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Dion Label Blog

Balance Water Refreshes Label Design

02/20/2017 by Amelia Stasky (comments: 0)

Balance Water

Balance Water

Balance Water Company is a beverage company based in Sydney, Australia and New York City. Balance Water uses flower essences to create non-flavored, functional beverages. They offer a number of products designed to cleanse, refresh, relax, increase focus and alleviate the side effects of travel.

 Balance Water

Balance Water

This past year Balance Water worked with designers Leonardo Lenchig and Ettore Concetti from a small design agency in Italy called Graphic Opera, to give the brand a new look. Lenchig and Concetti were incredibly thorough in their brand design. The Balance Water wordmark was created from a geometrical grid, loosely based on the formation of a water droplet. Once the font was constructed, they elected to fill the font with geometric shapes. The wordmark and the faint shapes in the text are knocked out of a deep blue oceanic background. The label is balanced with the wordmark aligned to the right of the label and a screen of delicate hand drawn flowers down the left side of the bottle, the designers wanted this to look like embroidery. The colors paired with the label design give the bottle a glacial effect.

This look can be achieved with a clear film material and digital printing. A clear film label will work for many applications. Request a sample packet today to check out some examples!

"Flavor the Night and Savor the Day" with Ficks & Co's Cocktail Mixers

02/17/2017 by Amelia Stasky (comments: 0)

Ficks & Co

Ficks & Co

Ficks & Co is a San Francisco based company that specializes in cocktail mixers. Ficks found their place in the market by introducing a cocktail mixer with all natural ingredients that is also vitamin and electrolyte infused. According to their website, “Ficks is the first cocktail mixer to put back what you lose when you imbibe,” so you can, “Flavor the Night, Savor the Day.”

Ficks & Co

Ficks & Co

Selling to a niche market can sometimes be difficult, so Ficks needed a label that would stand out on the shelves. The white background immediately pops next to the bold lettering and metallic accents of these labels. The Ficks wordmark is centered at the top of the label and is, “designed to give it depth and appear 3D.” A modern, sans-serif font is used throughout the label. This keeps the label from looking cluttered and keeps the focus on the wordmark. A band of metallic color on the top and bottom of the label frames the label design and acts as a differentiator between flavors: green for Margarita, bronze for Moscow Mule, and gold for Lemon Drop. The same metallic color is used on the name of the cocktail mix. The resulting label design is crisp, impactful and high-end.

There are a number of ways to achieve a metallic look on your label. Contact us today to find out which option is best for you!

Why Pressure Sensitive Labels Are Ideal for Craft Beer Companies

02/15/2017 by Amelia Stasky (comments: 0)

Berkshire Brewing

Berkshire Brewing's unique die cut shape.

In the ever-increasing craft beer industry, standing out is becoming harder and harder. Getting your brand name and story across may be difficult when you are limited to a simple rectangular shape or a material that doesn’t quite match your image. According to Jeff Greenlief, a craft beer product and business manager at Avery Dennison, some craft breweries are still using glue-applied label solutions. Others have seen the benefits to pressure sensitive labels and have make the switch.

Digitally printed pressure sensitive labels are a premium option for application and quality. It allows for short run printing and hand labelling, which for burgeoning breweries, is a cost effective solution. The quality and durability of the label itself is higher as you can specify materials that will perform optimally in your chosen environment. They offer a number of benefits from a design standpoint as well. A unique die cut shape, a vibrant color, a textured material, are all possible. Embossing, cold foil stamping, and hot foil stamping are a few examples of additional features that can take your label to the next level.

Greenlief goes on to say, “With pressure sensitive, you’re getting everything together from the label facestock to the adhesive, and you’re more efficient in your line because you don’t have big costly changeovers. You just replace the label material on the applicator and off you go.”

For more details about the pros of pressure sensitive labels, read this great article by Keith Gribbins of the Craft Brewing Business website.

Cherry Hills Market's Namesake Line Updates Brand Look

02/13/2017 by Amelia Stasky (comments: 0)

Cherry Hills Market

Cherry Hills Market

Cherry Hills Market is a brand that specializes in home merchandise, with products available through their carefully curated website or brick and mortar store in Huntington Beach, California. They focus on offering unique and exclusive products. Cherry Hills Market also has a namesake line offering olive oil, balsamic vinegars, and spices. To better represent their brand, Cherry Hills Market redesigned their logo and updated their brand direction with the help of Jenny Pfost, a freelance designer based in Los Angeles.

 Cherry Hills Market

Cherry Hills Market

Pfost was able to reflect the one-of-a-kind nature of this company’s brand. The labels are deliberately detailed with a distinctively vintage look. The Cherry Hills Market labels begin with a matte black base. At the top of each label Cherry Hills Market is printed in an all-caps, sans-serif font using the color that has been assigned to that product. Their olive oil has a flat aqua blue theme, while their aged balsamic vinegar has a peach theme, and their standard balsamic vinegar has a dusty blue theme. The labels are decorated with a gold filigree design that looks incredibly detailed, but avoids being overly ornate by using only thin lines. The olive oil uses a decorative font you would traditionally find on an olive oil bottle, while the balsamic labels uses a sans-serif font with an Art Deco vibe.

This look can be duplicated with a silver film material and gold simulation through digital printing. Request a sample packet to see some samples today!

Less is More: KOLLO Teas Takes a Minimalist Approach

02/10/2017 by Amelia Stasky (comments: 0)

KOLLO Teas

KOLLO Teas

KOLLO Teas is a LA-based tea brand unlike any other on the market. KOLLO was founded in 2014 by Nicole Dean, a former Regenerative Medicine Bio-technician. This line of ready-to-drink iced teas consists of three types that were all personally sourced by Dean. Her minimalist approach to tea (no sugar, no preservatives, and no pasteurization) extends to the label design.

 KOLLO Teas

KOLLO Teas

Designed by Samuel Muir Studio, the super simplistic label design showcases these specialty teas to the fullest extent. In addition, the design creates an air of luxury which is necessary to differentiate the product from the single-serving iced teas you normally find in the cooler section. A single, very thin, handwritten “K” accounts for most of the label space. Below the KOLLO “K” are descriptors unique to each tea type. Printed in an all-caps, serif font, the Black Tea is described as, “hand harvested + single source,” the Green Tea is described as, “single source + organic + umami,” and the Oolong Tea is described as, “whole leaf + organic + single source.” Stacked below is the tea type, printed in a bolder, all-caps font, this time sans-serif. Continuing down the label, “Los Angeles,” the product weight and refrigeration instructions are printing, switching back to the serif font.

This look can be duplicated using an ultra-clear film and digital printing. To find out pricing, contact one of our sales representatives today!

The 2017 NSAA Eastern Winter Conference Review

02/03/2017 by Amelia Stasky (comments: 0)

2017 NSAA Eastern Winter Conference

2017 NSAA Eastern Winter Conference

The 2017 NSAA Eastern Winter Conference was a success! Sales representative, Lisa Lauer was available at our booth both days of the event to answer questions and give attendees more information about Dion Label Printing’s capabilities. The show featured over one hundred other companies showcasing everything from equipment to apparel to snow technologies. It was a pleasure to see old and new ski friends!

2017 NSAA Eastern Winter Conference

2017 NSAA Eastern Winter Conference

The NSAA is the National Ski Areas Association, which is the trade association for ski area owners and operators. Every year, the NSAA offers a number of conferences, tradeshows and seminars. The NSAA Eastern Winter Conference is centered on educational programs and a tradeshow that will benefit members of this industry. Read more here

This is Not Your Average Ice Cream

02/01/2017 by Amelia Stasky (comments: 0)

Up until recently, the pint-sized ice cream market has been overwhelmed with long-time favorites like Haagen-Dazs and Ben & Jerry’s. Now, your local grocer’s freezer shelves are lined with multiple pint cartons all vying for attention. Here’s how three different companies stood out from the crowd:

Phin & Phebes

Phin & Phebes

Phin & Phebes, a Brooklyn-based ice cream brand, was in need of a packaging design when their company grew to a national level. Interact Boulder, a food product packaging design & branding agency, maintained Phin & Phebes' quirky brand character while simultaneously creating a more interactive brand design that will stand out on the shelf. Interact was able to achieve this by adding new photography and illustration and utilizing, “the entirety of the pint to tell the unique stories for each flavor’s ingredients and inspiration.” The packaging design serves to enhance the small batch, homemade roots of this company.

Vice Cream

Vice Cream

Vice Cream, a Boston-based ice cream brand, has developed their branding around their punny name. Vice Cream worked with Interact Boulder as well to create a brand and packaging design that focuses on the indulgent nature of ice cream. Bucking the low calorie, no sugar trend and the boutique look that comes with it, Vice Cream stands out on the shelf with a “black ice,” background and its “late night neon-inspired V logo.” The V logo changes color with each extravagant flavor, from Choc of Shame to Afternoon Delight. Featured prominently in front of the V logo is a spoonful of that particular ice cream. The product photography alone is enough to have you reaching for a pint.

Betterwith

Betterwith

Betterwith Ice Cream takes yet another design route, opting instead for clean colors and simple design to mirror the simplicity of the ingredients. Betterwith Ice Cream is a Vancouver-based ice cream brand that worked with 123w, an advertising agency that is also Vancouver-based to create their brand identity. The goal was to, “illustrate the high-quality nature of the product, appeal to customers as an affordable luxury item and stand out among the clutter of the frozen food aisle.” The Betterwith logo is a simple, white B with the outline of a spoon knocked out of the center and covers most of the pint.  The Betterwith wordmark and other text is kept simple and sans-serif as well. The soft teal background with gold lid creates the luxury look, all creating a perfect frame for the authentic flavor images.

Dion Label Printing offers a number of specialty food solutions for the freezer section including cold temperature adhesives, Flash-Freeze material and adhesives, and dairy material. Whether you are a local or national business, we have the capabilities to bring your label design to life. You can find out more here!

Dion to Exhibit at the 2017 NSAA Eastern Winter Conference

01/30/2017 by Amelia Stasky (comments: 0)

tl_files/Blog_Photos/NSAA Image.jpg

NSAA Eastern Winter Conference

Dion Label Printing will return to the NSAA Eastern Winter Conference this year. The Eastern Winter Conference is held at the Mount Snow resort in West Dover, Vermont and is sponsored by the NSAA (National Ski Areas Association). The NSAA’s primary objective, “is to meet the needs of ski area owners and operators nationwide and to foster, stimulate and promote growth in the industry.” Dion Label Printing will be available in booth #305 on both days of the event.

Dion Label Printing has over 45 years of experience in the ski, recreation and admission industry. We work with each client individually to ensure their customer ticket specifications are met, from the art to the finishing process. Dion offers tickets in a large array of styles, sizes, and colors, and we stand behind every ticket printed. Our quality control procedures guarantee a high level of satisfaction for every order and our customer service is second to none. Please take a moment to stop by our booth and find out more about our extensive material options, security and fraud features, and printing capabilities!

We’ll see you there!

Hand-made Labels Mirror Molly Muriel's Craftsmanship

01/27/2017 by Amelia Stasky (comments: 0)

Molly Muriel

Molly Muriel

Molly Muriel was launched by Branda Tiffany in 2002, her assistant/dog Molly was the inspiration for this apothecary’s name. About ten years later, Tiffany worked with Relevant Studios, a Portland, Oregon based design studio to revitalize her brand. The goal was to portray the handmade nature of the products and the company’s commitment to being environmentally conscious.

Molly Muriel

Molly Muriel

The Molly Muriel lotion line consists of five products; Trauma Healer, Perfect Harmony, Sweet Seduction, Soul Salad, and Bright Eyes. Each label is made from recycled Kraft paper and is screen-printed by hand, also in Portland. Trauma Healer is an arnica lotion used for its healing benefits. The label for Trauma Healer appears to use a darker Kraft paper that is highlighted with a vibrant, sherbet orange screen-print and knockout text. The label uses a combination of three fonts; the Molly Muriel wordmark font, an all-caps typewriter-style font, and a condensed, all-caps, sans-serif font. The remaining lotions in the line all follow the same template, however the color of the Kraft paper will change with the color screen-printed on the label. Perfect Harmony features a lighter Kraft paper with a bubblegum pink screen-print, Sweet Seduction uses the darker Kraft paper with a soft peach screen-print, Soul Salad uses the darker Kraft paper with a lime green screen-print, and Bright Eyes features a lighter Kraft paper with a canary yellow screen-print. This label design combines color cues, typography and material to create a look reflective of Molly Muriel’s values.

Molly Muriel

Molly Muriel

Kraft paper can be used to create a variety of label looks. Contact us to learn more!

This All-Natural Shampoo is Top Dog

01/25/2017 by Amelia Stasky (comments: 0)

Organic Oscar

Organic Oscar

Organic Oscar is an affordable, high quality, organic pet care company. It was founded in 2007 by Marie Svet after she discovered there weren’t the same organic, natural products for pets as there were for humans. She, “wanted to create a line of products that reflect a healthy and holistic lifestyle for ourselves and our dogs.”

Organic Oscar

Organic Oscar

Organic Oscar’s shampoo line stands apart with their packaging design. Each bottle is shaped to look like a dog bone and it 100% recyclable. The color of the bottle reflects the natural ingredients on the inside: purple bottles for lavender, beige bottles for oatmeal, blue bottles for peppermint. The labels are simple, also fashioned in the shape of a dog bone. They all begin with a white base and follow the same color palette. Organic Oscar is printed across the top in a grass green and soft brown. The font is funky and non-uniform. On the bottom half of the bottle, Organic Oscar’s logo is featured, an illustrated profile of a brown dog surrounded by a circle in the same grass green. The kind of shampoo is called out below the logo, in brown, bold, sans-serif font. More descriptives are printed below in the same font with a regular thickness.

Organic Oscar

Organic Oscar

Dion Label Printing offers a variety of materials that will work for your pet care products. Request a sample packet today!