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12/22/2010 by Ashley (comments: 0)


Per usual every September, Fashion Week took New York City by storm. Since 2007, a designer per year has created a one of a kind bottle for Evian to be sold for a limited time. Designs from previous years, as seen below, have been created by the famous Christian Lacroix, Jean Paul Gaultier, and Paul Smith; but 2010 belongs to Issey Miyake. The Japanese designer created a simple, youthful flower design drawing inspiration from his Pleats Please line. At $8 a pop they are not cheap, but any fan of Issey Miyake might see value in the purchase.


Though Issey created a very simple floral design, I feel a flower works well for bottled water playing with the idea of water being natural or from nature. Also the youthfulness of the flower, compared to the other designs, meshes with Evian’s trademark phrase “live young.” Issey drew from his own collection while still keeping in mind the customer, creating a fantastic collaboration between the two companies. Buy your limited edition bottle through the holiday season, and keep an eye out for the next Evian fashion week design!

For the full article on Issey Miyake’s Evian design visit BrandPackaging.com and browse Issey Miyake’s webpage for a list of stores selling the limited edition bottle.
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