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10/04/2011 by Ashley (comments: 0)

We have started seeing portion controlled packaging being introduced in the food industry. Companies are marketing to dieters who often have trouble measuring out what is actually a single portion; portioned packaging makes eating on a diet much easier. They are also packaging portioned foods for convenience. How easy is it to grab a snack pack of cookies instead of portioning out cookies from a regular sized bag into smaller snack bags?
The most popular portion controlled packaging is absolutely the explosion of the 100 calorie pack. Companies such as Nabisco and Hostess have invented numerous portion controlled snack packs for some of Americas favorite treats. Among the products are 100 calorie packs of chocolate covered pretzels and hostess Twinkies; the perfect way to feed a sweet tooth! Storage brand company Ziploc has even altered their products and packaging design to favor portion control. They have snack bags packaged in folding boxes that are now printed with the phrase “Perfect for 100 calorie Snacks” on the front. Heinz has also been recently pushing portion controlled packaging for their many jams, spreads condiments. In fact, they have created the Portion Control Condiments Optimizer on their webpage where you can order portioned condiment packets for your company or place of work. Also, in the UK Sainsbury's food and retail company has invented a portion controlled juice container. The juice carton has four transparent holes on the containers side, each measuring the amount of 1 glass of juice (5 total glasses of juice in carton). Check out the image of the container and how each level was designed with a fun phrase printed around the hole like “One Tasty Portion of Fruit” or “Running on Empty!”

What other portion controlled packaging have you seen for food & beverage products?
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