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2017-04-19 08:00 by Amelia Stasky (comments: 0)
PF Candle Co. Photo credit: Grant Puckett
When we saw PF Candle Co. was recently featured on The Dieline as a brand spotlight, we had to check out their labels for ourselves! PF Candle Co. is a homemade candle and home fragrance company based out of Los Angeles, CA. The “PF” of PF Candle Co. stands for Pommes Frites (French fries), which sounds similar to founder, Kristen Pumphrey’s last name. What began as a blog, handmade items, and etsy shop has expanded into a 1300ft faculty and exposure in stores like West Elm.
PF Candle Co. Photo credit: Grant Puckett
The label design for PF Candle Co. is minimal. The candles are housed in amber glass jars with brass lids and a single front label is used. The kraft label is printed with only the candle scent, company name, and, “handmade in California with 100% soy wax.” All text is printed in black and uses the same condensed, sans-serif font. This minimalist approach is beneficial for a number of reasons. It allows the quality of the candle to speak for itself. It makes the candle more appealing to a wider audience because it will fit in with the décor of any home. And it sets PF Candle Co. apart from other candle companies.
PF Candle Co.
Is your candle label ready for an ugrade? Contact us today for a quote!
2017-03-31 11:00 by Amelia Stasky (comments: 0)
Creating Custom Labels for Your Candles
So you’re ready to start labeling your candles…where do you start? There are a number of considerations that go into designing a candle label. The right material, the right adhesive, and the right container will all contribute to the label’s overall look and effectiveness.
Here are a couple things to consider:
2016-11-11 09:30 by Amelia Stasky (comments: 0)
LEIF Botanist Candle
LEIF was founded in 2011 by Stacy Ann Longnecker and is based out of Brooklyn, NY. Longnecker wanted to offer, “the most special, beautiful things that add a unique touch to day-to-day living.” One of these beautiful items is their LEIF Botanist Candle collection, whose packaging manages to be high-end and earthy at the same time.
LEIF Botanist Candle
The labels appear to be made of a white material, offering a crisp base for the label design. Scientific illustrations of the ingredients used to create each scent are scattered across the background. The colors in the labels complement the glass jar and the cork lid used to house the candle. A white box with a grey outline is layered over the illustrations to allow the minimal text to stand out. Three fonts are used; a sans-serif font is used standard and bold for the company name and scent name respectively. An all caps typewriter-style font is used for, “Hand Poured in Brooklyn.” And a delicate script font is used for the remaining descriptors “soy wax blend,” and “60 hours.”
LEIF Botanist Candle
Are you looking for a label to make your candle line stand out? Contact us today for more information!
2014-06-20 19:27 (comments: 0)
Bath and Body Works Candles
A recent order from Bath and Body Works shows that the company goes above and beyond when designing not only their new candle labels and jars, but also their total package! The package arrived in a sturdy cardboard box and each candle had an individual cardboard protector (shown below) around the jar to prevent them from breaking during transport. The construction of the cardboard holders inside the box is extraordinarily inventive with folded corners on the top and bottom of each holder to prevent these fragile candles from be cracked, dented, or damaged. The outer box is easily recognizable because of the high resolution fragrance images printed on the white box along with the Bath and Body Works logo. Another side of the box is printed large and bold in black with the phrase “The World’s Best Fragrances.”
Bath and Body Works Packaging
The four inch circular jars each have various chic and modern designed lids in either a matte gold or a shiny silver. Each of the four jars (shown above) has a square label. The two floral candle labels (Sundress and Watermelon Lemonade) have beautiful patterned backgrounds that are surrounded by a double lined white boarder. A center white panel showcases the candle scent in an elegant script; selective silk screen printing creates a raised effect to the touch for the double boarder and candle name. Two of the more contemporary designs (Espresso Bar and Summer Boardwalk) boldly display their scent name with minimal text and a subtle silver outline. Espresso Bar has clean white lines combined with white embellishments on each side of the label. The bold, contemporary white text but pairs nicely with the subtle brown and grey background image. Summer Boardwalk’s matte label has a background image of a Ferris wheel and bold white lettering. These candles are eye catching to consumers, and ingeniously packaged from the inside out.
Bath and Body Works Cardboard Holder
Check out our previous blog on Bath and Body Works holiday health and beauty designs.
2014-05-14 19:01 (comments: 0)
Stitch Design Co. is a company that studies the customer’s industry market and trends so they are able to stand out from their competitors. Stitch does this by providing imaginative solutions to bond with their customer’s ideal audience on a wide-ranging and a personal level. Because Stitch Design Co is in charge of both the look and the feel of a product line, they work hard at paying close attention to detail and building enjoyable long-term relationships with their clients.
Stitch Design Co. applied close attention to detail when providing a packaging solution for Produce Candles. Produce Candles are hand-made with all natural soy wax and cotton wicks. According to Stitch Design Co., Produce Candle’s packaging goal was “to bring the best of the farm stand into the home.” The candles are presented in canning jars with a silkscreened pattern tailored to each scent and then labeled with a patterned diamond die cut and embossed label. Each scent has custom color matched printing for the jars, label graphics and band wrapped around the top. The Produce logo on the label ties in well with the natural element of the candles by including leaves wrapped into the embossed lettering. A large logo and minimalistic but necessary information provide the packaging with a clean and modern feel. The background of the diamond label is patterned with small embossed dots to add a textural element. The back labels pictured below also provide a modern feel with sleek colorful lines separating ingredient and company information. The combination of the colorful eye catching labels and silk screened jars creates quality packaging that is sure to make Produce Candles stand out.
Produce Candles Back
Check out our previous blog on Diptyque’s elegant candle packaging.
2014-01-17 14:10 by Ashley (comments: 0)
Circle 21 Candles packaging
Achieving a balance between eco-friendly packaging and a high end, classic look can be difficult. One company, Circle 21 Candles, has certainly achieved that balance with their collection of premium soy candles. Unique fragrances are available for the eleven products offered on their website including Pompeii Cider, Adobe Sunset, and Plantation Cotton.
Circle 21 Candles partnered with South Carolina based design firm, Nudge, to create their packaging design. Each 12oz soy wax candle is poured in a locally recycled wine bottle in either clear or green glass. The bottles are cut and sanded for safety and promote local sustainable practices. A chunky cork stopper is fitted on each container branded with the circular company “Circle 21 Candle Co.” logo. The logo is reminiscent of the family’s Texas farm background and provides a nice rustic design element. Each candle is finished with a crisp white matte label diecut so the circular logo is emphasized. Thin black text and graphics are used for the majority of the label, while a bold spot color is used for the fragrance text. As a whole, the candle packaging is elegant but created with sustainable practices giving them an edge in two separate markets.
For more information on candle labels, check out our candle market page!
2013-12-03 17:05 by Elena Lidwin (comments: 0)
Diptyque Holiday Labels
Diptyque was started in Paris, France by three friends with an inspired and artistic passion. With particular taste and unmatched products, the trio created a one-of-a-kind fragrance and design shop called Diptyque. The original shop opened in 1961 only to display fabric designs, but by 1963 they began more widely exploring their love of fragrances. Now the shop offers three lines of products; personal fragrances, home fragrances, and body care.
The signature Diptyque oval labels, found on all of the shop’s original products, were mimicked after a fabric pattern designed by Desmond Knox-Leet in 1963. It was said by Diptyque, that the oval labels, “Echo the shape of an 18th century medallion.” They recently chose to branch out from their original 1963 black and white oval label (below) with their holiday candle labels now sporting black, gold, and colored metallic’s (above). While still maintaining a sense of consistency with the same shape and border as the previous labels, the candle labels now have a more elegant feel with the glistening gold peeking through the patterned label design. The classic font remained the same as on previous labels, but the labels now had gold foil text and metallic gold detailing. These new candle labels help enhance the elegance of the already well-known candles, making them look just a little sharper for the holidays.
Diptyque Original Labels
Check out our previous blog on some elegant candle packaging.
2013-11-05 12:24 by Elena Lidwin (comments: 0)
As fall and winter creep upon us, so does the increased demand for warmth and coziness in the homes of US consumers. Melissa Meisel’s article Fall into the Familiar reports that air freshener category sales, reported in July of 2013, have increased 6%. The increase in sales, along with the change of seasons, raises the demand within the air care products industry. The change of seasons causes people to spend more time inside and Jared Gettinger, founder of Love Nature NYC, said consumers are “tired of fake smelling fragrances.” Co-founder and creative director of Antica Farmacista, Shelley Callagnan, agrees with Melissa Mesel’s article that Fall of 2013 is bringing a need for coziness in the fragrance industry.
Consumers are now requiring a variety of choices within the industry such as sustainable choices, relaxing fragrances, masculine or gender neutral fragrances and fragrances without a flame. With an increase in selection of products, it is important for marketers to package their products to stand out while delivering vital information to consumers. In addition to his previous statement about fake smelling fragrances Jared Gettinger said, “Shoppers are looking for something that stands out, because there are so many options in the industry right now. They want it to look unique so they can gift it or proudly display it in their homes.” While scent still remains to be the leading purchase factor for consumers, it is certainly not the only one and according to Klein’s industry manager Karen Doskow, “marketers should not neglect the importance of delivering important information in their packaging of candles and diffusers.” Many candle companies are using a more minimalistic modern packaging with simple and sleek fonts. Labels for some of the most popular and interesting candle packaging this year contain minimal straightforward content with embellishments that make them look elegant. With the Holiday season quickly falling upon us marketers will need to be sure to vamp up their creativity when packaging this seasons fragrances.
Check out our previous blog on some interesting candle packaging.
2013-04-22 19:39 by Ashley (comments: 0)
United Scents of America: Hawaii packaging
A youthful company out of NJ has created a product line that cohesively pairs together the candle and fragrance industry. United Scents of America was founded by business partners Samantha Sherwin and Sasha Bertran selling products that would remind people of fragrances from their home state. United Scents of America currently offers corresponding candle and perfume products for seven of the U.S. states: NJ, NY, TX, FL, CA, MA, and HI. For example, the tropical state of Hawaii’s product collection, as featured in the photo above, has a fragrance of Plumeria flowers, fresh cut pineapple and sweet coconut.
Check out the photo above of the Hawaii collection’s packaging. Notice that the glass candle jar is finished with a wrap around prime label featuring a background graphic of the tropical island. Top and bottom border graphics in a vibrant accent color allow for the company name to be easily identified by the consumer, but not detract from the collection name “Hawaii” which is centered on the label. Notice that the island shapes for Hawaii are printed as part of the background in a white color which is mimicked on the fragrance bottle. Overall the packaging designs for both the candle and fragrance complement each other well and are the perfect memory of your home state.
What other types of packaging have you seen on the market that combine two industries?
2013-03-21 12:19 by Ashley (comments: 0)
Diamond Candle packaging
As the saying goes, “Diamonds are a girl’s best friend.” A unique company called Diamond Candles was founded only two years ago but has grown to be highly popular in the candle industry. The company has utilized value packaging by incorporating a “diamond” ring worth $10, $100, $1,000 or $5,000 in each candle (value marked on the inside of the band). As an added surprise, however, they have hidden the ring in the candle wax itself so the consumer must burn the candle to receive the ring. With over forty scents the company has a candle for everyone including Gingerbread Latte, Enchanted Forest, Pumpkin Chai and Chocolate Truffle.
Check out the top photo for an example of the packaging utilized for these candles. Each 21 oz glass jar is labeled with a rectangular ultra- clear label for the “no label” look. Ultra-clear labels are popular in both the candle and beauty industry to achieve the effect of silk screening on an individual container. Most of the text on each label is printed in white ink with a main graphic portraying the fragrance (ex: cinnamon roll for the top photo). The back side of the label (photo below) is printed with a faded ring graphic using white ink along with information on what each ring could be worth.