This is the square design concept for Coca-Cola packaging done by student Andrew Kim that you’ve most likely seen on a variety of design sources. The idea to radically change a very traditional packaging design was brave, but Kim’s design comes with many extras. The entirely plant-based bottle has an offset opening said to ease drinkability, and a smaller cap which decreases waste. The bottle is designed to collapse easily and to a smaller size to increase the likelihood of recycling. Most importantly, there is a cavity at the bottom of the bottle that allows the bottles to stack. The square design combined with the stackability means that more bottles can be sent in each container- an estimated 3,949 bottles. Pretty impressive! This is an exciting concept from a young designer.

For more on Kim’s design, click here!