- About Us
- Markets We Serve
- Request a Quote
"You saved us again!"
2016-11-18 09:30 by Amelia Stasky (comments: 0)
Hello Delicious! Brands was determined to create an innovative look for Figgin’ Fruit when introducing the product to the shelves, as most customers associate this snack with an older generation. Hello Delicious! looked to Pivot Forward to bring this new product to the forefront of the sweet snack market.
Pivot Marketing created Figgin’ Fruit’s mascot, Cap’n Mac Figgins, who is featured prominently on the front of the pouch, chowing down on his own Figgin’ Fruit. His character is a burly, tattooed sea captain, perhaps developed because of his extreme contrast to what one associates fig snacks with. The entire packaging design, with the exception of the snack photograph, has a hand-illustrated storybook feel and was built to emphasize Cap’n Mac Figgins’ adventurous personality. Some of the text looks as though someone had hand-written on the pouch and some of the text looks as though you may find it on a treasure map. Each flavor is accented with drawings of the fruit used in that flavor. The designers embraced the colored pencil look of the illustrations, separating it from the sleeker, more rendered cookie branding you find on most shelves.
We can help bring your product’s brand story to life! Contact us today.
2016-10-21 08:57 by Amelia Stasky (comments: 0)
Field Trip Jerky, Before & After
Field Trip Jerky was founded in 2010 by Scott Fiesinger, Matt Levey, and Tom Donigan. In an effort to stand out from their competitors and differentiate themselves as a natural brand, the trio designed a pouch with a Kraft paper look. They drew inspiration for their color scheme from scout and merit badges and country store rations. Creating further transparency, they utilized a clear window on the lower end of the pouch. They also decided to move the re-sealable opening to the side of the pouch, rather than the top for easier access.
Field Trip Jerky
Fast-forward six years later and their original packaging had become indistinguishable from all the other natural food products using the same type of look. Feisinger, Levey and Donigan enlisted the help of Colorado-based creative agency, Moxie Sozo to bring their brand to the forefront of natural food product packaging again. The brand received a full facelift, with the Kraft packaging replaced by bright illustrations, using a cool color palette and images of manila hang-tags describing each flavor. Each illustration corresponds to the product: a kayaking pig for the pork jerky, a backpacking cow for their beef jerky, and a rock-climbing turkey for their turkey jerky. Their original red logo, clear window and re-sealable opening on the side remain.
Contact us today for more information on pouching options!
2016-07-18 13:12 by Ryan Taskey (comments: 0)
Surf Sweets Packaging
Who doesn’t love candy? Ever find yourself walking into a candy store, taking a look around and saying “wow, nothing in here appeals to me”? Seems like a highly-unlikely occurrence. Whether it’s sweet, crunchy, tangy, or sour, we all have our go-to candies that we love to indulge in. However, when it comes to our nutrition, all candy turns out to be bittersweet. Sure, candy is sweet and delicious, but its high-sugar content makes it detrimental to our health. If only we could find a way to buy our candy and eat it too, without consuming copious amounts of refined sugar and other harmful ingredients…
Enter the brilliant mind of Bert Cohen, natural foods enthusiast and founder of Surf Sweets. With the development of Surf Sweets, Bert and his team have created a flavorful assortment of gummy candies that are free of high fructose corn syrup, artificial colors and flavors, and the top-ten allergens. To compliment their delectable candy treats, Surf Sweets has designed vibrant, eye-catching pouches. The brand name, “Surf Sweets” is displayed on the front of each package using a very animated, dark-blue font. The logo is complimented by a light-blue background that appears to replicate warm ocean waters. The top and bottom seals of the package are subtly accented by white silhouettes of various fruits. Each package has a small, transparent window that displays the sweet, colorful treasures found inside the pack. Depending on the type of candy (peach rings, gummy worms, gummy bears, etc.) each pouch exhibits illustrations of its contents. Each pouch also displays various seals, stating that the product is certified USDA organic, Non-GMO, gluten-free, Made in the USA, and partnered with 1% for the Planet. With the use of bright colors in the package design, Surf Sweets was able to create a very eye-catching product that will certainly standout amongst its competitors.
If you’re looking to partner with a printing company for your pouch design similar to the pouches created by Surf Sweets, contact Dion Label Printing today!
2016-04-08 15:37 by Megan McHugh (comments: 0)
New Happy Baby Pouch
Over the past two years, Happy Family Brands has been in the design process of their newly released baby food line, Happy Baby. The company made quite the transition by moving away from previously used glass jars and onto colorful, transparent pouches.. The design of these pouches have become some of the most innovative in the baby food industry to date.
There were many thoughtful elements that Happy Family put into their design for Happy Baby. One of the most notable was to use a clear pouch so that parents could see the food that they were picking out for their child. They were the first national baby food brand to utilize a transparent pouch. They are also the first national brand to list the recipes for parents directly on the pouch itself. The importance of providing parents and babies with the right organic choices was the main goal behind this design.
Full Happy Baby Product Line
The pouch itself is highly decorated with colors and images. The center of the package is filled with the color of the fruit or vegetable that is inside. The name of the food is written in a white font to contrast the color of the package. The cap that seals the pouch is choke proof and colored to match the food as well. While the middle of the pouch remains minimal in design, the team made it more dynamic by including photography of the ingredients at the top and bottom of the pouch. Each pouch includes a white seal to show that Happy Family is a Certified B Corporation that is socially and environmentally conscious. Due to the high amounts of color used in the package design, the company needed to ensure that printability was key to their process.
2016-03-16 13:43 by Ashley (comments: 0)
As we announced last week, Dion Label Printing will be exhibiting at the 32nd New England Made Tradeshow at the Portland Sports Complex in Portland, Maine. Dion representatives will be available in booth #528 from March 19th - 21st in the specialty food section to assist with your label and packaging needs.
Join us on a tour of Dion Label Printing's capabilities by clicking on the top image to watch the video now!
2015-10-23 18:42 by Ashley (comments: 0)
Know Allergies Product Collection
For those who live with food allergies, finding a safe to snack on product can be a challenge. That is especially true when you are on the go and hungry which was the inspiration for Know Allergies owner Amos to start the company. A dangerous peanut encounter on a ski trip make Amos envision a granola snack bar that had the ingredients and possible allergens easily displayed for the consumer such as “No Peanuts.” The Know Allergies granola bar collection has four different products available on their website. For those with nut allergies there is a Blueberry & Maple bar and a Chocolate, Banana & Coconut bar. For those with gluten allergies there is a Date & Pumpkin Seed bar along with a Chocolate Chip & Pretzel bar. Yum!
Know Allergies No Peanuts Pouching
Dion Label Printing was pleased to partner with Know Allergies to print their bar wrapper pouches. Each bar wrapper is translucent so the customer can see the product within. Bright colors with patterns are printed on the ends of the wrappers for a complete look that will stand out on the shelf. The words “No Peanuts” or “No Gluten” are printed in large, bold letters across the front of each bar so the consumer feels safe eating the product. These bars produced in the USA have wholesome ingredients that are easy to understand, taste great and have packaging with crystal clear allergen information!
Know Allergies No Gluten Pouching
Interested in bar wrappers similar to the ones below for Know Allergies? Contact Dion Label Printing today for more information.
2014-08-13 17:53 by Elena Lidwin (comments: 0)
Matt Lacasse, one of two owners of Birch Benders, stated in a recent article by Kari Embree on packaging digest that while companies may have the vision or direction they want their packaging to go in, they lack the means, expertise, and capability to bring this vision to life. Lacasse recommends to “do your homework” in order to find different packaging options and choose one that will suit your needs. Matt Lacasse and his partner Naomi Honig had a vision of packaging their product in stand up pouches and jars. Their goal was to noticeably define their brands priorities and character when consumers came in contact with the product.
Birch Benders made this goal come alive by researching and choosing Moxie Sozo, a design and advertising agency that was best suited for them. One product is sold in a glass jar with a gold top and another product features a flat-bottomed stand up pouch. In order to maintain consistency, the labels on the jars used the same style and imagery as what was printed on the pouches. Each label has a red rectangular banner displaying the brand name and logo. Below the name are four lines of text explaining the important features of the product. The bottom of the label and pouches display the flavor of the pancakes in the same font as well as a colorful ribbon that says “delicious and nutritious” to remind consumers that this product is good for you. A flavor associated background image and color tie each label and pouch together. This busy and creative packaging will catch the eyes of consumers and present something other than just a regular old pancake mix.
Be sure to read our previous blog on some other interesting breakfast packaging.
2014-04-25 19:39 by Elena Lidwin (comments: 0)
Nuvino Wine Pouches
Mirvante Brands LLC and Kretek International paired up to release a new line of premium single serve wine pouches from vineyards across the globe. The two companies named their new brand Nuvino. Nuvino was designed to meet consumer demands for convenience, ease of use and eco-friendly packaging.
Jason Carignan, President of Miravante Brands LLC stated, “Nuvino goes anywhere, anytime – one glass at a time – from intimate settings such as picnics, poolside and golf outings to larger gatherings such as outdoor concerts, sporting events, and tailgating.” Consumers are searching for simplicity and convenience in today’s packaging and Nuvino provides both of these aspects in their single serve wine pouches. Each of the four varieties is expected to be popular within the wine industry and the pouches create a 360 degree canvas for Nuvino to catch consumers attention. The top quarter of the pouch sports a circular bright colored Nuvino logo so the brand can be easily identified. Each variety has an associated bold colored background and logo that tie in with the variety of the four wines. Each of the four colors is enhanced by a white background with minimal white and black text. Each pouch clearly states where the wine came from and the year it was packaged. Revealing the location of the wine is an important feature to Nuvino as they have concluded that consumers are looking for wines from across the globe. Nuvino used their 360 degree canvas wisely and created a simple, yet contemporary pouch that will continue to attract consumers.
Pouching is a growing and popular packaging trend especially in the beverage industry so be sure to check out our previous blog on similar cocktail packaging.
2014-01-24 18:59 by Ashley (comments: 0)
Hammer Gel pouch packaging
As nutritional technology becomes more advanced, new products are hitting the market to make staying healthy and energized easier. In the past, athletes would depend on sports drinks or water to keep them energized during strenuous workouts (ie: pro-athletes, long distance runners, etc). However, in the past few years gel energy/protein supplements have exploded on the market offering a quick easy to digest and consume supplement ideal for these athletes. The packaging utilized for these gels is generally a pouch where the spout can be easily torn off for consumption. Not only are these pouches lightweight, but they can be manufactured in a variety of sizes, designs and materials.
Hammer Nutrition has been around for almost eight years providing supplement products for endurance oriented athletes. One of our favorite products is the “Hammer Gel” created in 32 gram single serve pouches and available in ten flavors. Each pouch is created with metallic pouch material in the shape of a hammer where the hammer head is the “tear off” section. A modern graphic of a hammer circling a gear is printed on the lower left side mimicking the “rock solid” energy provided by the products. A spot color is utilized for the hammer graphic in a vibrant color reflecting the gel’s flavor (ie: blue above for the Montana Huckleberry).
Be sure to check out our previous blog about another unique pouch design in our blog, “Pouch Shaped like Canning Jar.”
2014-01-22 18:13 by Elena Lidwin (comments: 0)
Triple Crown Whiskey Pouches
Triple Crown whiskey is a product of McCormick Distilling and is said to be the ultimate in liquid luxury. According to Vic Morrison, Vice President of Marketing at McCormick Distilling, “America is in the throes of an undeniable love affair with whiskey.”
Triple Crown is the first-ever North American whiskey to offer single and double serve flexible pouches. According to Vic Morrison, bottles and glass as we now know them could soon be a thing of the past as we have already seen flexible pouches catch on like wild fire in the alcohol industry. The flexible pouch design features a frosted clear pouch with a bright blue label like image. The frosted pouch gives consumers the ability to see the brown liquid within. Triple Crown chose an elegant white font with gold detailing to help tie in a luxury element to their design. The bottom of the pouch has a catchy phrase that says, “Rip it. Mix it.” This phrase shows consumers a new and easy way to throw a drink together. With flexible pouches that now lay flat and are easier to pack, Triple Crown created a convenient way for alcohol consumers to enjoy their whiskey.
Check out our previous blog on some frozen wine pouching designs.