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02/24/2017 by Amelia Stasky (comments: 0)
Rouge Gorge is the latest brainchild of Les Vergers Lafrance, an apple orchard with three generations of history. In addition to their ciders, they decided to take on a classic spirit, vermouth, and put their own spin on it. Rouge Gorge was born, a cider vermouth.
Les Vergers Lafrance worked with Montreal-based design studio Polygraphe to design their label. The objective was to create a label that payed homage to the spirit’s history, without appearing dated. The label looks to have a matte, brilliant white paper material base. Rouge Gorge is printed in black on an angle, front and center in a vintage-inspired font. The text is highlighted with a gold stamp, tying in with the frame around the text. Inside the frame, with the text there is a burst and filigree design that casts a slight shadow over the white background, this can be replicated with a selective varnish. Here, the label takes a witty turn. The remainder of the label is illustrated with blue outlines of branches, leaves and a robin. When you take a closer look, the illustration is actually a paint by number. Only the robin, the symbol of this vermouth, is partially filled in in red. A cheeky nod to the vermouth’s name, Rouge Gorge (red throat, en francais). The result is a high-end, eye-catching design with subtle features, a pleasant surprise when you take a moment to look further.
There are many decorative options available to enhance your label. Speak to one of our sales representatives today to find out more!