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03/06/2017 by Amelia Stasky (comments: 1)
Mistakes to Avoid When Starting Your First Label Project
Starting your first label project can be an overwhelming experience, especially when a seemingly small mistake can be costly. Here are a few of the most common mistakes to avoid:
Material Selection: Material selection is important because it is the base of your design, and can make or break the look you are going for. For example, if you are designing a label for a high-end spirit, a standard paper may not portray a high end look, while a thicker, textured material will.
Material Testing: Material testing is one of the most important steps in the label buying process. This ensures that your material will adhere to your container properly. (Please purchase your container BEFORE you begin this process). The material you test should have the proper adhesive and finish for your application. Temperature change, moisture, and exposure to the sun can affect the effectiveness of your label.
Product Regulations: Many industries (pharmaceutical, nutraceutical, cosmetic, food & beverage, wine, beer, spirits) have labeling regulations. Doing your research will help you avoid having to reprint labels or dealing with legal repercussions.
Label Size & Shape: Measure your container, have someone else check it, then measure it again. Your label should fit comfortably on the container with no overlapping or puckering. If your container is an odd shape or tapers, we recommend sending a bottle sample to us for our team to review and advise on sizing.
Brand Consistency: From the beginning it is important to establish your brand’s look, including labels and packaging, and stick to it. Maintaining brand consistency will help to build a relationship and trust with your customers, they will recognize your labels and know how to find your product. This includes your logo, brand colors, tag line, etc. Splurging on an experienced graphic designer in the beginning will save you money in the long run.
Do you have questions on how to get started? Contact us to speak to a representative today!