The packaging for TrueCoffee’s new product offering of hot dogs was just too adorable to pass by. TrueCoffee has locations throughout Asia, and the design was created by Bangkok-based Subconscious. The packaging is meant to reach out to the teenagers visiting the shops, but it’s interesting that sometimes marketing and design can be cross-cultural. No need to segment here—I think the packaging would be equally appreciated here in the U.S.