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"Above and beyond...AMAZING professional service... In 45 years I never received such amazing help and service when I KNOW it is not in either of your job descriptions."
2016-03-23 15:32 by Megan McHugh (comments: 0)
Rebecca Atwood Collection for Method
In preparation for the spring season, Method has released a new line of household products. Method is a socially and environmentally conscious company that strives to reduce the carbon footprint behind making hand wash and other household cleaning products. They have committed themselves to only using packaging that is made from recycled materials and can be recycled again after use. With goals of a greener future, Method has become the first company to use a packaging design that blends plastic recovered from the ocean and post consumer plastics.
For their new products, the Method design team collaborated with Rebecca Atwood, a Brooklyn based designer. Atwood describes this project as one that was inspired by the upcoming season of spring. Sweet citrus, sandalwood, herb garden, and sea spray are the scents that are paving the way for the transition into the season. These smells are also what inspired Atwood to use a colorful palette to create this limited edition collection.
Method Hand Wash
The new design features colorful shrink sleeves on a variety of bottle shapes to introduce style into home and bathroom products. Method has kept their familiar tear-dropped shaped bottle design for their hand wash, as well as their cylinder shape for their cleaning products. To introduce new features to the bottles, Atwood used various color schemes, such as oranges and yellows that compliment each other, as well as light and dark washed blues. While some designs provide total coverage of the shrink sleeves, others remain clear so that the product inside can be seen. At the final stage of the design process, the design team at Method and Atwood decided to use a matte finish that featured glossy accents.
2016-03-07 17:00 by Megan McHugh (comments: 0)
Meld Food Packaging
As people become more conscious of healthy food options, the food industry is revamping methodology and packaging to keep up with the trend. Stemming from this, designer Jeannie Burnside came up with an innovative packaging concept for Meld Food. The idea behind her design is to make a new and easier meal system catered to the health conscious consumer. Burnside employed the idea that fresh and organic food should speak for itself.
The package is designed in the shape of a triangular pyramid and made of a clear, eco-friendly film. This concept allows customers to easily see the freshness of the food that’s inside. The only thing to appear on the package is a white, matte finished label. The label has a simplistic appearance, but with a complex idea behind it. The only words Burnside chose to use are “meld” as well as the name and volume size of the food. A line with a circle through it also shows on the label and this is where Meld’s package is transforming the quick-serve food industry. A red, yellow, green, or orange dot is displayed to represent the food group that it belongs to. Red represents proteins, yellow means carbohydrate, green is for vegetables, and orange for condiments. The more complex a food item is the more circles will appear on the labeling. The designer of Meld Food, Jeannie Burnside, was recently awarded 1st Place for Fresh & Prepared Food in the 2015 CWWWR Awards.
Meld Tomato Sauce Package and Label
Beyond showing the food groups, Meld’s packaging serves a purpose to better the individual and the globe. It was strategically designed so that the colored marking lets the consumer evaluate the kind of food they’re eating and how many servings they are getting in a given day. At the same time the single serve package prevents unnecessary food waste and is better for the environment. Not only is Meld recognized for their efforts for a healthy society, they practice promoting an ecological one as well.
2014-04-18 18:45 by Ashley (comments: 0)
Easter egg packaging recycling program
As kids around the world enjoy Easter egg hunts this weekend, there is certain to be a lot of packaging waste generated. Whether it be paperboard, tin foil, ribbons or plastic one UK based supermarket giant, Sainsbury’s, has introduced a brand new Easter egg recycling program for 2014! The Guardian.com comments that, “Easter eggs generate an estimated 3,000 tones of UK waste each year.” About fifty of the chain stores across the UK now have separated bins where leftover Easter candy packaging can be deposited by consumers. Paul Crewe of Sainsbury commented, “Recycling is an important part of Sainsbury’s environmental commitment which we’re taking further than ever – sending zero operational waste to landfill and putting our minds to new and engaging schemes to help even more customers and colleagues recycle.” The supermarket chain is the first to offer a program solely dedicated to Easter egg package recycling.
What other recycling programs have you heard of surrounding a holiday or a specific company? Are any of them specifically related to labels? Let us know by leaving a comment today!
2014-01-31 21:21 by Elena Lidwin (comments: 0)
Paperboy Wine, cellared and bottled in California, is soon to be available nationwide. According to Stranger and Stranger, the designer of Paperboy Wine packaging, “Paperboy is about as green as it’s possible to make a wine bottle. It’s made out of a compressed recycled paper, printed with natural inks and the inside contains a recyclable sleeve like you find in a box of wine.”
The bottles are strong and sturdy and producing Paperboy Wine’s bottle takes 75% less energy than it takes to produce a regular glass bottle. The recycled paper shell is easily removable for effortless recycling. The already eye catching labels are even more intriguing on their ingenious bottle. The Paperboy labels utilize black ink for the font, banners graphics and imaging. Printed on a tan stock to match the color of the recycled paper, the labels look impeccable on each bottle. The front label ties in the name of the wine with a vintage image of an announcing newsboy. The back label contains step by step instructions with creative wording and imagery with of how to recycle the bottle properly. Each bottle has a blue or red diamond graphic at the bottom of the front label to indicate whether it’s chardonnay or Paperboy’s red blend. Stranger and Stranger succeeded at not only creating extremely green packaging, but keeping the packaging visually appealing to wine shoppers.
Paperboy Wine Back Label
Check out our previous blog on some other green packaging
2013-08-12 14:49 by Ashley (comments: 0)
Sustainable energy has been around since prehistoric times but has been utilized in several specific forms in the past few decades. Among the most popular are solar, water and wind power that provide energy in a clean sustainable manner that will not impact the future of the planet. The first ever identifier label of clean wind energy was recently introduced by a global wind energy non-profit organization called WindMade. The company is based out of Belgium and their goal is to expand the use of wind power and inform the public on companies and products affiliated with sustainable wind power. CEO of WindMade Henrik Kuffner commented, “The WindMade product label provides consumers with the transparency they demand, and with a credible and intuitive tool to make informed purchasing decisions.”
The photo above is an example of the type of label found on products that are certified by the organization. Notice that each white label totes the WindMade blue circular logo meant to represent the spinning blades of a wind turbine. Products that receive the label and certification use a minimum of 75% renewable energy with wind power being the highest form. Coinciding with the introduction of the labels, the organization also launched a global campaign called “Show You Care” to spread the word about products created with clean and sustainable energy.
What other products on the market have you seen with labels relating to clean energy?
2013-03-27 17:01 by Ashley (comments: 0)
Del Monte control ripening technology
Sustainable packaging has become a major player in the packaging industry over the past decade. Companies are releasing more eco-friendly and sustainable packaging across all industries including food, beverage, cosmetics, and more. But what about sustainable packaging makes the consumer want to buy it more than traditional packaging? A recent study conducted by Ipsos InnoQuest has determined that the average consumer will pay more for sustainable packaging that adds to the freshness of the product or is environmentally friendly. More specifically the study determined, “consumers were most likely to say they would pay more for “Packaging that keeps food fresh longer” (55%) and “Packaging that is environmentally friendly” (55%).”
So what types of sustainable packaging are consumers looking for? Reusable packaging is one type of sustainable packaging where the container can be repurposed or refilled to save on waste. Check out our previous blog “Household Cleaners Go Green” for two cleaning products with reusable packaging. Packaging that maintains the products freshness is also something consumers are willing to pay more for according to the study by Ipsos. Del Monte introduced a great example of freshness extending packaging with their “control ripening technology.” The technology is a clear sleeve that banana’s are packaged in that will extend the banana’s shelf life for an additional week.
What packaging have you seen on the market lately that relates to sustainability or maintaining the products freshness? Leave us a comment today!
2013-01-15 16:37 by Ashley (comments: 0)
The Honest Company product packaging
Famous actress Jessica Alba has certainly made a name for herself in Hollywood, but did you know that she was also co-founder of an eco-friendly company? As a mother of two, Alba found herself frustrated with finding good quality yet affordable eco-friendly household & baby products. In response she and co-founder Christopher Gavigan created The Honest Company based out of California. The product lines consist of everything from non-toxic plant based baby diapers, to wipes, shampoos & conditioners and cleaning supplies.
The photo above is a variety of the product packaging utilized by the green company. Notice that clear containers are frequently used for most of their product packaging. Honest comments, “We made the conscious choice to use clear packaging anywhere we could to showcase the products and ingredients.” For the packaging design, a modern yet clean floral pattern was selected in tranquil blues, yellows and reds. Though labels are frequently used on most of the product containers, a resealable pouch (bottom photo) is utilized for their own line of dishwasher pods. Notice that the pouch also uses show through packaging so as the actual pods can be seen by the customer when on the product shelf.
Check out our past blog, “Household Cleaners Go Green” about other green cleaning products and packaging on the market.
2012-11-12 17:20 by Gianna Abbondanza (comments: 0)
Killington Supports "Cow Power"
Vermont’s Killington Resort, one of the largest ski resorts in North America, has introduced an innovative way to power its chairlift’s: cow manure. The resort is enrolled in the Green Mountain Power’s Cow Power program, which allows customers to support Vermont’s dairy farms while purchasing their electricity. The program is a great way to support local farms, and keep businesses “green.”
The Cow Power process has taken ten years to perfect but is quite simple. The Boston Globe describes the process as, “Farms collect cow manure throughout the day, mixing it with wash water from the milking equipment which is then pumped into an anaerobic digester. The slurry flows through a digester for about three weeks at 100 degrees Fahrenheit allowing bacteria to convert the manure into biogas, about 60% methane gas and 40% carbon dioxide. The biogas is then delivered to a modified natural gas engine, which drives an electric generator to create electricity.”
So far, thirteen Vermont farms participate in the Cow Power program, in which they receive compensation for their efforts. New farms are joining this growing program everyday, and making a positive difference in our environment. Killington is one of Green Mountain Power’s largest customers, which will hopefully inspire other ski resorts to use this renewable energy source.
Interested in going “green” for your project? Check out our sustainability page!
2012-10-23 12:18 by Ashley (comments: 0)
Ski Industry Going Green
The going green trend has grown rapidly over the past few years making companies more conscious of their energy use and waste. Even in the ski industry has adopted a sustainable outlook through greening their products and processes. Ski equipment such as skis, snowboards, helmets and poles are now being produced with eco-friendly raw materials. One of the most popular materials used is bamboo as found in Liberty Skis products. Snowboard companies are also using plant based material for the core of snowboards, and ski apparel retailers are favoring 100% organic cotton material.
Ski resorts have also been switching to biodiesel as an alternative source of energy. Biodiesel is vegetable oil based and has the potential to reduce greenhouse gas emissions and overall pollution. The eco-friendly fuel has already been adopted by ski areas such as Smugglers’ Notch in Vermont and Cranmore Mountain Resort in New Hampshire. Other resorts have also turned to sustainable energy such as wind turbines or solar panels for their electricity needs.
How else have you noticed ski resorts going green? Let us know; we love to hear from our readers!
2012-10-01 16:23 by Ashley (comments: 0)
Compostable Candy Pouches by Ganong
Canada’s oldest candy company, Ganong, introduced a new type of eco-friendly pouching for their Easter candy line this past spring. The collection included four different delicious products such as their Animal Jellies, Chocolate Eggs, Chocolate Covered Jube Cherry Eggs, and Chocolate Covered Marshmallow Eggs.
These pouches are created from wood pulp (the material used to make paper) as opposed to synthetic plastic making them both biodegradable and compostable. Eco-friendly packaging is an excellent way to make your product stand out against the other candy products on the retail shelf. They have designed the products to remain consistent with traditional look of Easter candy by having the pouches printed in bright colors, but have included a green compostable seal as an indicator that this pouch is eco-friendly. Also, notice how they have selected a matte finish as opposed to the traditional glossy for a more subtle and earthy look.
Check out another compostable bag discussed in our previous blog “Compostable Bag Makes Comeback!”