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"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"

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"To say 'thank you' hardly seems adequate to express how much I appreciated your assistance and support in getting the two dot whacks produced so quickly. Please pass along my gratitude to everyone who worked on this project. I look forward to working with you all again soon."

"Everyone at Dion has been doing a great job for Cuno and we do appreciate all you do for us."

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"I just wanted to say that the labels arrived today and they look great. Thank you so much for pushing the job through so quickly. I really appreciate everyone’s efforts to accommodate our shorter-than-usual turnaround time. We will definitely call on Dion Label again!"

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"The decals are great. Everyone has commented positively on the little packages I mail out for LocalGreenie.org, which include the member decals. The quality was fantastic!"

"You and your team have gone above and beyond to hit this very tight timeline."

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"We just got the labels and they look great…thanks so very much for the expedited service!"

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"I just wanted to say thank you for all of your efforts in getting us the Syndion Labels so quickly. They look great! We should now be able to meet our deadline for the Defeat Autism Now conference…so thank you again!"

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    Cheeky Fruit Smoothies

    06/08/2011 by Ashley (comments: 0)

    Froosh Smoothie label printing

    A good catch phrase or funny quote on your label can do wonders to help your product stand out on the shelf. Along with a good color pallet and clear design, a witty catchphrase can help make a label be noticeable such as the satirical soda labels blogged about in April. Pearlfisher’s design team is the creative artist behind these cheeky fruit smoothie labels. The Swedish company Froosh, founded back in 2004, prides itself on selling 100% whole fruit blended smoothies. Available in six fun flavors, the smoothies come in strawberry & banana, pineapple, banana & coconut, mango & orange, blueberry & raspberry and goji & acerola! Is anyone else confused by that last flavor combination? A goji berry is also known as a wolfberry and the bright red berry is grown in various parts of China. The acerola is a tropical cherry looking fruit that can be found in the southern U.S. (such as Florida) along with the Caribbean, South America, and other subtropics.

     

    To add a fun twist to the new label design, each flavor has a cheeky phrase printed above the Froosh logo. For example the goji & acerola label has the clever phrase “goji: strange name, super fruit” to play off the unusual fruit names. The strawberry & banana label highlights the health benefits of the beverage with the phrase “no bad stuff. zilch, zero, nada.” I also enjoyed the mango & orange label phrase “in fruit we trust.” The color pallets for each label/ tamper label were chosen wisely to compliment the pigments in the actual smoothie. Also, the Froosh logo redesign was manipulated in a fun cheeky way so that the two O’s resemble a pair of cherries. In addition I appreciate the flavor text being printed on the tamper label as opposed to the larger label as then it would have looked too cluttered.

     

    For more from the creative masters behind this smoothie label design, visit Pearlfisher’s webpage.

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