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2016-10-21 08:57 by Amelia Stasky (comments: 0)
Field Trip Jerky, Before & After
Field Trip Jerky was founded in 2010 by Scott Fiesinger, Matt Levey, and Tom Donigan. In an effort to stand out from their competitors and differentiate themselves as a natural brand, the trio designed a pouch with a Kraft paper look. They drew inspiration for their color scheme from scout and merit badges and country store rations. Creating further transparency, they utilized a clear window on the lower end of the pouch. They also decided to move the re-sealable opening to the side of the pouch, rather than the top for easier access.
Field Trip Jerky
Fast-forward six years later and their original packaging had become indistinguishable from all the other natural food products using the same type of look. Feisinger, Levey and Donigan enlisted the help of Colorado-based creative agency, Moxie Sozo to bring their brand to the forefront of natural food product packaging again. The brand received a full facelift, with the Kraft packaging replaced by bright illustrations, using a cool color palette and images of manila hang-tags describing each flavor. Each illustration corresponds to the product: a kayaking pig for the pork jerky, a backpacking cow for their beef jerky, and a rock-climbing turkey for their turkey jerky. Their original red logo, clear window and re-sealable opening on the side remain.
Contact us today for more information on pouching options!
2016-10-19 08:34 by Amelia Stasky (comments: 0)
In the typically overdone packaging of the beauty world, a new packaging trend has emerged. Beauty brands are embracing minimalist packaging in an effort to focus on the product itself. One such example, Herbivore Botanicals, a Seattle-based skin-care company has redefined natural beauty packaging.
The natural beauty industry has had a tendency to lean towards a more rustic look, using kraft paper and the like for their packaging. Moving beyond the typical natural look for beauty products, Herbivore aimed to “modernize” their packaging. They achieved this by using clear glass bottles, white, matte labels with black sans-serif, capitalized text. The font has an airy, uncompressed look due to adjusted tracking within the text. Color is used sparingly in a pastel palette for products that require boxing instead of labels. The colors used reflect the colors of the products themselves. In an interview with Lumi, Willie Freitas, an assistant account manager for Herbivore said, “Our packaging has been crucial in defining our brand as the natural beauty go-to for tangible luxury.”
Simplifying marketing can build stronger branding; it can create a scientific, luxury or pure appearance for the company which in turn portrays the brand as more trustworthy because there are no gimmicks clouding the product. Ideal in the beauty industry.
Is your brand in need of an update? Contact us today to speak with a representative!
2015-04-23 13:45 by Nick DeJesus (comments: 1)
Two years ago, a small juice company was born in the UK. Purearth is a juice cleansing program and began with their products being sold online and online only. Since organic juices and cleansing programs are a growing trend in today’s market, it is no secret on how Purearth has quickly grown into one of the most well known cleansing programs in the UK. Due to their growth, Purearth now finds themselves on the shelves of markets throughout the UK. In order to remain successful in these markets, Purearth knew they had to re-brand themselves.
In order to successfully re-brand, Purearth collaborated with Afterhours, a UK based design firm. Together they were able to create packaging that would stand out on the shelves of markets. The end result is a clear bottle that uses a twine string along with a Kraft paper tag. The clear bottle allows consumers to see the organic and natural ingredients in each product. Each flavor is accompanied by a Kraft tag displaying a clever message. For example, the beet flavored drink displays the message “you sweep me off of my beet” on the tag. These clever messages are intended to maximize consumer engagement in the market. Who wouldn’t want a drink with some personality? The unique Kraft tags also re-enforce the idea that each of Purearth’s products are a gift from earth.
Kraft paper can have multiple purposes, whether it is a witty Kraft tag or a pressure sensitive label. Are you interested in Kraft labels or tags for your next project? E-mail us today for a free quote!
2014-11-07 13:21 (comments: 0)
V8 Harvest Label
As you may have read in our previous blogs, natural and organic juices are becoming more and more popular in today’s society. With this in mind, V8 knew they had to re-brand their image in order to stay competitive in the market. V8 is a juice company that prides itself on its healthy beverages. They have reached a high level of success in recent years and wish to continue following that path. In order to stay relevant and successful in today’s market, V8 contacted Little Big Brands to help re-brand their packaging.
Working together, V8 and Little Big Brands created the ideal packaging. The new packaging uses shrink sleeve technology to ensure the whole package will catch the consumer’s eye. The sleeve shows images of fresh vegetables, enlarged to emphasize just how many organic ingredients go into their products. Along with the vegetables, the shrink sleeve shows an image of a hang tag. The tag holds the phrase “100% fresh vegetables”, to stress the importance of what goes into the beverage. The tag graphic allows the shrink sleeve to tell the consumer what is inside the drink, while maintaining the local market feel.
Are you interested in a shrink-sleeve for your next project? If so, contact us today for more information!
2014-10-28 15:54 (comments: 0)
Dose Juice Label
Food Republic has made the statement “green is the new gold” in the beverage industry. When Food Republic says “green”, they are speaking of fresh, cold-pressed, organic juices. These days, consumers tend to favor products that will be beneficial to their health, and what better way to stay healthy than with organic juices made of natural fruits and vegetables?! Dose Juices of Montreal, Canada specializes in these types of healthy beverages and knew they needed the right label to properly market their product.
Dose reached out to Akufen Atelier Créatif to help with their packaging design. Together, they agreed that their product would be most successful marketed as an organic beverage and a fashion accessory because of its bright colors. Dose chose a clear wrap around label with minimal text. The text is limited to reflect text messages and internet slang that is popular with today’s generation. The colors of the text coordinate with the flavors within the package. With great packaging and over a dozen varieties, Dose Juices is sure to keep consumers happy and healthy.
What other trends have you seen in the beverage industry? Be sure to leave a comment and let us know!
2014-07-25 19:04 (comments: 0)
London Fields Soap Company
London Fields Soap Company had a mission to “bring back the bar” with quality, handmade soaps that are both good for you and the environment. They used only the best ingredients they could find and made their soaps in small handmade batches in their East London location of Hackney. According to Tabitha Kleinert, the founder of London Fields Soap, “We always want to make our soaps from only the best ingredients. In many instances those ingredients are good enough to eat.”
London Fields Art-deco Labels
London Fields chose One Darnley Road, a design firm with a goal of “making great ideas work hard for our clients,” to design their clean and modern Art-Deco patterned designs. London Fields wanted a label that represented their modern brand but also their classic handmade product. One Darnley Road achieved the design goals by using a classic black and white label that incorporated contemporary artistic design elements. Each label has a white bordered center square with the London Fields Company name in small clean capitol font, while the word soap is demanding with a large, bold font. The variety of the soap is listed at the bottom of the white square in an elegant script. Each background has a patterned black modern Art-Deco design to tie in the modern brand with the other classic elements of the label. The designers worked hard to combine all the design elements discussed for an imaginative and alluring label.
Be sure to read up on another modern skincare packaging design in our previous blog.
2014-02-12 19:52 (comments: 0)
Juniper Ridge is a wilderness perfume making company based on the west coast. Their company has seen immense growth since their start in 1998, yet still maintains the heart of their business. According to their website, “We’re hikers and backpackers, not fashion or luxury –industry types. We distill colognes and perfumes from real plants, bark, moss, mushrooms, and tree trimmings found hiking the backcountry.”
Juniper Ridge chose to partner with Chen Design Associates for new branding and packaging of their unique fragrances. Chen’s goal was to combine a sophisticated design with elements of the outdoors. Textured looking papers and subtle natural colored elements give each label in Juniper’s product line a sense of ruggedness balanced with strong qualities. The classic bold font printed in black or soft white helps tie in a vintage element to these labels. The position of the labels varies from horizontal to vertical from one product line to another. Each label contains a minimal amount of detail which hints towards the simplicity of the product. Each bottle also has a unique harvest number stamped in bright red to indicate when the product was harvested. Natural elements, simple fonts, and subtle colors create a delicate balance that help the true luxury and quality of this product stand out.
Be sure to read our previous blog on sophisticated packaging from Stranger & Stranger.
2014-01-15 17:29 by Elena Lidwin (comments: 0)
After over twenty years in the interior design business, Meryl Santopietro recognized a need for cleaning products that were highly effective yet safe enough to protect the things her customers loved. Meryl and her two daughters, Alessandra and Joy, teamed up with skilled chemists to create an environmentally friendly cleaning product company called Simply Spotless New York.
When designing the labels for Simply Spotless New York, the Santopietro girls kept in mind that they wanted their products to be openly displayed on countertops. They wanted something eye catching yet luxurious to display their unique product. Each of the four cleaning labels were printed with a special grey and white background design and simple black lettering. The wood cleaner label has a grey and white faded looking background mimicking wood grains, while the fabric cleaner has a clean grey and white lined image. The two more contemporary designs are the hand cleaner and glass cleaner, sporting a spotted and zig-zag grey and white background. Keeping luxury in mind, the labels were designed with minimal wording in clean small black font. These uniquely packaged products are certainly worthy of being displayed on countertops.
Check out our previous blog on some environmentally dish soap packaging.
2013-11-11 13:11 by Elena Lidwin (comments: 0)
Arboris Fading Label
Arboris Organic Cosmetics is a skin care and cosmetics brand that uses only natural and organic ingredients. Arboris knew they needed a designer who would recognize the quality of their organic product. They chose Ohmybrand, a Russian designer based in Moscow, who cleverly succeeded at displaying the components of the premium brand. Because Arboris uses all natural ingredients, only vegetables to be exact, they tend to lose freshness quicker than your average cosmetics products. The short shelf life prompted Ohmybrand to seek out a specialty ink for the labels that would fade over time and give consumers a visual when the Arboris creams were losing freshness.
Arboris Faded Label
The materials chosen for the cosmetics labels had to be unique yet natural looking to make an unparalleled product like Arboris’s stand out. The black ink smudge graphic allows the black and white label to pop out. The simple black font gives the label a classic feel while the textured paper gives the label a sense of quality and richness. Utilizing a white label combined with the black containers, black ink and accents creates a bold effect that is sure to catch the eyes of health and beauty consumers.
Check out our previous blog on Malie Organics beauty products.
2013-10-23 16:00 by Elena Lidwin (comments: 0)
No. Six Depot Products
No. Six Depot recently chose Perky Bros LLC, a reputable branding and design office, to re-brand their packaging and website. No. Six Depot is a roastery and café that originated in West Stockbridge, Massachusetts with a mission to “Keep it simple and make it true.” The three main product groups No. Six Depot sells are coffees, teas, and sea salts. As a small family owned company, they take pride in their work and are strongly recognized for their efforts of sourcing only natural ingredients and traveling to their sources to observe their growers and harvesters. No. Six Depot has traveled as far as Asia and Africa for observation of their harvesters and growers.
No. Six Depot Embossed Label
No. Six Depot’s new labels sport a clean font with boxes around points of the label creating a contemporary and modern feel. The printed textured paper and tamper seal labels instill a sense of quality in the product. Perky Bros took their creativity even further when designing the coffee bag labels by embossing the number six in the background of the label. The white labels with neutral and pastel accents seem to mimic the brands natural ingredients and help No. Six Depot display their message of simple yet true products.
Check out our previous blog on some interesting coffee packaging.