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Rebranding: Before & After (39)

Field Trip Jerky Reimagines Packaging Design

2016-10-21 08:57 by Amelia Stasky (comments: 0)

Field Trip Jerky, Before & After

Field Trip Jerky, Before & After

Field Trip Jerky was founded in 2010 by Scott Fiesinger, Matt Levey, and Tom Donigan. In an effort to stand out from their competitors and differentiate themselves as a natural brand, the trio designed a pouch with a Kraft paper look. They drew inspiration for their color scheme from scout and merit badges and country store rations. Creating further transparency, they utilized a clear window on the lower end of the pouch. They also decided to move the re-sealable opening to the side of the pouch, rather than the top for easier access.

Field Trip Jerky

Field Trip Jerky

Fast-forward six years later and their original packaging had become indistinguishable from all the other natural food products using the same type of look. Feisinger, Levey and Donigan enlisted the help of Colorado-based creative agency, Moxie Sozo to bring their brand to the forefront of natural food product packaging again. The brand received a full facelift, with the Kraft packaging replaced by bright illustrations, using a cool color palette and images of manila hang-tags describing each flavor. Each illustration corresponds to the product: a kayaking pig for the pork jerky, a backpacking cow for their beef jerky, and a rock-climbing turkey for their turkey jerky. Their original red logo, clear window and re-sealable opening on the side remain.

Contact us today for more information on pouching options!

Package Design’s Makeover Challenge 2016

2016-05-10 15:29 by Megan McHugh (comments: 0)

Choice Organic Teas

Package Design Makeover Challenge

Package Design Makeover Challenge

Package Design Magazine has made big announcements for their 13th annual Makeover Challenge. With continued sponsorship from Printpack, the Makeover Challenge is a yearly competition that selects a brand to receive reimaging from design and consulting firms. As of April 2016 they have announced Choice Organic Teas, owned by Granum, Inc. as this year’s brand. The competitors will be Damen Jackson, Iron Design Inc, and Turner Lee Consulting & Design.

Choice Organic Teas is a socially friendly brand based out of Seattle, WA. They were the first tea brand to create brews that contain no genetically modified organisms, and are packaged in completely organic tea bags. Their mission is to change the world one cup at a time. Outside of their teas, as a company, they take part in various philanthropies. They work with a farmtrust to help ensure the sustainability of farms in the United States. They also raise money for Chai for Cancer as well as a scholarship fund for students at Bastyr University.

This year’s three competing agencies all plan on bringing unique values to the competition. Damen Jackson is a company based out of Chicago, IL that follows four principles in their design process; creativity, relevance, simplicity and results. Iron Design Inc. is from Ithaca, NY that specializes in the branding process. They’re work centralizes around branding, naming, packaging design, web design and communication design. Lastly, Turner Lee Consulting & Design is agency that prides itself on building strong, lasting brands and strong, lasting relationships. Turner Lee comes from the Black Hills of South Dakota and has other offices in Colorado and California.

New designs for Choice Organic Teas will be created by each design agency, but only one will be crowned winner. Check out Package Design Magazine to keep up with this year’s competition.

Harmony Springs Refreshes Packaging with Vintage Look

2015-09-08 12:04 by Ashley (comments: 0)

Harmony Springs Soda Labels

Harmony Springs Soda Labels

Harmony Springs, an artisanal soda pop company based out of Ludlow, MA, revamped their packaging this past springwith a little help from New York-based design company, Taktic. Their new labels more closely reflect their long-time commitment to all natural ingredients and to maintaining a presence in their community.

The original logo and type on their label looked outdated rather than classic and was updated through a variety of methods. The label itself was changed to a Kraft-like substrate with a matte finish; this combined with the neutral colors used for the type gives the label a vintage, natural look. The logo was refined and resized to fit the new package design and bring more focus to the name of the company, Harmony Springs. A color-coordinated banner was added to the bottom of the label to signify the flavor, something the previous labels were lacking. The result of all these changes is a fresh, inviting look.

Harmony Springs Soda Labels Before & After

Harmony Springs Soda Labels Before & After

Interested in updating your product labels? Visit our request a quote page!

Hand-illustrated Packaging

2015-04-03 14:38 (comments: 0)

Kentish Pip uses hand-drawn designs for re-brand

Kentish Pip Old Packaging

Kentish Pip Old Packaging

It is no secret that the market for craft ciders is up and coming. Kentish Pip is a UK based cider company that has perfected the art of producing small batch ciders. Through the years they have operated from a local historical farm, which has led to loyalty and a large following from the locals.  In an attempt to keep the brand’s personality alive while becoming a house hold name in the emerging market, Kentish Pip decided it was time to re-brand.

Kentish Pip New Packaging

Kentish Pip New Packaging

In order to help make this project successful, Kentish Pip worked with Kingdom & Sparrow. Kingdom & Sparrow is an award winning, UK based design agency that knew exactly what they were looking for in this project. Knowing the brand’s rich history, Kingdom & Sparrow decided to give the new packaging a hand-made feel. So they decided to begin with hand-illustrated themes that would act as the background for each variety of cider. Each flavor features its own respective theme. Along with the background graphics, Kingdom & Sparrow chose to use a hand-scripted font featuring the names of the cider. This combination along with some bold color schemes work together to bring Kentish Pip’s personality into their new and improved labels & packaging.

 

What other designs have you seen for cider packaging? Leave a comment today and let us know!

Simply Squeezed Juice Redesigns Labels

2015-03-09 13:46 by Ashley (comments: 1)

created by Dow Design

Simply Squeezed After Packaging

Simply Squeezed After Packaging

Redesigning ones packaging is an excellent way of staying current in the market. When beginning a brand facelift, it is important to partner with an excellent design firm who can help bring your product to the next level. Popular New Zealand based juice brand, Simply Squeezed, has been in business for over twenty-four years and decided it was time for a packaging redesign to stay current in today’s market. The brand is known for their fresh juice that is made with minimal ingredients for that fresh squeezed taste. In addition to the traditional orange juice flavor, four additional varieties are also available including a low pulp version, grapefruit, kale blend and melon blend.

 

The photo below shows the previous one liter packaging design for their traditional orange juice product. Each jug had a built in handle and small rectangular front and back labels. The design was traditional with large photos of oranges and a clean text. Above, we see the redesigned bottle that now has a more traditional cylindrical shape. Simply Squeezed partnered with Dow Design to redesign the packaging that now has a much more contemporary look. An ultra-clear label wraps around the center of the bottle featuring a much more stylized design. The brand name is printed in a round circle, mimicking the look of an orange, with fun flowing script. The text of the rest of the label is printed at a forty-five degree angle, for an interesting design element, and switches off between white and green colors.

Simply Squeezed Before Packaging

Simply Squeezed Before Packaging

Interested in a clear label similar to the one used by Simply Squeezed below? Request a sample packet today!

Re-branding Helps Boost Sales

2015-01-13 18:50 by Nick DeJesus (comments: 0)

Seventh Generation soaps use new packaging to stand out

Seventh Generation Labels Before & After

Seventh Generation Labels Before & After

In today’s world, eco-friendly products are becoming more and more popular.  Eco-friendly products offer a certain level of natural well being that other products cannot offer.  They are good for the consumer, and also great for the earth.  Seventh Generation is a New York based company that specializes in eco-friendly cleaning products.  In a market that is constantly changing, Seventh Generation looked to re-brand in order to help boost sales.

 

To reach their sales goals, Seventh Generation brought in Beardwood & Co., a design firm also based out of New York to work on their packaging redesign.  They both knew that cleaning products, especially hand soap, needed very special packaging in order to stand out on shelves.  The reason behind this is that unlike other products, hand soaps are put on display in the consumer’s home.  With this in mind, they were able to create successful packaging for Seventh Generation hand soaps.

 Seventh Generation New Label

Seventh Generation New label

Seventh Generation’s original packaging used a white bottle with minimal imagery.  Even though the bottle was eco-friendly and had a natural feel, it didn’t seem to be helping the product sell.  The new hand soap container is clear to allow the customer to see the product and reinforcing the idea that Seventh Generation is a natural product, with nothing to hide.  The bottle holds a clear label with images completely surrounding the container.  These images are meant to help the consumer understand the natural goodness of the scent.  A three hundred and sixty degree banner wraps the center of the bottle, displaying the scent of the product inside.  The CMO of Seventh Generation has said that the new packaging has helped their product “double in sales almost overnight!”

 

Are you familiar with any other brands that have successfully re-branded?  Leave a comment and let us know

Breaking Away From Tradition

2014-12-15 15:58 by Nick DeJesus (comments: 2)

Ashridge uses modern art packaging to promote uniqueness

Ashridge Old Label

Ashridge Old Label

As you have seen lately in our blogs, organic and craft products have been a hot trend in the beverage industry.  Ashridge Cider, a company out of Devon, UK, specializes in craft ciders and other natural juices. Their current packaging consists of traditional imagery, representing simplicity in their product.  However, with such an advanced cider, Ashridge knew they had to break away from traditional packaging and explore more modern ideas.

Ashridge New Label

Ashridge New Label

 

Before teaming up with Buddy Creative, Ashridge’s packaging consisted of an ordinary font with an image of a tree.  The tree gives off a natural and organic feel, but seemed a bit out dated.  For their new packaging, Ashridge looked into today’s society for ideas.  Each of their juices holds a “mini work of modern art”.  The new labels show abstract fruit shapes to represent the natural ingredients found in each beverage.  A pastel color scheme, along with a foiled signature on the label promotes elegance in the drink.  This lets the consumer know that Ashridge Ciders is not your run of the mill cider by any means.

 

What other design strategies have you seen in the beverage industry?  Leave a comment and let us know!

Hirsch Requests to Bring the Brand to Life

2014-04-21 19:52 by Elena Lidwin (comments: 0)

Small Batch Reserve Gets a Redesign

Hirsch Small Batch Reserve

Hirsch Small Batch Reserve

Hirsch Small Batch Reserve is artisanally produced by Anchor Distilling. The hand crafted Kentucky Straight Bourbon Whiskey is created with a recipe of cautious barrel selection and patient yet defined distillation techniques. Each is bottled is produced between four and six years old, but only when the master distiller is completely satisfied that the finished product is perfect. Hirsch found that, previous design doesn't reflect the quality and artistry that went into the product.” These factors led to Anchor Distilling requesting that Michael Osborne Design “bring the band to life on shelf, in your hand, and on the bar.”

 

Michael Osbourne Design succeeded at bringing the brand to life while still representing the same information listed in the previous design. The previous design had a more generic feel with one-dimensional fonts on a matte label. The new label design easily displays the content of the product while the gold hot stamped text resembles the quality that lies within the bottle. The rich textured paper with a faded background image of a bald eagle, a small barrel, and illustration of a building hints toward the history of the brand. For someone new to the bourbon market, the new simplistic yet rich label will provide the customer with enough information to make a purchasing decision.

 

Concluding statement: Check out our previous blog on Miller Light’s label redesign. 

New Logo, New Mindset for Rebook

2014-03-20 20:10 by Ashley (comments: 0)

New Reebok Logo

New Reebok Logo

One of the most well know athletic shoe companies, Reebok, recently went through a major logo re-branding to target a new type of client. The company has been using the same look for their logo since it was founded back in 1895. In the photo below, you can see the previous logo which contained three triangle pieces intersecting below the company name printed in red and navy hues. The photo above shows the newly redesigned logo that includes a delta symbol inspired triangular shape in red to the right of the company name in black. A new and more easily read font was also selected for a modern twist on the new logo.

Previous Reebok Logo

Previous Reebok Logo

Reebok’s reasoning behind the logo rebranding was to appeal to athletes looking to better their life through fitness and exercise. The three pieces of the delta symbol are meant to represent the three ideas an athlete needs to succeed to their full potential: “physical, mental and social change.” Chief Marketing Officer for Reebok, Matt O’Toole, commented, “It is our symbol of change—an invitation to take part, and to unlock your true potential. It’s not a logo, it’s a symbol…a way of life.” The new logo was tested on all packing for their Crossfit gear and is going live on all product lines starting this month.

 

Check out our previous blog featuring some logo character changes throughout the years!

Packaging Redesign for DennyMike’s BBQ Collection

2014-02-26 15:13 by Ashley (comments: 0)

created by Pulp + Wire

DennyMike's BBQ

DennyMike's BBQ 

For the past twelve years, DennyMike’s BBQ sauce & seasonings company has flourished in popularity. The Maine rooted company is well known for providing gluten free, all natural food products that are always created in small batches. With award winning products from a variety of categories (sauces, spices, rubs, etc) DennyMike’s certainly needed some fantastic packaging. Just recently, the company partnered with Portland, ME based design firm Pulp + Wire to rebrand their company’s image and it’s packaging.

 

The concept behind the rebrand was to elevate the packaging for a more sophisticated look while also making the products have a more competitive pricing structure in the sauce & seasoning market. The photo below shows the previous packaging utilized for some of the BBQ sauce products such as their “Mesquit-O-Madness” or “Sweet ‘n Spicy” sauce. Notice that each flask looking container had a wrap around label with vibrant cartoon looking designs featuring a man BBQing. Above is a photo of the rebranded packaging where the flask containers have been switched out for a round container. The rounded container not only provides a more balanced look, but they also provide more product volume per container. Each sauce container is finished with a wrap around label printed to look like the background is a wooden material. Pops of color are used to distinguish each variety on both the label and the shrink sleeve wrap for the cap. The seasoning containers also have full body shrink sleeves with the same wooden printing effect for a rustic yet classic look.

Check out our previous blog with some well crafted packaging also designed by Pulp + Wire!