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09/09/2010 by Ashley (comments: 0)

Excited about your child heading back to school but worried about the germs they will be surrounded by? Bath & Body has gone “Back to Sanitation” introducing a new line of antibacterial gel hand sanitizers. The line called PocketBac is a pint sized bottle of Bath & Body’s classic scents along with a few new ones. Your child can now style a bottle called LOL Lime, BFF Berry, or BRB Banana. Mirroring chat abbreviations such as LOL (laugh out loud) is a way to make hand sanitizer trendy. Who knew health would be a school trend this fall?
As a long time Bath & Body Works lover, I think this new youth oriented design is a fantastic way to get your child to keep their hands clean during fall flu season. I can see the teen and tween crowd being a huge market for the PocketBac line. The bottle’s label design is formatted in Bath & Body’s traditional format but with more vibrant colors and an edgier background texture. Classic antibacterial beads in the liquid are color coordinated with the scent and label coloring. The fragrance name’s font is also pixilated and enlarged, which is a great visual link to computers and the chat abbreviation language of teens. The line also carries their signature fragrances such as Cucumber Melon and Sweet Pea which expand the product market to adults as well as teens.
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