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04/21/2011 by Ashley (comments: 0)

With tough economic times, consumers have been looking for added value in every aspect of their lives from free gifts with a purchase, to products advertising as having 25% more product inside. Packaging is not an exception and companies have responded to value seeking consumers by introducing a variety of types of value added packaging. One particular market that is adding value to packaging is the health and beauty industry. Companies have started adding precious metals, charms, ribbons, and even wearable jewelry to their packaging to make it more appealing to consumers. Sheherazade Chamlou of Swarovski states that, “Depending on the type of embellishment, fragrance bottles can look more feminine, romantic, glamorous, or whimsical.”

The Love, Chloe bottle by Chloe was designed with a gold plated metal plaque which gives the packaging an extra expensive look, and is therefore more valuable to consumers. Bombshell perfume, by Victoria’s Secret, is manufactured in a pink stripped bottle with a black tie ribbon around the neck to mirror the company’s popular shopping bag. Juicy Couture has a perfume out called Peace, Love and Juicy Couture that is sold complete with a beaded bracelet with tassels tied around its neck. Public relations director Candace Craig Bulishak commented on jewelry being added to packaging by stating that, “It was a great added bonus for consumers over the holidays, especially for gifting purposes.”

Hello Kitty also has a solid perfume jeweled necklace in its collection that is both the packaging as well as a wearable necklace all-in-one. My absolute favorite value-added packaging, however, is the Go 360° Clean bottle by L’Oreal. Each bottle is manufactured with a scrublet built into the actual bottle design! The removable scrublet allows for easy travel with the product as you can leave behind any wash cloths, luffas or other bulky scrubbers.

To read more about the value packaging trend, check out the article in Beauty Packaging Magazine online.
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