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02/01/2017 by Amelia Stasky (comments: 0)
Up until recently, the pint-sized ice cream market has been overwhelmed with long-time favorites like Haagen-Dazs and Ben & Jerry’s. Now, your local grocer’s freezer shelves are lined with multiple pint cartons all vying for attention. Here’s how three different companies stood out from the crowd:
Phin & Phebes
Phin & Phebes, a Brooklyn-based ice cream brand, was in need of a packaging design when their company grew to a national level. Interact Boulder, a food product packaging design & branding agency, maintained Phin & Phebes' quirky brand character while simultaneously creating a more interactive brand design that will stand out on the shelf. Interact was able to achieve this by adding new photography and illustration and utilizing, “the entirety of the pint to tell the unique stories for each flavor’s ingredients and inspiration.” The packaging design serves to enhance the small batch, homemade roots of this company.
Vice Cream, a Boston-based ice cream brand, has developed their branding around their punny name. Vice Cream worked with Interact Boulder as well to create a brand and packaging design that focuses on the indulgent nature of ice cream. Bucking the low calorie, no sugar trend and the boutique look that comes with it, Vice Cream stands out on the shelf with a “black ice,” background and its “late night neon-inspired V logo.” The V logo changes color with each extravagant flavor, from Choc of Shame to Afternoon Delight. Featured prominently in front of the V logo is a spoonful of that particular ice cream. The product photography alone is enough to have you reaching for a pint.
Betterwith Ice Cream takes yet another design route, opting instead for clean colors and simple design to mirror the simplicity of the ingredients. Betterwith Ice Cream is a Vancouver-based ice cream brand that worked with 123w, an advertising agency that is also Vancouver-based to create their brand identity. The goal was to, “illustrate the high-quality nature of the product, appeal to customers as an affordable luxury item and stand out among the clutter of the frozen food aisle.” The Betterwith logo is a simple, white B with the outline of a spoon knocked out of the center and covers most of the pint. The Betterwith wordmark and other text is kept simple and sans-serif as well. The soft teal background with gold lid creates the luxury look, all creating a perfect frame for the authentic flavor images.
Dion Label Printing offers a number of specialty food solutions for the freezer section including cold temperature adhesives, Flash-Freeze material and adhesives, and dairy material. Whether you are a local or national business, we have the capabilities to bring your label design to life. You can find out more here!
01/30/2017 by Amelia Stasky (comments: 0)
NSAA Eastern Winter Conference
Dion Label Printing will return to the NSAA Eastern Winter Conference this year. The Eastern Winter Conference is held at the Mount Snow resort in West Dover, Vermont and is sponsored by the NSAA (National Ski Areas Association). The NSAA’s primary objective, “is to meet the needs of ski area owners and operators nationwide and to foster, stimulate and promote growth in the industry.” Dion Label Printing will be available in booth #305 on both days of the event.
Dion Label Printing has over 45 years of experience in the ski, recreation and admission industry. We work with each client individually to ensure their customer ticket specifications are met, from the art to the finishing process. Dion offers tickets in a large array of styles, sizes, and colors, and we stand behind every ticket printed. Our quality control procedures guarantee a high level of satisfaction for every order and our customer service is second to none. Please take a moment to stop by our booth and find out more about our extensive material options, security and fraud features, and printing capabilities!
We’ll see you there!
01/27/2017 by Amelia Stasky (comments: 0)
Molly Muriel was launched by Branda Tiffany in 2002, her assistant/dog Molly was the inspiration for this apothecary’s name. About ten years later, Tiffany worked with Relevant Studios, a Portland, Oregon based design studio to revitalize her brand. The goal was to portray the handmade nature of the products and the company’s commitment to being environmentally conscious.
The Molly Muriel lotion line consists of five products; Trauma Healer, Perfect Harmony, Sweet Seduction, Soul Salad, and Bright Eyes. Each label is made from recycled Kraft paper and is screen-printed by hand, also in Portland. Trauma Healer is an arnica lotion used for its healing benefits. The label for Trauma Healer appears to use a darker Kraft paper that is highlighted with a vibrant, sherbet orange screen-print and knockout text. The label uses a combination of three fonts; the Molly Muriel wordmark font, an all-caps typewriter-style font, and a condensed, all-caps, sans-serif font. The remaining lotions in the line all follow the same template, however the color of the Kraft paper will change with the color screen-printed on the label. Perfect Harmony features a lighter Kraft paper with a bubblegum pink screen-print, Sweet Seduction uses the darker Kraft paper with a soft peach screen-print, Soul Salad uses the darker Kraft paper with a lime green screen-print, and Bright Eyes features a lighter Kraft paper with a canary yellow screen-print. This label design combines color cues, typography and material to create a look reflective of Molly Muriel’s values.
Kraft paper can be used to create a variety of label looks. Contact us to learn more!
01/25/2017 by Amelia Stasky (comments: 0)
Organic Oscar is an affordable, high quality, organic pet care company. It was founded in 2007 by Marie Svet after she discovered there weren’t the same organic, natural products for pets as there were for humans. She, “wanted to create a line of products that reflect a healthy and holistic lifestyle for ourselves and our dogs.”
Organic Oscar’s shampoo line stands apart with their packaging design. Each bottle is shaped to look like a dog bone and it 100% recyclable. The color of the bottle reflects the natural ingredients on the inside: purple bottles for lavender, beige bottles for oatmeal, blue bottles for peppermint. The labels are simple, also fashioned in the shape of a dog bone. They all begin with a white base and follow the same color palette. Organic Oscar is printed across the top in a grass green and soft brown. The font is funky and non-uniform. On the bottom half of the bottle, Organic Oscar’s logo is featured, an illustrated profile of a brown dog surrounded by a circle in the same grass green. The kind of shampoo is called out below the logo, in brown, bold, sans-serif font. More descriptives are printed below in the same font with a regular thickness.
Dion Label Printing offers a variety of materials that will work for your pet care products. Request a sample packet today!
01/23/2017 by Amelia Stasky (comments: 0)
Stolen Fruit Cocktail Mixers is the result of a collaboration between Dry Creek grape growers and owners of Provisor Vineyards, Doug and Susan Provisor and Healdsburg-based chef Peter Brown. The mixers use discarded skins and juice from the winemaking process to make the base of these complex concoctions that are perfect for pairing with food. Stolen Fruit encompasses, “Sonoma County’s unique blend of local bounty and international flavor influence.”
The vineyard influence can be seen on every label in the Stolen Fruit line. Illustrator Nicole Kaufman is responsible for the unique label design. Each label starts with a stark white paper material base. The main illustration is a cluster of grapes, drawn in an abstract style with black ink. The white space left inside the grapes is filled with thumbprints, in a complementary color to the flavor; purple for Fig Grains of Paradise Zin, deep red for Hibiscus Grenache, pink for Blood Orange Muscat, deep yellow for Lemongrass Ginger Sauvignon Blanc, and light orange for Jasmine Juniper Viognier. Stolen Fruit Cocktail Mixer is printed in a simple, sans-serif font in black and white over the illustration. Directly below, the flavor is called out in the same color as the illustration and a similar font to the brand name. The minimalist design and stark white of the label material stands out against the rich color of the mixers.
Minimalist design was one of the top trends in 2016 and is forecasted to stick around in 2017. What is your favorite minimalist design?
01/20/2017 by Amelia Stasky (comments: 0)
Whitetooth Brewing Co.
Illustration: In 2016, we saw an emergence of companies using illustration to tell their brand story. These illustrations range from super ornate to simplistic and pared down. We previously reviewed Whitetooth Brewing Co.’s labels; they make a statement on the shelf with their bold colors and sharp illustrations without extra detailing.
The Latin Baby
Vibrant color: Rich and vibrant colors have been seen in many industries as color cues for their respective product lines. Color cues in bright colors make it easier for a consumer to navigate product lines; for example a skin care company would use color cues to designate products to certain skin types. This is an effective marketing tool because it makes the brand more approachable. Vibrant color can also be effective in breaking from industry packaging norms. The Latin Baby, a Miami-based baby food line, used bold colors and abstract colors to set themselves apart in the baby food industry.
Custom lettering: Some label designs are breaking away from the rigidity of computer-generated text and using custom lettering. Custom lettering offers a number of benefits; the imperfection stands out on the shelf and will encourage a second look, it creates familiarity with the consumer, and it offers flexibility in the design stages. LOLO, a child bath product company out of Quebec, Canada uses custom lettering to create a playful and approachable look.
Simplicity: A number of companies are “debranding,” and using simplistic label design to create focus on their product inside the packaging. Minimal label design not only creates a focus on the product but it can change how your product is viewed. Depending on the design, you may have a more pharmaceutical look or a high-end look, both creates a rapport with the consumer. Herbivore, a Seattle- based skin care company, redefined natural beauty packaging when they moved beyond the typical rustic look and went for a modern, high-end look.
Mixing modern and retro: The modern/retro fusion is by no means new, but has seen a resurgence due to the straightforward, impactful style. The modern/retro fusion is characterized by simple logos and basic information updated with fresh colors and contemporary fonts. Tommyrotter Distillery is a great example of this look. The end result is distinctive and memorable.
What will you incorporate into your labels in 2017? Contact us for quote!
01/18/2017 by Amelia Stasky (comments: 0)
Paponk Makeup is a makeup brand headquartered in Bangkok, Thailand. Established in 2014, Paponk seeks “to focus on developing individual self-confidence,” and strives on “being different while being full of strength and confident through key aspects of messaging, product concept, and market execution.”
Paponk’s latest packaging design is a departure from the beauty industry’s norm, thanks to goninetyone. There is no neutral color palette, gloss, or sparkle to be found here. The screenprinting for their POET Soothing Lip Color was designed to project luxury, elegance, and mystery. This look could be replicated with two separate wrap labels. A Rococo style emblem was created to frame POET, incorporating elaborate ornamentation and serpentine lines. The emblem complements the Paponk wordmark and brand mark, and is all tied together with a decorative band that encircles the top and bottom of the tube. All decorative aspects of this packaging have been hot stamped in gold. The top of the tube includes the product name and the bottom includes the brand name. The packaging design on the bottom does not extend to the end of the tube, affording the consumer a sneak peek of the lip color. The background is composed of a navy blue and forest green, fashioned into a diamond pattern, vaguely resembling a private school uniform. The outcome is a sophisticated, luxurious package design.
We offer a variety of label solutions for beauty products. Contact us to speak to a representative today!
01/16/2017 by Amelia Stasky (comments: 0)
Mr. Mak's Ginbao
The development of Mr. Mak’s Ginbao was a family affair. The Maks left Asia in the 1970’s, landing in New York City. They immediately went to work building their American dream. Eventually, the long hours took a toll on Mr. Mak. In his effort to become energized and healthy again, he turned to ginger bao, a Chinese wellness drink used to treat a variety of ailments. Once family and friends saw the effects in him, Mr. Mak’s Ginbao quickly gained local popularity. His daughter Frances and friend, Sandra Velasquez jumped in to help build the company and bring ginbao to everyone. The Maks and Velasquez also brought on Werner Design Werks, a design studio out of St. Paul, Minnesota to bring the essence of ginbao to life.
Mr. Mak's Ginbao
Werner Design Werks pulled inspiration from a variety of subjects including tangrams, Qing Dynasty meridian charts and vintage Chinese medical packaging. Each flavor follows the same general layout. The font of the label is blocked off into different shapes, reminiscent of those tangrams we mentioned. The first and main center shape is a triangle, filled with white and bordered in yellow. Ginbao, printed in black, is centered in the triangle in a modern, funky font that mixes Asian and Western influences. Leading off the main triangle are a square, another triangle and a parallelogram. These feature the brand name, brand mark, and flavor, respectively. On either side if this, the illustration and color changes with each flavor. The “Original Dynasty Ginbao” is a rich red with an illustration in black of a full body meridian chart, used for acupuncture. The “Harmonizing Queen Bee Ginbao” is orange with an illustration in black of a facial meridian chart. The “Energizing Dragonwell Ginbao” is a leafy green with a different full body meridian illustration, printed in black. As Werner Design Werks describes, “This mashup of old and new, modern and traditional, and Asian & Western plays out across the entire brand.”
Mr. Mak's Ginbao
You can find out more about Mr. Mak’s Ginbao here.
01/13/2017 by Amelia Stasky (comments: 0)
Full Moon Ghee
Full Moon Ghee is a project between Hannah Jacobson-Hardy of Sweet Birch Herbals and Daniel Rainwater. Jacobson-Hardy and Rainwater met while studying yoga and Ayurveda at the Kripalu Center in Stockbridge, MA. They were inspired to create small batches of ghee, a lactose-free cooking oil that is said to be the best oil for the human body. The response to their endeavor was positive and Full Moon Ghee is now available in local stores, restaurants and online. The inspiration behind their label design can be found in the Harmony & Light section of their label, “Honoring a practice rooted in the ancient texts of India, we make our ghee on the full moon, a time of heightened essence, vitality, and expansion.” Michael Crigler of Prank Design and Dion Label Printing helped Full Moon Ghee bring their label to life.
Full Moon Ghee
The label is made up of a palette of calming blues, teals, and white. At the center of the label is a white full moon printed in a sketched style. The Full Moon Ghee logo, a moon with decorative rays extending outward, is printed in blue at the top center of the label. Beneath the logo is Full Moon Ghee, also in blue, in a robust, all-caps, serif font. The sketched style moon transitions from white into a teal blue, which creates a frame around the moon. The left and right sides of the label are sectioned off in a dark teal blue. The same lighter teal blue and white are used for the text, also in a serif-font. Their UPC is unexpected and unique, featuring a cow grazing through wheat sitting directly on top of the barcode.
Do you have a favorite local product? Tell us more below!
01/11/2017 by Amelia Stasky (comments: 0)
Tu'el Skin Care
Tu’el Skin Care was founded over 30 years ago in California by Eva Freiderichs and was one of the first American professional skin care lines. Currently run by her daughters, this skin care line uses natural, plant based ingredients and is free of synthetic fragrances.
Tu'el Skin Care
Tu’el Skin Care uses a combination of clear film and paper materials to complete each skincare system. Color cues are used for each skin type; red for mature skin, yellow for dry skin, aqua for acne prone skin, blue for combo and oily skin, and pink for reactive skin. Black is used as the base color for all items, matching the pumps and caps on the product bottles. The label design is straight forward and uses color blocking to draw visual interest. The first two steps of each kit, the cleanser and toner, are numbered in their appropriate color. The wordmark is always printed in white, in a lowercase, round, sans-serif font. The product name is written in an uppercase, narrow, sans-serif font. The wordmark and product name are always grouped together, the location depends on the product.
Are you looking for direction as to which material is right for your product? Request a sample packet today!