- About Us
- Markets We Serve
- Capabilities
- Pouches
- Shrink Sleeves
- Request a Quote
- Sustainability
- Resources
09/09/2011 by Ashley (comments: 0)

Society has long been fascinated by the supernatural, eating up everything from ghost stories to UFO sightings. Even though I am easily frightened I am always game for a good ghost story or horror movie, which is why I was attracted to the name Frozen Ghost Vodka. The Canadian based company partnered with marketing agency Levenson & Hill and created the ultimate ghost story to aid in their marketing campaign. The eerie story involves a small town farmer named Tobias, who was murdered by his neighbor out of jealousy of the most delicious tasting watering spring located on Tobias’s farm. The tale goes onto say that Tobias’s dead body was discovered frozen in the ice pond later that year, and that his spirit haunted the neighboring farmer into insanity. In addition to the story, the marketing agency also created other forms of advertising such as online films and a spooky interactive website.

What I think is even more spine chilling than the story itself is the vodka bottle design. The frosted square glass bottle was colored to go from black on the bottom to steel gray on top in a smooth gradient. The label, however, is what links this bottle to the ghost story. Depicted on the label is the faded silhouette (presumably of the ghost) pressing their hands up against the glass. What makes this label really spooky, however, is that from a side view of the label the silhouette disappears completely! Frozen Ghost Vodka is absolutely the perfect addition to any Halloween party.
Check out the company’s Press Release for more information on this spooky spirit packaging and marketing campaign.
Add a comment