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10/01/2010 by Ashley (comments: 2)

What is one of the top brands of alcoholic spirits on the market? The answer is absolutely, Absolut Vodka. The iconic Swedish vodka company has made quite a name for itself over the years coming out with a variety of flavors and packaging designs. Flavors come in the basics such as peach and vanilla, but also branch out to more custom designed bottles such as Absolut Boston (a mix of black tea and Elderflower).

Absolut has come up with a brand new design for the original Country of Sweden flavored vodka (old below, new above). The label design is mostly transparent, spotted with silver foil images of the fruits in the vodka flavor. Several fruit shaped foil designs float across the bottle’s front, one I can easily make out to be a pineapple. With the only color in the bottle being the reflected rainbow colors when the foil catches the light, the overall look is sleek and modern. According to Absolut, “The purpose was to represent the different flavors inside the bottle,” and I believe they have achieved that effect.
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Comment by Ivy | 10/06/2010
There's something really wrong with that. It makes me think of broken glass-- not appetizing at all.
Comment by Lenny Boyd | 08/20/2011
I have to agree with Ivy... broken glass.