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"We received the Creme de Chocolat labels this morning and they are simply gorgeous!! Just wanted to send everyone at Dion a huge THANK YOU for all of your efforts in processing, printing and delivering to us the chocolat label in time for our tradeshow. You're tops with us!!"
01/03/2013 16:17 by Ashley (comments: 0)
Laundry Pouch Packaging
Remember when we blogged about the new Tide “Pods” in our previous blog, “Tide Breaks the Laundry Mold?” The single use laundry detergent was introduced last winter and has since skyrocketed to popularity. According to Happi Magazine, P&G’s CEO Bob McDonald commented, “Innovation is the way that we touch and improve people’s lives. Pods are one of the biggest innovations in many, many years.” Several other detergent & cleaning product brands have followed suit by introducing their own line of single use detergent pods.
Method Smarty Dish Plus Pouch
Arm & Hammer and All Laundry are examples of two companies that have released their own versions of the laundry pods such as the “Toss ‘N Done” and “Mighty Pacs” pouches above. Notice how each of these products is sold in a stand up re-closable pouch. Some of the pouch designs, such as the “Mighty Pacs” above, utilize show through packaging so that the consumer can see the actual product within. Method has also recently released a similar product for the dishwasher called “Smarty Dish Plus.” The individual non-toxic pouches are also sold in a stand up pouch with show through packaging and a modern design. We will be keeping an eye on the market to see how these products progress and for the next big innovative product/packaging.
What other pouched detergent products/ packaging have you seen on the market? Leave us a comment; we love to hear from our readers!
01/02/2013 14:56 by Ashley (comments: 0)
Puffs Car Cups
Remember when we blogged about the Devine Deserts Kleenex packaging in our previous blog, “Delicious Kleenex Packaging.” Another popular tissue company, Puffs, came out with a new packaging design for a portable box. The product line is called “Car Cup” which is a tissue box made to fit in your car cup holder. The collection, designed by Interbrand, has six different designs including modern patterns and cartoon faces as seen in the photo above.
Notice how the packaging was created to fit perfectly in a cup holder. The traditional square paperboard tissue boxes have been slimmed down so they are smaller on the bottom and expand at the top. Similar to traditional tissue boxes, there is also a perforated top to each box for easy dispensing. The design was tested in various stores and was such a huge success that it will become a regularly sold product starting this month (December 2012). Puffs “Car Cup” collection even won 1st place for its packaging design in the Brand Packaging Design Gallery 2012.
What other unique tissue packaging have you seen on the market lately?
12/03/2012 13:18 by Ashley (comments: 0)
WD-40 Bike label printing
Popular lubricant WD-40 has been around for over 50 years and is used on everything from automobiles to bicycles. Well, the industrial company has come out with a brand new division called WD-40 Bike. Different from the original lubricant, WD-40 Bike products are specially made for bikes with several washes, lubricants and frame protectors. In addition to creating some new packaging for this brand extension, they have also created an excellent marketing campaign where they travel to various bike races to promote their products.
To create the packaging, WD-40 partnered with Anthem Branding advertising and design agency. Each product is manufactured in a grey plastic bottle with yellow spray nozzle or cap. The color pallet for this new line is similar in design to the original but uses grey, yellow and blue instead of red, blue and yellow. Bottles are finished with either a wrap around or front and back labels. To help distinguish between the different products, detailed hand drawn bike illustrations are used on the bottom portion of the labels. The product variety name is also color coded for purchasing ease such as blue for the “foaming wash” and orange for the “heavy-duty degreaser.”
Check out another cleaning product with some awesome packaging in our previous blog, “From Bottle to Pouch.”
11/07/2012 20:27 by Ashley (comments: 0)
Method by Orla Kiely shrink sleeves
We have talked numerous times about Method cleaning and detergent products as in our previous blog, “Dish Soap Gets a Makeover.” The brand’s packaging for a long time was colored plastic bottles with clear labels. They introduced shrink sleeves but still stayed to their basic color pallets. European fashion designer, Orla Kiely, has joined onto the Method family to design some brand new packaging for some limited edition products.
The photo above is a sample of the line that Orla Kiely designed utilizing shrink sleeve technology. A great feature of using shrink for soaps and products that will get wet is that shrink is completely waterproof. Each container’s shrink sleeve has a different pattern reflecting the designer’s signature patterns. The designs almost have a 70’s feel with subdued colors and floral/fruit patterns. Also, a neck hang tag is also included on each container. The tag has a cream base and is printed with the Method name, Kiely’s name and her company’s leaf logo. If you are interested in purchasing one of these limited edition products they can now be found at Target, Lowe’s, and Bed Bath & Beyond.
Method also created some eco-friendly packaging from trash found in the ocean as we wrote about in our blog, “Method Created Ocean Based Material.”
05/21/2012 13:58 by Ashley (comments: 0)
Poo-Pourri odor eliminating products
This weekend, while visiting a friend’s house, I came across an intriguing product. What I originally thought was a perfume, turned out to be an odor eliminating spray with quite an interesting name. The product, called Poo-Pourri, is different from a room spray or disinfectant spray as it is meant to be sprayed in the toilet bowl prior to use to prevent odor. In fact, the company uses the catchy phrase in marketing, “spritz the bowl before you go and no one else will ever know!”
Besides the cleverness of the odor eliminating product, what really caught my eye were the labels and packaging. Poo-Pourri has 8 product collections including original, women/men’s, unisex, kids, gifts, organic and travel. My favorite products are the “original scent,” “No. 2” and “Call of the Wild.” Check out the three product pictures above and notice how each bottle is finished with a beautifully designed label. I love the elegance of the label art especially with the Victorian looking details and chic font selections. Another thing I love about the bottles is that most of them come with a charm wrapped gently around the bottle’s neck for some excellent value packaging! Value packaging is something that consumers are looking for, now more than ever in a struggling economy, as added incentives to purchase a product.
For more information on this genius odor eliminating product, check out their website!
05/01/2012 16:01 by Ashley (comments: 0)
Orus Ultra-Concentrate Glass Cleaner pouch
We have seen a variety of companies introducing pouched products for various reasons such as to increase sales or decrease costs on raw materials. We came across another company that has introduced a pouched product but for an entirely different reason. CAF Environmental Solutions is an environmentally friendly cleaning solutions company that had previously only sold their “Orus Ultra-Concentrated Glass Cleaning” product in business-to-business sales. As a result the product was packaged in a low cost, plain white plastic bottle with a 1 color printed label; quite a simple yet boring.
Recently, however, the company had the idea to try to sell this product in business-to-consumer sales and make the product available at gas stations and similar location. However, the current 1 color label would simply not cut it! To make the product more appealing on the shelf to customers, they partnered with J. Logan Design and graphic designer Landon Fisher to create their first pouched product! The “Orus Ultra-Concentrated Glass Cleaning” pouch is now printed in seven colors and has a zippered resealable closure. Notice the bubble graphics printed on the silver pouch with one section that looks as though it has been cleaned away with a squeegee; what a clever design for a cleaning product!
Did you know that Dion has the capabilities to print pouches? Check out the Pouches capabilities page on our website for more information!
03/30/2012 17:45 by Ashley (comments: 0)
Downy Simple Pleasures and Downy Unstopables shrink sleeves
There was a time when laundry detergent companies, such as Downy, only packaged their fabric softeners in the traditional plastic container finished with a front and back label. However, within this past year, Downy introduced several new product lines with shrink sleeve packaging.
Check out the shrink sleeve packaging used for two of the company’s newest product lines. The top left container is a sample from their “Simple Pleasures” line which contains five products utilizing shrink. Notice the unique shape of the bottle and how the purple shrink sleeve is able to highlight the interesting curved shape of the neck. Shrink sleeves are particularly useful for unusually shaped bottles. For more information on shrink sleeves, click here! Downy also recently added another new product to their collection called the “Unstopables In-wash Scent Boosters” meant to increase the scent of your clothes post-wash. The two oddly shaped product containers in this line utilize shrink sleeves to fit the unusual shape and features a show through design that we blogged about in the past.
What other laundry detergents or products have you noticed adding shrink sleeve technology to their product packaging lately?
03/28/2012 13:31 by Ashley (comments: 0)
Just the Basics packaging
Remember when we blogged about the Dr. Delish store brand for NYC based Duane Reade drugstores? CVS introduced a similar store brand called “Just the Basics” back in February of 2011. Though the brand has been around for over a year, it has recently gained popularity and increased in the product variety. The brand now features nearly 100 products including laundry detergents, bottled water, and snacks! The goal of introducing the line was to provide economic options for their customers, as many of these products are priced significantly lower than other brands.
Check out the packaging design that was used for the “Just the Basics” line. Each label or carton is printed with their signature lowercase “b” logo to represent the brand name. While the labels all feature a white background, each label design is made unique by altering the color or pattern of the “b” logo to match the product. Some of the designs also include a small graphic printed with the logo such as a tomato for the ketchup, or a baby for the baby diapers.
We will be on the hunt for other companies who have released store brands with interesting packaging. If you find any, share them with us and they could be featured in our next blog!
03/20/2012 15:49 by Ashley (comments: 0)
Method Refill Pouches
Remember our past blogs about the Method laundry detergent packaging and dish soap makeover? Well the innovative household cleaning product company has wowed us again with pouched packaging to complement both of these pre-existing products. The stand up pouches are refill products for their already existing detergents & soaps and were introduced late last year.
The photograph above displays the pouches next to their traditional plastic containers. Notice that each of the flexible pouches are printed with a high quality graphic of the traditional hard plastic container. Lisa McTigue Pierce of Packaging Digest comments, “The graphics for Method’s new refill pouch make it intuitive for consumers to match the refill with its rigid counterpart.” The pouches have a built in nozzle for easy dispensing and a built in handle on the right side of the pouch for easy lifting. Did you know that Dion Label Printing has the capabilities to print pouches such as the ones used for the refill products above? Check out our Pouches page for more information.
Check out another household cleaning product that turned to a pouch for their refill products in our Pouched Refills Reduce Packaging blog!
03/14/2012 13:06 by Ashley (comments: 0)
Tide Pods packaging
In an effort to remain on the cutting edge of laundry detergent products and packaging, Tide has introduced its newest design for its innovative pods. The pods are palm sized pillow shaped pouches of detergent, easy to drop into the wash and eliminate the mess often caused by powders or liquids. When the pod is exposed to water, the outer film dissolves and the detergent mixes with the water. Since these are pods, the typical box or jug contain just will not cut it! Instead, each brightly colored pod is packaged in one of two ways; in a fishbowl shaped labeled container or in a standing pouch.
Check out the packaged pod products in the photo above; which do you like more for holding the detergent pods? I have to admit I like the allover vibrant colors of the pouch but I like the unique shape and look of the fishbowl container. Whichever your preference, you will notice that the traditional orange, yellow and blue Tide bull’s eye colors have been pumped up! Now instead of the entire container being printed with the logo, it has been shrunk and other streaks of color shoot out from it in a sunburst design. I think Tide has taken the right approach with this packaging design because the traditional logo people know and love is still present, but altered in a contemporary way.
Check out another cleaning product company that introduced a concentrated version of their product along with some great packaging in our Spotlight on Windex blog!