New Products

ZUN Energy Drink looks to Lift Sales

09/07/2010 by Ashley (0 comments)

ZUN Energy Drink

A new product on the market is looking to “boost” sales with packaging also designed with this idea in mind.  Presenting ZUN Energy drink; an all black shrink sleeve designed bottle in the shape of a rocket ship and rhyming with “Moon”.  Talk about lifting your sales to the stars, literally!  The innovative bottle shape is embraced in the high tech shrink sleeve label creating a sleek and smooth finish.  Shrink sleeve technology is a label that is shrunk with heat to the exact size of the bottle it is covering.  Sleeves are available in unlimited coloring and design options providing versatility for individual companies.  ZUN’s shrink sleeve color is promoted to be PET recyclable and the black pigment’s purpose is to protect the drink’s nutrients from harmful UV rays.  ZUN definitely has an edge on other “healthy” drinks that come in clear bottle packaging allowing in all UV rays.

Even though I am not usually drawn to energy drinks, ZUN is intriguing to me.  The quirky name ZUN along with the “toy like” bottle shape is creative and draws my eye to it on the shelf.  Retailing at $2.59 the energy drink is moderately priced.  Overall,  ZUN’s sleek shrink sleeve packaging is an innovative way to make the public want to lift their energy.  Plus you are left with a fun rocket ship looking toy to entertain your child when you are re- energized (seems perfect for a mom on the go)! Want to learn more about shrink sleeves? Contact Dion Label today! 

 

Kleenex Hand Towels

08/17/2010 by Stacy Santos (0 comments)

The anti-eco product?

 

Kleenex Hand Towels

 

A couple weeks ago, I saw a commercial for a new household product on the market, single use Kleenex Hand Towels. Kleenex Brand claims "hands are only as clean as the towel used to dry them." My immediate reaction after watching this commercial? "How wasteful." In a time where "global warming" is a common term and during a time where the gulf oil spill is infuriating a nation, the great minds of Kleenex decide to come out with this product? Really? And we really like Kleenex products- check out past blogs where we rave about Kleenex!

FUNCTION: I just don't see the need for this kind of product. I frequently wash my hands. Multiple times while cooking, cleaning, etc I wash my hands and multiple times during the day I use hand sanitizer. Trust me, I'm a little crazy when it comes to clean hands. So, I wondered... are people upset about this new product? The parody below is just one example.

PACKAGING: I must admit, the packaging for this product is clever and makes sense. Instead of hanging your hand towel on its bar holder, you just flip the Kleenex box upside down and it gently dispenses new "towels" for single use.

 

tl_files/dion/images/Blog4/Kleenex-Parody.jpg

Standing Out on the Shelf

08/12/2010 by Erinn Gormley (0 comments)

Too Much Choice- Brand Packaging Magazine

shopping aisle

The other day I needed to pick up a few things at the store which included face wash and conditioner. I wanted to try a different facial cleanser because I wasn’t pleased with my current one, so I took the time to scan through the product offerings based on price and product benefits. Searching for the conditioner was a completely different story. After trying the product my sister was using, I sped down the hair care aisle looking for the color of the bottle I was hunting down. No contemplating price or product quality because I already knew what to expect.

Herein lies the challenge for marketing products: what are your customers looking for? And what are their purchasing behaviors? Surveying customers on their buying habits has its obvious drawbacks, which is why some companies are turning their research towards observation. This article from Brand Packaging Magazine examines how customers go about making decisions in increasingly over-crowded shelves. Being overwhelmed with options means that consumers can sort through endless criteria before making a decision.  But experts claim that the primary way to stand out from the crowd is through packaging. Brands that differentiate from the competition but maintain their brand recognition are the ones that are forging ahead.

For more on how to make your product stand out, read the full article here. And if you’re doing that with a label, tag, or shrink sleeve, click here to see how Dion can help!

Are you G?

08/11/2010 by Erinn Gormley (1 comments)

G Series Pro

Over the last year or so it has been hard to miss PepsiCo’s revamp of its sports drink brand Gatorade. The G Series campaign has built upon the rebranding by extending the product line to powders and ready-to-drink formulations tailored to pre-, during, and post-workout sessions. After exclusive use in professional locker rooms, the company is now releasing the G Series Pro to the public through retailers such as GNC and Dick’s Sporting Goods.

G Series Video

Take a look at this video showing the evolution of Gatorade. My favorite part of the TV advertising campaigns has been the effective use of color. Dulling the action to black and white while highlighting the color of the drink gives the product extra attention. The clip also shows the product placement during professional games which may seem subtle, but the fans idolizing the professional athletes are keenly aware of the products they use.

For more on the G Series and G Series Pro, click here!

QR Codes Exposed!

08/10/2010 by Erinn Gormley (0 comments)

QR Codes

Originally developed in 1994 to track vehicle parts, QR (Quick Response) codes are taking on a whole new role. These two-dimensional barcodes are a hardlink in advertisements, on product packaging, at a business’s location, or any physical object to virtual content that can range from basic contact information to a company’s website. The codes can be read by QR scanners and, more relevantly, mobile devices with a camera and the appropriate application. Growing in popularity, QR codes are a great marketing tool for connecting your message to consumers in both the physical and virtual worlds, especially as technology allows your audience to carry that virtual world in their pocket. Look for them to pop up more on product packaging!

Dick's Sporting Goods QR Code

Pepsi QR Code

Activate your vitamin intake!

07/29/2010 by Erinn Gormley (0 comments)

tl_files/dion/images/Blog4/Activate Drinks.jpg

The founders of Activate drinks were tired of taking daily supplements in giant pill or unappealing powder form—something we can all mostly likely identify with. Through research they found that vitamins and other nutrients lose their potency as they sit in water, making vitamin-enriched waters less effective. So they developed this clever bottle that stores its nutrients in the cap until it is mixed just before drinking. The naturally sweetened drink contains only 5 calories and is available in a variety of flavors with different health benefits—vitamin, immunity, energy, antioxidant and workout.

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Have your morning coffee in the shower!

07/19/2010 by Erinn Gormley (0 comments)

Barista Bath & Body

Launched just last week and making its debut at Cosmoprof North America this week, Barista Bath and Body is the first line of beauty products with organic coffee as its key ingredient. Coffee, and caffeine were chosen because they:

  • Feature a pH balance similar to the human body, meaning that it cleans better than ordinary soap or shampoo
  • act as a gentle exfoliant
  • perform as an effective astringent
  • promote the appearance of smoother-looking skin, especially in cellulite-prone areas (http://www.b3products.com)

The products are also paraben-free, phthalate-free and sulfate-free and range in price from $4.50 to $28.00 for individual products and $22.50 to $150.00 for gift sets. The company is already being touted for its unique products and understanding of the market.

New from Bath & Body Works!

07/13/2010 by Erinn Gormley (0 comments)

Forever Sunshine

Just in time for summer, take a look at Forever Sunshine—the latest fragrance collection from Bath & Body Works. Key fragrance notes for the line include golden apricot, pink peonies and a hint of praline. The bright colors, sketched graphics and fun text plays perfectly to the young, hip crowd it is marketed to. This summer special still stands out from their recently redesigned signature collection.

The Manliest Scent in the World?

07/12/2010 by Erinn Gormley (0 comments)

Bruce Willis Fragrance

When you think of Bruce Willis you probably think of a decent action scene with a few one-liners thrown into the mix. You probably never thought of a fragrance… until now. The modestly named men’s fragrance is already being called “the manliest scent in the world” by one individual. It is said to include scents of grapefruit, pepper and vetive. As for the packaging: “[It] plays on the actor’s macho image — a heavy, square bottle boasts an offset metal label with trompe l’oeil rivets and a solid cedar cap, sourced from sustainably harvested wood.” Keep an eye open for this new product that debuted this week. Let us know what you think!

Single Serve Wine?

07/07/2010 by Erinn Gormley (0 comments)

Copa di Vino introduces individually bottled glasses of wine

Copa di Vino

Have you ever set out on an afternoon picnic with a bottle of wine only to have overlooked the need of a corkscrew? Unless you have some amazing MacGyver skills, you’re probably out of luck. However, if you’re in the Oregon area, you may be near a retail location to find Copa di Vino: individual glasses of wine ready for your on-the-go lifestyle. In practical terms the company has created packaging that now provides the same convenience as beer and pre-mixed drinks. And it wasn’t easy. Developing a seal without the heat or pressure that could damage the wine took quite a while. The 100% recycleable plastic container also features a resealable lid. The packaging has received considerable attention (including a silver DuPont award), and the company currently offers merlot, cabernet sauvignon, chardonnay, and pinot gris varietals.

Copa di Vino

Do you retail your beauty products at Whole Foods?

07/01/2010 by Erinn Gormley (0 comments)

Make sure your organic claims are certified by June 1, 2011!

Whole Foods

Although it’s not required by the USDA that non-food products certify their organic claims, Whole Foods is insisting on it for the sake of their customers. By June 1, 2011 all personal products and cosmetics claiming to be organic or made from/including organic ingredients must be certified. According to GCI Magazine, companies have until August 1st of this year to submit their compliance plans to Whole Foods:

  • Under the new guideline, all products making an “organic” product claim (e.g. “organic shampoo”) must be certified to the United States Department of Agriculture National Organic Program (USDA NOP) standard, the same standard to which organic food must be certified under U.S. law.
  • Products making a “made with organic ingredients” claim must also be certified to the NOP standard
  • Products making a “contains organic ingredients” claim must be certified to the NSF 305 ANSI Standard for Organic Personal Care products, a consensus-based industry standard accepted by the American National Standards Institute and managed by NSF International.

organic label

Sofa Packaging

06/24/2010 by Erinn Gormley (0 comments)

More than just plastic wrap!

Oi Sofa Box

When I bought my sofa a year ago, lugging it to my apartment in the back of a truck was about as exiting as watching paint dry. But for those purchasing the Oi Sofa, the surprise is actually on the outside of the box. The pods are shipped in a cardboard box that is not for the straight-laced individual. The packaging is just as unique as the product itself—the pods can be swapped around to create various seating arrangements. You can read the details of the packaging case study here, as well as images of more tidbits of suggestive humor on the packaging. Enjoy!

Oi Sofa

All Things World Cup!

06/21/2010 by Erinn Gormley (0 comments)

We’ve scoured all of our resources to bring you the best of World Cup-inspired and commemorative products and packaging! I’ll even be worldlier in using the term football. Here they are:

FIFA 2010 Hospitality Kit

The “Hospitality Pack” contains the most important item for football fans: their tickets. Capturing the essence of anticipation, the slider pack provides a clever and playful opening experience, creating intrigue and a sense of novelty to complement the exciting nature of receiving World Cup tickets. With the games officially now underway, the high quality format of the Burgopak design further encourages fans to retain the pack, lending itself as a keep-safe of World Cup memorabilia.

Gillette World Cup

Gillette’s World Cup-inspired shaving gel and antiperspirant and deodorant cans creatively resemble a football and shows off their sponsorship.

Netherlands bracelets

These bracelets were made by over 400 women in South Africa for fans of the Dutch team. The orange color is the national color for the Netherlands and the assortment of colors represents the South African flag.

SABMiller Can

SAB Miller developed a can that could also function as a cup.

Carlsberg World Cup packaging

Special World Cup Packaging for Carlsberg beer featuring England’s team manager Fabio Capello and team players David James, Rio Ferdinand, Steven Gerrard and Jermaine Defoe.

Umbro World Cup Player Numbers

England’s team received more support when Umbro commissioned the painting of the players’ numbers in their hometowns, even for manager Capello in Italy.

Coca-Cola World Cup Cans

Coca-Cola’s commemorative cans feature French players in celebration and come in a box with a CD from K’Naan.

Miller World Cup Cans

Miller Light cans are laser-etched with famous players captured doing their signature moves.

Please share if you’ve come across other promotional or commemorative products or packaging!

Looking for my upcoming birthday gift?

06/15/2010 by Erinn Gormley (0 comments)

Aqua Wall

Okay, so I don’t have a pool, so it would be pointless. But this is the coolest swimming pool extra I’ve seen in a while. AquaClimb is based in Maryland and produces the apparatus in various shapes and sizes based on the depth of the pool. The square panels can also be rotated in any direction to change up the course. So if you happen to have $7,000 laying around (plus delivery and installation), you’ll be sure to have the summer hot spot!

AquaClimb2

Omega 3’s just got a little more appealing

06/10/2010 by Erinn Gormley (0 comments)

Nordic Naturals Omega 3 Gummy Worms

Health trends have become difficult to escape. Sometimes it seems like superfruits have hired PR companies to promote themselves to food and nutraceutical companies. Whoever pomegranates chose to represent them is clearly making a killing. Another powerhouse right now is the Omega 3 rep. A few weeks ago I caught a great status update from my stepmom: "Do Swedish Fish contain Omega 3's?!?!?!?!" While that might be wishful thinking (and it definitely put a smile on my face), I may have found a close substitute. Nordic Naturals now offers Omega 3 Gummy Worms. While they are targeted towards children, the company has clearly found a way to tailor their product to different markets. The suggested serving is one worm per day, so just don’t devour them the same way you do Swedish Fish!

Which came first, the trend or the company?

06/09/2010 by Erinn Gormley (0 comments)

Customization is Key

We often browse what the folks over at trendwatching.com have to say about the latest consumer trends. Their latest has been termed “statusphere:”

As consumers are starting to recognize and respect fellow consumers who stray off the beaten consuming-more-than-thou-path, 'new' status can be about acquired skills, about eco-credentials, about generosity, about connectivity... All of this makes for a far more diversified 'STATUSPHERE' than most brands and organizations have traditionally catered to. Time to really figure out how and where your customers are now finding their status fix.

Which brings us to customization. As the site also explains, “Consumers no longer all want to be like the Joneses, the Mullers or the Li’s. When individuality is the new religion, owning or experiencing something no one else has is the ultimate status fix.”

The feeling of uniqueness, or being “special” is at the heart of so many consumers. A few big name companies took advantage of this mindset years ago which is why you can now build your own teddy bear, create your own ice cream concoctions or even have your name printed on small, round, chocolate candies. But we’ve also stumbled upon some lesser-known businesses focused personalization:

Customize Shoes

Atelier Shoes- create your own pair of shoes!

Otete & Anyo- custom stamps of your baby’s hand and foot prints!

TreeRing- personalized yearbooks for each student! Didn’t you hate spending money on a yearbook just to find your one awkward headshot?

Of course as custom label printers we are very aware of how important it is to give customers’ unique products. To get a quote for your custom labels, click here!

Winners of the 22nd Annual DuPont Awards

06/08/2010 by Erinn Gormley (0 comments)

DuPont Award Winners

The DuPont Award winners for 2010 were just announced at the end of May, continuing the virtual forum format from last year. The winners proved breakthroughs in packaging with innovative developments, cost/waste reduction and improved sustainability. Diamond winners proved excellence in all three areas while Gold winners demonstrated excellence in two criteria. Silver winners were selected for their breakthrough innovation, and notable honorees were given recognition for innovative problem solving. 

Coil to Can DuPont Winner

Only two submissions were given the prestigious honor of a Diamond DuPont award: the GREENBOX reusable thermal management system, a sustainably-produced container used to transport sensitive medical supplies, as well as Exal Corporation’s “Coil to Can” (C2C) recyclable aluminum bottle.

Greenbox Dupont Winner

To see all of the award-winning packaging innovators, click here.

Young Minds are the Future of Green Efforts

06/07/2010 by Erinn Gormley (0 comments)

Green Shields

Watching the local news has become a depressing evening ritual, but a story featured the other night gave me a glimmer of hope for humanity and the potential of our youth. As a freshman in high school I simply tried to survive, but Jonny Cohen from a Chicago suburb has already taken a physics class at Northwestern University that inspired a big idea. Jonny realized that school buses are one of the least aerodynamically designed vehicles on the road, contributing to very low fuel efficiency and high pollution rates. (I may also have a personal gripe with the school bus making stops every 20 feet that I get stuck behind on the way to work every day). Contemplating this real world physics problem, Cohen worked with his family, classmates, and other knowledgeable contacts to invent Green Shields, a plexiglass shield added to the front of the bus to more effectively channel the wind flow to create a 10-40% improvement in fuel efficiency.

Of course this sounds simple, but most people wouldn’t put in the time or effort to develop such an idea. The impressive 14 year old has created quite a following, and is so dedicated to his project that he recently received a $25,000 grant from the Pepsi Refresh Project to fund its development.

Messy packaging or really cool?

06/02/2010 by Erinn Gormley (0 comments)

The other day Stacy forwarded me this creative packaging for Rellana Wool- a line of fringed yarn used to make hats and scarves:

Rellana Hair

I quickly remembered seeing the packaging—of all places—on justintimberlake.com. Surprisingly, last winter his website featured all kinds of unique packaging designs. It just goes to show how wide of an audience packaging has!

LV Vodka

Ketchup for a Cause

Activists Influence Eco-Change

05/25/2010 by Erinn Gormley (0 comments)

Greenpeace Rally

Sustainability is a frequent topic on Dion’s blog. However we rarely look at the pressure that may be behind a company’s decision to implement sustainable efforts. This article from Brand Packaging takes a look at a few companies that have been targeted by green activists. When I say “activist” you may think of wild paint-throwing PETA rallies. But beyond the grassroots approaches, the strategy explained in the article that I found interesting is that activists may choose far more business-like tactics. Many have a voice because they are actual shareholders in the corporations they are trying to sway. By rallying votes on issues at shareholder meetings, activists are able to not only voice their concerns, but actually be heard by executives as their percentage of votes on an issue increases. To see how their influence has translated into more eco-friendly practices at some of the best known companies in the world, click here!

New from Coors Light!

05/24/2010 by Erinn Gormley (0 comments)

New products and packaging!

Coors Light Home Draft

I try not to be biased about the products we highlight on our blog, but as a (legal-aged) fan of Coors Light I felt compelled to feature their latest product and packaging developments. The first is a long-awaited fridge keg for home consumption. The company tested the product only in select markets last summer, so I tried to not get too excited. However, according to Food & Beverage Packaging, MillerCoors just announced that the at home keg system will be available nation-wide this summer.

Coors Light Cold Activation Window

In other packaging news, Coors Light also sponsored a charity concert in conjunction with Rhapsody International featuring rock band O.A.R. in Los Angeles on May 14th. The event introduced the new “Cold Activation Window” for all Coors Light packaging of 12-count cans or bottles and larger. Consumers can now see upon purchase that their beverages have reached their optimal cool temperature. Proceeds from the concert were planned to go to the United Way of Metropolitan Chicago and the LA Food Bank.

“One” Bath and Body Products

05/17/2010 by Erinn Gormley (0 comments)

One products

One of the growing trends among the natural and organic product sector is the combination of a product that is good for the consumer and packaging that is safe for the Earth. This mindset is the essence of bath and body line, One. Founder Glenn Abramson was inspired by an article describing the proliferation of plastic in landfills and was determined to come up with a solution. For him, it was a line of all-natural products (28 SKUs in total) sold in recyclable tins with recyclable and biodegradable paper labels and chipboard.

The products themselves are unique solid forms of typically liquid products such as solid shampoos, lotion massage bars, and after shower skin conditioner bars. With all of these features, it seems that One products would be somewhat expensive, as many in this organic and natural category tend to be. However, according to Beauty Packaging Magazine, the line ranges from $2.99 to $9.99 in Target stores across the country.

Iron Man 2 Promotional Products

05/06/2010 by Erinn Gormley (0 comments)

Burger King and Diesel in search of sales from fans

Diesel Only the Brave

In case you weren’t aware, Iron Man 2 comes to theaters tomorrow! A few weeks ago we looked at various health and beauty products that paired with pop culture and the powerful sales opportunities that came along. So far for Iron Man, I’ve come across both Burger King and Diesel getting in on the action. The pairing of burgers and film is a bit far reaching, but The King seems to be going after boys with the promotional action figures in kids meals. Diesel’s fragrance, Only the Brave, has very creative packaging, but we’ll see if men are as fanatical about Iron Man as tween and even grown women have proven for all things Twilight.

Are you a supplier for Wal-mart?

05/05/2010 by Erinn Gormley (0 comments)

Make sure you’re aware of their recently announced sustainability efforts!

Walmart Sustainability

Just yesterday we commended Wal-mart for their eco-friendly practices, but for a huge corporation like Wal-mart, much of their initiative is based on requiring that their suppliers reduce their carbon footprint. The Sustainability Index Supplier Assessment that Wal-mart announced last year includes a 15-question survey to assess greenhouse gas (GHG) emissions; Wal-mart hopes to reduce this by 20 million metric tons. It seems to be an important first step before Wal-mart can implement the “Green” ratings that will disclose the eco-friendliness of products to consumers.

It may sound like Wal-mart is simply bullying their suppliers to make the company look good. In actuality, Wal-mart’s own practices include: using onsite renewable energy generation, reducing shipping and packaging waste, reducing truck fleet emissions, and more. If Wal-mart is successful in achieving their GHG emission reduction goal by 2015, it will be equivalent to:

  • taking more than 3.8 million average cars off of the road for a year
  • planting more than 181 million full grown trees

These emissions are also similar to what would be produced by:

  • burning fossil fuels to power nearly 2.6 million U.S. homes for a year
  • consuming nearly 2.3 billion gallons of gasoline. (All estimates based on EPA figures).

For more information, and to see Wal-mart CEO Mike Duke’s address to stakeholders, click here.

Packaging for products that truly know their target market

04/30/2010 by Erinn Gormley (0 comments)

Sports Authority sunflower seeds

Sports Authority Sunflower Seeds

Beyond the fact that I find this product to be the perfect little gift going into baseball season for my little brother, whoever developed this product packaging truly took the time to examine how to turn this snack into a true commodity. Pay attention at any little league game, and I’d be willing to bet you’ll see several teammates chomping these down and projecting the empty shells in the dugout during their boredom between innings. It’s one thing when the packaging reflects the product (such as the suggestiveness of the fruit juice packaging below), but the creativity behind packaging that reflects the consumer is what truly impresses me.

Vote for the Next Dunkin Donut!

04/29/2010 by Erinn Gormley (0 comments)

Dunkin Donuts

So the bad news first: my donut creation was not chosen as a finalist for this contest. I would say that I’m bitter, but as a true New Englander, I don’t think I could boycott Dunkin Donuts even out of spite (she says while sipping her caramel iced latte). On the up side, one of these inventive creators is one step closer to a prize package for developing Dunkin Donuts’ next donut. Click here to see the dozen finalists and cast your vote!

New Packaging for Puma

04/28/2010 by Erinn Gormley (0 comments)

The end to shoe-buying stress?

As an admitted shoe fanatic, I have to say that shoe packaging drove me crazy even before my entrance into the wonderful world of product packaging. Whether it’s my latest stilettos or even sneakers, every time I attempt to dive my tiny foot into my next potential pair, I’m instantly stopped short by the unnecessary wad of paper that was apparently jack-hammered into the toe of the shoe. Not to mention opening the box in the first place is like getting a gift covered with so many layers of tissue you’re not sure there’s even anything in the box. Perhaps I’m even lucky enough to find that the left shoe has already been unraveled, but I’ve already set free my right foot for the fitting experience. After I’ve made a complete mess in the shoe aisle, I purchase the latest addition to my collection that must now be placed in an exorbitantly large plastic bag that, while carried by my 5-foot frame, must then barely hover, or drag across the ground.

Puma packaging

 

For all of these reasons, I couldn’t pass by the new Puma packaging which you can’t miss on any packaging website right now. Brand Packaging sums up all the wonderful things about it best:

After more than 2,000 ideas, 40 packaging prototypes and two years, PUMA has announced a new kind of shoe packaging. Unlike traditional shoe packaging. PUMA’s “Clever Little Bag” is made from 100 percent recycled paper and 20 percent recycled non-woven polypropylene. The new format will reduce the company’s paper usage by 65 percent, reducing its carbon emissions by 10 tons per year. It will also save 20 million Mega Joules of electricity, one million liters of fuel oil, one million liters of water, 500,000 liters of diesel and up to 275 tons of plastic by eliminating shopping bags.

Pantone Color App- not trustworthy for color.

04/27/2010 by Erinn Gormley (0 comments)

This is why we recommend press proofs!

Pantone iPhone 3G vs iPod Touch

We’ve seen quite a few articles pop up about Pantone’s new iPhone app that gives access to their library of color. At first it had the initial “Great!” reaction, but then some of the pitfalls began to show their true colors—excuse the pun. Research done by VIGC showed that depending on which device you are using, the same Pantone color can look different on each device (above compares the Pantone 37-5-1 C on the iPhone 3G to the iPod Touch), which is different still compared to the GoeGuide seen below. Though to be fair, “Pantone does not represent the product as a precise color measuring tool” (graphicartsonline.com).  

Pantone app vs GoeGuide

For the reasons listed above, we often recommend color press proofs for labels that must match a certain color scheme. It is important that our customers realize the Pantone color they see on screen is usually very different from the actual Pantone color in a PMS book. Likewise, the printout from their laser or inkjet desktop printer may be different from both resources. With flexographic printing (which uses printing plates and ink stations), we can adjust color on press to match a Pantone color. In digital printing, this process is not so simple because the colors are all printed at once. A customer’s artwork file needs to be adjusted for color and then sent to the press for printing. Digital press proofs are printed using the exact HP Indigo equipment used to print your label order. These proofs are printed on the same material your labels will be printed on and can also be coated with UV varnish or lamination. So, as a customer, if you just want a dark blue without a specific Pantone match, you may forgo press proofs. However, if your logo is a specific shade of blue used among multiple products- then press proofs are the right option for you. When in doubt, get a press proof!  

2010 Beauty Packaging Identity Trends

04/20/2010 by Erinn Gormley (0 comments)

GCI Magazine is giving you the heads-up on the trends in packaging for beauty industry products this year. Here are the different categories they see, their attributes and where it can be seen:

John Varvatos Artisan

Rustic/Rugged Packaging: handmade feel, down-to-earth, tends to be for men’s products. Examples: John Varvatos Artisan cologne, Diesel Fuel For Life, Body Shop Hemp Heroes gift set

Handmade/Collage: collage/scrapbook-inspired, bright colors, hand-drawn elements, nostalgic, artsy. Examples: Sarah Jessica Parker’s NYC, Urban Decay’s Show Pony Shadow Box, Victoria’s Secret Beauty Rush, Kenneth Cole’s Black, Lush’s handmade bath and body products

SJP NYC fragrance

Sustainability: green, eco-friendly packaging: recyclable, biodegradable, vegan, renewable. The product itself within the packaging tends to be equally eco-friendly. Examples: Body Shop Hemp Gift Set, Urban Decay Sustainable Shadow Box, Alicia Silverstone’s EcoTools, Cargo’s Plant Love certification

Technology/Experiencial: packaging keeping up with, or creating new, technology; often it creates an entire experience beyond the product and packaging (such as a digital and social media connection as well). Examples: Givenchy’s Play, Calvin Klein’s CK One and CK Be, Stila’s Smoky Eye Talking Palette

 

Justin Timberlake for Givenchy Play fragrance

Pop Culture: refer to our last blog regarding makeup and the movies!

Typography: simple and usually for prestige and mass-market channels. Examples: Philosophy, Modern Organic Products (MOP), Bliss’s “Fat Girl Slim” cream, True Blue Spa’s “Shea It Isn’t So,” Maybelline’s “The Colossal” mascara,  Dermalogica’s Clean Start line

Look-specific/Instructional: all-in-one kits that are also how-to guides, the most popular being “smoky-eye” makeup kits. Examples: Benefit’s Smokin Eyes & Too Faced Smoky Eye Palette, as well as kits from Cover Girl and Sonia Kashuk’s specifically for Target.

Men’s Lines: times are changing for the acceptability of men using beauty products. Here’s how we’ve explained it in the past; the packaging attributes remain the same.

Makeup in Movies for the Retail Market

04/19/2010 by Erinn Gormley (0 comments)

Opportunities for licensing with popular tween flicks means sales!

Urban Decay Alice in Wonderland

It’s nothing to new to say that the latest trends among tweens and teens drive sales of licensed products, but I bet that Urban Decay didn’t completely believe they’d be completely sold out of their Alice in Wonderland Book of Shadows makeup box by the time I was even able to read the article introducing it in GCI Magazine. The intricate design of the packaging is remarkable in and of itself, and I’ve been fortunate enough to have tried a different long-lasting, color-rich shadowbox from Urban Decay. The graphics typical for the brand are not typically my style, but the pairing of this unique and quirky style of the brand with Tim Burton’s version of Alice in Wonderland seems like a no-brainer. Here you can see videos of how to achieve some of the looks from the movie with some of their other, not sold-out, products.

Bath and Body Works Twilight Woods

Beyond the success of this film, the article explains co-branding efforts for other popular films, such as the Twilight saga with Bath & Body Works—Twilight Woods body lotion being another product I shamelessly have to vouch for as well (and coyly anything associated with Robert Pattinson for that matter). Needless to say, jumping on a licensing opportunity for your product with a film popular with a group that has such an influential buying power is not to be missed. I’m sure Urban Decay has no regrets… besides not producing enough for the demand.

Announcing Dion’s New HP Digital Press!

04/16/2010 by Erinn Gormley (0 comments)

Dion HP WS 6000 Press

HP recently sent out a press release announcing our purchase of their latest press!

Check out the capabilities our HP WS6000 press purchased in March 2010. It is the newest press on the market from HP and will increase our capabilities, including endless possibilities of substrates for printing.

“Short run, multiple SKUs, repeatable high-quality printing and the ability for variable data has helped to maintain our steady growth,” said Randy Duhaime, General Manager, Dion Label. “ The purchase of the HP Indigo WS6000 will allow us to continue this trend with longer run lengths transitioning from our conventional flexographic printing department to our digital department. WS6000 enhancements, such as its large repeat length and its ability to print on substrates from 12 microns to 450 microns, will open additional opportunities.”

Truly Recyclable Packaging

04/15/2010 by Erinn Gormley (1 comments)

Brand New Compostable Bag for SunChips

SunChips Compostable Bag

Recycling is one thing, and it’s obviously a trend that has yet to grow in the US at the rate it should, but packaging that can be decomposed back into the earth it once came from is on another level. Initially launched to our more eco-friendly neighbor, Canada, Frito-Lay’s 100% compostable bag packaging for their delicious SunChips snack was brought to kick off Earth Month in domestic Los Angeles. The packaging should become available nationwide by the end of next week (April 22nd to be exact), and takes 14 weeks to break down in an active compost bin.

The company has teamed up with the U.S. Composting Council and Earth 911 to educate their consumers as well—a highly necessary initiative in a country with a far too low recycling rate to begin with. So here’s a quick debriefing on the basics of composting: of course you begin with the “feedstocks”—your scraps. The unpleasant thought of collecting your leftovers (and empty SunChips bags), however is slowly turned back into nutrient-rich soil through aerobic activity that requires those scraps, moisture and oxygen. So why bother composting? Here are some of the it gives back to our recourse-deprived Earth:

  • creates rich, dense, porous, nutrient-rich soil
  • reduces erosion and runoff
  • creates a lot of organic matter and beneficial microorganisms
  • improves soil pH
  • can bind and degrade some pollutants (U.S. Composting Council)

 

For more on Frito-Lay’s eco-friendly efforts, click here!

How Some Big Names Got Their Names

03/29/2010 by Erinn Gormley (0 comments)

Naming slideshow

Have you ever wondered how some businesses came up with their names? Or are you an entrepreneur trying to decide on the company or product name for your next venture? Well this slideshow proves that sometimes the biggest company names have come about pretty haphazardly. So when you and your partner are battling over whose name goes first, just flip a coin!

When Packaging Sells!

03/26/2010 by Erinn Gormley (0 comments)

Start-ups to watch!

eos products

Brand Packaging recently featured five start-up companies to watch out for; ones that have used packaging as the selling feature of their product. One in particular caught my eye because a friend of mine had the product when she visited this past winter. I thought that the round object on my coffee table was my roommate’s dog’s mini tennis ball and almost tossed it on the ground until I picked it up and realized my mistake. It was actually lip gloss from eos (which stands for evolution of smooth), and it definitely stands out from the competition. Their shaving cream packaging follows suit. Between the pump feature and a recyclable bottle that won’t leave a rust ring in the shower, eos has thought about all of the flaws of conventional shaving cream packaging. The company will soon be releasing a body lotion, and personally, I can’t wait to see what packaging innovation that product will come with!

 

To see the other products that made the cut, click here!

Neuromarketing: The future of marketing research?

03/22/2010 by Erinn Gormley (0 comments)

A few weeks ago we showed off the label redesign for Campbell’s soup and explained the research behind their design choices. Since then, neuromarketing has created even more buzz. Take a look at a light-hearted video that explains the technology (scroll to about 2:20 to see how it’s used for marketing purposes):

Neuromarketing EEG

As opposed to surveys or focus groups, the highly scientific research eliminates human response error. Unfortunately, as this article explains, getting that research isn’t exactly cheap. The companies, like Campbell utilizing the technology typically have big dollar advertising budgets to begin with. It will be interesting to see if budgets will be allocated towards truly getting into consumers’ heads.

Ávitāe: caffeinated water

03/10/2010 by Erinn Gormley (0 comments)

Avitae

Do you hate the taste of coffee or are you trying to break a soda habit, but just can’t seem to do without the caffeine boost? Well we came across a product that will be right up your alley. Avitae is simply purified water with the added bonus of 45 mg of caffeine. I like the unique shape of the bottle and the choice of a shrink sleeve label; the futuristic look compliments the unique product. The product’s taste fulfills the expectations anyone would have for water: healthy, pure and refreshing. But it also gives you the energy boost you’d be missing with regular water.

This product has potential significance in the realm of exercise as well. Recent research has shown that taking in some caffeine before working out has benefits; this article explains that it actually reduces pain, causing you to push yourself a bit harder during your fitness routine. And perhaps it will eliminate my pain of seeing people with a heart-stopping energy drink in hand at the gym.

 

It’s me avitae. That’s ah-vee-tay.

I’m made of nothing more than purified water and natural caffeine. I don’t have colors, flavors or any of those not-found-in-nature ingredients. So, if you’ve been living in the wasteland between boring bottled water and man I know this diet soda is bad for me and leaves a funny aftertaste, then I might come as a welcome change.

I’m caffeinated water

Swash your clothes

03/09/2010 by Erinn Gormley (0 comments)

A new way to re-use your clothes.

Swash

Have you ever grabbed an article of clothing off the floor or out of the laundry basket to re-wear in a moment of desperation? No? Me either. Well one of us is probably lying because according to research by Proctor & Gamble, an estimated 75% of Americans do this 3-4 times a week! This is pretty interesting insight into a laundry market that P&G shares 60% of with top brands like Tide, Cheer and Gain. Americans are too busy, and perhaps too lazy, to keep up with their laundry chores. There may be help for those items which border unacceptable for public wear.

Packaging Digest featured a link to P&G’s Swash, a line of products targeted at clothing re-wearers. Surprisingly, the product has been on the market for a while (the research and testing was done back in 2008), but I can bet you can’t recall seeing it on the shelves. The line appears to be available exclusively online. Perhaps it hasn’t taken off as expected, but I can imagine these products having great success at colleges in universities across the country. Here’s what the product line includes:

  • Smooth It Out: de-wrinkle spray
  • Roll It Off: lint roller
  • Get It Out: stain removal pen
  • Steam It Out: dryer sheet
  • Fresh It Up: anti-odor spray

McCormick Recipe Inspirations

03/08/2010 by Erinn Gormley (0 comments)

Making sense out of seasoning

McCormick Recipe InspirationsDo you remember paint-by-number kits from your childhood? The new Recipe Inspirations from McCormick remind me of those. It brings the same mindset to cooking and helps my lackluster skills in the kitchen. The kit takes out all of the guess work by combining all of the necessary spices to season some popular recipes. Plus, the back of the packaging tells you the other necessary ingredients and the recipe. For meals like Shrimp & Pasta Primavera, Garlic Lime Fajitas, and Spanish Chicken Skillet to name a few, these products are sure to be picked up by novice chefs and bring some flavor to meal time.

The new McCormick Recipe Inspirations collection puts flavorful twists on traditional recipes that will impress everyone at your dinner table. Recipe Inspirations makes trying McCormick’s best recipes fun and easy. Each packet includes pre-measured McCormick spices and herbs and a collectible recipe card. With just a few of your own fresh ingredients, you’ve got inspiration to make a memorable meal any night of the week.

Do you have BRAT’s?

03/04/2010 by Erinn Gormley (0 comments)

Some comfort for queasy kids

Organic B.R.A.T.While we’re thankfully heading out of flu season, a stomach flu can strike at any time of the year. And if your taking care of a child, sometimes you can feel helpless in your attempt to make them feel more comfortable. That’s exactly how the founders of Organic B.R.A.T. felt when their little ones had the flu, a diagnosis to eat only Bananas, Rice, Apples and Toast, and most importantly, avoid milk. Their website explains:

When I returned home from work that day both of our children were lethargic and unhappy. My husband, looking frazzled, explained that both of our children repeatedly expressed their need for milk throughout the day. The B.R.A.T. Diet’s order of no dairy escalated an already stressful situation since drinking a “milk – like” product is comforting to a child. He wondered why there weren't any non-dairy alternatives specifically made for sensitive tummies. This inspired us to create a product which not only provides “tummy” comfort for children, but also nutrition and re-hydration. We incorporated the tummy-settling principles of the B.R.A.T. Diet by using organic brown rice as the base along with banana puree and apple puree, and then added an electrolyte-balanced ratio of vitamins and minerals.

I noticed the company at Expo East this past fall (where it won the Most Innovative Product award, by the way), but I can’t say I took the plunge to try the product (I was pretty stuffed from all of the samples). However, assuming that you aren’t allergic to the few basic ingredients, this product appears to be very worthy of its award.

Coping with the Recession

02/22/2010 by Erinn Gormley (0 comments)

shopping

The latest issue of Brand Packaging analyzed the effects of the recession. It’s a situation that has affected everyone, but rather than simply blaming our troubles on the current economic situation and giving up, we can look at how to learn, move on, and hopefully grow instead. The article compares coping with the recession to coping with loss, and how this influences consumer purchasing patterns:

Anger/Denial: At first consumers indulged in small luxuries that wouldn’t have major short-term consequences. Brands and even private labels that benefited were the ones that proved their value was worth the added cost. Others were ones with traditional/nostalgic value that consumers could take comfort in.

Bargaining/Depression: When consumers really started to feel the economic downturn, they shifted towards more thrifty habits. As a rudimentary example: even though people still dined out at restaurants, they chose less-expensive options (i.e. a pizza for the group rather than individual prime ribs. Trust me, I’ve seen this happen!).

Acceptance: At the end of the day, the major effect of the recession on consumer attitudes is a shift of the paradigm from a mindset of "what I want is what I need" to one of "what I need is what I want."

So here are Brand Packaging’s words of wisdom:

  1. Don’t try to sell consumers what they don’t really need;
  2. But, at the same time, don’t forget that behind every basic need lies an aspiration.
  3. Use playfulness and familiarity to earn the right to engage with consumers.
  4. Respect consumers by making clear, believable claims and making your portfolio easy to understand and navigate.
  5. Give consumers a sense of control in the way they choose to interact with you.
  6. Use packaging to give a fair picture of what is inside the pack, but don’t lose an opportunity to tell a compelling story.  

Yankee Candle-opoly!

02/19/2010 by Erinn Gormley (0 comments)

Yankee Candle-opoly

We came across one of the latest additions to Yankee Candle’s product line: Yankee Candle-opoly. It’s an obvious play on Monopoly, but we’re not sure exactly what the game is all about. Is French Vanilla the Park Place of Yankee Candle-opoly? Has any one else seen or heard more about this new product? Yankee’s description is below:

The ultimate fun game for fragrance lovers! Share all the enjoyment of a traditional property trading game while experiencing some delightfully fragrant twists along the way! Traditional play or one hour version, 2-6 players. Recommended for ages 8 and up.

What’s all this about fiber?

02/17/2010 by Erinn Gormley (0 comments)

Marketing your food product’s health benefits

reading a food label

I’m not a completely ignorant person, but I did recently admit to Stacy that I thought that pomegranates were a newly discovered fruit. It seemed like everywhere I turned I heard something about pomegranates—from news briefs about their health benefits to recipes for Oprah’s favorite pomegranate martinis (which are delicious, by the way). This is just one example of the whirlwind that can be created by the discovery and marketing of the benefits of everyday foods and food components. There is a nation-wide audience more aware than ever about what they are eating—hence the growing organic and natural market.

Kashi GOLEAN CrunchThe latest "discovered" food: fiber. Dietary fiber was the most sought-after beneficial food component according to a poll by the International Food Information Council last year, which means that consumers are reading their nutrition facts. As we all know, adequate consumption of fiber is important to stay, er, regular, but more it has also been said to lower cholesterol, control and prevent diabetes, reduce the risk of some cancers, aid in weight management and promote a healthy digestive system. Unfortunately, with a recommendation of 19 to 38 grams of fiber a day, combined with a metaphorical comparison of eating fibrous foods to eating cardboard, many companies were not able to capitalize on the opportunity… until recently.

FRITO-LAY SMARTFOOD Commercial

Many new products have emerged to address the "cardboard" issue, such as Fiber One and FRITO-LAY’s catchy SMARTFOOD campaign. Others are showing their feathers, so to speak, about their already existing high-fiber content, like Kashi’s GOLEAN Crunch! and Quaker oatmeal. And how do they do this? Right on the packaging, of course. In order to attract consumers to read your nutrition facts, they must first be enticed by what the front of your packaging has to say. So make sure your product’s features stand out, and if you’re doing this with a label, let us help!

Technology that gives some valuable perspective

02/16/2010 by Erinn Gormley (0 comments)

A chance to “walk a mile in another man’s shoes”

Arthritis simulation gloves

When listening to a friend, relative, or even complete stranger in a time of need, have you ever said, "I know how to you feel"? Often times we may not have had the exact same experience, but the shared empathy can be comforting. The same concept is carried over to the business world when we attempt to get into the minds of our customers. And now technology is providing ways to truly experience life from another person’s perspective. The Georgia Tech Research Institute has developed gloves to simulate the struggle of those suffering from arthritis. It is estimated that approximately 46 million people in the United States suffer from some form of arthritis; in 2003–2005, 50% of adults 65 years or older reported an arthritis diagnosis (CDC). This has huge implications for a company’s R&D, especially for products marketed to the aging population of baby boomers. Ease of use should be a significant factor for such products and their packaging. Rumor has it that Kraft has already caught on quickly to this concept, using the arthritis gloves to test their "EZ Grip Lid" for a new instant coffee jar. It’s evidence of a deeper understanding of their target market. How well do you know yours?

Beer My Valentine?

02/12/2010 by Erinn Gormley (0 comments)

Beer-flavored lip gloss from Heineken

Heineken beer gloss

Flowers, chocolates, teddy bears… shopping for women on Valentine’s Day tends to be pretty traditional and laid out by retailers to rescue lost boyfriends and husbands. This isn’t really the case for gift-searching girlfriends. But if you happen to be in Italy for Valentine’s Day this year, you’re in luck. Heineken Italy has launched the first ever beer-flavored lip gloss. The witty ad captures the enthusiastic response men will have for lips that taste like their favorite beverage. For EUR 4.90, you can get this treat for you and your special Valentine!

Looking to Remodel?

02/11/2010 by Erinn Gormley (0 comments)

Here’s an eco-friendly sink/toilet for those with modern flair

W+W

Although it looks like it belongs in an airplane restroom, the new technology for bathroom essentials from W+W is quite impressive. The toilet utilizes the waste water from the sink to create a combination unit that has less of an environmental impact than a traditional sink and toilet. It also appears to be a great space saver for smaller bathrooms typical in Europe and metro areas. The W+W was developed by a company in Spain and retails for EUR 2,731.

Launched last fall, W+W is a single, L-shaped unit in which the sink and toilet are not only attached but also integrated internally. Specifically, wastewater from the sink is used to fill the toilet's cistern, thus saving as much as 25 percent of the water that would normally be used. An automatic cleaning system prevents bad odors and bacteria, while a specialized tap controls the water's temperature and flow for maximum energy savings, Plumbing Park reported.

The Battle Continues…

01/26/2010 by Erinn Gormley (0 comments)

Private Label vs. National Brands

Ironically as I posted the battle of the brands blog, I came across this article link on packagingdesign.com. The private label vs. national brand debate is clearly a hot topic. While our last post gives an objective analysis of the packaging aspect, here we see how passionately the proponents for each side feel, and for good reason. National brands realize what’s at stake as store brands have become major competitors.

New Product Meets Innovative Packaging!

01/22/2010 by Erinn Gormley (0 comments)

Method Laundry Detergent

Method Laundry Detergent

If you haven’t heard of Method products, you may want to become familiar quickly. The company offers a range of home and personal care products focused on their concern for sustainability. The products recently introduced to the Method Laundry line continue this tradition, with packaging mirroring the product’s innovation and functionality. We highlighted their squeaky green, hair and body wash for baby over the summer for similar reasons.
 
The extremely concentrated detergent formula allows for a more compact container. And if you’ve ever been irritated by the mess and residue from measuring caps, Method’s new design eliminates all of the fuss. Method’s detergent is biodegradable, nontoxic and made of 95% natural and renewable ingredients. This eco-friendly mindset is also evident in the packaging. Made of 50% recycled products and completely recyclable, the container is also smaller than traditional detergent bottles, meaning a conservation of both plastic and energy.
 
No measuring. No mess. A smaller impact on our Earth. Seems like an all-encompassing idea to me! What do you think?

5 Ways to Improve Your Label

01/18/2010 by Stacy Santos (0 comments)

What does your label say about your product?

When I say the word "lion" what comes to mind? Ferocious? Hunter? Animal? Scary? It is important that as designers, owners, or marketers of a product, we understand that our customers make these associations in their minds when they see our product packaging. It baffles me when companies spend so much time, energy and money on their product and then barely consider their product packaging. This is when I want to scream "WAKE UP! Your packaging is what sells your product!"
 
Think about your own personal experiences. What draws you to try a new product? Unless someone you know recommends the product to you, the packaging is what will drive you to purchase something new. Trust me, I'm a sucker for cool packaging. Not because it's my profession, but I always think the product in the metallic package or the one with an interesting caption will work better, taste better, and make me better. And you know what? Studies show this is the thought process for most consumers.
 
Here are 5 ways to make your item be the new product someone purchases this year.
 
1. Tell a story with your label. There is always a reason why your product exists or is unique compared to your competitors. Tell me why I, the consumer, should buy your product. Is your pasta sauce your grandmother's recipe handed down from generation to generation and you want to share it with me? If so, then I may think of my own grandmother and her home cooking and think "Forget about the Ragu, this pasta sauce is going to give me the warm feeling of grandma's homecooking." Does your product donate a profit to charity or have an eco-friendly element to it? If so, I'd be more apt to buy your product over a competitor's so I, too, may help fund a charity or help the environment. What if your product isn't so different from the competitors? You can still engage and get me to buy your product. A prime example of this is Vitamin Water. They tell funny, fictional stories on their infused drinks. This company is still fairly young in the soft drink market, yet their product contends with brands that have been around forever. 
 
Jamba juice2. Get your label in shape! Adding shape to your product packaging gives depth to your image. It draws the consumer in and makes them want to learn more. You can get your label in shape by using an irregular shaped product bottle and using a shrink sleeve label or using a regular shaped product container and using a custom-shaped die. Shrink sleeve labels are film sleeves that shrink to fit your product container. Nestle's Jamba Juice® uses this type of packaging. Custom -shaped labels are cut using unique dies.
 

3. Metallic labels. Using metallic in your label is a way to dress it up without needing to get too fancy withmetallic wine label your entire packaging. Metallic can be incorporated into your design in a few different ways. Metallic film or paper coated stock will allow for your entire label background to be metallic. You can enhance or cover up the intensity of the metallic label by the type of ink you use in your artwork. For labels that only need a hint of metallic here and there in your artwork, you may use a regular material with metallic ink. This ink is laid down using plates that can be engraved into the pattern you'd like. For example, if you have a midnight sky in your design, your can use a plate engraved with stars to add gold stars to your design.
 
4. Invisible labels. By using a clear label on your glass or plastic bottle, you can utilize the product contents in your design as well as display your product. This technique gives the illusion of invisible labels. This concept works into your package design as well as provides the customer with pertinent product information. For customers that wish to get a silk screen effect without the high cost, clear labels are the way to go.

ACO clear labels


5. Add texture to your labels! 
embossed wine labelNot all labels are smooth, glossy, and one-dimensional. Texture appeals not only to a customer's eyes, but also allows them to feel the difference when picking up your product compared to your competitor's. While embossing tools can raise parts of your design in the area(s) you choose, it can be a costly option as custom tools will need to be purchased. The most cost effective way to add texture to your entire label is by using a textured stock.
 
Click here to request samples of one or more of these design techniques! Please specify which technique(s) you are most interested in.

 

A Year in Review

12/31/2009 by Erinn Gormley (0 comments)

Cheers to another year for our prolific blog!

2009 marked the first full year for Dion’s blog, so we decided to take a moment to reflect on some of its highlights. With almost 200 entries this year we had a lot of options for choosing our favorites! Here are the top blogs we selected:

Products we’ve blogged about and tried:

Neuro brand beverages

"Neuro Brand Beverages": Stacy and I were lucky enough to receive samples all the way from the west coast of this product line. We loved everything from the product itself to the unique bottle design.

Colgate Wisp Blogs: Stacy likes these blogs, because not only were she and Karly able to write about these new products, but they also took the time to try them and decide how the design of the product actually had a functional purpose: the cool blue dot in the middle held the brush-able tasty liquid that helped clean our teeth, the fancy swish at the end acted as a toothpick.

"The Dear Hunter": This blog was near and dear to my heart not only because I love the design of the case but I’m also a huge fan. I also surprised myself with my respectable amateur photography skills.

Blogs highlighting good causes:

Yoplait lid

"October is National Breast Cancer Awareness Month": Incorporating so many elements related to one important cause made this blog special. Non-profit organizations, products, television, celebrities, and even the world of dance came together to show support for breast cancer awareness.

"Labels Raise Awareness": Provided insight to companies that utilize their labels in raising money (and increasing sales) to help fight a disease. It’s a unique way of using labels. Some tell a story, some have funky shapes and designs… and some help save lives!

Some lighter moments:

Will Ferrell Sunscreen

"Sunscreen is no laughing matter!": This blog also falls into the above category, but funny man Will Ferrell always brings a little something extra. (You may have recently seen his engagement photo "crash" in the New York Times). They say that getting someone to laugh and then giving them important information helps them to retain the message. Ferrell certainly gets our attention on sun protection.

"Update on Blue Q": Once we quieted our giggles over the new humorous products from Blue Q, we stumbled upon the videos of their sales team and were off again. We’re not sure about you, but the leg lifts get us every time!

The most highlighted rebranding failure of the year:

Tropicana

Tropicana Blogs: The blogs about the whole Tropicana debacle is cool because it shows why packaging is such a key component of selling a product. From a marketer’s point of view, it also explains why so much research needs to go into brand changes to increase (not decrease!) sales.

What were your favorite moments?

Coming in 2010?

12/30/2009 by Erinn Gormley (0 comments)

Business ventures that may be coming soon!

The other day we posted information about products and businesses that will be a thing of the past as of 2010. On the bright side, these business ventures have been years in the making, but Forbes magazine featured some start-up ventures to keep your eye out for in 2010 (we’re proud to mention that 3 of the 5 were developed right here in Massachusetts!):

Moobella (Taunton, MA): This company has developed a vending machine that can serve up to 96 flavors on demand in 45 seconds! Prototypes are being tested at Northwestern University and Worcester Polytechnic University. I would have greatly appreciated this technology in college!

Emo Labs (Waltham, MA): It’s all about technology for Emo Labs, who developed a way to embed .02 inch-thick speakers into the edges of television computer.

Activeion (Roger, MN): The giant industry of cleaning products has met its match with the bottle developed by Activeion. The technology send an electrical charge to regular tap water making it bubble and lift away stains with ease.

IdeaPaint

IdeaPaint (Cambridge, MA; pictured above): Here’s another new product great for schools, as well as businesses. Three Babson College grads developed a paint that creates a whiteboard surface. A similar product already exists to turn a wall into a chalkboard, but this new product is a great way for schools to upgrade to whiteboards without having to buy the actual expensive ones. Not bad for a few college kids.

APOPO (Antwerp, Belgium/Morogoro, Tanzania): This company has discovered a way to address a very serious global issue. Giant African rats have been trained to detect landmines. The training took ten years, but the rat trainer also taught them how to sniff tuberculosis in blood samples. And don’t worry, the rats, though they are quite large by normal standards, are too light to set off the landmines.

For more details and actual video of these new developments in action, click here!

Happy Holidays!

12/23/2009 by Erinn Gormley (0 comments)

Happpy Holidays from Dion Label Printing!

Happy Holidays from Dion Label Printing !

Holiday Hours:
Thursday, December 24th- closed
Friday, December 25th- closed
Friday, January 1st- closed

Sun Care: Exposed

12/22/2009 by Erinn Gormley (0 comments)

A review of recent trends in the sun care market.

NASCAR Race Face Sunscreen


We may be heading into the dead of winter here in New England, but we do recognize the sun is still shining in other parts of the world. Or maybe we came across a market report in GCI Magazine analyzing the sun care industry. Either way, we wanted to share some trends for various markets.

One point to note is the prevalence of segmentation in the sun care market. Some brands have capitalized on more than just consumer desire to protect their skin. Examples of these include Agility Sports’ line of NASCAR branded sunscreen as well as the Will Ferrell line we highlighted back in June. The NASCAR line capitalizes on a large, fanatical market, but Ferrell’s market is a bit more focused.

In the United States, the FDA’s pending sunscreen monograph is halting product development, affecting everyone in the production chain.. Many companies found themselves in product development limbo because of potential ingredient regulations. The industry experts that were questioned also predicted zinc oxide to be the main sunscreen ingredient, even though it is known to have skin-lightening effect

Outside of the United States, sun care products have dominated the health and beauty market. Sales are soaring in countries like Brazil, China, and Western Europe, and while the trend in general is towards stronger SPF protection, be sure to know consumer purchase patterns for each market. For example, the majority of French consumers purchased sun protection with an SPF between 31 and 50, whereas most Brazilians opted for an SPF between 16 and 30.

For the full articles, visit the December issue of GCI Magazine here!

nPower PEG

12/15/2009 by Erinn Gormley (0 comments)

How one guy PEG’d down electricity

nPower PEGThis may be the most intriguing technology I’ve come across in quite some time—although I may be biased because I always forget to charge my cell phone and iPod. The nPower PEG (personal energy generator) would be the perfect solution. Basically, it uses human kinetic energy from activities such as running or walking to power various mobile devices. The inventor, engineer Aaron LeMieux came up with the idea while hiking the 1,500 mile Appalachian Trail, obviously without the means to charge devices via an electrical outlet. The nPower PEG will recharge the device in the same way as a wall outlet (15 minutes of walking is equivalent to 15 minutes plugged into a wall). And in an emergency situation—no need to go for a walk—you can also shake the nPower PEG.

The only downfall I can see is the size: one foot long and an inch in diameter. So you would most likely have to store the device in a backpack which may be a problem for someone like me who already hates strapping an iPod to my arm when I go for a run. Also, the new technology isn’t on the market just yet. You can pre-order it for $149 on the company’s website, but it isn’t clear if it would arrive in time for this holiday season.

Label-less water

12/07/2009 by Erinn Gormley (0 comments)

Raw spring water

Summit Spring Raw Water

As well-trained consumers, we’re all pretty conditioned to seeing nutritional information on everything we eat or drink. But if you happen to be drinking bottled water and notice that it does not have a nutrition label—don’t freak out—this may actually be a good thing! Did you know the U.S. government doesn’t require nutritional information if bottled water is 100% spring water and is pure, natural, untouched and untreated? Summit Spring Water recently introduced Raw water that falls into this all-natural category, which is bottled and then packaged in recycled brown bags lined with wax to protect the water’s taste and integrity. You may be a bit disconcerted to consider drinking untreated water, but Summit Spring Water explains what “living” water is all about:
 
"There are naturally occurring nutrients in ‘living’ spring water, such as microscopic algae, potassium, sodium, magnesium and calcium that are routinely being stripped out of bottled water through treatment, reverse osmosis and filtration. When water comes straight from the ground it has nourishing qualities that are not present in purified and treated water. The centuries old reputation of Summit Spring water as a ‘healing tonic’, in addition to extensive and continuous analysis allowed the regulatory agencies to give this unprecedented approval"- N. Bryan Pullen, President of Summit Spring Water. 

Man Grooming

12/03/2009 by Erinn Gormley (0 comments)

Packaging for men’s health & beauty products

TowelDry

The market for men’s health and beauty products has been noticeably growing, which is why companies are focusing research into how to captivate the male audience. Of course these products need to stand out on the shelves from women’s products, but marketers are finding that it takes much more, starting with the brand’s identity and overall message. Needless to say it is important to know what kind of man you are targeting.

Nivea for Men Active 3For many men, simplicity and efficiency are key making multi-function products perfect for this segment. Companies such as Nivea and TowelDry have created products specific for these needs. Nivea for Men’s Active 3 combines a body wash, shampoo and shaving gel that encourages men to simply "Shower. Shampoo. Shave." And new to the scene is TowelDry, keeping there product line minimal. After finding that their targeted men prefer to use one cleaning and one styling products the company developed hair products that clean, condition and lightly style for fine, medium, or thick hair, as well as a styling gel. Aveda Men

Beyond the actual product features, the entire packaging concept should reflect the brand’s message. From the packaging shape and functionality to the label design and use of color, the packaging should call out to men, especially because they browse the aisles less often than women. Aveda Men’s line of hair products reflects their eco-friendly status (made of 95% post-consumer recycled material) with neutral colors and a bottle shape more reminiscent of—fittingly—a beer bottle.

 For more on packaging for this market, read the full article here!

The Dieline’s Favorite Liquor Packaging Designs

11/30/2009 by Erinn Gormley (0 comments)

Hennessy Ellipse 

Absolut Rock

 

 

The Dieline is a great source for the latest in packaging releases and upcoming designers. The website recently posted their list of 50 favorite liquor packaging designs. With so many innovative packaging concepts it’s no wonder that browsing the liquor selection can be overwhelming. It can create a sensory overload with so many companies vying for consumer attention.  But companies in this industry are producing some wonderful designs. Some of my favorites from this selection come from Hennessey, 267, Patron, Glenrothes, Samurai, Milagro, and several appearances from Absolut. However, one of my picks from Absolut—Absolut Rock—is missing from the list. To check out the rest of the list, click here!

 

Stacy is Afraid of Flying… and she’s going to kill me when she reads this!

11/23/2009 by Erinn Gormley (0 comments)

For $4.99 she can now get effective help rather than looking up plane crash statistics.

Virgin Atlantic Fear of Flying app

Who better to promote an iPhone application that addresses the fear of flying than someone who seemingly has no fears? Virgin Atlantic’s leader Sir Richard Branson introduces a video clip explaining this new app to wary travelers. In the hopes that those too afraid to fly will overcome their fears and reward Virgin Atlantic with their consumer loyalty, the app is inspired by the company’s Fear of Flying course offerings. Because they were so successful, Virgin Atlantic launched this program which is far more accessible and cost-conscious.

"This is Virgin Atlantic innovation at its best. Our first iPhone app will bring the benefits of our successful Fear of Flying course to millions of people around the world who are now using mobile technology to make their lives better. The app will put many travelers at ease and enable them to prepare for their first Virgin Atlantic flight." –Sir Richard Branson

From Drinks to Glasses

11/20/2009 by Erinn Gormley (0 comments)

Converting your favorite beverage bottle into a reusable glass

Rolling Rock recycled glasses

Recycling is one of the pioneer concepts to the green movement and is hardly a revolutionary topic to discuss. However, while turning used bottles and cans into art projects or using old car parts to build and decorate homes may not suit even the most eco-conscious consumers out there, this is one idea that is actually practical. Nick Paul is a glass blowing artisan transforming used beverage bottles into glasses. I’ve been fascinated by the craft ever since a 5TH grade field trip, making this product intriguing on multiple levels. Because the glasses can be made to order, they can also be a great gift for beverage-specific enthusiasts. It’s an interesting fusion of art, sustainability and function.

All of our glass is recycled and made in the traditional style of soft glassblowing and are often made to order. We use 100% of the bottle to avoid waist. All of our products are dishwasher safe and Eco-Friendly. Don't see your favorite style of beer? We can turn any glass bottle with a painted or embossed label into a wonderful drinking cup.

Dreams can come true… for your hair!

11/18/2009 by Erinn Gormley (0 comments)

Your hair can have a happily ever after!

Amourai Organique products

Okay, we may be a bit over the top, but Amourai Organique’s product line does exude the fairy tale fantasies that we women envision for our hair. We want the strength and growth of Rapunzel’s Oil Growth Hair Stimulator and all of the luxury we associate with royalty in Her Highness Conditioner and Duchess of Curls. Plus the modern woman wants her beauty products to be safe to use on herself and the environment. All of these elements went into founder Raiquel’s inspiration and motivation to create natural hair care products… that, and moisture. At home she developed the formulas that would provide effective moisture to her hair with an adamant philosophy of self-love.

Amourai Organique Duchess of CurlsAmourai Organique products are paraben- and sulfate-free and beneficial to all hair types. Products include shampoo, conditioner, hair mask, styling gel, hair lotion, hair moisturizer, and growth oil. All of these products follow the fable-inspired theme with witty names and majestic label designs.

“Lolita: What is Your Moment?”

11/17/2009 by Erinn Gormley (0 comments)

Product line grows to include candles!

Lolita Princess-tini

Lolita 5 OClock Somewhere candleMy friends and I have been exchanging Lolita glassware gifts for years, and it’s been great to see the company grow to extend their product offerings. What began as hand-decorated martini glasses eventually broadened to wine, champagne, and shot glasses as well as beer pilsners. Today, you can also find margarita glasses, hot beverage glasses, sundae bowls, ornaments, flasks, and most recently gel candles. The designs cover a broad range of events that inspire the gathering of friends from birthdays and holidays to girls’ nights out and even divorce. You’ll be sure to find a theme appropriate for any personality… even golf-loving men. As an added bonus the glasses come with a drink recipe to fit the theme.

The recent addition of candles to the Lolita line brings another great gift, and it appears as though if properly cleaned the glass can be used after the candle has burned completely. They are currently offered in wine, champagne and martini glasses. For a look at more Lolita gifts, click here!

Olive Oil: Not Just for Cooking!

11/16/2009 by Erinn Gormley (0 comments)

80 Acres… of great body products!

80 Acres Products

I once had a roommate with the most gorgeous skin whose mother always said her stunning complexion came from the olive oil running through her veins, passed down from her Italian descendants. Obviously the literal explanation is a bit of a stretch, but in theory the antioxidant-rich nature of olive oil is actually great for your skin. So it seems only logical that organic olive oil producer McEvoy Ranch launch a line of body care products. Aptly named 80 Acres for the original amount of land they first planted Tuscan olive seedlings on their ranch in Northern California, McEvoy developed lip balms, soaps, lotions, body washes and other organic olive oil enriched products in their signature "verde" (green) scent. One of the publishers for coolmompicks.com recently blogged about her first-hand experience with the product; to read her rave review, click here!

Dove Body Wash with NutriumMoisture

11/13/2009 by Erinn Gormley (0 comments)

Patent-pending technology that gives your skin the most moisture possible

Dove Nutrium Moisture

Dove recently released a line of body wash with NutriumMoistureTM technology to work in harmony with your skin. Similarly to other products from Dove, these body wash products are all about increasing moisture while cleaning your skin. Dove’s website explains that many body washes on the market actually wash away your skin’s natural moisture. They continue:

Heavy moisturizers are often added into body washes to make up for the loss. But they’re not identical to your skin’s moisture, so they tend to sit on the surface and don’t get fully absorbed. Natural moisture is what’s needed to nourish deep down.

NutriumMoistureTM is a patent-pending breakthrough technology that combines gentle cleansing with skin-identical moisturizers—the kind of moisture your skin really needs. This revolutionary formula makes sure your skin’s natural moisture is right where it belongs—providing the most effective natural nourishment you can get from a body wash.

The Envion Oil Generator

11/06/2009 by Erinn Gormley (0 comments)

Fascinating new technology converts plastic to oil

plastic bottles

The issues surrounding oil resources and consumption only continue to grow. So producing oil from plastic waste (a form of waste all too commonly not recycled) both begins to solve a multi-million ton waste problem and produces a highly valued resource. Envion’s Oil GeneratorTM has been in the works for over 15 years and is the first technology of its kind. It can process up to 10,000 tons of plastic waste annually producing 30-50,000 barrels of refined petroleum. The system is capable of converting PET, HDPE, PVC, LDPE, PP, PS, and several other plastic materials, such as GPPS, EPS, HIPS, and PA. The company gives away a bit of how the innovative technology works:

Envion Oil GeneratorThe key to the Envion Oil GeneratorTM lies in its proprietary process. Building on this foundation, Envion has created a generator that extracts the hydrocarbons embedded in plastic waste without the use of a catalyst. The reactor, a vital component of the unit, utilizes a heating system that converts plastic into oil through low temperature thermal cracking in a vacuum. Using this innovative approach, the Envion Oil GeneratorTM produces oil and power safely, efficiently, and economically through an environmentally sensitive process that produces a net gain in energy recaptured.

Update on Blue Q!

11/05/2009 by Erinn Gormley (0 comments)

UPDATE: Last week we wrote a blog about Blue Q products. We recently came across these videos of the Blue Q sales team. They are sure to put a smile on your face! And we're pretty sure we'd buy anything from them!

Blue Q Sales Team

Samuel Adams’ New Limited Edition Barrel Room Collection!

11/04/2009 by Erinn Gormley (0 comments)

New beers in 750-mL, cork finished bottles

Sam Adams Barrel Room Collection

Fans of Samuel Adams have more to look forward to than their upcoming seasonal winter beers. The Boston Brewing Company has recently unveiled the limited edition Samuel Adams Barrel Room Collection. It includes three varieties of beer in packaging obviously different from their regular bottles, but with a label design and the traditional font that strongly associates the product extension to the parent brand. The packaging design was done by another Boston-based company, Adam&Co. The collection currently includes Samuel Adams® New World Tripel, Samuel Adams® American Kriek, and Samuel Adams® Stony Brook Red, which have been aged in Eastern European oak barrels that allow small amounts of oxygen in to the brew that smooth out the flavors.

"For years, we've been playing with barrels at the brewery, aging small batches of beer in our Barrel Room. Before now, these beers have only been available at beer festivals or to a few lucky visitors to our Boston Brewery," said Jim Koch, Brewer and Founder. "Our Boston Brewery is where every Samuel Adams style of beer is dreamed up and nurtured. It has been our hub of innovation since I started brewing here in 1988; I like to think of it as the ultimate brewer's workshop."

For more images of this new product, click here!

A Bag that Dissolves in Water?

10/28/2009 by Erinn Gormley (0 comments)

Sustainability at its best!

Harmless-Dissolve plastic bag

Creative Review magazine in the UK recently teamed up with Cyperpac to distribute their periodical in a plastic bag that dissolves in water. This is part of a series the magazine has dedicated towards sustainability. In September the issue was sent in an envelope that could be re-used as a binder for their Monograph series, and the November issue will be sent out in the Harmless-Dissolve bag. The idea of literally making trash disappear without any harmful environmental effects is incredibly forward-thinking. Click here to see the process in action!

Harmless-Dissolve uses a hydro-degradable plastic to produce a stronger and lighter plastic bag which completely dissolves in water leaving no damaging residue. This fantastic product can replace poly-wrap on magazines, cotton laundry bags in hospitals and, with natural anti-static qualities has broad utility in the electronics industry.

Attention Diet Soda Drinkers!

10/27/2009 by Erinn Gormley (0 comments)

New sparkling green tea drink from Steaz with zero calories!

Steaz zero calorie sparkling green teaBeverage manufacturer Steaz has recently announced their line of Zero Calorie Sparkling Green Teas. This is an extension of the company’s sparkling green tea line, and they are the first certified organic, all-natural, calorie-free carbonated drink. Diet soda drinkers should particularly intrigued because this carbonated beverage provides the natural antioxidants of tea rather than the controversial, harmful effects of soda. The teas are sweetened with stevia leaves, a process that took the company several years to refine.

There are no calories, no carbs and no sugar added to Steaz Zero Calorie. Like all Steaz products, the line is certified organic by Quality Assurance International as well as Fair Trade Certified® by TransFair USA. Steaz Zero Calorie is available in four delicious flavors -- Raspberry, Orange, Blueberry Pomegranate and Black Cherry. Steaz Zero Calorie is sold in 12 oz. fully recyclable glass bottles and eye-catching four-packs. Suggested retail pricing for a four-pack is $4.99. It replaces the current line of Diet Steaz Sparkling Green Tea.

Coming Soon From Mars!

10/26/2009 by Erinn Gormley (0 comments)

5 new chocolatey treats!

For all of the candy-lovers out there, here is exciting news from Mars: 5 brand extension products! At the end of the year, Mars will begin distributing the following products: Musketeers Truffle Crisp Bars, Milky Way Simply Caramel Bar, M&M’S Coconut Chocolate Candies, M&M’s Wildly Cherry Chocolate Candies, and Twix Java Chocolate Cookie Bars. The chocolate treats were unveiled at the National Association of Convenience Stores (NACS) Show at the Las Vegas Convention Center from October 21-23.

 

Twix java

Wildly Cherry M&M'S

Coconut M&M'S

Milky Way Simply Caramel

3 Musketeers Truffle Crisp Bars

"Starting at the end of this year, we are excited to roll out various new real chocolate products from our M&M’S, 3 Musketeers, Milky Way and Twix brands. From introducing sweet new offerings like 3 Musketeers Truffle Crisp to bringing back winning limited edition products like Twix Java and M&M'S Coconut, we’re providing Americans with additional great options from brands they’ve known and loved for years to satisfy their chocolate palette,said Jim Murphy, vice president of Sales, Mars Snackfood US.

The First Annual Dieline Awards

10/23/2009 by Erinn Gormley (0 comments)

A chance to show off your packaging design!

the dieline awards

The first annual Dieline Awards have just been announced. Thedieline.com is a constant source of new and innovative design, and it only seems fit that they announce an international design competition in partnership with the FUSE Conference 2010. A total of 30 winners from 10 different categories will be chosen, along with a best of show winner. A panel of industry experts will judge submissions from the following categories: Food, Non-Alcoholic Beverage, Wine & Spirits, Bath, Beauty & Health, Home Care & Pets, Books, Office & Art Supplies, Electronics, Technology, Movies, CDs, and All Other Categories. Winners will be features on The Dieline and at the FUSE Conference, and the top 11 winners will receive a prize package reportedly worth over $4500. For more information on The Dieline Awards, click here!

BPA-free Baby Products!

10/16/2009 by Erinn Gormley (0 comments)

Key Baby introduces WeilBaby product line

WeilBaby products

WeilBaby from Key Baby, LLC has recently introduced its product line of baby bottles, sippy cups, nipples, pacifiers and other accessories made with TritanTM EX401. This is a copolyester resin from Eastman that is BPA-free. Research within the last few years has caused some controversy for consumer products made of plastic because of the harmful effects for humans when exposed to Bisphenol A (BPA). It is especially thought to be harmful in the development of infants, making this product line even more intriguing. The bottles and cups also feature the AirWaveTM venting system which is said to reduce or eliminate air bubbles which can cause colic, gas, and spit-up for infants and toddlers. With its sleek and contemporary design from HLB, Inc. combined with its child safety and health features, WeilBaby clearly targets the modern mom.

WeilBaby training cup"We recognized a gap in the marketplace for well-designed, healthy, safe, yet practical baby bottles," says Steve Schmidt, CEO of Lutz, FL-based Key Baby. "We’ve provided what parents are looking for--BPA-free bottles that are clear, durable, long-lasting--as well as good for the environment."

Vitamin-Enriched Water in an Aluminum Bottle

10/13/2009 by Erinn Gormley (0 comments)

LYF brings recyclable aluminum packaging to water packaging

LYF Aluminum water bottleLive Young Forever Health and Wellness (LYF) has recently introduced its citrus flavored, vitamin-enriched water in an aluminum bottle. The Edmonton, Canada-based company chose the 16-oz Alumi-Tek aluminum bottles from Ball Corp for their packaging. Gwen Miles, CEO of LYF states, "This bottle provides a perfect vessel for this product because it has a very distinct and premium image that is consistent with the benefits the beverage offers. Plus it is reclosable, tamper-resistant, chills quickly, and is 100-percent recyclable." Traditionally used for beverages such as energy drinks, coffee, and nutraceutical beverages, this is an interesting packaging solution to the controversial plastic water bottle.

According to LYF, the beverage is a blend of vitamins and the EGCG antioxidant, which stimulates thermogenesis, a process critical to weight loss and fat burning. The beverage is 100% natural, using fruits and vegetable juice for color.

2009 Pentawards!

10/06/2009 by Erinn Gormley (0 comments)

Kleenex

The 2009 Pentawards were recently announced and crowned the Kleenex "Slice of Summer" as Best in Show giving Kimberly-Clark the Diamond Pentaward.

Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. It is open to everybody in all countries who are associated with the creation and marketing of packaging. The winners will receive bronze, silver, gold, platinum or diamond Pentawards according to the creative quality of their work.

Pentawards' mission is the promotion of packaging design with companies, the press, the economic and political authorities and the public in general, throughout the world.

The Platinum Pentaward winners receiving nods as the best packaging for the five major categories are:

  • Beverages: Turner Duckworth, London & San Francisco, for Coca Cola Summer 2009.
  • Food: Nosigner, Tokyo, for Kanpyo Udon
  • Body: Wolff Olins, New York, for Living Proof, No Frizz
  • Other Markets: Mouse Graphics, Athens, for Petrocoll, Spatula Putty
  • Luxury: Dragon Rouge, Paris, for L’Or de Martell.

Dragon Rouge Luxury Platinum Pentaward

For a look at all of the winners, click here! The next competition will open on April 5, 2010.

Dion Label Printing at Natural Products Expo East 2009!

10/05/2009 by Erinn Gormley (0 comments)

From September 23rd to 26th, Dion exhibited at booth #339 at the Natural Products Expo East at the Boston Convention & Exhibition Center. With over 21,000 industry members and 1500 booths, it was a showcase of the growing popularity for natural and organic products. It is no surprise that many attendees were interested in the eco-friendly material and soy ink labels featured at our booth (to request eco-friendly samples, click here!). Some trends we spotted were gluten-free foods, probiotic supplements, products made with goat’s milk, and products made from coconut. Next year, the show will be held at the same location on October 13-16, 2010.

Dion Label Printing, Inc. at Expo East 2009

Le Whif

09/29/2009 by Erinn Gormley (0 comments)

Chocolate without the calories!

Le Whif
Did you ever think it would be possible to indulge in chocolate without the anxiety that it would head straight to unwanted areas on your body? Well perhaps you can find solace in Le Whif. It allows you to breathe in the taste of chocolate without actually eating it—so yes, it is a bit too good to be true. Either way, Le Whif is clearly unique in concept and was invented by Harvard professor David Edwards who says, "Over the centuries we've been eating smaller and smaller quantities at shorter and shorter intervals.  It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we've helped move eating habits to their logical conclusion. We call it whiffing."  

Le Whif

The product comes in the flavors of chocolate, raspberry & chocolate, and mint & chocolate, and is currently on a world tour of various trade shows. Each device contains about four puffs of chocolaty taste, and the device can be opened and closed to spread out the product use. The concept seems to be stretching the idea of counting calories a bit too far, but if you want to be one of the first to try Le Whif, a pack of 6 can be purchased online for €9.95 and shipped internationally.

Growing Flowers from Feathers

09/15/2009 by Erinn Gormley (1 comments)

Biodegradable plastic flower pots made from chicken feathers

ARS flower pot

Vegetarians may not want to read any further, but for those that can stomach the thought of it, an Agricultural Research Service scientist has patented a product that solves the problem of an unwanted byproduct of poultry processing. Walther Schmidt works in the ARS Environmental Management and Byproduct Utilization Laboratory in Beltsville, MD and has been working on solutions for discarded chicken feathers. Working with research associate Masud Huda of the Horticultural Research Institute in Washington D.C., the two have developed a practical use for the poultry byproduct that will also give back to the environment.  

Their creation and solution is several planting pots that biodegrade over varying periods of time (one to five years) and slowly release nitrogen into the soil, a highly beneficial nutrient. The plastic made from feathers is manufactured without any petroleum and has properties similar to polyethylene and polypropylene. Not only is it biodegradable, it is also a very strong plastic. According to PhysOrg.com, “Several commercial pot manufacturers are involved in this phase to determine optimum production-scale molding specifications for the containers. According to Schmidt, the "green" horticultural end products will not only help solve the environmental problem by creating biodegradable plastics, but will also provide a cost-effective commercial use for feathers.”

Triibe Celtic Liqueur

09/08/2009 by Erinn Gormley (0 comments)

Clear, dairy-free, cream liqueur

Triibe Celtic LiqueurHere’s great news for lactose-intolerant individuals (of age) out there: a cream-flavored liqueur that is completely lactose and dairy-free. Triibe is the first of its kind in that it is a clear cream liqueur made of organic ingredients including charcoal filtered Irish malt whiskey blended with honey and royal jelly. With flavorful hints of vanilla, caramel and chocolate, this liqueur is currently available in the UK, but can be purchased online and shipped internationally. The bottle design is classic and simplistic, but the opaque bottle blocks the liquid’s clear quality. The product itself is highly unique, but it would be great to see some packaging differences in the future. What are your thoughts?

 

For Triibe’s official website including cocktail recipes, click here.

Ever Green Bathroom Tissue

09/01/2009 by Erinn Gormley (0 comments)

100% recycled product in 100% recyclable packaging

ever green bathroom tissue

Green Bay Converting, Inc. has introduced Ever Green bathroom tissue: the 2-ply bathroom tissue made of 100% recycled- minimum 20% post consumer- fiber. What’s more intriguing about this recycled product is the 100% recyclable packaging. Made without any plastic content, the design is similar to the soda "fridge pack," allowing easy dispense of the rolls. The carton also has a slot to collect the empty rolls, allowing the entire system to be recycled. Finally, making their eco-conscious process complete, the containers are shipped on pallets made of honeycomb corrugated cardboard, also 100% recyclable. As for the tissue itself, it is whitened without chlorine-based chemicals, contains no added dyes or fragrances, and is hypoallergenic. All-in-all, it appears to be a necessary commodity reducing its environmental impact.

ever green bathroom tissueFrom Green Bay Converting, Inc.: It's more than our name - it's our philosophy.  Packaging made from recycled and recyclable materials.  Even the pallet this product was shipped on is made from honeycomb corrugated cardboard, so it's fully recyclable!  By buying this product you are creating a strong and sustainable market for recovered paper grades.  Together, we can reduce the need to harvest trees, cut harmful emissions, and help eliminate the need to landfill these very valuable and very recyclable sources of paper fiber.

Cubis: Square in a Good Way

08/28/2009 by Erinn Gormley (0 comments)

Beverages in a square container?

Cubis

Designed in Sweden, this is the patented beverage container from Cyprus-based Cubis. The product was "designed to increase shelf value, reduce transportation costs and minimize environmental impact, but also to serve as a powerful marketing platform for the introduction of new brands and products." There is a flip top cap in the corner, and the containers are stackable. The design is said to be more eco-friendly than conventional plastic beverage containers because of its ease of transport, and its composition of recycled material.

Though the company claims that this container is also more user-friendly, it appears that it would actually require more effort to handle the odd shape. It is unique and intriguing, and consumer response should be interesting. What do you think?

New from Yankee Candle!

08/26/2009 by Erinn Gormley (0 comments)

tl_files/dion/images/Summer 2009 Blog/yankee new products.JPG

 

For those of you who are already addicted to the wonderful fragrances Yankee Candle has to offer in the way of candles, car and room air fresheners, you can now take advantage of these scents in other forms. Yankee has announced the introduction of scented puzzles, reed diffusers, new fall fragrances, and most intriguingly, lip balm. The puzzles have varying graphics based on their associated scents which are Clean Cotton, MacIntosh, and MidSummer’s Night. The reed diffusers are available in 15 different signature fragrances, and the new fall fragrances appear to capture all of the sensory elements of autumn.  

The new lip balms come in Black Cherry, Buttercream, Sweet Strawberry, Vanilla Cupcake, and Vanilla Lime. Each flavor is, “rated SPF 15 and made with beeswax, organic extra virgin olive oil, organic hemp seed oil, vitamin E and rosemary.” The packaging for the lip balm has a similar appearance to the company’s jar candles, creating brand recognition for the new product line.  
 

Burney Cards

08/20/2009 by Erinn Gormley (0 comments)

Give the gift of music!

Burney Cards

Were you starting to think the days of giving a mixed tape were over? Well they are, but here is a far more creative and attractive way of giving a burned CD! Burney Cards include a recordable CD and foldable card/packaging designed by artists on the rise. Although the company is based outside of the US, the cards can be shipped internationally. Even with all of the digital music sharing, teenagers today still give the gift of music to their high school sweethearts. The cards are themed for more occasions than just love including congratulations, thanks, get well, everyday and apology.

Burney Cards

Created by Dutch firm Schmeitz+Freitag, the Burney CD Card provides content-sharing consumers with a giftable alternative to download links and plastic jewel cases. The current line includes 24 styles of cards designed by up-and-coming artists. With designs for a variety of occasions, the cards let users record music, pictures or video onto the matching CD and send it along in the included slot, with a personalized message written on the card itself. The 15-by-15-cm cards are priced at EUR 5.95 each, with an introductory offer that provides one free card for every 10 purchased. Burney Cards were named finalists in this year's Creative Amsterdam Award.

Neuro Brand Beverages

08/19/2009 by Erinn Gormley (0 comments)

Look out for this unique product line, with a distinctive design

neuro drinks

Neuro drinks have hit the market in California and are marketed as a celebrity beverage of choice. They are formulated with ingredients to promote various moods and activities (from the neurobliss to neurosporti). This is the latest bottle design, which clearly stands out. The bottle shape is a bit reminiscent of the Mondo fruit drink bottle, with a cap similar to that of a body wash… enough to peak curiosity for an impulse buy.

Neuro drinks are already in over 1,500 retail locations throughout California, making this the most aggressive drink brand launch in the state's history.  The six skus are either "lightly carbonated" or "non-carbonated" nutritional beverages.  If you do not live in California, you can purchase 12-packs of the product online on the company’s website. With the A-list celebrity following of this product, be on the lookout for Neuro--it is hitting the U.K. in October and rolling out throughout the U.S. in 2010.  Neuro is also sponsoring "Perez Hilton Presents" rotating North American music artist tour, bringing the product to cities across the U.S. and Canada this fall.  Check the Neuro website for the Tour Blog to see what is happening (www.drinkneuro.com).

For more images of the bottle design, click here!

neurobliss

Winners of the 21st Annual DuPont Awards

08/12/2009 by Erinn Gormley (0 comments)

Notable achievements in sustainable packaging

DuPont Sustainable Packaging Award Winners

Recently, DuPont announced the winners of their 21st annual awards for "packaging innovations in enhanced sustainability and performance". The winners were "chosen for their demonstrations for innovative products and processes resulting in breakthroughs in sustainable packaging." The event was held through a global virtual forum for the first time. Click here for a link of the results!

The winners:

  • Aveda™ Vintage Clove Shampoo from The Estee Lauder Companies – U.S.
  • Whole Foods Baked Goods in Sealed Air’s Renew-A-Pak™ compostable bakeware from Biosphere Industries – U.S.
  • Ecolean Group’s Lightweight Packaging - Sweden
  • Healthy Choice Trays from ConAgra, Developed and Produced by Associated Packaging Technologies – U.S.
  • Invisible Case Polyouters from Procter & Gamble – Belgium and Turkey
  • All Days Pads in Tray and Hood Carton from Procter & Gamble – Germany and U.S.
  • Bertolli® Pasta Sauce Pouches from Unilever and Amcor Flexibles – U.S.
  • Prilosec OTC Pack from Procter & Gamble and Alcan Packaging – U.S.
  • Pangea Organics Holiday Gift Boxes – U.S.
  • Easy Pour Barrier Containers from A&C Packers - Australia

Gluten-Free Products

08/10/2009 by Erinn Gormley (0 comments)

Betty Crocker joins group of gluten-free food manufacturers.

Betty Crocker gluten-free products

Gluten is a composite of proteins that exist in starch such as wheat, rye and barley. It is an important source of protein. However, between 0.5 and 1 percent of the US population has Celiac disease. For those affected, their body’s immune system has an abnormal response to gluten, namely malabsorption of nutrients. The best solution for many of those with Celiac disease is a gluten-free diet.

With so many wheat-based products in the US, it may be hard to imagine how individuals with this disease are able to get necessary nutrients. But you may have noticed a gluten-free product section in your grocery store. Many companies began and exist solely as gluten-free food manufacturers, including Glutenfreeda Foods, PatsyPie, and Glutino, just to name a few.

However, now a well-recognized brand is offering gluten-free products. Betty Crocker has introduced gluten-free dessert mixes for cakes, cookies, and brownies. Inspired by an employee’s diagnosis with Celiac disease and another employee’s choice to give their child a gluten-free diet, the company has developed products for this specialized diet. Betty Crocker also supports the Celiac Disease Foundation and the Celiac Sprue Association. With many of the medical discoveries about Celiac disease advancing as recently as the 1950’s and 1960’s, the opportunity exists for more national brands to extend their product lines to include gluten-free foods.

MyOmega lasts longer!

08/06/2009 by Erinn Gormley (0 comments)

Nanotechnology provides lasting pain relief.

MyOmega

Have you ever used a topical pain reliever that gave you results, but wore off too quickly, leaving you to reapply? Well, 15 years of research by Concept Laboratories has resulted in the development of MyOmega: a topical pain reliever utilizing nanotechnology. The particles have varying release times, so that the barriers around the nanoparticles break down at certain times. Some particles break down right when the product is applied giving instant relief, while others have barriers that break down slowly, allowing the extended period of pain relief.

As a result, the cooling sensation is felt anywhere from 20 minutes to six hours following application, says the company. The MyOmega pain relief line is said to be the first of its kind, using a sustained delivery system to target localized pain with FDA-approved ingredients like Menthol, Camphor and Capsaicin.

The product is packaged in aluminum bottles with bright colors on the label and dispenser, creating a package that is sure to stand out amongst other pain relievers.

Coming Soon: Absolut Boston!

08/03/2009 by Erinn Gormley (0 comments)

Absolut BostonAbsolut New Orleans and LA

After the success of Absolut New Orleans in 2007 and Absolut Los Angeles in 2008, the next city to be added to the "Absolut Cities" campaign will be Boston. It will be a black tea and elderflower infused vodka. If it is the final design, the bottle is a bit disappointing in comparison to the New Orleans and Los Angeles designs. This breaking news has yet to be released by Absolut, but for more on this new vodka, click here!

Absolut vodka is produced in Ahus, Sweden. It is the forth largest international spirit brand in the word, and the number one imported vodka brand in the US. It was first introduced in the US in 1979, but dates back to 1879. The company was previously owned by V&S Absolut Spirits (a division of V&S Group), which was owned by the Swedish government, but was then sold to Pernod Ricard Holding Group last year.

Looking for Design Inspiration?

07/31/2009 by Erinn Gormley (1 comments)

vodka bottles

For those of you in the design field, or if you’re just generally intrigued by stylish packaging, take a look at these unique packaging concepts. The blog is run by a Brazilian-based team enthusiastic about design and the internet. Get inspired!

packaging sneakers

SKuffguard: Eco-Friendly Packaging

07/27/2009 by Erinn Gormley (0 comments)

An eco-friendly and economic solution to safely package your product.

skuffguard

Packaging manufacturer Smurfit Kappa has developed a liner for corrugated boxes that is said to protect products ranging from glass to rubber that are susceptible to scratching and scuffing. The liner named SKuffguard eliminates the need for protective packaging such as bubble wrap therefore reducing the size of the box itself. This means lower packaging costs, better palletisation, and less time spent packaging for the manufacturer and unpacking the product on the retail end.

Less refuse is produced at the end of the supply chain, which will help retailers reduce their carbon footprint, and there is a single waste stream for recycling, which will help retailers be more efficient in waste disposal - the product is 100% recyclable.

Green-tea Infused Water

07/15/2009 by Erinn Gormley (0 comments)

AriZona, Nestle & Poland Spring introduce a new organic beverage.

arizona organic water

For those of you that enjoy healthy hydration with a little bit of taste, look out for organic tea-infused waters from AriZona Beverages and Nestle Waters North America. This low-calorie drink is made with Poland Spring brand water and comes in four flavors: green tea, mandarin orange, pomegranate, and yumberry. The product is currently offered in select Northeast markets, but the partnership will use other regional brands of water in the future to launch the product in other markets (Ozarka brand in the central/south, Deer Park in the mid-Atlantic, and Zephyrhills in the South). This certified organic water is sold in 20 oz PET bottles with a colorful label that reflects the water’s flavor.

Bug Bite Relief Gets Technological

07/07/2009 by Erinn Gormley (2 comments)

A new gadget for mosquito bite itch relief

Improvements itch soother

Summer is here—well, almost here for those of us in New England. And along with the season comes our pesky enemies: mosquitoes. No matter which devices or sprays you use to prevent mosquito bites, it seems inevitable that you will always end up with a few. To ease the pain and annoying itch, home products company Improvements has introduced a device that produces heated itch relief. Battery-powered and pocket-sized, this device emits heat that neutralizes the proteins from the bug bite to relieve itch and swelling. Affordably-priced, this product appears to be a great solution to messy creams.

Heated Itch Relief is also effective on bites from fleas, gnats, and horseflies. There are no chemicals, so Heated Itch Relief is safe even on a child's sensitive skin.

For more about this product, check out Improvements website.

A shade for every mood!

07/02/2009 by Erinn Gormley (0 comments)

7-in-One SpectraColor Lipstick

 

Avon SpectraColor lipstick

This appears to be the best solution to the excessive amount of lip glosses and lipsticks hanging around in my makeup collection! Avon has recently introduced SpectraColor Lipstick—an all-in-one multi-color lipstick. By simply turning the dial, you can switch to whichever color you desire. The colors to choose from vary widely (from "the caramels" to "the berries’) with shades in between the lightest and darkest tones.

Avon SpectraColor lipstickAccording to Avon, the seven-shade range allows the consumer to create just the right look for any mood—just twist the dial and slide on the shine. Formulated with vitamins A, C and E, this lightweight, high-shine formula delivers beautiful color that lasts for hours, it adds.

And in case you were not aware, Avon products can be purchased online through an eRepresentative. So if you do not currently have an Avon representative, you don’t have to wait to find one or for an Avon party. To shop for this product, click here!

Sunscreen is no laughing matter!

06/26/2009 by Stacy Santos (0 comments)

Will Ferrell bares his sexy bod for Cancer for College Charity.

tl_files/dion/images/Summer 2009 Blog/Will Ferrell Sunscreen.jpg

 

Funny guy, Will Ferrell, is taking sexy to another level with his introduction of three SPF 30 lotions- in Sun Stroke, Sexy Hot Tan, and Forbidden Fruit. Each label has a picture of Ferrell in various, almost naked poses. 100% of the proceeds from Will Ferrell Sunscreen will benefit the charity Cancer for College, a charity that awards scholarships to current and former cancer patients who are currently attending either a four year accredited university, junior college and/or graduate school.

According to the Centers for Disease Control and Prevention, Skin cancer is the most common form of cancer in the United States. The two most common types of skin cancer—basal cell and squamous cell carcinomas—are highly curable. However, melanoma, the third most common skin cancer, is more dangerous, especially among young people. Approximately 65%–90% of melanomas are caused by exposure to ultraviolet (UV) light or sunlight.

To learn more about the dangers of skin cancer, click here. To purchase Will Ferrell sunscreen and support Cancer for College, click here.

Sponge company increases product offerings!

06/25/2009 by Erinn Gormley (0 comments)

Popular Greek beauty company to launch new products.

sponge ladi avokantoSponge skin care products were initially developed by Markos Drakotos for pregnant patients concerned with product safety for their unborn babies. His inspiration came from organic sponges cultivated in Symi, Greece. The products gained popularity outside of their target marketing and were eventually launched in the US last year at Barneys New York stores. In particular, ladi avokanto, an avocado-based oil has seen great reviews in several magazines. The Vitamin D & E in ladi avokanto gives the benefit of both moisture and sun protection.

The company will launch three new products this summer and fall. They will also introduce a bath line, followed by a baby care line in Spring 2010. Drakotos is also negotiating the launch of the product in international markets including the U.K., France, Greece, Russia, Poland, Hong Kong, Australia, the Middle East, and Africa. Happi Household and Personal Products Industry Magazine writes, "Industry sources project the product launches and distribution expansion could push global retail sales of Sponge Skincare to $5 million annually by the end of 2010."

Pitchmen

06/18/2009 by Stacy Santos (0 comments)

As seen on TV.

Pitchmen

 

Pitchmen is a new show on the Discovery Channel that follows infomercial talent Billy Mays and Anthony Sullivan as they search for useful products that can be sold through direct response marketing. Inventors pitch their ideas to Billy and Sully. If the duo feel the invention has a large market and serves as a solution to a common problem, the products are then field tested to gather people's opinions. If the the field test is a success, the two hosts move on to shoot an infomercial. It's exciting to see the new products that may come to market as well as all the time, money and effort these inventors invest in their inventions.

Enthusem Greeting Cards

06/11/2009 by Erinn Gormley (0 comments)

“Printed greeting cards with a digital twist”

Parent company Prospect Smarter, Inc. has introduced Enthusem: an online source that integrates direct mail with your online presence. Here’s how it works: After creating a free account you can either upload your own photos or choose ones from Enthusem’s library. Then simply type your message. You can then add the online aspect by adding a video, document, or other attachment hosted by Enthusem for free. The card gives the recipient a 5-digit code and explanation about how to view the attachment. The cards are sent out in clear envelopes via First Class mail. You will also be notified when the recipient views the attachment.

enthusem

Your first Enthusem greeting card is free. Subsequent cards are $3 each. Corporate accounts are available as well as discounted rates for bulk orders. There are no subscription or monthly fees to use Enthusem. This can be a great way for companies to introduce themselves to prospects. It’s also a unique way for mom to get out those Sweet 16 birthday invitations with a memorable video attachment of little Suzie’s first birthday!

Try it out here!

“Cool” Beverages

06/10/2009 by Erinn Gormley (0 comments)

Thermochromatic ink shows when your drinks are ready to serve.

coors light thermochromic ink

You may already be familiar with the cold-activated blue mountains on the label of Coors Light bottles. But the company has also recently introduced this feature on 8-, 10-, 12- and 16-ounce Coors Light and Coors Banquet cans. The confidence of serving a perfectly chilled beer is created by thermochromatic ink. This ink on the bottle labels and aluminium cans is temperature sensitive. In these cases, the ink turns color as it cools, but it can also be activated by heat, based on the desired activation temperature.

Boisset has also introduced a Cooldot® on bottles of their Mommessin Beaujolais Grande Reserve. Best served chilled, the Cooldot® spot changes color when the wine temperature is optimal for serving. The aluminum bottle is also more environmentally friendly than the traditional glass wine bottle. Thermochromic ink can be function and style: it is a way to ensure your product is used at its best and an added feature that, if applicable, will make your product stand out.

cool dot thermochromic ink

On the label, a COOLDOT® signals the ideal drinking temperature thanks to special heat-sensitive inks which change color when the wine is ready to sample. When the key on the Cooldot® turns blue, the wine has reached an ideal drinking temperature of around 6°C, and can be enjoyed without delay!

 

Dion Label Printing, Inc. has the capability to print thermochromic inks. To request a quote, click here.

Fanatical Recycling

05/29/2009 by Erinn Gormley (0 comments)

Get excited about recycling!

A Maryland-based company, Fan Cans LLC, has recently introduced a commercial litter and recycling container lid. Made of up to 50% post-consumer and industrial plastic, these receptacles are shaped like baseball, football and motor sports helmets. The containers can be customized for any team colors, brands or corporate sponsor logos. The bin has a capacity of 45 or 60 gallons, comes with a 2 year manufacturer’s warranty and is 100% recyclable at the end of its durable life cycle. The company was nominated for Baltimore Business Journal’s 2009 “Green Entrepreneur” and “Green Product of the Year.”

nationals fan can

Unlike any other litter and recycling product, Fan Cans are specifically targeted to the sports fan marketplace. The distinctive Fan Can is designed to stand out in the crowd and motivate sports enthusiasts to make use of the containers, therefore maximizing usage and brand impressions and minimizing clean-up costs.
 

 

 

 

Angels fan can
Fan Cans were first introduced in the baseball theme and can be seen at the facilities of the Tampa Bay Rays, Los Angeles Angels, Washington Nationals and New York Mets. Coca-Cola North America took advantage of this brand exposure to promote their “Give It Back” recycling program. Baseball sponsor Waste Management, Inc. has utilized the opportunity as well. The unique design gets attention amidst a crowd—especially in a venue that can potentially produce excessive waste. 
 
For more information on Fan Cans, visit their website.

CannedWater4Kids

05/27/2009 by Erinn Gormley (0 comments)

canned4kidsAfter attending the 2008 Canmaker Summit, Greg Stromberg developed the idea for CannedWater4Kids. A speaker at the summit explained that according to the World Health Organization, a child dies every eight seconds from drinking unsafe water. The non-profit website explains:

 

CannedWater4Kids, a 501c3 non-profit charity is an organization focused on bringing clean, safe water to children worldwide. Ensuring access to safe, clean water worldwide is critical. Not only is it essential for successful agriculture, food and energy production, It is a children's issue because water is vital for healthy development and survival.

 

Though it is packaged unconventionally to U.S. standards, the aluminum can is “safe, readily available, sustainable (recyclable) and economical.” It allows the water to be shipped safe and fresh to parts of the world that often times have difficulty with effective packaging. 95 cents of ever dollar goes towards organizations bringing water to those in need.

 

Please visit www.cannedwater4kids.org for more information or to help with this great cause!

New! From Pert Plus

05/21/2009 by Erinn Gormley (0 comments)

Products that multi-task

Typically known for their 2-in-1 product line, Pert Plus has introduced a new product that is taking multi-featured bath products to the next level. Pert Plus for men now offers a 3-in-1 shampoo/conditioner/body wash. Now men can get all of their bathing essentials in one bottle. The product claims to suit the needs of most hair and skin types, providing ease to men that don’t want to bother with multiple products.

pert plus

Formulated especially for men, this is the perfect combination of shampoo plus conditioner plus body wash. It has a rich, foam lather and the right balance of cleansers and conditioners to get you clean from head to toe.

It’s not just men that look for multi-feature products. Health & beauty retailer philosophy® has been selling shampoo/shower gel/bubble bath all-in-one’s that have greatly appealed to women (not to mention the awareness created by its selection for Oprah’s favorite things in 2005). While it may not always be advantageous to combine product offerings, there does occasionally appear to be some great opportunities!

philosophy

Packaging You Product

05/20/2009 by Erinn Gormley (0 comments)

Understanding Your Customers’ Needs

After finding that over 80% of recipes require one-quarter cup increments of brown sugar, Imperial Sugar Co. is moving from the commodity sector into retail. By packaging brown sugar in ¼ cup pouches, the company is able to address a need of consumers that was previously neglected. Moving from containers with labels to pouching is a trend in packaging right now. Imperial Sugar Co. is applying this packaging concept to brown sugar shows real insight into consumer usage. Not only is this packaging convenient for any user, but for consumers that do not bake every day this eliminates the frustration of potentially hard or spoiled brown sugar in conventional packaging—not to mention reducing waste of the product.

RediMeasure


From the company’s website: “Imperial Sugar’s main focus is to give you products you need and want in convenient, easy-to-use packaging that will not make a mess when you use it. We are constantly working to give you more variety of products in a size that makes sense for you.”

Liquid Sunshine

04/23/2009 by Stacy Santos (0 comments)

Sierra Mist Ruby Splash!

sierra mist

 

 

 

 

If you are anything like me then you love the limited edition Sierra Mist Cranberry Splash that comes out around the holidays. PepsiCo just announced that it will be featuring a Sierra Mist flavor that will be available all year round. Sierra Mist Ruby Splash will come out later this spring as an extension of the original Sierra Mist product. While Sierra Mist has been successful with its limited edition lines: Cranberry Splash, Lemon Squeeze and Undercover Orange. Ruby Splash will kick off with TV, radio and digital advertising within the month. "Sierra Mist Ruby Splash is a delicious and refreshing blend of the lemon-lime taste that consumers love with a splash of ruby grapefruit," said Kristina Mangelsdorf, director of marketing, Flavors, Pepsi-Cola North America Beverages."This combination of citrus flavors is so uplifting, it tastes like liquid sunshine in a bottle."

Colgate Wisps…Hit or Miss?

04/17/2009 by Blair (1 comments)

To brush or to wisp? That is the question.

Colgate wisp

As my last blog entry here at Dion Label Printing, Stacy and I thought it would be a great idea to try out the new Colgate Wisps that we wrote about prior. Personally I found the Wisp to be quite refreshing, almost like I just swished around some mouth wash. At first the peppermint burst in the middle of the bristles scared me, I had this fear of this popping this gross liquid but it was quite the opposite. There was no "popping" effect, thankfully. I found the flexible pick on the end to be a great addition to the Wisp! A con to this brush is that it is disposable and goes in the trash after only one use. The fact that you don’t rinse your mouth after brushing is weird feeling. Our rating: 7.5.

Nourish your hair

04/15/2009 by Blair (0 comments)

Vitamin Hair Care

vitamin shampoo

Vogue International has introduced a brand of hair care products based off the popular Vitamin Water. Vitamin Shampoo hair care line pairs up super fruits to make delectable combinations of scents such as Acai Berry Guava, Mangosteen Yogurt, Blueberry Avocado, and Dragonfruit Kiwi. These super fruits are packed with vitamins, antioxidants, nutrients, minerals, proteins, and acai berryessential oils that are said to rejuvenate your hair. Vitamin Shampoo is described as an energy drink for your hair, nourishing your hair and protecting it from every day pollutants.

According to Ross Reback, chief executive officer of Vogue International, "We created the VitaminShampoo brand around the concept of reintroducing vitamins as an essential priority in hair care, as we had recognized there was a void within the category. Our research and development then led us to identifying ‘superfruits’ as a huge emerging consumer trend, and decided to partner the high potency vitamin and antioxidant benefits of superfruits with the overall vitamin concept of the brand."

The Vitamin Shampoo bottles are made up of bold energizing colors, with a energy drink look and feel this shampoo is sure to grab your attention. Retailing for around $7 a bottle you can find this shampoo at your local drugstore. To learn more about vitamin shampoo check out their website at www.vitaminshampoo.com.

You won't need a barista for this order!

04/01/2009 by Blair (0 comments)

Starbucks Ice cream!

Have you ever sipped your Starbucks venti iced caramel macchiato and thought to yourself, man I wish this was an ice cream? Starbucks and Unilever just announced they will be introducing a new line of premium ice cream based on the flavors of Starbucks signature drinks. Caramel Macchiato, Mocha Frappuccino, Java Chip Frappuccino, and coffee will be available in grocery stores everywhere starting in early spring. Starbucks was first introduced in 1996. The new Starbucks licensing line (announced September 2008) will be marketed, manufactured, and distributed by Unilever this spring. It will be made with all natural ingredients. I don’t know about you but I know I’ll be hitting up my local grocery store once I see ads for this. I’ll be sure to try that Mocha Frappuccino, with coffee and chocolate ice cream all swirled into one, what’s not to love! 

starbucks ice cream

 

 

New Beverage!

03/26/2009 by Blair (0 comments)

Organa

organa

Organa is the newest carbonated beverage to hit the market. It is made from all natural, organic ingredients and sparkling water. With its sleek clear bottle and eye-catching label you’ll be sure to not miss this drink in the aisles. At the moment Organa comes in three flavors: grapefruit & lemon, elderberry & white tea, and pear & apple.

As stated on lovelypackage.com, "We could use some fancy marketing speak to describe our drink. But we believe that’s not necessary as it’s all in the name. Organa is made from only natural, organic ingredients and sparkling water. We leave the judgement up to the most important person – you. If you enjoy Organa and like your friends to have some good refreshment too – tell them about it. Enjoy cold."

Red Truck introduces the mini barrel

03/21/2009 by Blair (0 comments)

Official Press Release

 

Red Truck Wine

 

Red Truck Wines Launches Exciting New Category with Mini-Barrel

Sam’s Club First to Carry Groundbreaking New 3L Package Starting in March

SONOMA, Calif.--(BUSINESS WIRE)--Consumers searching for high quality wine in a creative, striking large format need look no further than Red Truck Wines’ new Mini-Barrel, set to launch early March, 2009 in Sam’s Club stores nationwide. With an ingenious trademark- and patent-pending barrel design featuring the iconic wine barrel shape complete with rings, staves, a wood-grain look and burned-in imagery and typography, the Mini-Barrel has a fresh-from-the-winery feel – a driving feature of this inspired new package. The groundbreaking 3L Mini-Barrel, which holds Red Truck’s award winning Red Wine, is equivalent to four 750ml bottles.

“It’s time consumers had the option of a premium quality wine in a format larger than 750ml,” said Carol Reber, Vice President of Marketing at 585 Wine Partners which owns Red Truck Wines. “For anyone who’s ever visited a winery or wished they could, the Mini-Barrel by Red Truck makes the experience come alive in their own home.”

“The Mini-Barrel by Red Truck represents a real breakthrough in both concept and execution,” said Dex McCreary, Senior Merchandise Director, Wine and Spirits, Sam’s Club. “It is just the kind of quality and value proposition we like to offer our members and it brings an innovative and authentic new design to wine enthusiasts.”

Mini-Barrel by Red Truck is being introduced at a time when the consumer is looking to make smart, value-oriented wine purchases. The 3L category, which has been growing significantly in recent months according to data from The Nielsen Company, is appealing not only because the format provides tremendous value but because wines packaged in this way, unlike their 750ml counterparts, stay fresh for up to 40 days. Furthermore, large format packages are widely considered to be more environmentally friendly than glass bottles due to their comparative lighter weight and lower carbon footprint.

“The carbon footprint reduction when you go from glass to this type of packaging is staggering, but until now, consumers have had very few choices in the 3L format,” said Dave Mollison, Director of Production for 585 Wine Partners. “Now they can make a ‘green,’ value-oriented wine purchase without giving up the quality they’ve become accustomed to in the bottle. Plus, the Mini-Barrel is so appealing – it’s a wine they’ll be proud to display on their counter, at parties, barbecues and picnics.”

The Mini-Barrel by Red Truck features an easy pour spout with tamper-proof protection that requires no tearing or “fishing” to get to it. A patent-pending Opti-Flow incline built into the barrel ensures that all wine gets to the spout, so there’s no tipping to get the last glass. The Mini-Barrel will be available nationally later in 2009.

The 2007 Red Truck Red Wine is a blend of Syrah, Petite Sirah, Cabernet Franc, and Merlot. Made by Winemaker Charlie Tsegeletos, Red Truck Red Wine is consistently a critically-acclaimed, awarding winning wine. In 2008, Food & Wine magazine named the wine’s 2005 vintage one of the “Best American Wines $15 and Under.”

Sam’s Club is a division of Wal-Mart Stores, Inc., (NYSE:WMT). The first Sam’s Club opened its doors in Midwest City, Okla., in 1983. Today, Sam’s Club serves more than 47 million U.S. Members with locations nationwide and in Brazil, Canada, China, Mexico and Puerto Rico. Sam’s Club offers exceptional values on merchandise and services for business owners and consumers. Online merchandise and Club information is available at samsclub.com.

Sonoma-based Red Truck Wines are made by winemaker Charlie Tsegeletos, using fine wine grapes from some of California’s most outstanding coastal growing regions for its portfolio of blended and single-varietal wines. The brand is owned and produced by 585 Wine Partners, which was founded by wine industry veterans Dan and Katy Leese and Doug and Becky Walker in 2005. Relying on key partnerships to form and sustain its brands, 585 Wine Partners also produces Picket Fence Russian River Valley Wines, Bivio Italia Wines and Steelhead Wines from Dry Creek Valley. Online information is available at redtruckwine.com.

 

Pepsi throws it back!

03/13/2009 by Blair (0 comments)

Pepsi

StartinPepsig late March/early April you’ll start seeing a couple new Pepsi products hitting shelves nationally. As part of their "Refresh Everything" campaign these new products will be sweetened with natural sugars. These products will be Pepsi Natural, Pepsi Throwback, and Mountain Dew Throwback.

 

Pepsi Natural is a cola made from all natural ingredients such as sparkling water, natural sugars, and natural apple extract. The new taste is sure to offer you a brand new Pepsi experience. You won’t find this item in the soda aisle though; Pepsi Natural will be showcased in the natural food aisles of grocery stores. Pepsi Natural will be packaged in glass bottles and comes in a pack of 4.

The Throwback series will be available for a limited time starting April 20th in which you can try the old variations of Mountain Dew and Pepsi. With its new retro packaging and old school taste I’m sure it is bound to be a success for Pepsi.

"We’re complementing and reinforcing our core soft drink offerings with a hat trick of innovative products,"

said Frank Cooper, VP of portfolio brands, Pepsi-Cola North America Beverages.

"Pepsi Natural and the Throwback duo give consumers the opportunity to refresh how they experience soft drinks - from a premium, all-natural beverage to a fun, retro twist on two of our most popular brands. We’re continuing to offer a variety of products across different beverage categories, with a splash of nostalgia and entirely new experiences."

Huge Steelers fan?

03/12/2009 by Blair (0 comments)

Heinz commemorative pack

With the Superbowl a little over a month ago, Heinz has put out a Steeler’s commemorative ketchup six-pack. This limited edition ketchup pack pays tribute to the Steeler’s six championship Superbowl titles. This pack will be available up until next season at $35 a pack, or $6 for the individual bottle.

Heinz 

"As the sponsor of Heinz Field, we wanted to offer Steelers Nation a special remembrance of this victory. Heinz and the Steelers have always been great teammates together and the Heinz commemorative ‘Six-Pack’ seemed like a natural way for us to celebrate the Steelers and their storied history of success,"

said Noel Geoffroy, Director of Heinz Ketchup.

Feeling a bit nuts?

03/10/2009 by Blair (0 comments)

Truenorth

Recently Frito Lay has entered the nut category with the addition of True North, a snack free of artificial colors, flavors and preservatives. Snackers looking for a natural healthy treat have found what they have been searching for. With whole nuts, nut clusters, and nut crisps True North certainly isn’t lacking variety. True North snacks are kosher, vegan friendly, and gluten-free (except the nut crisps). You can find these nutty creations on shelves nationwide.

"While consumer demand for the nut category continues to be positive, the options have been limited and uninspiring,"

says Regan Ebert, vice president and general manager of Frito-Lay North America.

"TrueNorth creates nut snacking options that range from reinventing the traditional to new twists that feature nuts as a crisp, which is reminiscent of a cracker."

Pink is the new Green!

03/09/2009 by Blair (0 comments)

Victoria's Secret is going green

Victoria's Secret

The last thing that comes to my mind when I think of Victoria’s Secret is organic, until now. Victoria’s Secret is on its way to going green this year with the introduction a new line. They have created a new line of their Pink products with the addition of a bath & body line that contains vegan and organic ingredients, all packaged in eco-friendly materials. This new collection features post-consumer packaging with removable labels, making recycling a breeze. Here at Dion Label Printing we often receive requests for eco-friendly labels for eco-friendly packaging, but the best way to go green is to ensure proper recycling by removing labels before recycling. Victoria’s Secret is doing a great job at providing consumers with the knowledge by asking them to remove their label before the recycling process. Products range from $8 to $15, a small price to pay towards saving the environment.

 

Taken from the official press release:

INTRODUCING PINK BODY, a unique line of skin-loving and earth-friendly products created specifically for the pink girl. She spoke. We listened. The result? A more personalized approach to everyday body care using organic and vegan ingredients, powerful natural formulas and eco-friendly packaging. With three dermatologist-tested, solution-specific collections, each designed to pamper pink girls from tip to toe: nourishing for dry skin, energizing for dull, sluggish skin and soothing for extra-sensitive skin. Plus, four additional essentials that everyone can use and love. It's all about finding ways to look good, feel good and do a little good, too.

THE COLLECTION
Victoria's Secret
ENERGIZING
Even PINK girls can experience a dull moment from time to time. When skin gets worn and weary, our Energizing line can give it the recharge it needs. Packed with U.S.-sourced Citrus and Organic Mint to naturally exfoliate and refresh, plus a boost of caffeine from Organic Coffee Beans to energize and tone.

NOURISHING
Dry humor? Love it. Dry skin? Not so much. Made for PINK girls who need a major dose of moisture but can't deal with heavy creams and greasy lotions. Our Nourishing line is infused with Organic Shea and Cocoa Butters to help heal and hydrate, plus a shot of U.S.-sourced Grape Seed Oil for antioxidant protection.

SOOTHING
Ideal for PINK girls with tempermental skin. You know the kind: easily irritated, extra sensitive, doesn't take well to harsh products. Our Soothing line is hypoallergenic and enriched with Organic Oat Extract to calm, plus U.S.-sourced Soy Milk to fortify.

ESSENTIALS
Little everyday things that skin needs and loves.

Almay launches new skincare line

02/27/2009 by Blair (0 comments)

90% eco-friendly, 100% great for your skin

Almay bioorganics  

 

Would you believe me if I told you there was a healthy alternative for your skin that is 90% eco-friendly and 100% recyclable? Almay’s Bio Organic skincare line is infused with botanical extracts and is made with natural and certified organic ingredients. Almay made great advancements making their bottles 100% recyclable and with consumers following eco-friendly trends this is sure to be a hit! Moag Bailie Design Consultants took the brand identity to a new level by conveying wholesomeness and eco-friendliness with the design of the new bottles. The wood cap really tops it off to give you that all natural feel. Look for the new Almay Bio Organic skincare line on shelves near you! Check out all the other new Almay products here.

Redneck Energy Drink

02/19/2009 by Blair (1 comments)

This ain't a joke!

Redneck

When I think of energy drinks the first thing that comes to mind is not redneck. Double Blue Jay Corporation has come out with a line of redneck punch energy drinks that are sure engage its target market. The term redneck has become mainstream in the last few years with help from stand up comedians such as Jeff Foxworthy and Larry the Cable Guy. The redneck demographic was missing a high quality beverage, until now, with the introduction Hammer’s Redneck Energy drink rednecks everywhere will get the drink they’ve been waiting for. 

According to Double Blue Jay Corporation’s President, Steve Williams, "The product line has national appeal – akin to the 1980’s Mountain Dew®, but a jazzed up 21st century Energy Drink version.  That 1980’s style of marketing by Pepsi® really summarizes who and what we’re targeting.  We’re making best efforts to position ourselves as a fun, catchy, engaging brand that doesn’t push away consumers.  Because of these efforts, we’re anticipating great market appeal that will grow proportionally with the brand recognition." Hammer’s Redneck Energy Drink is available in six flavors: Punch, Grape, Peach Tea, Root Beer, Green Apple, and Cherry Cola.

479 Popcorn

02/18/2009 by Blair (0 comments)

Popping up at a store near you!

479 Popcorn

A new organic popcorn company based out of San Francisco, CA is making a splash with their inventive flavors and sophisticated urban packaging. I’m talking about 479 popcorn. With flavors such as Fleur de Sel Caramel, Ginger Sesame Caramel, Madras Curry Coconut & Cashews, Vietnamese Cinnamon Sugar, Alderwood Smoked Sea Salt, and Black Truffle & White Cheddar you can’t go wrong. 479 popcorn is bringing high end gourmet food into your average snack, making an unstoppable, crave-able pair. Did you know that 479 degrees Fahrenheit is the ideal temperature for popping corn? That’s what Jean Arnold, the founder of 479 popcorn, discovered and immediately knew that would be the name of her company. While the name is simple, it always pays tribute to the fact that she pays careful attention to the quality of her products. To get yourself some of this delicious treat, check out the website here.

479 Popcorn

Open up some LOVE this Valentine’s Day

02/12/2009 by Blair (0 comments)

Complete with pre-kissed champagne flutes

DomPerignon

If you’re searching for ideas this Valentine’s Day look no further. Dom Perignon has released their exclusive LOVE Valentine’s Day package. In this gift package you receive a bottle of Dom Perignon Rose Vintage 1998 along with a pair of exquisite champagne flutes. The champagne flutes have a lipstick smudge design giving this Valentine’s Day package that little seduction.

Dom Perignon Rose was described as "a rare gift for those with distinguished taste. This graceful selection displays the perfect combination of elegance and flair found only in the most marvelous Champagnes. An intensely flavored Champagne displaying tropical fruit, berry and citrus aromas, it is highly treasured for its taste and much sought after for its very limited production and rarity," according to Wine.com.

Press Release we received from Peeps

02/06/2009 by Blair (0 comments)

 Peeps

BETHLEHEM, Pa., Feb. 5 /PRNewswire/ -- Valentine's Day 2009 Just Born, Inc. is pleased to introduce PEEPS(R) Chocolate Mousse Flavored Marshmallow Bears for Valentine's Day. For the first time PEEPS(R) will be shaped as bears! The PEEPS(R) Bears are soft and deliciously rich in creamy chocolate mousse flavor.

The PEEPS(R) Brand is sure its fans will love the taste of its PEEPS(R) Valentine's Day Layer Cake, surrounded by PEEPS(R) Chocolate Mousse Flavored Marshmallow Bears.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/justborn/36813/ 

 

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS(R), HOT TAMALES(R), MIKE AND IKE(R), MIKE AND IKE(R) ZOURS(R) and TEENEE BEANEE(R) Brand Candies. PEANUT CHEWS(R) Brand Candies are produced in Philadelphia, PA. Just Born employs over 475 associates and markets its candy in over 45 countries. All Just Born candies are made in the U.S.A.

Flame-broiled Fragrance

02/04/2009 by Blair (0 comments)

Burger King

Have you ever ordered a whopper from Burger King and wanted to savor the fragrance of Flamethe juicy hamburger nestled between two buns, lettuce, pickles, onions and delicious condiments? With the introduction of "Flame" you can capture the essence of Burger King with the scent of flame-broiled meat. Since its introduction just before the holidays, the $3.99 cologne has been flying out of Burger Kings everywhere.

To coincide with the introduction of "Flame," Burger King has also created a Facebook application that has caused a huge debate. Burger King stated that if you deleted ten of your friends you would receive a free whopper. Using the slogan if "You like your friends but you love the whopper," the whopper sacrifice got 233,906 friends deleted and now will be giving away 23,290 whoppers.

Stay Hydrated!

01/30/2009 by Blair (0 comments)

Evian Les Petits

Have you been filling your children’s lunchbox with healthy alternatives such as celery sticks, sandwiches, and perhaps Evian’s Les Petits? Evian Les Petits are marketed towards mothers and children with their new playful graphics and kid-friendly size. Evian Les Petits are great for on-the-go moms who want to keep their kids hydrated and replenished during vigorous activities or daily errands.

Les Petits also promotes healthy lifestyle choices, choosing Les Petits over sweetened beverages will help lower children’s sugar and calorie intake. "Our consumers are looking for ways to support their kids’ healthy lifestyles," said Jeff Caswell, Vice President of Marketing for Evian North America. "Parents are also looking for alternatives to high-calorie sugar beverages, so offering Evian water in a package that’s specifically designed for kids is a way that they can do that."

Evian Les Petits hit store shelves back in August. To learn more about the Les Petits and other sizes that Evian has to offer click here.

Pipeline Porter

01/22/2009 by Blair (0 comments)

The new celebrity couple

Pipeline Porter

Brangelina stands for Brad Pitt and Angelina Jolie. Bennifer stood for Ben Affleck and Jennifer Lopez. So what do we call the pairing of Beer and Coffee? Cofeer? Boffee? Kona Brewing Company recently paired the two and named it "Pipeline Porter." Pipeline Porter

"Pipeline Porter is smooth and dark with a distinctive roasty aroma and earthy complexity from its diverse blends of premium malted barley. This celebration of malt unites with freshly roasted 100% Kona coffee grown at Cornwell Estate on Hawaii’s Big Island, lending a unique roasted aroma and flavor. A delicate blend of hops rounds out this palate-pleasing brew."

With its use of the freshly grown Kona coffee this porter is one of distinction. Kona Brewing Company isn’t the only brewery pairing beer and coffee, some others include: CB Potts Restaurant & Brewery, Meantime Brewing Co. Limited, and Redhook Ale Brewery, Inc. Learn more about the Pipeline Porter here.

Hydrate Your Skin from the Inside Out

01/15/2009 by Blair (0 comments)

Glowelle

If you could hydrate your skin from the inside out, would you consider it? The Nestle Co. has launched Glowelle, a beauty drink that nourishes and hydrates your skin with the use of antioxidants, vitamins, and fruit extracts. Glowelle’s engaging tapered glass bottle makes the drink feel welcoming and fun. The glass bottles are screen printed using the applied ceramic labeling process and are topped off with a cap that is sealed around the neck using a shrink band. With its non-intimidating nature people can pick up the bottle and see all the great antioxidants Glowelle provides.

This supplement comes in two flavors, Natural Pomegranate Lychee and Natural Raspberry Jasmine. Two varieties are available as well, bottled and powered. Glowelle sells for roughly $7 per bottle and can be found at upscale shops such as Neiman Marcus and Bergdorf Goodman.

Click here to find out more about Glowelle and its packaging.

Which Warrior Are You?

12/23/2008 by Blair (0 comments)

ZirhWarrior

Ever wanted to smell like an ancient male warrior? Well now you can, Zirh Skin Nutrition has launched a series of men’s shower gels inspired by ancient warriors and leaders. This isn’t your average women’s shower gel; this brand blends masculinity with creativity. Now you have the chance to smell like Julius Caesar, Charlemagne, Cyrus, Alexander the Great, and Ulysses. With its strong graphics and manly aroma, who wouldn’t want to take on the persona of a Greek god? Click hereto check out Zirh Skin Nutrition's website.

Don Ed Hardy

12/19/2008 by Blair (0 comments)

From Tattoos to Water

Ed Hardy Water

Not enough time in your day to drink the recommended 8 glasses of water? Ed Hardy Structured Water has found a solution. It uses the process of reverse osmosis to maximize purity. The reverse osmosis process breaks up molecules into smaller hexagon shapes, which are easier to absorb into the body’s cells. Hexagon shaped water molecules are known to be up to four times more efficient than non-structured molecules, allowing you to drink less water yet achieving the same hydration faster and more efficiently.

Who exactly is Ed Hardy? Ed Hardy is a well-known tattoo artist recognized for his Japanese tattoo artistry and flair. In 1981, Hardy Mark Publications was formed by his wife, Francesca Passalacqua, and himself. Hardy Mark Publications has released over twenty-five books on tattoos, Tattootime being the most known. In 2004, Ed Hardy released his own fashion line donning his designs internationally. The Ed Hardy brand sells everything from jeans to wristbands, specializing in tee shirts. Not only is this structured water refreshing but so is the design on the bottle. In typical Ed Hardy fashion, the bottle features a Japanese inspired tattoo design which makes this water bottle easily recognizable and stylish to carry.

To learn more about Ed Hardy Structured Water go here.

Ed Hardy shirt

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