Klee Kids Uses Magic and Whimsy to Stand Out in the Natural Brand Category

02/22/2017 by Amelia Stasky (comments: 0)

Klee Kids

Klee Kids

Klee, a natural play makeup company, worked alongside illustrator Elizabeth Linde and Elu Creative to create the brand story and label designs for their new brand, Klee Kids. They created an underwater fairytale world, complete with mermaids for this bath and body care line.

Klee Kids

Klee Kids

The rounded, stark white bottles create a blank canvas for their new labels to pop against. The Klee Kids logo, always front and center on the label, consists of Klee printed in a lower case sans-serif font with Kids printed directly below in a lower case serif font. Their tagline, “Naturally Good,” is centered below Klee Kids, curved into a smile. The shampoo, conditioner, and detangler each feature a different illustration of half a mermaid’s face and her hair hanging upside down from the top of the label. This creates a frame for the Klee Kids logo. Vibrant colors stand out against the white background of the label and extend to the descriptive text centered at the bottom of the label. The body products feature an illustrated mermaid as well, this time she appears to be swimming across the bottle. The mermaid’s bright pink and purple hair is used as a frame for the logo here, too. On all of the products, you will find tiny, whimsical illustrations scattered throughout the labels, enhancing the fairytale brand story.

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