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2017-02-22 10:48 by Amelia Stasky (comments: 0)
Klee, a natural play makeup company, worked alongside illustrator Elizabeth Linde and Elu Creative to create the brand story and label designs for their new brand, Klee Kids. They created an underwater fairytale world, complete with mermaids for this bath and body care line.
The rounded, stark white bottles create a blank canvas for their new labels to pop against. The Klee Kids logo, always front and center on the label, consists of Klee printed in a lower case sans-serif font with Kids printed directly below in a lower case serif font. Their tagline, “Naturally Good,” is centered below Klee Kids, curved into a smile. The shampoo, conditioner, and detangler each feature a different illustration of half a mermaid’s face and her hair hanging upside down from the top of the label. This creates a frame for the Klee Kids logo. Vibrant colors stand out against the white background of the label and extend to the descriptive text centered at the bottom of the label. The body products feature an illustrated mermaid as well, this time she appears to be swimming across the bottle. The mermaid’s bright pink and purple hair is used as a frame for the logo here, too. On all of the products, you will find tiny, whimsical illustrations scattered throughout the labels, enhancing the fairytale brand story.
What kind of label will allow your artwork to stand out? Contact us for a sample packet today
2017-01-27 09:30 by Amelia Stasky (comments: 0)
Molly Muriel was launched by Branda Tiffany in 2002, her assistant/dog Molly was the inspiration for this apothecary’s name. About ten years later, Tiffany worked with Relevant Studios, a Portland, Oregon based design studio to revitalize her brand. The goal was to portray the handmade nature of the products and the company’s commitment to being environmentally conscious.
The Molly Muriel lotion line consists of five products; Trauma Healer, Perfect Harmony, Sweet Seduction, Soul Salad, and Bright Eyes. Each label is made from recycled Kraft paper and is screen-printed by hand, also in Portland. Trauma Healer is an arnica lotion used for its healing benefits. The label for Trauma Healer appears to use a darker Kraft paper that is highlighted with a vibrant, sherbet orange screen-print and knockout text. The label uses a combination of three fonts; the Molly Muriel wordmark font, an all-caps typewriter-style font, and a condensed, all-caps, sans-serif font. The remaining lotions in the line all follow the same template, however the color of the Kraft paper will change with the color screen-printed on the label. Perfect Harmony features a lighter Kraft paper with a bubblegum pink screen-print, Sweet Seduction uses the darker Kraft paper with a soft peach screen-print, Soul Salad uses the darker Kraft paper with a lime green screen-print, and Bright Eyes features a lighter Kraft paper with a canary yellow screen-print. This label design combines color cues, typography and material to create a look reflective of Molly Muriel’s values.
Kraft paper can be used to create a variety of label looks. Contact us to learn more!
2017-01-20 09:30 by Amelia Stasky (comments: 0)
Whitetooth Brewing Co.
Illustration: In 2016, we saw an emergence of companies using illustration to tell their brand story. These illustrations range from super ornate to simplistic and pared down. We previously reviewed Whitetooth Brewing Co.’s labels; they make a statement on the shelf with their bold colors and sharp illustrations without extra detailing.
The Latin Baby
Vibrant color: Rich and vibrant colors have been seen in many industries as color cues for their respective product lines. Color cues in bright colors make it easier for a consumer to navigate product lines; for example a skin care company would use color cues to designate products to certain skin types. This is an effective marketing tool because it makes the brand more approachable. Vibrant color can also be effective in breaking from industry packaging norms. The Latin Baby, a Miami-based baby food line, used bold colors and abstract colors to set themselves apart in the baby food industry.
Custom lettering: Some label designs are breaking away from the rigidity of computer-generated text and using custom lettering. Custom lettering offers a number of benefits; the imperfection stands out on the shelf and will encourage a second look, it creates familiarity with the consumer, and it offers flexibility in the design stages. LOLO, a child bath product company out of Quebec, Canada uses custom lettering to create a playful and approachable look.
Simplicity: A number of companies are “debranding,” and using simplistic label design to create focus on their product inside the packaging. Minimal label design not only creates a focus on the product but it can change how your product is viewed. Depending on the design, you may have a more pharmaceutical look or a high-end look, both creates a rapport with the consumer. Herbivore, a Seattle- based skin care company, redefined natural beauty packaging when they moved beyond the typical rustic look and went for a modern, high-end look.
Mixing modern and retro: The modern/retro fusion is by no means new, but has seen a resurgence due to the straightforward, impactful style. The modern/retro fusion is characterized by simple logos and basic information updated with fresh colors and contemporary fonts. Tommyrotter Distillery is a great example of this look. The end result is distinctive and memorable.
What will you incorporate into your labels in 2017? Contact us for quote!
2017-01-18 09:30 by Amelia Stasky (comments: 0)
Paponk Makeup is a makeup brand headquartered in Bangkok, Thailand. Established in 2014, Paponk seeks “to focus on developing individual self-confidence,” and strives on “being different while being full of strength and confident through key aspects of messaging, product concept, and market execution.”
Paponk’s latest packaging design is a departure from the beauty industry’s norm, thanks to goninetyone. There is no neutral color palette, gloss, or sparkle to be found here. The screenprinting for their POET Soothing Lip Color was designed to project luxury, elegance, and mystery. This look could be replicated with two separate wrap labels. A Rococo style emblem was created to frame POET, incorporating elaborate ornamentation and serpentine lines. The emblem complements the Paponk wordmark and brand mark, and is all tied together with a decorative band that encircles the top and bottom of the tube. All decorative aspects of this packaging have been hot stamped in gold. The top of the tube includes the product name and the bottom includes the brand name. The packaging design on the bottom does not extend to the end of the tube, affording the consumer a sneak peek of the lip color. The background is composed of a navy blue and forest green, fashioned into a diamond pattern, vaguely resembling a private school uniform. The outcome is a sophisticated, luxurious package design.
We offer a variety of label solutions for beauty products. Contact us to speak to a representative today!
2017-01-11 09:30 by Amelia Stasky (comments: 0)
Tu'el Skin Care
Tu’el Skin Care was founded over 30 years ago in California by Eva Freiderichs and was one of the first American professional skin care lines. Currently run by her daughters, this skin care line uses natural, plant based ingredients and is free of synthetic fragrances.
Tu'el Skin Care
Tu’el Skin Care uses a combination of clear film and paper materials to complete each skincare system. Color cues are used for each skin type; red for mature skin, yellow for dry skin, aqua for acne prone skin, blue for combo and oily skin, and pink for reactive skin. Black is used as the base color for all items, matching the pumps and caps on the product bottles. The label design is straight forward and uses color blocking to draw visual interest. The first two steps of each kit, the cleanser and toner, are numbered in their appropriate color. The wordmark is always printed in white, in a lowercase, round, sans-serif font. The product name is written in an uppercase, narrow, sans-serif font. The wordmark and product name are always grouped together, the location depends on the product.
Are you looking for direction as to which material is right for your product? Request a sample packet today!
2016-11-30 09:30 by Amelia Stasky (comments: 0)
The Seaweed Bath Co.
The Seaweed Bath Co. was founded by husband and wife team, Adam and Allison Grossman. In an effort to find relief from his psoriasis, Adam discovered the therapeutic benefits of bladderwrack seaweed, and The Seaweed Bath Co. was born. The labels used for their natural, argan shampoo line reflect the ocean’s nutrient rich waters that supply the bladderwrack seaweed.
The Seaweed Bath Co.
The base of the label design is a deep seafoam blue that slowly transitions into a watercolor-style drawing of waves crashing on shore as you travel down the label. At the top of the label, you will find the vintage style wordmark. Slightly layered beneath the wordmark is a faded seal stamp, calling out the 65+ vitamins and minerals in organic bladderwrack seaweed. This adds to the beachy, vintage look. Directly below the wordmark are the specific benefits of each shampoo. The benefits are printed in a sharp sans-serif font, keeping the look in the present. A complementary all-caps, sans-serif font is used for more descriptive information at the bottom right of the label. Color cues are used for different scents; orange for citrus vanilla, purple for lavender, etc. and are set up as tabs that bleed off the label. The label contrasts nicely against the bottle color. It gives the line a natural, apothecary look rather than the more sterile or flowery look you generally find with shampoo labels.
The Seaweed Bath Co.
What beauty packaging trend is your favorite? Leave a comment below and let us know!
2016-10-19 08:34 by Amelia Stasky (comments: 0)
In the typically overdone packaging of the beauty world, a new packaging trend has emerged. Beauty brands are embracing minimalist packaging in an effort to focus on the product itself. One such example, Herbivore Botanicals, a Seattle-based skin-care company has redefined natural beauty packaging.
The natural beauty industry has had a tendency to lean towards a more rustic look, using kraft paper and the like for their packaging. Moving beyond the typical natural look for beauty products, Herbivore aimed to “modernize” their packaging. They achieved this by using clear glass bottles, white, matte labels with black sans-serif, capitalized text. The font has an airy, uncompressed look due to adjusted tracking within the text. Color is used sparingly in a pastel palette for products that require boxing instead of labels. The colors used reflect the colors of the products themselves. In an interview with Lumi, Willie Freitas, an assistant account manager for Herbivore said, “Our packaging has been crucial in defining our brand as the natural beauty go-to for tangible luxury.”
Simplifying marketing can build stronger branding; it can create a scientific, luxury or pure appearance for the company which in turn portrays the brand as more trustworthy because there are no gimmicks clouding the product. Ideal in the beauty industry.
Is your brand in need of an update? Contact us today to speak with a representative!
2016-05-04 18:46 by Megan McHugh (comments: 0)
Ceramide Care Collection
Mark Oliver, Inc. teamed up with Earth Science Naturals to design their new line of hair care products, Ceramide Care. The new line features clean shampoos and conditioners in celebration of Earth Science’s 35th year creating natural beauty products. Mark Oliver made sure to put effort into working with their printer to come up with a fresh and innovative look for the product. The target consumer for the new line was millennials.
The initial appearance of the products comes off as clean and simple. A light shade of green, periwinkle, aqua, or red is printed on pearlescent white biaxilally oriented polypropylene film. White and black colored fonts contrast the color of the base label for clarity of information. As consumers millennials look for authenticity and information, which is why the product is so easy to read. Either ‘shampoo’ or ‘conditioner’ is typed vertically and is the central focus of the label so the two products are distinguishable from each other in the shower.
Ceramide Care Collection
While the product appears simple, a deeper look shows the detail of design on the background of the label. As two of the main components of Ceramide, palm oil and silk protein served as inspiration for the design. Faint lines appear in the base label, which compose the image of a palm leaf. The shimmer of the pearlescent paper and metallic ink is used as homage to the natural ingredient, silk protein. Attention to detail and modern design sets this product line apart from others in the Earth Science family.
If you have questions about using different films or papers for your upcoming project, contact Dion Label today for more information.
“Ceramide Care” trademark, and packaging copyright 2016 Earth Science Naturals
2016-04-22 19:33 by Megan McHugh (comments: 0)
AG Hair Care Collection- AG Hair
Based out of Vancouver, AG Hair has released their line of ‘Texture’ hair products. The company was founded 27 years ago by John Davis, a former hairdresser, and his partner, Lotte who was working in retail merchandising and design at the time. They employed the idea that beauty comes from simplicity and confidence into their products. From this, Kriss Blizzard, their VP of Creative, got inspiration to design their new labels.
Cleansing Cream - AG Hair
AG’s packaging traditionally is made of white, black, and neutral toned colors. Blizzard broke the mold from this routine for the colorful design of the Texture product line. Despite being visually set in the background, the main focus of the label is a peony. The specific flower was used for its timeless beauty and as a representation of the simplicity that the brand prides itself on. The peony sits on a grey background which makes the pink tones of the petals pop. In the center of each label is a white rectangle containing the various product information so it’s clear for consumers to read. At the top of the label sits the AG logo, making the package recognizable to their loyal customers. Due to the different degrees of texture and colors on this label design, the product proves to be eye catching.
If you’ve been inspired by the different colors and textures of AG Hair’s label, and are looking for a printing company to partner with, contact Dion Label today to request a quote.
2016-04-01 19:11 by Megan McHugh (comments: 0)
A new line of soap products has been introduced by South Carolinian candle company, Rewined. The candles and soaps are unique because they are produced and infused with the scents of popular wine. After the success of their candles, which are made in champagne bottles, Rewined knew they had to bring familiar elements to their soap packaging. For this task they turned to design company, Stitch Design Co, who had helped them rebrand in years previous. The company’s labels, packaging and website were all created in collaboration with Stitch Design Co, and naturally so is this new line of soap.
Rewined Soap Collection
To get off the ground with the soap, Rewined has released three scents for purchase. Popular wines such as Champagne, Pinot Noir, and Rose were the inspiration for the featured products. Natural ingredients comprise the makeup of the soap and they are made in specialty batches. The individual soaps have the lists of fruits and oils that you can expect to find inside.
Each five ounce bar of soap is first wrapped in a textured
paper of a neutral color. The grey toned or cream paper has a subtle diamond
design to it that needs to be looked at up close to truly appreciate the detail.
Matching wood veneered wraps are what make the label designs of this new soap
stand out. The labels are marked with a font and border that are inspired by
wood burning which gives the products a very natural look. A color wax seal is applied
over the label that pays homage to the wine roots of each bar of soap.
The color of the seal depends on the type of wine being paid tribute to.
Champagne and Rose take on a light color that reflects the color of the wine
themselves. A deep burgundy is used for Pinot Noir which is reflective of the
red wines natural state. An ‘R’ for Rewined, with an old fashioned corkscrew is embossed in the center of each stamp to complete the
If you’re feeling inspired by the work of Rewined and Stitch Design Co., and have interest in wooden labels, request a samples packet from Dion Label today!