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06/27/2011 by Ashley (comments: 0)

When I think of raw cuisine I never think of pre-packaged food. Instead I generally think of simple but bland natural foods like seeds or boring uncooked vegetables. Well, the British company Raw Health has changed all of my preconceived notions about eating raw by coming out with some fantastic packaging for their delicious sounding creations! Owned by the umbrella company Windmill Organics, Raw Health is a modern company looking to put a fresh spin on raw food. The raw food diet consists of eating only uncooked, unprocessed and organic foods. However, heating some food to a temperature between 104-118 degrees is acceptable and the tempertaure cutoff varies depending on the region. According to Raw Health, "We make delicious snacks at low temperatures to ensure the health-giving nutrients and enzymes stay alive and well." So, Raw Health has pushed the boundaries and created a line of raw goodies including breads, spreads, cakes, and sweets! Some of their most appealing raw creations include the Tangy Apple & Cinnamon Raw Rolls, Deeply Dense Raw Pita Bread, Chocolate Very Cherry Raw Dark Chocolate and the Cacao Brazil nut Bliss Chocolate Spread! Is anyone else in sweets heaven?
What is so different about the packaging is the modern design that design company Pearlfisher created. The title font was created from a variety of geometric shapes and filled in with a bright color pallet. Though the company does have a few pressure jar labels, the cartons are what make their company packaging truly stand out. Each carton has a signature geometric die cut shape that reveals a small bit of the food inside. I love how the die cuts match the shapes used to create the title font, and how they allow the customer to see the actual product they are buying. One of the biggest reasons for me to not buy a new food product is if I cannot see the actual product; who knows what you might be buying! Great job to there British raw foodies for creating a fresh outlook on the raw market!
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