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"We just got the labels and they look great…thanks so very much for the expedited service!"
2017-04-07 08:00 by Amelia Stasky (comments: 0)
Commonwealth Brewing began in Jeramy and Natalie Biggie’s kitchen. Their love of home brewing and craft beer led them to open Commonwealth Brewing in 2015. It is currently located in a fire and rescue station in Virginia Beach. As an up and coming brewery, flavor and the portrayal of the flavor were especially important in the can design for their core series.
Commonwealth Brewing enlisted the services of Thirst, a design and social agency that specializes in the craft drinks industry. Biggies main directive in the design project was simple, “I want to be able to visually see the flavors that I taste in the can.” Thirst took an abstract approach to communicating each of the flavors. They, “photographed textures of different oils, vinegars, and inks interacting on a plate at a macro level. The evolving amalgamation of the liquids perfectly matched the dynamic beers they represented.” The Wapatoolie Tropical Pale Ale used rich swirls of leaf green and yellow. The Papi Chulo uses swirls of deep purple and white, and looks like an image from space. The Marvolo Imperial Chocolate Stout uses swirls of black, red, and yellow and looks like lava. The Aureole Belgian Lager uses yellow and blue, matching the radiant light for which it is named. As you examine the can design, you can almost imagine the flavors bursting in your mouth.
Many craft brewers are eschewing traditional brown bottles for cans. Dion Label Printing offers label and shrink solutions for this application. Contact us today for a sample packet!
2017-03-13 10:00 by Amelia Stasky (comments: 0)
Cobbler Mountain Cider
Cobbler Mountain Ciders’ label design was inspired by the mountain for which it is named. Jeff and Laura McCarthy, the owners of the Cobbler Mountain family farm, wanted to preserve their grandfather’s love of creatures and exploring while updating their labels.
Cobbler Mountain Cider
Pig Iron, a branding and design agency based out Manassas, Virginia, took on Cobbler Mountain Cider’s project. They focused on Laura and Jeff’s love for their land and, “tried to incorporate that passion into the packaging while emphasizing the ingredients with customer illustrations and vibrant colors throughout.” Each variety features a large red apple used as a frame for Cobbler Mountain Cider wordmark and variety name, placed front and center on the label. The majority of the text uses handwritten-style fonts, adding to the whimsical nature of the label. The Mountain Top Hop follows a green color scheme and features illustrations of hops and caterpillars. The Kickin’ Cinnamon follows a red color scheme and features illustrations of ladybugs and sticks of cinnamon. The Original Honey follows a muted gold color scheme and features illustrations of clover flowers and honey bees. The result is a cohesive brand design that celebrates nature, a family run and owned farm, and campfire stories.
Cobbler Mountain Cider
Dion Label Printing has extensive experience in the Wine, Beer & Spirits industry. Contact us to quote your project today!
2017-03-03 13:44 by Amelia Stasky (comments: 1)
Nina’s cocktail mixes began as a business to business product. After continued success, Lasco Foods made the decision to start selling direct to consumers and rebrand to celebrate the transition. Thus Nina’s Naturals was born.
Atomicdust, a branding and marketing agency based in St. Louis, Missouri, created the Nina’s Natural name, tagline (“It’s time to mix life up”), and packaging design. Nina’s Natural packaging design takes its inspiration from its name. Instead of a stark white base, Atomicdust decided to use an off-white to create a more natural, soft base. Most of the text on the front of the label has a hand lettered look. In addition to being hand lettered, the Nina’s Natural wordmark and mix type has a grainy and textured appearance. The remainder of the text looks as though someone could have handwritten the information in. At the bottom right of the front of the label is a bright, detailed image of the cocktail which acts as an anchor for the rest of the packaging design. All of the text is set at an angle, off of the cocktail. It give the impression the cocktail is shouting out all the information. Color cues are used to differentiate between the flavor mixes: the Michelada Mix has an orange tamper seal covering the top of the bottle and features a splash of the same color on the main label, the Bloody Mary Mix uses green, and the Margarita Mix uses a lime green. These bright colors balance the natural aspects of the label and create a fun, exciting look.
Did you know we have capabilities for both labels and shrink sleeves? You can learn more here.
2017-03-01 09:30 by Amelia Stasky (comments: 1)
Traits of a Great Wine Label
Wine drinkers, especially those recently introduced to the market have been found to base their purchase on label design. The standard characteristics consumers are looking for in a label are unique, creative, and colorful designs. These characteristics are mostly subjective, so where do you go from here?
Texture: Creating a sensory experience for a consumer will create a stronger bond between them and your product, touching a product creates a sense of ownership which in turn will likely lead to purchase. The texture of your label can affect the perception of the quality of your product as well. A linen or estate material with a matte finish can create a high-end or organic look, depending on your artwork. A film material with a matte or gloss lamination can create a modern and sleek or young and fresh look, depending on your artwork. The trick is to be aware of the image you are creating, not only with artwork. (Also, does your label need to be waterproof? A beautiful label is useless if it is floating in an ice bucket.)
Die cut: A die cut that is exclusive to your product is another way to create an automatic awareness on the shelf. Your product will not only be more noticeable, but will also stand out in the consumer’s mind when they try to recall the unique label.
Specialty Applications: There are a number of additional high decoration features that can be added to a wine label to create a special look. To name a few: cold stamping, hot stamping, embossing. And if you are on a budget, or the previous features don’t fit your brand look, a simulated metallic can be added to your label.
Simplicity: Limit your graphics and font usage, a cluttered label’s message will quickly get lost in the fray. A well thought out label with a direct message is more likely to make an impact. Why say it in ten words if you can say it in four?
Let us know why you love your favorite wine’s label design below!
2017-02-24 09:30 by Amelia Stasky (comments: 0)
Rouge Gorge is the latest brainchild of Les Vergers Lafrance, an apple orchard with three generations of history. In addition to their ciders, they decided to take on a classic spirit, vermouth, and put their own spin on it. Rouge Gorge was born, a cider vermouth.
Les Vergers Lafrance worked with Montreal-based design studio Polygraphe to design their label. The objective was to create a label that payed homage to the spirit’s history, without appearing dated. The label looks to have a matte, brilliant white paper material base. Rouge Gorge is printed in black on an angle, front and center in a vintage-inspired font. The text is highlighted with a gold stamp, tying in with the frame around the text. Inside the frame, with the text there is a burst and filigree design that casts a slight shadow over the white background, this can be replicated with a selective varnish. Here, the label takes a witty turn. The remainder of the label is illustrated with blue outlines of branches, leaves and a robin. When you take a closer look, the illustration is actually a paint by number. Only the robin, the symbol of this vermouth, is partially filled in in red. A cheeky nod to the vermouth’s name, Rouge Gorge (red throat, en francais). The result is a high-end, eye-catching design with subtle features, a pleasant surprise when you take a moment to look further.
There are many decorative options available to enhance your label. Speak to one of our sales representatives today to find out more!
2017-02-17 09:00 by Amelia Stasky (comments: 0)
Ficks & Co
Ficks & Co is a San Francisco based company that specializes in cocktail mixers. Ficks found their place in the market by introducing a cocktail mixer with all natural ingredients that is also vitamin and electrolyte infused. According to their website, “Ficks is the first cocktail mixer to put back what you lose when you imbibe,” so you can, “Flavor the Night, Savor the Day.”
Ficks & Co
Selling to a niche market can sometimes be difficult, so Ficks needed a label that would stand out on the shelves. The white background immediately pops next to the bold lettering and metallic accents of these labels. The Ficks wordmark is centered at the top of the label and is, “designed to give it depth and appear 3D.” A modern, sans-serif font is used throughout the label. This keeps the label from looking cluttered and keeps the focus on the wordmark. A band of metallic color on the top and bottom of the label frames the label design and acts as a differentiator between flavors: green for Margarita, bronze for Moscow Mule, and gold for Lemon Drop. The same metallic color is used on the name of the cocktail mix. The resulting label design is crisp, impactful and high-end.
There are a number of ways to achieve a metallic look on your label. Contact us today to find out which option is best for you!
2017-02-15 08:25 by Amelia Stasky (comments: 0)
Berkshire Brewing's unique die cut shape.
In the ever-increasing craft beer industry, standing out is becoming harder and harder. Getting your brand name and story across may be difficult when you are limited to a simple rectangular shape or a material that doesn’t quite match your image. According to Jeff Greenlief, a craft beer product and business manager at Avery Dennison, some craft breweries are still using glue-applied label solutions. Others have seen the benefits to pressure sensitive labels and have make the switch.
Digitally printed pressure sensitive labels are a premium option for application and quality. It allows for short run printing and hand labelling, which for burgeoning breweries, is a cost effective solution. The quality and durability of the label itself is higher as you can specify materials that will perform optimally in your chosen environment. They offer a number of benefits from a design standpoint as well. A unique die cut shape, a vibrant color, a textured material, are all possible. Embossing, cold foil stamping, and hot foil stamping are a few examples of additional features that can take your label to the next level.
Greenlief goes on to say, “With pressure sensitive, you’re getting everything together from the label facestock to the adhesive, and you’re more efficient in your line because you don’t have big costly changeovers. You just replace the label material on the applicator and off you go.”
For more details about the pros of pressure sensitive labels, read this great article by Keith Gribbins of the Craft Brewing Business website.
2017-01-23 10:18 by Amelia Stasky (comments: 0)
Stolen Fruit Cocktail Mixers is the result of a collaboration between Dry Creek grape growers and owners of Provisor Vineyards, Doug and Susan Provisor and Healdsburg-based chef Peter Brown. The mixers use discarded skins and juice from the winemaking process to make the base of these complex concoctions that are perfect for pairing with food. Stolen Fruit encompasses, “Sonoma County’s unique blend of local bounty and international flavor influence.”
The vineyard influence can be seen on every label in the Stolen Fruit line. Illustrator Nicole Kaufman is responsible for the unique label design. Each label starts with a stark white paper material base. The main illustration is a cluster of grapes, drawn in an abstract style with black ink. The white space left inside the grapes is filled with thumbprints, in a complementary color to the flavor; purple for Fig Grains of Paradise Zin, deep red for Hibiscus Grenache, pink for Blood Orange Muscat, deep yellow for Lemongrass Ginger Sauvignon Blanc, and light orange for Jasmine Juniper Viognier. Stolen Fruit Cocktail Mixer is printed in a simple, sans-serif font in black and white over the illustration. Directly below, the flavor is called out in the same color as the illustration and a similar font to the brand name. The minimalist design and stark white of the label material stands out against the rich color of the mixers.
Minimalist design was one of the top trends in 2016 and is forecasted to stick around in 2017. What is your favorite minimalist design?
2017-01-20 09:30 by Amelia Stasky (comments: 0)
Whitetooth Brewing Co.
Illustration: In 2016, we saw an emergence of companies using illustration to tell their brand story. These illustrations range from super ornate to simplistic and pared down. We previously reviewed Whitetooth Brewing Co.’s labels; they make a statement on the shelf with their bold colors and sharp illustrations without extra detailing.
The Latin Baby
Vibrant color: Rich and vibrant colors have been seen in many industries as color cues for their respective product lines. Color cues in bright colors make it easier for a consumer to navigate product lines; for example a skin care company would use color cues to designate products to certain skin types. This is an effective marketing tool because it makes the brand more approachable. Vibrant color can also be effective in breaking from industry packaging norms. The Latin Baby, a Miami-based baby food line, used bold colors and abstract colors to set themselves apart in the baby food industry.
Custom lettering: Some label designs are breaking away from the rigidity of computer-generated text and using custom lettering. Custom lettering offers a number of benefits; the imperfection stands out on the shelf and will encourage a second look, it creates familiarity with the consumer, and it offers flexibility in the design stages. LOLO, a child bath product company out of Quebec, Canada uses custom lettering to create a playful and approachable look.
Simplicity: A number of companies are “debranding,” and using simplistic label design to create focus on their product inside the packaging. Minimal label design not only creates a focus on the product but it can change how your product is viewed. Depending on the design, you may have a more pharmaceutical look or a high-end look, both creates a rapport with the consumer. Herbivore, a Seattle- based skin care company, redefined natural beauty packaging when they moved beyond the typical rustic look and went for a modern, high-end look.
Mixing modern and retro: The modern/retro fusion is by no means new, but has seen a resurgence due to the straightforward, impactful style. The modern/retro fusion is characterized by simple logos and basic information updated with fresh colors and contemporary fonts. Tommyrotter Distillery is a great example of this look. The end result is distinctive and memorable.
What will you incorporate into your labels in 2017? Contact us for quote!
2016-12-16 09:30 by Amelia Stasky (comments: 0)
Tin Man Filling Station
Tin Man is a local filling station located in El Paso, Texas. Tin Man opened in the east side of town, where there were no options for craft beer and though this part of the city has a “Bud Light or Die,” motto, business is steady. EME Design Studio, also located in El Paso, took on Tin Man’s branding project.
Tin Man Filling Station
Steel grey, deep black, white and acidic coral are the brand colors that were established to represent Tin Man’s bold flavors. Multiple iterations of the growler label were designed using this color palette. Each growler label uses the same clear film material as the base of the label. The logo is a circular seal with a T and M in decorative font intertwined in the center. Tin Man is written horizontally, hugging each side of the intertwined T and M. A separate, distinctive font is used for the Tin Man. The font is distinctive because the cases alternate between upper and lower. A cog encircles the seal. A tamper label is used, printed in the same acidic coral and features the logo at the top of the label and a bare coral burst at the bottom. The label designs are fresh and original, they contrast the relatively traditional logo with graffiti style text and splatters. The separate unique parts of each label combine to make a cohesive design that is unexpected and rebellious.
Tin Man Filling Station
Does a clear material sound like the solution to your label project? Contact us today to find out more!