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"We just got the labels and they look great…thanks so very much for the expedited service!"
2017-04-21 09:00 by Ashley (comments: 0)
Throughout your label project process, you will hear the words “custom die”. A custom die is essentially a cookie cutter style tool that cuts through your printed material to create your custom label. This process is very particular as your die needs to cut through the label material, but stop short of cutting through the material backing or the liner. Dies can be made to your exact specifications, whether you need to add a tamper section to your cap label, or a main label in the shape of a sun.
Though custom dies do carry a fee, a unique shape can make all the difference when your product is competing for shelf space. Dion Label Printing also houses an impressive library of dies. If you’re looking for a shape that is not quite so specific, we may already have the perfect die in house.
Which direction will you go in for your label project? Contact us for a quote today!
2017-04-19 08:00 by Amelia Stasky (comments: 0)
PF Candle Co. Photo credit: Grant Puckett
When we saw PF Candle Co. was recently featured on The Dieline as a brand spotlight, we had to check out their labels for ourselves! PF Candle Co. is a homemade candle and home fragrance company based out of Los Angeles, CA. The “PF” of PF Candle Co. stands for Pommes Frites (French fries), which sounds similar to founder, Kristen Pumphrey’s last name. What began as a blog, handmade items, and etsy shop has expanded into a 1300ft faculty and exposure in stores like West Elm.
PF Candle Co. Photo credit: Grant Puckett
The label design for PF Candle Co. is minimal. The candles are housed in amber glass jars with brass lids and a single front label is used. The kraft label is printed with only the candle scent, company name, and, “handmade in California with 100% soy wax.” All text is printed in black and uses the same condensed, sans-serif font. This minimalist approach is beneficial for a number of reasons. It allows the quality of the candle to speak for itself. It makes the candle more appealing to a wider audience because it will fit in with the décor of any home. And it sets PF Candle Co. apart from other candle companies.
PF Candle Co.
Is your candle label ready for an ugrade? Contact us today for a quote!
2017-04-17 08:00 by Amelia Stasky (comments: 0)
Material and Adhesive Selection
Choosing a material for your label can be a confusing process; there are so many options! Here are a few factors to consider when choosing your label material:
Look: What look are you going for? A textured paper material can be used to create a high-end label look, or a more natural, organic look, depending on the label design. A metallic film is just as versatile, appropriate for applications from candles to nutraceutical products. There is no one size fits all material, adjustments will likely need to be made for each application.
Environment: Will your labels be exposed to an environment other than a retail shelf? Environment is a huge factor in material selection. If your product will be labeled or stored in an environment other than room temperature, this should be taken into account. There are materials and adhesives made for refrigeration and water resistance.
Product: Is your product a liquid or spray? Oils and sprays can drip on and eat away at some materials over time. There are specific materials we can suggest for maximum shelf life.
Container: What are your labels being applied to? Coated papers, glass, and plastic each have their own considerations and will interact differently with different materials and adhesives.
Imprinting & Writability: Some craft products, food and beverage, will write in their batch number. Some pharmaceutical and nutraceutical products will print their batch numbers and expiration dates on their labels as well. Depending on the material, some labels can be printed on directly. Others will need a specific coating to ensure the print doesn’t smudge.
We offer comprehensive sample packets, specifically tailored to your label project. Contact us today and we can help you narrow down the options!
2017-04-07 08:00 by Amelia Stasky (comments: 0)
Commonwealth Brewing began in Jeramy and Natalie Biggie’s kitchen. Their love of home brewing and craft beer led them to open Commonwealth Brewing in 2015. It is currently located in a fire and rescue station in Virginia Beach. As an up and coming brewery, flavor and the portrayal of the flavor were especially important in the can design for their core series.
Commonwealth Brewing enlisted the services of Thirst, a design and social agency that specializes in the craft drinks industry. Biggies main directive in the design project was simple, “I want to be able to visually see the flavors that I taste in the can.” Thirst took an abstract approach to communicating each of the flavors. They, “photographed textures of different oils, vinegars, and inks interacting on a plate at a macro level. The evolving amalgamation of the liquids perfectly matched the dynamic beers they represented.” The Wapatoolie Tropical Pale Ale used rich swirls of leaf green and yellow. The Papi Chulo uses swirls of deep purple and white, and looks like an image from space. The Marvolo Imperial Chocolate Stout uses swirls of black, red, and yellow and looks like lava. The Aureole Belgian Lager uses yellow and blue, matching the radiant light for which it is named. As you examine the can design, you can almost imagine the flavors bursting in your mouth.
Many craft brewers are eschewing traditional brown bottles for cans. Dion Label Printing offers label and shrink solutions for this application. Contact us today for a sample packet!
2017-04-05 08:00 by Amelia Stasky (comments: 0)
Cold Foil on Shrink Sleeve
We’ve talked about several decorative options for your labels including embossing and hot stamping. Today, we will cover cold foil stamping. Cold foil stamping is a process in which sheets of foil, printing plates and adhesive are used to transfer foil to the label material. This process is an alternative to hot stamping when you would like to add shimmer or metallic highlights to your label design.
One of the main benefits of this decorative option is that it is compatible with heat sensitive materials such as shrink sleeves. This is particularly useful for products in the Nutraceutical, Health & Beauty, and Beverage industry. Another benefit is the multitude of colors options. Separate foils for each color do not need to be purchased as the cold stamp foil can be overprinted, therefore changing the color. Cold foil stamping is efficient and cost effective, the process is completed on press for both long and short runs. How do you know if you should be using hot stamp or cold stamp? Cold foil stamping tends to work better on smooth materials. Hot stamping is a better alternative if you are working with a textured material like a linen or estate paper.
Do you have questions about this decorative option or others? Contact us today to learn more!
2017-03-31 11:00 by Amelia Stasky (comments: 0)
Creating Custom Labels for Your Candles
So you’re ready to start labeling your candles…where do you start? There are a number of considerations that go into designing a candle label. The right material, the right adhesive, and the right container will all contribute to the label’s overall look and effectiveness.
Here are a couple things to consider:
2017-03-29 09:00 by Amelia Stasky (comments: 0)
Aphrodite’s was launched in 2015 by Aphrodite Fingal-Rock Innes and William Powell, both natives of Monmouth, South Wales. Aphrodite’s love of food began at a very young age, she was constantly surrounded by it in her family’s deli. As a chef, she is especially inspired by the flavors of the Eastern Mediterranean. William left his job as a carpenter to apply his design skills and passion for good food to work in the food industry. Their attention to detail is evident in both their product development and label design.
Aphrodite and William worked with London-based, Midday Studio to create the perfect label design for their brand. Inspiration was taken from the company name and flavor and focuses on Greek mythology. The label is linen white with a woodblock illustration depicting one of the stories about Aphrodite. The logo is an open, outlined capital “A” that simultaneously looks classic and modern. It is stamped in a gold foil, creating contrast with the neutral background. Below, the product name is stamped in a more classic font. The label design also utilizes a tamper label, printed in a deep blue with white text that highlights the company wordmark. The deep blue complements the richness of the gold stamp. The combination of matte, textured paper, detailed illustration, gold stamp and separate tamper evident labels gives this product line a high-end, specialty look.
Are you looking for a material to suit your high-end label design? Request a sample packet today!
2017-03-27 12:16 by Amelia Stasky (comments: 0)
Dion Label Printing offers a variety of specialty coatings, ranging from outdoor laminations to the more decorative prismatic effect. The prismatic effect is essentially a holographic finish that can be used as an integrated part of your artwork, as seen in the Mila label above. The colors in the coating will shift as your vantage point and light source shift. The prismatic effect can be used as an all-over coating or in select areas to enhance parts of your artwork. Markets that would benefit from this effect include wine & spirits, health & beauty, and candles.
Additionally, the prismatic effect be used as a security feature to prevent counterfeiting. This is especially helpful in the ski and recreation industry to avoid fraudulent ticket use.
Contact us for a sample packet today and see for yourself!
2017-03-24 09:00 by Amelia Stasky (comments: 1)
Benefits of Short Run Printing
There are benefits to running your label project in digital and/or flexographic printing environments depending on your project needs. Here we will discuss some of the pros of printing your label project digitally.
Environmental: With short run printing, there is less raw material and energy waste which benefits the environment. There will also be minimum excess labels to dispose of.
Costs: Digital printing will save you the cost of purchasing plates, a large savings if you have multiple varieties of one label. You can also avoid purchasing in bulk. Labels could sit on the shelves and become obsolete in design or ingredient information before use.
Decoration: Short run digital printing provides many graphic decorative opportunities for on-the-fly orders. Digital printing effects and material can give the same artwork completely different looks, depending on what you are going for. This is beneficial if your product is sold seasonally; candles for example.
Lead Time: There is a quicker turnaround time for short run printing jobs as the set up time is reduced and plates do not need to be made.
Variable Data: Short run digital printing allows for maximum flexibility when it comes to label projects that require text, data, number, or micro-text changes with each run.
Do you have a label project you need quoted? Contact us today to speak to a sales representative!
2017-03-15 08:00 by Amelia Stasky (comments: 0)
Embossing is the process in which a tool or die is placed onto the label material using high pressure to create a raised portion of the label. Debossing is the opposite and would create a depressions in the material. Embossing offers a world of decorative possibilities for your label. Simply using different label materials will create different stylistic effects. Additionally, you can choose to emboss your logo, parts of your artwork, or even create a background pattern.
Embossing can create a premium or luxury look and is especially popular in wine & spirits label design and health & beauty label design. This decorative option is just another way to create a customized look for your product.
Are you interested in having your embossed label project quoted? Contact us today and a sales representative will be glad to help!