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"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"
03/13/2013 18:54 by Ashley (comments: 0)
Have you heard of augmented reality? The technology takes real world objects and increases their ability such as animating them or making them interactive. The term was coined in the 1990’s and has since expanded into a variety of different markets including but not limited to the medical industry, entertainment/sports (think video games), the military, architecture and design. The packaging industry has only begun introducing the technology within the past few years but it has certainly become popular. In fact according to Juniper Research, “Revenue from augmented reality apps will hit $5.2 billion in 2017, which is an increase from the predicted $82 million in 2012.”
Creative marketing solutions company, SegMarketing, is a specialist in mobile augmented reality and released the video above on packaging using the technology. How it works is the consumer downloads an app for their or mobile device and then use it to scan the product. The product packaging is printed with a built in barcode that will be recognized by the mobile device and trigger the packaging to come to life. Notice in the video from SegMarketing that magazines and characters from photos come to life. There are even products that will interact with the customer through speech when scanned using augmented reality. During the recent Dscoop8 conference, Dion Label Printing's Marketing Manager Stacy Falconer teamed up with Rafi Albo of SegMarketing in giving a presentation on augmented reality and marketing.Augmented Reality by Heinz
Heinz ketchup created a brilliant campaign using augmented reality that you can check out by clicking the photo above. Notice that as the mobile device scans the bottle label it comes to life as an interactive recipe book! You can flip through the book to download recipes or even watch cooking videos on how to make the recipe. (link will be embedded in photo)
Check out our previous blog, “Juice Burst Packaging Redesign” about some juice packaging utilizing a form of augmented reality.
12/28/2012 15:13 by Gianna Abbondanza (comments: 0)
Where I've Skied
We recently blogged about must have skiing apps for avid skiers and snowboarders. Apps such as Realski and ItrailMap 3D are designed for smart phones, and provide skiers with maps of the mountains, their distance and speed, and videos on skiing. Liftopia has decided to create their own app called, “Where I’ve Skied,” but different from other apps they have designed it for Facebook and social media. The app allows you to compare the mountains you’ve skied at with your friends. You can also challenge your friends to a virtual ski game on the mountains you have in common.
According to Liftopia, more than 13,000 Facebook users installed the app in about a week of its release, and that number is rapidly growing. The average user has been to 29 mountains, but it is predicted that when more people start using the app, this average will fall. So far, Vail is in the lead with 44% of users having skied there, followed by Breckenridge with 43% and Killington with 40%. The “Where I’ve Skied” app is a great way for the skiers to share their favorite ski mountains through social media.
12/17/2012 18:24 by Ashley (comments: 0)
StartCap RFID bottle packaging
Remember when we blogged about Nestlé’s new marketing campaign featuring RFID embedded candy packaging? Popular U.K. hard cider company Strongbow partnered with digital agency Work Club to introduce the first RFID beer bottle packaging. The new packaging technology is called the “StartCap” which is a series of layered materials creating a high tech break seal. The active RFID tag is embedded into the bottom layer, a transparent paper is layered on top of that, followed by an inactive RFID tag embedded layer acting as the reader, and topped with a layer of aluminum. When a consumer opens the bottle, the inactive RFID tag sends a signal to the active tag triggering a reaction. Some of the reactions include playing music, checking that person in through social media, or releasing a shower of confetti.
As part of their test run, the company tricked out a bar in Budapest to show what could be done with the product such as turning up the music in the club when a bottle is opened. The company goes on to say, “The most promising fact about the StartCap prototype is that it can be technically used to trigger anything, so the areas of application vary.” Check out the Youtube video that shows how this unique packaging was created and how it works. What other RFID embedded products or packaging have you seen on the market? Let us know by leaving a comment today!
08/02/2011 17:08 by Ashley (comments: 2)
The other day while flipping through a magazine, I came across an advertisement for a vodka bottle that immediately caught my eye. As a person that looks at packaging daily, why did this bottle intrigue me? Well, this particular vodka bottle came with batteries included! You heard right, batteries included in a vodka bottle. As the first spirits bottle to feature an LED display screen, the Medea limited edition vodka bottle packaging is as high tech as it comes.
Each 700 ml bottle has an LED display screen wrapped around its middle. Batteries are included with the purchase of the bottle and should last around 40 solid hours. The screen is button programmable to read any phrase you choose. What a perfect way to say hello to someone across the bar from you when you are out for a drink! The message will run across the screen for three minutes and then will automatically turn off to conserve power. Above and below the display screen are some ultra clear labels with fancy gold and blue printed text. I think the contrast between the gold font and dark blue LED screen created a very modern design for an incredibly innovative spirit bottle.
To read more on this high tech vodka, check out the article from Gizmag.
11/16/2010 13:07 by Ashley (comments: 0)
If you were a fan of Le Whif’s zero calorie breathable chocolate from last year’s blog, you are going to love their two new product innovations. The breathable products company has now invented Breathable Coffee and Vitamins! Le Whif’s coffee promises the caffeine from a cup of coffee in an inhalable stick. In fact, popularity has grown so much that you can now buy Le Whif products in New York City, Boston, and Houston retail stores. Even Stephen Colbert is treating himself to a chocolaty indulgence on his hit show The Colbert Report! Online you can buy chocolate and coffee products in both small and large gift sets.
The newest line of Breathable Vitamins, not available in stores until 2011, comes in Antioxidant Green Tea, Multivitamin Hibiscus tea, and Age Smart Wine Tea. Different from normal pill vitamins, Le Whif vitamins travels straight into your blood stream for rapid absorbance. I know dozens of people who experience major difficulty swallowing pills and would line up to buy this new vitamin delivery system. For up to date Le Whif news and products visit their website!
11/15/2010 13:05 by Ashley (comments: 0)
When I observe people on a bus or train, about 1 in 2 people are usually wearing earbuds to listen to their favorite tunes. Whether they are listening to an iPod or MP3 player, earbuds have become the most common headphone system in the world. But if you are like me, you are in a constant frustrating battle to untangle your earbuds. The startup company, BudTrap, is less than two years old but has developed the ingenious BudTrap. It’s as easy as 1-2-3 to use; slip the product onto your earbud jack, wrap the cord neatly around your iPod, and clip the ends back onto the BudTrap! The cord will stay nicely wrapped around your device so you can store it without tangle worries. How did no one think of this earlier? Now you can avoid frustrating cords knots with one simple tool.
BudTrap’s come in a variety of bright colors and retail for about $5.95. Visit BudTrap’s webpage to buy yours today and say good by the tangled earbuds forever!
11/05/2010 12:38 by Ashley (comments: 0)
To ring in 2011, Microsoft Office has come out with the newest version of Office for Mac. Year after year Microsoft has been redesigning both their software and packaging to be cutting edge; 2011 is no exception. Software updates include a new template gallery for professional design work, a newly designed ribbon, and compatible software anyone can pick up and use. However, Office 2011 has not changed in that there are two separate versions available; Home & Student and Home & Business.
What I love about the new design is that it shares the same qualities as other Mac products. When I think of a Macintosh I think clean, simple, and modern; and the 2011 version (top) is all of the above. Design artists removed the large icon from the 2008 packaging (bottom) and centered the Office for Mac text instead. Base coloring of the general packaging, however, has remained in the yellow and black family for easy product recognition. Office also simplified the software icon design making them more legible with an easy to read font. My favorite package redesign is the front right side which is covered with a canon of the Word, PowerPoint, and Excel icons in various colors. The busy art design balances nicely with the simple text for a visually pleasing package design
10/19/2010 07:56 by Ashley (comments: 1)
For another consecutive year Dion Label Printing has exhibited at the Natural Products Expo East Tradeshow. From October 14-16th Dion exhibited in booth #3233 held in the Boston Convention Center. Though only 1,300 exhibitors, 200 less than last year, exhibited, the show maintained its popularity with over 20,000 attendees. Visitors were especially interested in Dion’s pressure sensitive label options, shrink sleeves and labeling equipment. To request samples or additional information, click this link! Next year’s Expo East will wave farewell to Boston and return to Baltimore, Maryland from September 21st- 24th 2011.
For the full article and recap of Expo East 2010 visit their homepage.
10/06/2010 14:56 by Ashley (comments: 1)
We have heard it all before. Designers must be creative, innovative and “think outside the box.” However, as packaging trends grow and change, GCI Magazine state that the future of packaging may come from “thinking inside the box.” To help your company stay current, and cut costs here are four key elements to explore.
Sometimes thinking in and outside the box is necessary to save time and money with your packaging. Customize these four steps to improve your companies packaging and save some serious money! Visit gcimagazine.com to read the full article
10/01/2010 13:10 by Ashley (comments: 0)
The Boston Convention & Exhibition Center will be hosting the 25th annual Expo East from Thursday, October 14th- Saturday, October 16th. Come visit Dion Label Printing, at booth #3233, along with manufactures of natural, organic and healthy products. We are excited to show off our eco friendly materials, water soluble adhesives, and soy based inks. We are excited to see what innovative products and packaging other companies are coming out with. For more information visit ExpoEast.com