gray decorative patterned screened over it. The brown band and cream-colored seal including the beer type are accented with the same dark red metallic hot foil as used on “Revolution.” Capping off the design is a black cap seal over the bottle cap. Small details like this add up to a full, robust design.
Are you interested in an embossed label for your latest project? Contact us today to find out more!