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03/01/2017 by Amelia Stasky (comments: 0)
Traits of a Great Wine Label
Wine drinkers, especially those recently introduced to the market have been found to base their purchase on label design. The standard characteristics consumers are looking for in a label are unique, creative, and colorful designs. These characteristics are mostly subjective, so where do you go from here?
Texture: Creating a sensory experience for a consumer will create a stronger bond between them and your product, touching a product creates a sense of ownership which in turn will likely lead to purchase. The texture of your label can affect the perception of the quality of your product as well. A linen or estate material with a matte finish can create a high-end or organic look, depending on your artwork. A film material with a matte or gloss lamination can create a modern and sleek or young and fresh look, depending on your artwork. The trick is to be aware of the image you are creating, not only with artwork. (Also, does your label need to be waterproof? A beautiful label is useless if it is floating in an ice bucket.)
Die cut: A die cut that is exclusive to your product is another way to create an automatic awareness on the shelf. Your product will not only be more noticeable, but will also stand out in the consumer’s mind when they try to recall the unique label.
Specialty Applications: There are a number of additional high decoration features that can be added to a wine label to create a special look. To name a few: cold stamping, hot stamping, embossing. And if you are on a budget, or the previous features don’t fit your brand look, a simulated metallic can be added to your label.
Simplicity: Limit your graphics and font usage, a cluttered label’s message will quickly get lost in the fray. A well thought out label with a direct message is more likely to make an impact. Why say it in ten words if you can say it in four?
Let us know why you love your favorite wine’s label design below!
02/24/2017 by Amelia Stasky (comments: 0)
Rouge Gorge is the latest brainchild of Les Vergers Lafrance, an apple orchard with three generations of history. In addition to their ciders, they decided to take on a classic spirit, vermouth, and put their own spin on it. Rouge Gorge was born, a cider vermouth.
Les Vergers Lafrance worked with Montreal-based design studio Polygraphe to design their label. The objective was to create a label that payed homage to the spirit’s history, without appearing dated. The label looks to have a matte, brilliant white paper material base. Rouge Gorge is printed in black on an angle, front and center in a vintage-inspired font. The text is highlighted with a gold stamp, tying in with the frame around the text. Inside the frame, with the text there is a burst and filigree design that casts a slight shadow over the white background, this can be replicated with a selective varnish. Here, the label takes a witty turn. The remainder of the label is illustrated with blue outlines of branches, leaves and a robin. When you take a closer look, the illustration is actually a paint by number. Only the robin, the symbol of this vermouth, is partially filled in in red. A cheeky nod to the vermouth’s name, Rouge Gorge (red throat, en francais). The result is a high-end, eye-catching design with subtle features, a pleasant surprise when you take a moment to look further.
There are many decorative options available to enhance your label. Speak to one of our sales representatives today to find out more!
02/22/2017 by Amelia Stasky (comments: 0)
Klee, a natural play makeup company, worked alongside illustrator Elizabeth Linde and Elu Creative to create the brand story and label designs for their new brand, Klee Kids. They created an underwater fairytale world, complete with mermaids for this bath and body care line.
The rounded, stark white bottles create a blank canvas for their new labels to pop against. The Klee Kids logo, always front and center on the label, consists of Klee printed in a lower case sans-serif font with Kids printed directly below in a lower case serif font. Their tagline, “Naturally Good,” is centered below Klee Kids, curved into a smile. The shampoo, conditioner, and detangler each feature a different illustration of half a mermaid’s face and her hair hanging upside down from the top of the label. This creates a frame for the Klee Kids logo. Vibrant colors stand out against the white background of the label and extend to the descriptive text centered at the bottom of the label. The body products feature an illustrated mermaid as well, this time she appears to be swimming across the bottle. The mermaid’s bright pink and purple hair is used as a frame for the logo here, too. On all of the products, you will find tiny, whimsical illustrations scattered throughout the labels, enhancing the fairytale brand story.
What kind of label will allow your artwork to stand out? Contact us for a sample packet today
02/20/2017 by Amelia Stasky (comments: 0)
Balance Water Company is a beverage company based in Sydney, Australia and New York City. Balance Water uses flower essences to create non-flavored, functional beverages. They offer a number of products designed to cleanse, refresh, relax, increase focus and alleviate the side effects of travel.
This past year Balance Water worked with designers Leonardo Lenchig and Ettore Concetti from a small design agency in Italy called Graphic Opera, to give the brand a new look. Lenchig and Concetti were incredibly thorough in their brand design. The Balance Water wordmark was created from a geometrical grid, loosely based on the formation of a water droplet. Once the font was constructed, they elected to fill the font with geometric shapes. The wordmark and the faint shapes in the text are knocked out of a deep blue oceanic background. The label is balanced with the wordmark aligned to the right of the label and a screen of delicate hand drawn flowers down the left side of the bottle, the designers wanted this to look like embroidery. The colors paired with the label design give the bottle a glacial effect.
This look can be achieved with a clear film material and digital printing. A clear film label will work for many applications. Request a sample packet today to check out some examples!
02/17/2017 by Amelia Stasky (comments: 0)
Ficks & Co
Ficks & Co is a San Francisco based company that specializes in cocktail mixers. Ficks found their place in the market by introducing a cocktail mixer with all natural ingredients that is also vitamin and electrolyte infused. According to their website, “Ficks is the first cocktail mixer to put back what you lose when you imbibe,” so you can, “Flavor the Night, Savor the Day.”
Ficks & Co
Selling to a niche market can sometimes be difficult, so Ficks needed a label that would stand out on the shelves. The white background immediately pops next to the bold lettering and metallic accents of these labels. The Ficks wordmark is centered at the top of the label and is, “designed to give it depth and appear 3D.” A modern, sans-serif font is used throughout the label. This keeps the label from looking cluttered and keeps the focus on the wordmark. A band of metallic color on the top and bottom of the label frames the label design and acts as a differentiator between flavors: green for Margarita, bronze for Moscow Mule, and gold for Lemon Drop. The same metallic color is used on the name of the cocktail mix. The resulting label design is crisp, impactful and high-end.
There are a number of ways to achieve a metallic look on your label. Contact us today to find out which option is best for you!
02/15/2017 by Amelia Stasky (comments: 0)
Berkshire Brewing's unique die cut shape.
In the ever-increasing craft beer industry, standing out is becoming harder and harder. Getting your brand name and story across may be difficult when you are limited to a simple rectangular shape or a material that doesn’t quite match your image. According to Jeff Greenlief, a craft beer product and business manager at Avery Dennison, some craft breweries are still using glue-applied label solutions. Others have seen the benefits to pressure sensitive labels and have make the switch.
Digitally printed pressure sensitive labels are a premium option for application and quality. It allows for short run printing and hand labelling, which for burgeoning breweries, is a cost effective solution. The quality and durability of the label itself is higher as you can specify materials that will perform optimally in your chosen environment. They offer a number of benefits from a design standpoint as well. A unique die cut shape, a vibrant color, a textured material, are all possible. Embossing, cold foil stamping, and hot foil stamping are a few examples of additional features that can take your label to the next level.
Greenlief goes on to say, “With pressure sensitive, you’re getting everything together from the label facestock to the adhesive, and you’re more efficient in your line because you don’t have big costly changeovers. You just replace the label material on the applicator and off you go.”
For more details about the pros of pressure sensitive labels, read this great article by Keith Gribbins of the Craft Brewing Business website.
02/13/2017 by Amelia Stasky (comments: 0)
Cherry Hills Market
Cherry Hills Market is a brand that specializes in home merchandise, with products available through their carefully curated website or brick and mortar store in Huntington Beach, California. They focus on offering unique and exclusive products. Cherry Hills Market also has a namesake line offering olive oil, balsamic vinegars, and spices. To better represent their brand, Cherry Hills Market redesigned their logo and updated their brand direction with the help of Jenny Pfost, a freelance designer based in Los Angeles.
Cherry Hills Market
Pfost was able to reflect the one-of-a-kind nature of this company’s brand. The labels are deliberately detailed with a distinctively vintage look. The Cherry Hills Market labels begin with a matte black base. At the top of each label Cherry Hills Market is printed in an all-caps, sans-serif font using the color that has been assigned to that product. Their olive oil has a flat aqua blue theme, while their aged balsamic vinegar has a peach theme, and their standard balsamic vinegar has a dusty blue theme. The labels are decorated with a gold filigree design that looks incredibly detailed, but avoids being overly ornate by using only thin lines. The olive oil uses a decorative font you would traditionally find on an olive oil bottle, while the balsamic labels uses a sans-serif font with an Art Deco vibe.
This look can be duplicated with a silver film material and gold simulation through digital printing. Request a sample packet to see some samples today!
02/10/2017 by Amelia Stasky (comments: 0)
KOLLO Teas is a LA-based tea brand unlike any other on the market. KOLLO was founded in 2014 by Nicole Dean, a former Regenerative Medicine Bio-technician. This line of ready-to-drink iced teas consists of three types that were all personally sourced by Dean. Her minimalist approach to tea (no sugar, no preservatives, and no pasteurization) extends to the label design.
Designed by Samuel Muir Studio, the super simplistic label design showcases these specialty teas to the fullest extent. In addition, the design creates an air of luxury which is necessary to differentiate the product from the single-serving iced teas you normally find in the cooler section. A single, very thin, handwritten “K” accounts for most of the label space. Below the KOLLO “K” are descriptors unique to each tea type. Printed in an all-caps, serif font, the Black Tea is described as, “hand harvested + single source,” the Green Tea is described as, “single source + organic + umami,” and the Oolong Tea is described as, “whole leaf + organic + single source.” Stacked below is the tea type, printed in a bolder, all-caps font, this time sans-serif. Continuing down the label, “Los Angeles,” the product weight and refrigeration instructions are printing, switching back to the serif font.
This look can be duplicated using an ultra-clear film and digital printing. To find out pricing, contact one of our sales representatives today!
02/03/2017 by Amelia Stasky (comments: 0)
2017 NSAA Eastern Winter Conference
The 2017 NSAA Eastern Winter Conference was a success! Sales representative, Lisa Lauer was available at our booth both days of the event to answer questions and give attendees more information about Dion Label Printing’s capabilities. The show featured over one hundred other companies showcasing everything from equipment to apparel to snow technologies. It was a pleasure to see old and new ski friends!
2017 NSAA Eastern Winter Conference
The NSAA is the National Ski Areas Association, which is the trade association for ski area owners and operators. Every year, the NSAA offers a number of conferences, tradeshows and seminars. The NSAA Eastern Winter Conference is centered on educational programs and a tradeshow that will benefit members of this industry. Read more here.
02/01/2017 by Amelia Stasky (comments: 0)
Up until recently, the pint-sized ice cream market has been overwhelmed with long-time favorites like Haagen-Dazs and Ben & Jerry’s. Now, your local grocer’s freezer shelves are lined with multiple pint cartons all vying for attention. Here’s how three different companies stood out from the crowd:
Phin & Phebes
Phin & Phebes, a Brooklyn-based ice cream brand, was in need of a packaging design when their company grew to a national level. Interact Boulder, a food product packaging design & branding agency, maintained Phin & Phebes' quirky brand character while simultaneously creating a more interactive brand design that will stand out on the shelf. Interact was able to achieve this by adding new photography and illustration and utilizing, “the entirety of the pint to tell the unique stories for each flavor’s ingredients and inspiration.” The packaging design serves to enhance the small batch, homemade roots of this company.
Vice Cream, a Boston-based ice cream brand, has developed their branding around their punny name. Vice Cream worked with Interact Boulder as well to create a brand and packaging design that focuses on the indulgent nature of ice cream. Bucking the low calorie, no sugar trend and the boutique look that comes with it, Vice Cream stands out on the shelf with a “black ice,” background and its “late night neon-inspired V logo.” The V logo changes color with each extravagant flavor, from Choc of Shame to Afternoon Delight. Featured prominently in front of the V logo is a spoonful of that particular ice cream. The product photography alone is enough to have you reaching for a pint.
Betterwith Ice Cream takes yet another design route, opting instead for clean colors and simple design to mirror the simplicity of the ingredients. Betterwith Ice Cream is a Vancouver-based ice cream brand that worked with 123w, an advertising agency that is also Vancouver-based to create their brand identity. The goal was to, “illustrate the high-quality nature of the product, appeal to customers as an affordable luxury item and stand out among the clutter of the frozen food aisle.” The Betterwith logo is a simple, white B with the outline of a spoon knocked out of the center and covers most of the pint. The Betterwith wordmark and other text is kept simple and sans-serif as well. The soft teal background with gold lid creates the luxury look, all creating a perfect frame for the authentic flavor images.
Dion Label Printing offers a number of specialty food solutions for the freezer section including cold temperature adhesives, Flash-Freeze material and adhesives, and dairy material. Whether you are a local or national business, we have the capabilities to bring your label design to life. You can find out more here!