Packaging for products that truly know their target market

04/30/2010 by Erinn Gormley (0 comments)

Sports Authority sunflower seeds

Sports Authority Sunflower Seeds

Beyond the fact that I find this product to be the perfect little gift going into baseball season for my little brother, whoever developed this product packaging truly took the time to examine how to turn this snack into a true commodity. Pay attention at any little league game, and I’d be willing to bet you’ll see several teammates chomping these down and projecting the empty shells in the dugout during their boredom between innings. It’s one thing when the packaging reflects the product (such as the suggestiveness of the fruit juice packaging below), but the creativity behind packaging that reflects the consumer is what truly impresses me.

Go back

Add a comment

*
*
What is the sum of 5 and 1?*