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02/06/2013 15:42 by Ashley (comments: 0)
Lego Hero Factory pouch printing
Building block and toy company, Lego, has been around for over sixty years and has recently introduced a new brand for the company called the Hero Factory. The background story behind the brand is that all the super villains of the world are held at this one factory but have gotten loose! They have called on the heroes to capture the villains and bring them back to the factory. You can check out their website for the numerous villains and hero characters available in the collection including Rocka, Splitface, and Speeda Demon!
What makes the packaging unique for the Hero Factory brand is that they are manufactured in a stand up pouch. An example of the pouches can be seen in the photo above. Notice that the pouch is re-sealable and printed with a unique zipper graphic along the tear line. President and Creative Director for Design Force Inc Ted Mininni comments, “The re-sealable pouch, unique among the blister cards and window boxes that dominate the action figure category, makes it easy to store all of the parts that come with each product.” Each pouch is also designed with high quality graphics of the hero/villain in an action pose certain to catch your child’s eye on the shelf.
Check out some other unique pouch packaging for a waterproof watch in our previous blog, “Underwater Watch Pouching.”
08/26/2011 13:55 by Ashley (comments: 0)
At first glance at the packaging for Magic Choc, I thought it was a box of colored molding clay. I thought it strange though that the clay only came in shades of brown and white; how boring I said to myself! However, after I read the text and looked at the company name again I put two and two together. Magic Choc is actually a chocolate product that can be molded and shaped just like modeling clay! The only difference is that this molding chocolate is edible. Established over a decade ago, the British based company has come out with the perfect child entertainment project for a rainy afternoon.
Each box comes with three pouches of dark, milk and white molding chocolate in individually wrapped bags. Since the molded creation is edible, each box also comes with a hygienic pouch of antibacterial hand wipes. The chocolate is made from real Belgium chocolate with a special ingredient mixed in to make the sweet a moldable substance. The company assures the public that the product is safe to eat and has no artificial colors or added preservatives; it is even vegetarian friendly! To use, the chocolate pieces can be taken directly from the pouches, shaped and eaten. I love how they have packaged this good because it looks more like a toy than a food product. Including fun pictures of the finished chocolate creations on the box will help to attract children along with the bright orange box colors. I also like how they have printed the Magic Choc text in a font meant to resemble melted chocolate for a fun added touch.
What other innovative chocolate products have you come across?
10/19/2010 07:56 by Ashley (comments: 1)
For another consecutive year Dion Label Printing has exhibited at the Natural Products Expo East Tradeshow. From October 14-16th Dion exhibited in booth #3233 held in the Boston Convention Center. Though only 1,300 exhibitors, 200 less than last year, exhibited, the show maintained its popularity with over 20,000 attendees. Visitors were especially interested in Dion’s pressure sensitive label options, shrink sleeves and labeling equipment. To request samples or additional information, click this link! Next year’s Expo East will wave farewell to Boston and return to Baltimore, Maryland from September 21st- 24th 2011.
For the full article and recap of Expo East 2010 visit their homepage.
08/12/2010 16:21 by Erinn Gormley (comments: 0)
We’ve scoured all of our resources to bring you the best of World Cup-inspired and commemorative products and packaging! I’ll even be worldlier in using the term football. Here they are:
The “Hospitality Pack” contains the most important item for football fans: their tickets. Capturing the essence of anticipation, the slider pack provides a clever and playful opening experience, creating intrigue and a sense of novelty to complement the exciting nature of receiving World Cup tickets. With the games officially now underway, the high quality format of the Burgopak design further encourages fans to retain the pack, lending itself as a keep-safe of World Cup memorabilia.
Gillette’s World Cup-inspired shaving gel and antiperspirant and deodorant cans creatively resemble a football and shows off their sponsorship.
These bracelets were made by over 400 women in South Africa for fans of the Dutch team. The orange color is the national color for the Netherlands and the assortment of colors represents the South African flag.
SAB Miller developed a can that could also function as a cup.
Special World Cup Packaging for Carlsberg beer featuring England’s team manager Fabio Capello and team players David James, Rio Ferdinand, Steven Gerrard and Jermaine Defoe.
England’s team received more support when Umbro commissioned the painting of the players’ numbers in their hometowns, even for manager Capello in Italy.
Coca-Cola’s commemorative cans feature French players in celebration and come in a box with a CD from K’Naan.
Miller Light cans are laser-etched with famous players captured doing their signature moves.
Please share if you’ve come across other promotional or commemorative products or packaging!
06/15/2010 13:06 by Erinn Gormley (comments: 0)
Okay, so I don’t have a pool, so it would be pointless. But this is the coolest swimming pool extra I’ve seen in a while. AquaClimb is based in Maryland and produces the apparatus in various shapes and sizes based on the depth of the pool. The square panels can also be rotated in any direction to change up the course. So if you happen to have $7,000 laying around (plus delivery and installation), you’ll be sure to have the summer hot spot!
06/08/2010 13:33 by Erinn Gormley (comments: 0)
The DuPont Award winners for 2010 were just announced at the end of May, continuing the virtual forum format from last year. The winners proved breakthroughs in packaging with innovative developments, cost/waste reduction and improved sustainability. Diamond winners proved excellence in all three areas while Gold winners demonstrated excellence in two criteria. Silver winners were selected for their breakthrough innovation, and notable honorees were given recognition for innovative problem solving.
Only two submissions were given the prestigious honor of a Diamond DuPont award: the GREENBOX reusable thermal management system, a sustainably-produced container used to transport sensitive medical supplies, as well as Exal Corporation’s “Coil to Can” (C2C) recyclable aluminum bottle.
To see all of the award-winning packaging innovators, click here.
05/25/2010 17:48 by Erinn Gormley (comments: 0)
Sustainability is a frequent topic on Dion’s blog. However we rarely look at the pressure that may be behind a company’s decision to implement sustainable efforts. This article from Brand Packaging takes a look at a few companies that have been targeted by green activists. When I say “activist” you may think of wild paint-throwing PETA rallies. But beyond the grassroots approaches, the strategy explained in the article that I found interesting is that activists may choose far more business-like tactics. Many have a voice because they are actual shareholders in the corporations they are trying to sway. By rallying votes on issues at shareholder meetings, activists are able to not only voice their concerns, but actually be heard by executives as their percentage of votes on an issue increases. To see how their influence has translated into more eco-friendly practices at some of the best known companies in the world, click here!
05/05/2010 15:46 by Erinn Gormley (comments: 0)
Just yesterday we commended Wal-mart for their eco-friendly practices, but for a huge corporation like Wal-mart, much of their initiative is based on requiring that their suppliers reduce their carbon footprint. The Sustainability Index Supplier Assessment that Wal-mart announced last year includes a 15-question survey to assess greenhouse gas (GHG) emissions; Wal-mart hopes to reduce this by 20 million metric tons. It seems to be an important first step before Wal-mart can implement the “Green” ratings that will disclose the eco-friendliness of products to consumers.
It may sound like Wal-mart is simply bullying their suppliers to make the company look good. In actuality, Wal-mart’s own practices include: using onsite renewable energy generation, reducing shipping and packaging waste, reducing truck fleet emissions, and more. If Wal-mart is successful in achieving their GHG emission reduction goal by 2015, it will be equivalent to:
These emissions are also similar to what would be produced by:
For more information, and to see Wal-mart CEO Mike Duke’s address to stakeholders, click here.
04/30/2010 08:01 by Erinn Gormley (comments: 0)
Beyond the fact that I find this product to be the perfect little gift going into baseball season for my little brother, whoever developed this product packaging truly took the time to examine how to turn this snack into a true commodity. Pay attention at any little league game, and I’d be willing to bet you’ll see several teammates chomping these down and projecting the empty shells in the dugout during their boredom between innings. It’s one thing when the packaging reflects the product (such as the suggestiveness of the fruit juice packaging below), but the creativity behind packaging that reflects the consumer is what truly impresses me.