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01/08/2009 by Blair (comments: 0)

In our current economic state, convenience is a huge driving factor for consumers. Not only has this impacted the customer but packagers have to reconsider packaging designs and materials, as well as their transportation and distribution processes. Consumers are becoming more environmentally conscience and are demanding eco-friendly products and packaging. They are turning more and more to packaged food and beverages that are allowing them convenient, healthy alternatives to going out to eat. 
Sargento Potato and Salad Finishers are a perfect example of restaurant style quality at home in an affordable package. These two lines are available in stand up pouches that are functional and have sustainable benefits, all while meeting the consumer’s requests. Another example of this would be Diageo’s Value Added Packaging gift packs that were across shelves this recent holiday season. These gift packs featured 100% recyclable materials and were paired with popular brands such as Jose Cuervo, Crown Royal, VO, and Captain Morgan. The new design of the gift packs featured recycled PET rather then the old polyvinyl chloride film. The change in the packaging materials is in direct response to consumer’s desire for sustainable products.
Baby Boomers make up a third of the U.S. population and spend $2 trillion each year, and they are spending their money on products that meet their desires. Consumer convenience is an essential need for the consumer’s hectic lifestyle and packagers have begun catering to their needs.
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