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"I just wanted to say that the labels arrived today and they look great. Thank you so much for pushing the job through so quickly. I really appreciate everyone’s efforts to accommodate our shorter-than-usual turnaround time. We will definitely call on Dion Label again!"
2017-03-15 08:00 by Amelia Stasky (comments: 0)
Embossing is the process in which a tool or die is placed onto the label material using high pressure to create a raised portion of the label. Debossing is the opposite and would create a depressions in the material. Embossing offers a world of decorative possibilities for your label. Simply using different label materials will create different stylistic effects. Additionally, you can choose to emboss your logo, parts of your artwork, or even create a background pattern.
Embossing can create a premium or luxury look and is especially popular in wine & spirits label design and health & beauty label design. This decorative option is just another way to create a customized look for your product.
Are you interested in having your embossed label project quoted? Contact us today and a sales representative will be glad to help!
2017-03-13 10:00 by Amelia Stasky (comments: 0)
Cobbler Mountain Cider
Cobbler Mountain Ciders’ label design was inspired by the mountain for which it is named. Jeff and Laura McCarthy, the owners of the Cobbler Mountain family farm, wanted to preserve their grandfather’s love of creatures and exploring while updating their labels.
Cobbler Mountain Cider
Pig Iron, a branding and design agency based out Manassas, Virginia, took on Cobbler Mountain Cider’s project. They focused on Laura and Jeff’s love for their land and, “tried to incorporate that passion into the packaging while emphasizing the ingredients with customer illustrations and vibrant colors throughout.” Each variety features a large red apple used as a frame for Cobbler Mountain Cider wordmark and variety name, placed front and center on the label. The majority of the text uses handwritten-style fonts, adding to the whimsical nature of the label. The Mountain Top Hop follows a green color scheme and features illustrations of hops and caterpillars. The Kickin’ Cinnamon follows a red color scheme and features illustrations of ladybugs and sticks of cinnamon. The Original Honey follows a muted gold color scheme and features illustrations of clover flowers and honey bees. The result is a cohesive brand design that celebrates nature, a family run and owned farm, and campfire stories.
Cobbler Mountain Cider
Dion Label Printing has extensive experience in the Wine, Beer & Spirits industry. Contact us to quote your project today!
2017-03-09 09:44 by Amelia Stasky (comments: 0)
Dion Naturals - Hot Stamping
Hot stamping is a process in which foil is transferred to a material surface by a hot stamping die. The die is heated then sandwiches the foil into the material. This relatively simple process adds a decorative aspect to your label and can be incorporated into your label design as it has a sharp, crisp appearance. Hot stamping will create a slightly raised surface and depending on your varnish, a matte or gloss metallic finish. It can be applied to both smooth and textured materials, making it a highly versatile decorative option in the label printing world. In addition to using hot stamping as a decorative finish to create a high-end, luxury look, it can also be used as a security or anti-counterfeiting measure.
In house, we carry a variety of hot stamping colors including gold and silver foil. If you project requires a more specific color, you our team can assist picking out the perfect hot stamp foil.
You can find hot stamping on:
Are you interested in seeing some samples of hot stamping? Request a sample packet today!
2017-03-06 09:00 by Amelia Stasky (comments: 1)
Mistakes to Avoid When Starting Your First Label Project
Starting your first label project can be an overwhelming experience, especially when a seemingly small mistake can be costly. Here are a few of the most common mistakes to avoid:
Material Selection: Material selection is important because it is the base of your design, and can make or break the look you are going for. For example, if you are designing a label for a high-end spirit, a standard paper may not portray a high end look, while a thicker, textured material will.
Material Testing: Material testing is one of the most important steps in the label buying process. This ensures that your material will adhere to your container properly. (Please purchase your container BEFORE you begin this process). The material you test should have the proper adhesive and finish for your application. Temperature change, moisture, and exposure to the sun can affect the effectiveness of your label.
Product Regulations: Many industries (pharmaceutical, nutraceutical, cosmetic, food & beverage, wine, beer, spirits) have labeling regulations. Doing your research will help you avoid having to reprint labels or dealing with legal repercussions.
Label Size & Shape: Measure your container, have someone else check it, then measure it again. Your label should fit comfortably on the container with no overlapping or puckering. If your container is an odd shape or tapers, we recommend sending a bottle sample to us for our team to review and advise on sizing.
Brand Consistency: From the beginning it is important to establish your brand’s look, including labels and packaging, and stick to it. Maintaining brand consistency will help to build a relationship and trust with your customers, they will recognize your labels and know how to find your product. This includes your logo, brand colors, tag line, etc. Splurging on an experienced graphic designer in the beginning will save you money in the long run.
Do you have questions on how to get started? Contact us to speak to a representative today!
2017-03-03 13:44 by Amelia Stasky (comments: 1)
Nina’s cocktail mixes began as a business to business product. After continued success, Lasco Foods made the decision to start selling direct to consumers and rebrand to celebrate the transition. Thus Nina’s Naturals was born.
Atomicdust, a branding and marketing agency based in St. Louis, Missouri, created the Nina’s Natural name, tagline (“It’s time to mix life up”), and packaging design. Nina’s Natural packaging design takes its inspiration from its name. Instead of a stark white base, Atomicdust decided to use an off-white to create a more natural, soft base. Most of the text on the front of the label has a hand lettered look. In addition to being hand lettered, the Nina’s Natural wordmark and mix type has a grainy and textured appearance. The remainder of the text looks as though someone could have handwritten the information in. At the bottom right of the front of the label is a bright, detailed image of the cocktail which acts as an anchor for the rest of the packaging design. All of the text is set at an angle, off of the cocktail. It give the impression the cocktail is shouting out all the information. Color cues are used to differentiate between the flavor mixes: the Michelada Mix has an orange tamper seal covering the top of the bottle and features a splash of the same color on the main label, the Bloody Mary Mix uses green, and the Margarita Mix uses a lime green. These bright colors balance the natural aspects of the label and create a fun, exciting look.
Did you know we have capabilities for both labels and shrink sleeves? You can learn more here.
2017-03-01 09:30 by Amelia Stasky (comments: 1)
Traits of a Great Wine Label
Wine drinkers, especially those recently introduced to the market have been found to base their purchase on label design. The standard characteristics consumers are looking for in a label are unique, creative, and colorful designs. These characteristics are mostly subjective, so where do you go from here?
Texture: Creating a sensory experience for a consumer will create a stronger bond between them and your product, touching a product creates a sense of ownership which in turn will likely lead to purchase. The texture of your label can affect the perception of the quality of your product as well. A linen or estate material with a matte finish can create a high-end or organic look, depending on your artwork. A film material with a matte or gloss lamination can create a modern and sleek or young and fresh look, depending on your artwork. The trick is to be aware of the image you are creating, not only with artwork. (Also, does your label need to be waterproof? A beautiful label is useless if it is floating in an ice bucket.)
Die cut: A die cut that is exclusive to your product is another way to create an automatic awareness on the shelf. Your product will not only be more noticeable, but will also stand out in the consumer’s mind when they try to recall the unique label.
Specialty Applications: There are a number of additional high decoration features that can be added to a wine label to create a special look. To name a few: cold stamping, hot stamping, embossing. And if you are on a budget, or the previous features don’t fit your brand look, a simulated metallic can be added to your label.
Simplicity: Limit your graphics and font usage, a cluttered label’s message will quickly get lost in the fray. A well thought out label with a direct message is more likely to make an impact. Why say it in ten words if you can say it in four?
Let us know why you love your favorite wine’s label design below!
2017-02-24 09:30 by Amelia Stasky (comments: 0)
Rouge Gorge is the latest brainchild of Les Vergers Lafrance, an apple orchard with three generations of history. In addition to their ciders, they decided to take on a classic spirit, vermouth, and put their own spin on it. Rouge Gorge was born, a cider vermouth.
Les Vergers Lafrance worked with Montreal-based design studio Polygraphe to design their label. The objective was to create a label that payed homage to the spirit’s history, without appearing dated. The label looks to have a matte, brilliant white paper material base. Rouge Gorge is printed in black on an angle, front and center in a vintage-inspired font. The text is highlighted with a gold stamp, tying in with the frame around the text. Inside the frame, with the text there is a burst and filigree design that casts a slight shadow over the white background, this can be replicated with a selective varnish. Here, the label takes a witty turn. The remainder of the label is illustrated with blue outlines of branches, leaves and a robin. When you take a closer look, the illustration is actually a paint by number. Only the robin, the symbol of this vermouth, is partially filled in in red. A cheeky nod to the vermouth’s name, Rouge Gorge (red throat, en francais). The result is a high-end, eye-catching design with subtle features, a pleasant surprise when you take a moment to look further.
There are many decorative options available to enhance your label. Speak to one of our sales representatives today to find out more!
2017-02-22 10:48 by Amelia Stasky (comments: 0)
Klee, a natural play makeup company, worked alongside illustrator Elizabeth Linde and Elu Creative to create the brand story and label designs for their new brand, Klee Kids. They created an underwater fairytale world, complete with mermaids for this bath and body care line.
The rounded, stark white bottles create a blank canvas for their new labels to pop against. The Klee Kids logo, always front and center on the label, consists of Klee printed in a lower case sans-serif font with Kids printed directly below in a lower case serif font. Their tagline, “Naturally Good,” is centered below Klee Kids, curved into a smile. The shampoo, conditioner, and detangler each feature a different illustration of half a mermaid’s face and her hair hanging upside down from the top of the label. This creates a frame for the Klee Kids logo. Vibrant colors stand out against the white background of the label and extend to the descriptive text centered at the bottom of the label. The body products feature an illustrated mermaid as well, this time she appears to be swimming across the bottle. The mermaid’s bright pink and purple hair is used as a frame for the logo here, too. On all of the products, you will find tiny, whimsical illustrations scattered throughout the labels, enhancing the fairytale brand story.
What kind of label will allow your artwork to stand out? Contact us for a sample packet today
2017-02-20 09:00 by Amelia Stasky (comments: 0)
Balance Water Company is a beverage company based in Sydney, Australia and New York City. Balance Water uses flower essences to create non-flavored, functional beverages. They offer a number of products designed to cleanse, refresh, relax, increase focus and alleviate the side effects of travel.
This past year Balance Water worked with designers Leonardo Lenchig and Ettore Concetti from a small design agency in Italy called Graphic Opera, to give the brand a new look. Lenchig and Concetti were incredibly thorough in their brand design. The Balance Water wordmark was created from a geometrical grid, loosely based on the formation of a water droplet. Once the font was constructed, they elected to fill the font with geometric shapes. The wordmark and the faint shapes in the text are knocked out of a deep blue oceanic background. The label is balanced with the wordmark aligned to the right of the label and a screen of delicate hand drawn flowers down the left side of the bottle, the designers wanted this to look like embroidery. The colors paired with the label design give the bottle a glacial effect.
This look can be achieved with a clear film material and digital printing. A clear film label will work for many applications. Request a sample packet today to check out some examples!
2017-02-17 09:00 by Amelia Stasky (comments: 0)
Ficks & Co
Ficks & Co is a San Francisco based company that specializes in cocktail mixers. Ficks found their place in the market by introducing a cocktail mixer with all natural ingredients that is also vitamin and electrolyte infused. According to their website, “Ficks is the first cocktail mixer to put back what you lose when you imbibe,” so you can, “Flavor the Night, Savor the Day.”
Ficks & Co
Selling to a niche market can sometimes be difficult, so Ficks needed a label that would stand out on the shelves. The white background immediately pops next to the bold lettering and metallic accents of these labels. The Ficks wordmark is centered at the top of the label and is, “designed to give it depth and appear 3D.” A modern, sans-serif font is used throughout the label. This keeps the label from looking cluttered and keeps the focus on the wordmark. A band of metallic color on the top and bottom of the label frames the label design and acts as a differentiator between flavors: green for Margarita, bronze for Moscow Mule, and gold for Lemon Drop. The same metallic color is used on the name of the cocktail mix. The resulting label design is crisp, impactful and high-end.
There are a number of ways to achieve a metallic look on your label. Contact us today to find out which option is best for you!