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"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"
01/23/2017 by Amelia Stasky (comments: 0)
Stolen Fruit Cocktail Mixers is the result of a collaboration between Dry Creek grape growers and owners of Provisor Vineyards, Doug and Susan Provisor and Healdsburg-based chef Peter Brown. The mixers use discarded skins and juice from the winemaking process to make the base of these complex concoctions that are perfect for pairing with food. Stolen Fruit encompasses, “Sonoma County’s unique blend of local bounty and international flavor influence.”
The vineyard influence can be seen on every label in the Stolen Fruit line. Illustrator Nicole Kaufman is responsible for the unique label design. Each label starts with a stark white paper material base. The main illustration is a cluster of grapes, drawn in an abstract style with black ink. The white space left inside the grapes is filled with thumbprints, in a complementary color to the flavor; purple for Fig Grains of Paradise Zin, deep red for Hibiscus Grenache, pink for Blood Orange Muscat, deep yellow for Lemongrass Ginger Sauvignon Blanc, and light orange for Jasmine Juniper Viognier. Stolen Fruit Cocktail Mixer is printed in a simple, sans-serif font in black and white over the illustration. Directly below, the flavor is called out in the same color as the illustration and a similar font to the brand name. The minimalist design and stark white of the label material stands out against the rich color of the mixers.
Minimalist design was one of the top trends in 2016 and is forecasted to stick around in 2017. What is your favorite minimalist design?
01/20/2017 by Amelia Stasky (comments: 0)
Whitetooth Brewing Co.
Illustration: In 2016, we saw an emergence of companies using illustration to tell their brand story. These illustrations range from super ornate to simplistic and pared down. We previously reviewed Whitetooth Brewing Co.’s labels; they make a statement on the shelf with their bold colors and sharp illustrations without extra detailing.
The Latin Baby
Vibrant color: Rich and vibrant colors have been seen in many industries as color cues for their respective product lines. Color cues in bright colors make it easier for a consumer to navigate product lines; for example a skin care company would use color cues to designate products to certain skin types. This is an effective marketing tool because it makes the brand more approachable. Vibrant color can also be effective in breaking from industry packaging norms. The Latin Baby, a Miami-based baby food line, used bold colors and abstract colors to set themselves apart in the baby food industry.
Custom lettering: Some label designs are breaking away from the rigidity of computer-generated text and using custom lettering. Custom lettering offers a number of benefits; the imperfection stands out on the shelf and will encourage a second look, it creates familiarity with the consumer, and it offers flexibility in the design stages. LOLO, a child bath product company out of Quebec, Canada uses custom lettering to create a playful and approachable look.
Simplicity: A number of companies are “debranding,” and using simplistic label design to create focus on their product inside the packaging. Minimal label design not only creates a focus on the product but it can change how your product is viewed. Depending on the design, you may have a more pharmaceutical look or a high-end look, both creates a rapport with the consumer. Herbivore, a Seattle- based skin care company, redefined natural beauty packaging when they moved beyond the typical rustic look and went for a modern, high-end look.
Mixing modern and retro: The modern/retro fusion is by no means new, but has seen a resurgence due to the straightforward, impactful style. The modern/retro fusion is characterized by simple logos and basic information updated with fresh colors and contemporary fonts. Tommyrotter Distillery is a great example of this look. The end result is distinctive and memorable.
What will you incorporate into your labels in 2017? Contact us for quote!
01/18/2017 by Amelia Stasky (comments: 0)
Paponk Makeup is a makeup brand headquartered in Bangkok, Thailand. Established in 2014, Paponk seeks “to focus on developing individual self-confidence,” and strives on “being different while being full of strength and confident through key aspects of messaging, product concept, and market execution.”
Paponk’s latest packaging design is a departure from the beauty industry’s norm, thanks to goninetyone. There is no neutral color palette, gloss, or sparkle to be found here. The screenprinting for their POET Soothing Lip Color was designed to project luxury, elegance, and mystery. This look could be replicated with two separate wrap labels. A Rococo style emblem was created to frame POET, incorporating elaborate ornamentation and serpentine lines. The emblem complements the Paponk wordmark and brand mark, and is all tied together with a decorative band that encircles the top and bottom of the tube. All decorative aspects of this packaging have been hot stamped in gold. The top of the tube includes the product name and the bottom includes the brand name. The packaging design on the bottom does not extend to the end of the tube, affording the consumer a sneak peek of the lip color. The background is composed of a navy blue and forest green, fashioned into a diamond pattern, vaguely resembling a private school uniform. The outcome is a sophisticated, luxurious package design.
We offer a variety of label solutions for beauty products. Contact us to speak to a representative today!
01/16/2017 by Amelia Stasky (comments: 0)
Mr. Mak's Ginbao
The development of Mr. Mak’s Ginbao was a family affair. The Maks left Asia in the 1970’s, landing in New York City. They immediately went to work building their American dream. Eventually, the long hours took a toll on Mr. Mak. In his effort to become energized and healthy again, he turned to ginger bao, a Chinese wellness drink used to treat a variety of ailments. Once family and friends saw the effects in him, Mr. Mak’s Ginbao quickly gained local popularity. His daughter Frances and friend, Sandra Velasquez jumped in to help build the company and bring ginbao to everyone. The Maks and Velasquez also brought on Werner Design Werks, a design studio out of St. Paul, Minnesota to bring the essence of ginbao to life.
Mr. Mak's Ginbao
Werner Design Werks pulled inspiration from a variety of subjects including tangrams, Qing Dynasty meridian charts and vintage Chinese medical packaging. Each flavor follows the same general layout. The font of the label is blocked off into different shapes, reminiscent of those tangrams we mentioned. The first and main center shape is a triangle, filled with white and bordered in yellow. Ginbao, printed in black, is centered in the triangle in a modern, funky font that mixes Asian and Western influences. Leading off the main triangle are a square, another triangle and a parallelogram. These feature the brand name, brand mark, and flavor, respectively. On either side if this, the illustration and color changes with each flavor. The “Original Dynasty Ginbao” is a rich red with an illustration in black of a full body meridian chart, used for acupuncture. The “Harmonizing Queen Bee Ginbao” is orange with an illustration in black of a facial meridian chart. The “Energizing Dragonwell Ginbao” is a leafy green with a different full body meridian illustration, printed in black. As Werner Design Werks describes, “This mashup of old and new, modern and traditional, and Asian & Western plays out across the entire brand.”
Mr. Mak's Ginbao
You can find out more about Mr. Mak’s Ginbao here.
01/13/2017 by Amelia Stasky (comments: 0)
Full Moon Ghee
Full Moon Ghee is a project between Hannah Jacobson-Hardy of Sweet Birch Herbals and Daniel Rainwater. Jacobson-Hardy and Rainwater met while studying yoga and Ayurveda at the Kripalu Center in Stockbridge, MA. They were inspired to create small batches of ghee, a lactose-free cooking oil that is said to be the best oil for the human body. The response to their endeavor was positive and Full Moon Ghee is now available in local stores, restaurants and online. The inspiration behind their label design can be found in the Harmony & Light section of their label, “Honoring a practice rooted in the ancient texts of India, we make our ghee on the full moon, a time of heightened essence, vitality, and expansion.” Michael Crigler of Prank Design and Dion Label Printing helped Full Moon Ghee bring their label to life.
Full Moon Ghee
The label is made up of a palette of calming blues, teals, and white. At the center of the label is a white full moon printed in a sketched style. The Full Moon Ghee logo, a moon with decorative rays extending outward, is printed in blue at the top center of the label. Beneath the logo is Full Moon Ghee, also in blue, in a robust, all-caps, serif font. The sketched style moon transitions from white into a teal blue, which creates a frame around the moon. The left and right sides of the label are sectioned off in a dark teal blue. The same lighter teal blue and white are used for the text, also in a serif-font. Their UPC is unexpected and unique, featuring a cow grazing through wheat sitting directly on top of the barcode.
Do you have a favorite local product? Tell us more below!
01/11/2017 by Amelia Stasky (comments: 0)
Tu'el Skin Care
Tu’el Skin Care was founded over 30 years ago in California by Eva Freiderichs and was one of the first American professional skin care lines. Currently run by her daughters, this skin care line uses natural, plant based ingredients and is free of synthetic fragrances.
Tu'el Skin Care
Tu’el Skin Care uses a combination of clear film and paper materials to complete each skincare system. Color cues are used for each skin type; red for mature skin, yellow for dry skin, aqua for acne prone skin, blue for combo and oily skin, and pink for reactive skin. Black is used as the base color for all items, matching the pumps and caps on the product bottles. The label design is straight forward and uses color blocking to draw visual interest. The first two steps of each kit, the cleanser and toner, are numbered in their appropriate color. The wordmark is always printed in white, in a lowercase, round, sans-serif font. The product name is written in an uppercase, narrow, sans-serif font. The wordmark and product name are always grouped together, the location depends on the product.
Are you looking for direction as to which material is right for your product? Request a sample packet today!
01/09/2017 by Amelia Stasky (comments: 0)
Verday Chlorophyll Water
Verday Chlorophyll Water collaborated with MA3, a creative agency based in New York City, to design their packaging. Their decision to use a shrink sleeve as opposed to a label was a no-brainer. Jonathan Murray, Marketing Director, explains, “The full shrink allows us to differentiate between flavors that otherwise could look confusingly similar. It also gives lots of real-estate for messaging and education as well as protects the integrity if the ingredients from light.”
Verday Chlorophyll Water
Verday’s shrink sleeves are vibrant and eye-catching. Murrary goes on to explain their branding was created, “around truly owning the ingredient chlorophyll and the color green. The core of everything we do is plants, green, health and life.” The top 2/3 of each shrink sleeve has a leaf background that was custom photographed, the origin of the chlorophyll used in their drinks. The leaf is positioned upside down, so the top of the leaf sits at the base of the bottle. Layered over the top of the leaf is another photograph of each flavor ingredient: coconut, cucumber, watermelon, and lemongrass & ginger. At the base of the shrink sleeve is a repeating zebra pattern in a similar color to the ingredient image. The text is printed in white over the green portions of the sleeve, and in green over the colored portions. The font used for the white text is funky, it gives the illusion that someone handwrote each bottle. The font used for the green text is a little cleaner, an all-caps, sans-serif font, but mimics the proportions of the hand written font. A matte coating was used to give the packaging a premium feel, and select UV varnish was used to allow certain parts of the shrink sleeve to stand out more.
Verday Chlorophyll Water
Speak to one of our representatives to find out more about shrink sleeves!
01/06/2017 by Amelia Stasky (comments: 0)
Pasote is 3 Badge Beverage Corporation’s first dive into the tequila market. 3 Badge is a wine and spirits company headquartered in an old fashioned firehouse in Sonoma, CA. Pasote is, “named for the fierce spirit of Aztec warriors and their uncompromising commitment.”
Each flavor features a different Aztec warrior, hand screen printed in white. The drawings are fashioned after tribal art, they appear to be pieced together. The drawings are split through the middle to frame the name, Pasote. Pasote is printed in an all-caps font that mimics the tribal drawings. In the bottom right hand corner there is a seal that highlights that the product is 100% agave tequila. The custom drawings compliment the uniqueness of the bottle; the glass bottles feature waves and patterns in the glass, and are custom made by a family of glass artisans. The white screen printing allows the colors of the tequila to show through (or in the case of the Blanco, see through). A similar look could be achieved through a clear label with white printing. The neck labels differentiate the flavors further: red for Reposado, black for Blanco, and yellow for Anejo. The same font used on the front of the bottle is used for the neck labels, Pasote is printed in white again. The neck label then transitions to a tamper label of the same color with a decorative black stripe printed down the center. The packaging for the Pasote line embraces the fierce and masculine characteristics of Aztec warriors and succeeds in maintaining a unique, accessible brand.
What kind of spirit labels stand out to you? Comment below!
01/04/2017 by Amelia Stasky (comments: 0)
Dr. D's Probiotic Drink
Dr. D’s Probiotic Drink was founded in 2012 in Louisville, Colorado by wife and husband team, Susan and Stuart. Dr. D’s Probiotic Drink is a water kefir, a probiotic beverage that promotes healthy digestion through kefir grains. INTERACT Boulder helped Susan and Stuart improve their products’ branding.
Dr. D's Probiotic Drink
The original label design lacked focus and “a certain spark”. The goal with the new label design was to appeal to a modern market by, “increasing visual impact in a chaotic kombucha/probiotic category, increase memorability and simplify the experience.” The amber bottles remain the same so as not to exclude certain markets; the bottle doesn’t immediately bring to mind “health drink.” The label material appears to have changed from a white paper material to a clear film. The illustration of the esteemed Dr. D has been reduced from a portrait with a mountain landscape to a floating head. His hat is decorated with effervescence. The wordmark runs vertically up the right side of the bottle in a serif font that toes the line between modern and vintage. Dr. D’s floating head changes colors with the flavors of the drink: green for crisp apple, red for tart cherry, orange for ginger lemon, purple for Concord grape, and yellow for lively lemon.
Dr. D's Probiotic Drink
Clear film labels are a great option for updating your product’s look. Request a quote here.
12/30/2016 by Amelia Stasky (comments: 0)