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2017-03-06 09:00 by Amelia Stasky (comments: 1)
Mistakes to Avoid When Starting Your First Label Project
Starting your first label project can be an overwhelming experience, especially when a seemingly small mistake can be costly. Here are a few of the most common mistakes to avoid:
Material Selection: Material selection is important because it is the base of your design, and can make or break the look you are going for. For example, if you are designing a label for a high-end spirit, a standard paper may not portray a high end look, while a thicker, textured material will.
Material Testing: Material testing is one of the most important steps in the label buying process. This ensures that your material will adhere to your container properly. (Please purchase your container BEFORE you begin this process). The material you test should have the proper adhesive and finish for your application. Temperature change, moisture, and exposure to the sun can affect the effectiveness of your label.
Product Regulations: Many industries (pharmaceutical, nutraceutical, cosmetic, food & beverage, wine, beer, spirits) have labeling regulations. Doing your research will help you avoid having to reprint labels or dealing with legal repercussions.
Label Size & Shape: Measure your container, have someone else check it, then measure it again. Your label should fit comfortably on the container with no overlapping or puckering. If your container is an odd shape or tapers, we recommend sending a bottle sample to us for our team to review and advise on sizing.
Brand Consistency: From the beginning it is important to establish your brand’s look, including labels and packaging, and stick to it. Maintaining brand consistency will help to build a relationship and trust with your customers, they will recognize your labels and know how to find your product. This includes your logo, brand colors, tag line, etc. Splurging on an experienced graphic designer in the beginning will save you money in the long run.
Do you have questions on how to get started? Contact us to speak to a representative today!
2016-08-10 17:40 by Suzanne Soltau (comments: 0)
The business world is diverse and vast. Every business brand is fighting for the number one spot among the consumers and trying to win their hearts. Custom printing gives your business brand an added advantage especially if used the right way. The key things to make your business standout from your competitors while using custom printing are outlined below.
Packaging is necessary for every company. It is part of their main focus since customers are able to learn more of the brand through packaging. Their methods determine how the customers perceive their brand compared to others in the market. Printing the company’s name and logo on labels, shrink sleeves or pouches lets the customers appreciate your brand more.
Thanks to custom printing, one can make known of their brand effortlessly without breaking a sweat. Making your business name and logo known to the public ensures that your brand stays relevant in the market. Successful marketing depends upon your ability to create and communicate a specific image through your branding and packaging. You need to emphasize the most important facet of your message and keep repeating it over and over again. Rather realize that name recognition and image are established over time through repetition and consistency.
Contact Dion Label Printing today to speak with a packaging specialist on how to make your business brand stand out!
2016-07-29 18:55 by Suzanne Soltau (comments: 0)
Nutrition Facts on Beer
The U.S. Food and Drug Administration is issuing a new regulation for bottled or otherwise packaged beers that are subject to FDA’s labeling laws and regulations. The new regulation will require nutrition facts to be included on beer labels for them to be sold in major restaurants locations. Popular brewing and beer companies are now making a quick change. Not only are labels the key to identifying a products/brand, but also to inform customers about the nutritional values. As with other FDA regulated foods, mandatory information required on the labels of these non-malt beers include, among other things, a listing of ingredients in the product, a Nutrition Facts label, and the name of the source of any major food allergen present in the product. The guidance also clarifies that other requirements, such as the Government Health Warning Statement under the Alcoholic Beverage Labeling Act, continue to apply to these products.
Most beer industries have announced that they are following the new initiative to add labels with nutrition facts on bottles and cans. This is an important new approach by which beer companies will voluntarily include a serving facts statement on their products, as well as disclose ingredients on either the label or secondary packaging via a list of ingredients. Participating brewers and importers will voluntarily list calories, carbohydrates, protein, fat and alcohol by volume on their beer products by including a serving facts statement. FDA expects that all labels for these products will comply with all applicable laws and regulations by December 1, 2016.
2016-07-27 19:26 by Suzanne Soltau (comments: 0)
Dion Label Printing Facility
Dion Label Printing specializes in printing/crafting labels for all different genres of products. There is always going to be a team of professional employees working with every customer, client, and company. During our 45+ years in the label printing industry we strive to create the perfect label construction for our customer’s type of businesses. Label printing has evolved over the years. Nowadays, businesses are looking for quality but also looking at the cost. Below are some of the most effective printing techniques used.
Digital printing makes use of Dion’s HP Indigo HP WS6800 press. It allows you to change the design as much as you may wish without incurring origination costs. The set up costs for the digital printing are non-existent. This makes it a good choice for companies that would like to purchase small quantities of custom labels or companies that are running at a low printing budget.
This method of printing makes use of the flexible printing plates for the transfer of the ink onto the labels. There is some initial set up costs for plate making, but this method of printing is ideal for large runs of labels since it prints extremely fast. It can also be used for diverse label products such as multi-layers.
Overall, Dion Label Printing focuses on every detail that goes into making the perfect label for any type of product that comes our way. Not only will customers feel they have received the best customer care, but the best quality labels at the most affordable prices.
2016-05-04 18:46 by Megan McHugh (comments: 0)
Ceramide Care Collection
Mark Oliver, Inc. teamed up with Earth Science Naturals to design their new line of hair care products, Ceramide Care. The new line features clean shampoos and conditioners in celebration of Earth Science’s 35th year creating natural beauty products. Mark Oliver made sure to put effort into working with their printer to come up with a fresh and innovative look for the product. The target consumer for the new line was millennials.
The initial appearance of the products comes off as clean and simple. A light shade of green, periwinkle, aqua, or red is printed on pearlescent white biaxilally oriented polypropylene film. White and black colored fonts contrast the color of the base label for clarity of information. As consumers millennials look for authenticity and information, which is why the product is so easy to read. Either ‘shampoo’ or ‘conditioner’ is typed vertically and is the central focus of the label so the two products are distinguishable from each other in the shower.
Ceramide Care Collection
While the product appears simple, a deeper look shows the detail of design on the background of the label. As two of the main components of Ceramide, palm oil and silk protein served as inspiration for the design. Faint lines appear in the base label, which compose the image of a palm leaf. The shimmer of the pearlescent paper and metallic ink is used as homage to the natural ingredient, silk protein. Attention to detail and modern design sets this product line apart from others in the Earth Science family.
If you have questions about using different films or papers for your upcoming project, contact Dion Label today for more information.
“Ceramide Care” trademark, and packaging copyright 2016 Earth Science Naturals
2016-04-29 20:39 by Megan McHugh (comments: 0)
Cliff Loves Soup - Tomato and Basil
A new project has been taken on by Bulldog Drummond. The design team partnered with soup enthusiast, Cliff, to help create a brand that would convey his love of soup. They worked for six months on a design, a voice, and a brand. With that, a new tomato and basil soup has come out as the first product for the company, Cliff Loves Soup.
The components of the wraparound label are relatively simple. The background for the labels is a black and white photo. The inspiration behind using pictures for the base label was to take consumers back to a time where people valued and trusted the roots that their food came from. The label has a grainy appearance that plays into the classic feel of the package. Centered in the image is the name of the company with the name of the soup overlapping it. Bulldog chose to surround the bold text with a red border to compliment the soup and to stand out against the grayscale image.
Cliff Loves Soup Lid
The lid to the soup is where the passion of Cliff Loves Soup is conveyed. An image of a white spoon on the same red color is used with the words “eat slowly”. Cliff’s voice comes through the package with the use of the words “Do you love soup? I love soup. My name is Cliff and I made this soup for you. Warm it up and enjoy it with people you love.” Though the lid may not show on the shelves, it is where customers can connect to this product the most.
If you’re in the food industry like Cliff, and are looking for more inspiration, request a samples packet from Dion Label today.
2016-04-27 17:36 by Megan McHugh (comments: 0)
Bookmark Limoncello - Pictured by VonJentzen Productions
Temple Distilling, based out of Washington, has recently released their newest gin, Bookmark Limoncello pictured by VonJentzen Productions. Limoncello is a twist on their traditional Chapter One Old Navy gin that involves lemons soaking in the batch for added flavor, along with additional cane sugar. Temple Distilling opened for business in October and during this time they have formed a relationship with Fresh Bread Design. Fresh Bread has been responsible with helping brand the company and has designed the logo for Temple as well as their other gin labels.
Fresh Bread Design had previously employed a custom typography for the Chapter One gins that they recreated for Limoncello. The aim for this overall design was to give a classic feel without appearing too ‘stuffy’. There are high decoration elements that Fresh Bread carried over from the original designs to the new gin. The labels are made with a linen paper coupled with embossing on the word “Bookmark” to provide a classic look.
The colors of the label were strategically picked to match the natural yellow color of the gin. Light tones of green and gold subtly border the bright white base label. The design team went with a white base so they could control the way the neutral toned colors played off of each other. The name of the gin is embossed with a brown font and a hint of gold foil, to make the words pop against the neutral coloring. The bottle is completed with a tamper neck label that matches the base. The green color is replicated and contains the logo of Temple Distilling for a complete look.
High decoration elements, like the ones used by Fresh Bread Design, create unique labels for unique products. If you’re interested in finding out more about high decoration labels, contact Dion Label today.
2016-04-22 19:33 by Megan McHugh (comments: 0)
AG Hair Care Collection- AG Hair
Based out of Vancouver, AG Hair has released their line of ‘Texture’ hair products. The company was founded 27 years ago by John Davis, a former hairdresser, and his partner, Lotte who was working in retail merchandising and design at the time. They employed the idea that beauty comes from simplicity and confidence into their products. From this, Kriss Blizzard, their VP of Creative, got inspiration to design their new labels.
Cleansing Cream - AG Hair
AG’s packaging traditionally is made of white, black, and neutral toned colors. Blizzard broke the mold from this routine for the colorful design of the Texture product line. Despite being visually set in the background, the main focus of the label is a peony. The specific flower was used for its timeless beauty and as a representation of the simplicity that the brand prides itself on. The peony sits on a grey background which makes the pink tones of the petals pop. In the center of each label is a white rectangle containing the various product information so it’s clear for consumers to read. At the top of the label sits the AG logo, making the package recognizable to their loyal customers. Due to the different degrees of texture and colors on this label design, the product proves to be eye catching.
If you’ve been inspired by the different colors and textures of AG Hair’s label, and are looking for a printing company to partner with, contact Dion Label today to request a quote.
2016-04-13 17:40 by Megan McHugh (comments: 0)
Wish-Bone EVOO Dressing
Wish-Bone, a division of Pinnacle foods, has released two new lines of dressing for consumers and along with the new dressings came new package and label designs. The company teamed up with Little Big Brands to conquer their redesign process. Virtually everything has been changed for their new product release aside from the familiar Wish-Bone green logo. Although the two lines, E.V.O.O. and Ristorante Italiano, were put on the market at the same time, they both have had their own unique design process to best represent the contents inside.
The goal behind the new EVOO label design was to create a clean look. A white label with a gloss finish was used to represent purity and the healthy choice that consumers make when buying the product. The label takes up only a strategic portion of the bottle so that the contents speak for themselves. Illustrations of food pop off of the white background to signal consumers what ingredients were used to create the dressing. Each E.V.O.O. bottle is designed with the same original typography for a unifying look across flavors. However, each flavor is associated with a different color that is used for the name of the product and the wrap-around neck label. Lemon Herb is represented by a zesty yellow, garlic basil Italian is a light green that is reflective of the herb, a burgundy color is used for Roasted Red Pepper, orange for Sundried Tomato, and Caesar Vingarette is colored deep purple. The same font used for E.V.O.O. is used on the neck tag to mark the flavors as ‘new’.
The inspiration used for the Ristorante Italiano
was reflective of Italian styled restaurants. The labels are completely colored
in either evergreen, plum purple, maroon, or orange. These were carefully
paired with the ingredients of each dressing so consumers would be provided
with an Italian feel. As with the E.V.O.O. bottle, this one uses a custom
typography used throughout the entire package. The neck labels also use
the same color and font as the prime label. Whereas the E.V.O.O. label is
relatively small, the Ristorante Italiano uses a wraparound label that only
shows a portion of the dressing.
Dion Label has many years of experience in the food industry. If you’re interested in dressing labels, contact us or request a samples packet today.
2016-04-08 15:37 by Megan McHugh (comments: 0)
New Happy Baby Pouch
Over the past two years, Happy Family Brands has been in the design process of their newly released baby food line, Happy Baby. The company made quite the transition by moving away from previously used glass jars and onto colorful, transparent pouches.. The design of these pouches have become some of the most innovative in the baby food industry to date.
There were many thoughtful elements that Happy Family put into their design for Happy Baby. One of the most notable was to use a clear pouch so that parents could see the food that they were picking out for their child. They were the first national baby food brand to utilize a transparent pouch. They are also the first national brand to list the recipes for parents directly on the pouch itself. The importance of providing parents and babies with the right organic choices was the main goal behind this design.
Full Happy Baby Product Line
The pouch itself is highly decorated with colors and images. The center of the package is filled with the color of the fruit or vegetable that is inside. The name of the food is written in a white font to contrast the color of the package. The cap that seals the pouch is choke proof and colored to match the food as well. While the middle of the pouch remains minimal in design, the team made it more dynamic by including photography of the ingredients at the top and bottom of the pouch. Each pouch includes a white seal to show that Happy Family is a Certified B Corporation that is socially and environmentally conscious. Due to the high amounts of color used in the package design, the company needed to ensure that printability was key to their process.