Graphic Design & Marketing (79)

Textured Decorative Options: Embossing

2017-03-15 08:00 by Amelia Stasky (comments: 0)

Embossing

Embossing

Embossing is the process in which a tool or die is placed onto the label material using high pressure to create a raised portion of the label. Debossing is the opposite and would create a depressions in the material. Embossing offers a world of decorative possibilities for your label. Simply using different label materials will create different stylistic effects. Additionally, you can choose to emboss your logo, parts of your artwork, or even create a background pattern.

Embossing can create a premium or luxury look and is especially popular in wine & spirits label design and health & beauty label design. This decorative option is just another way to create a customized look for your product.

Are you interested in having your embossed label project quoted? Contact us today and a sales representative will be glad to help!

How to make your business brand standout with custom printers

2016-08-10 17:40 by Suzanne Soltau (comments: 0)

Custom Printers

Custom Printers

The business world is diverse and vast. Every business brand is fighting for the number one spot among the consumers and trying to win their hearts. Custom printing gives your business brand an added advantage especially if used the right way. The key things to make your business standout from your competitors while using custom printing are outlined below.

  • Packaging

Packaging is necessary for every company. It is part of their main focus since customers are able to learn more of the brand through packaging. Their methods determine how the customers perceive their brand compared to others in the market. Printing the company’s name and logo on labels, shrink sleeves or pouches lets the customers appreciate your brand more.

  • Creating awareness

Thanks to custom printing, one can make known of their brand effortlessly without breaking a sweat. Making your business name and logo known to the public ensures that your brand stays relevant in the market. Successful marketing depends upon your ability to create and communicate a specific image through your branding and packaging. You need to emphasize the most important facet of your message and keep repeating it over and over again. Rather realize that name recognition and image are established over time through repetition and consistency.

Contact Dion Label Printing today to speak with a packaging specialist on how to make your business brand stand out!

Is your Printer Personalizing Services for you?

2016-08-05 14:48 by Suzanne Soltau (comments: 0)

personalized service

Personalized Service

Printing should be a personalized service; meaning that your printer should be giving you customized service according to specific needs of your business. Individual servicing is your right ensuring that you get maximum value for your money. In a fast moving world of commerce, your business’ needs will change from time to time.

Technology

A printer is able to provide flexible service only if he has the technology to back him up. At Dion Label we take pride in our top of the range printing technology to provide a wide range of service to suit your different needs. We have two HP Indigo W6800 digital presses, flexographic presses, shrink sleeve equipment and other modern printing hardware.

Individual service

Our range of services include labels, shrink sleeves, tags, tickets and other customized products for multiple industries like beauty, food and drinks, recreation, pharmaceuticals and others. Each of our customers gets individual customer service as we understand that each business has unique needs.

Responsive service

Our customers are assured of fast turnaround time and response. As our customer you can be sure that we will take into account any changes that you make depending on changes in your industry. Customer service is Dion’s number one priority and you can be sure that we will listen to every one of your complaints or compliments.

Good Printing to Grow Your Brand

2016-08-03 14:40 by Suzanne Soltau (comments: 0)

tl_files/Blog_Photos/BRANDDD.jpg

Branding 

Many entrepreneurs underestimate the power of good printing in growing a strong brand. First impressions count for much in brand visibility. Beautifully packaged products will always pull customers.  Good printing is able to bring out your designs properly and make the colors come alive such that your trademarks and logos hit the customer right away.  For some products, beautiful packaging can make or break the product.

Strong brand

Sometimes customers are not sure of which product to choose among several possibilities. Think of personal hygiene products, foods and drinks. In many cases, the product with the most presentable packaging is the most attractive choice. The customer will reason that if the outside looks good, what is inside is probably just as good.

Good printer

Your printer should be your ally in developing a strong package. He can advise you on what design will work best for the packaging you have.  A good printer will also ensure that your work will be done on time to match your production line. Get the printer with the best technology to match your needs. Modern presses like Dion’s HP Indigo W6800 will deliver quick turnaround time ensuring your product line is moving efficiently. With a good printer you can concentrate in making your product better knowing that the packaging side is in safe hands.

Dion Label Printing is always excited to help new business expand their products with our label services. We know that good printing will grow your brand and bring better business, which in turn will grow our business. Remember to always contact us with any questions about how we can help with your label needs.

Package Design’s Makeover Challenge 2016

2016-05-10 15:29 by Megan McHugh (comments: 0)

Choice Organic Teas

Package Design Makeover Challenge

Package Design Makeover Challenge

Package Design Magazine has made big announcements for their 13th annual Makeover Challenge. With continued sponsorship from Printpack, the Makeover Challenge is a yearly competition that selects a brand to receive reimaging from design and consulting firms. As of April 2016 they have announced Choice Organic Teas, owned by Granum, Inc. as this year’s brand. The competitors will be Damen Jackson, Iron Design Inc, and Turner Lee Consulting & Design.

Choice Organic Teas is a socially friendly brand based out of Seattle, WA. They were the first tea brand to create brews that contain no genetically modified organisms, and are packaged in completely organic tea bags. Their mission is to change the world one cup at a time. Outside of their teas, as a company, they take part in various philanthropies. They work with a farmtrust to help ensure the sustainability of farms in the United States. They also raise money for Chai for Cancer as well as a scholarship fund for students at Bastyr University.

This year’s three competing agencies all plan on bringing unique values to the competition. Damen Jackson is a company based out of Chicago, IL that follows four principles in their design process; creativity, relevance, simplicity and results. Iron Design Inc. is from Ithaca, NY that specializes in the branding process. They’re work centralizes around branding, naming, packaging design, web design and communication design. Lastly, Turner Lee Consulting & Design is agency that prides itself on building strong, lasting brands and strong, lasting relationships. Turner Lee comes from the Black Hills of South Dakota and has other offices in Colorado and California.

New designs for Choice Organic Teas will be created by each design agency, but only one will be crowned winner. Check out Package Design Magazine to keep up with this year’s competition.

PepsiCo Introduces Pepsimoji Design as a New Universal Language

2016-03-30 16:41 by Megan McHugh (comments: 0)

Image by Jen Ram

Image by Jen Ram

In an effort to create a universal language among its customers, PepsiCo has revealed their newest label design concept featuring customized emojis. On World Emoji Day, July 17th, Pepsi released a teaser video of their new emoji designs, by capturing a marriage proposal exclusively through Pepsimojis.

The idea of individual and international conversation is at the forefront of this marketing campaign. PepsiCo is introducing a way for consumers to interact with their beverages, as well as each other. Not only has PepsiCo introduced #pepsimoji to social media, it has released a Pepsimoji keyboard that can be downloaded for free on to smart phones. The keyboard is what they consider “the language of now” and is a way for consumers to “Say It With Pepsi”. With this strategy consumers of all ages are given the opportunity to interact in a new way and connect with the PepsiCo brand.

Image by Pepsi Canada

Image by Pepsi Canada

PepsiCo Design has created the yellow circle that reflects the iconic shape of Pepsi’s logo and gives face to their new emojis. The different designs are highlighted with the recognizable red, white, and blue colors that Pepsi has always featured. While there are a variety of global emoji designs, Pepsi encourages the creativity of local markets to introduce their own Pepsimojis. Some international markets, such as Canada, Thailand, Russia and Pakistan have begun to feature this new campaign on their Pepsi bottles and cans. The United States can expect to see these new labels on shelves beginning this summer.

Comment below with your new favorite Pepsimoji!

Oreo Reveals Personalized Packaging for the Holidays

2015-12-21 14:00 by Ashley (comments: 0)

Colorfilled Packaging

Oreo Colorfilled Packaging

Oreo Colorfilled Packaging

Searching for a unique gift for your loved ones with a sweet tooth this holiday season? Snack king, Oreo, has released some personalized packaging called Oreo Colorfilled for their delicious chocolate cream sandwich cookies that consumers can create online.

Consumers start by selecting from two black and white patterns. The “T. Goodman” pattern was created by Timothy Goodman NY illustrator, writer and teacher while the “Jeremyville” was created by the NY artist with a background in street art. The user selects a small section from the larger image zooming in or out making each package of Oreos created unique. Colors are then added in a paint by numbers fashion and small touches such as personalized text and graphics are added. The result is as shown above – a masterpiece for someone special in your life!

Personalized packaging is taking the market by storm especially in the digital printing industry. Companies such as Absolut and Budweiser have utilized the HP SmartStream Mosaic program to create packaging similar to the one designed by Oreo. The technology uses a larger image to create thousands upon thousands of different designs by cropping, or expanding the pattern.

Colorfilled Oreo packaging can be purchased through today to ship by Christmas Day, so get yours today!

The 7th Annual Dieline Awards 2015

2015-11-30 14:58 by Ashley (comments: 0)

Early Bird Registration Ends Soon!

The Dieline Awards 2015

The Dieline Awards 2015

After The Dieline was created back in 2007 it quickly grew as one of the largest and most popular packaging databases. It has grown through the years featuring dozens of packaging categories from the traditional to the unique. Beverage, Food and Beauty/Health are prominent along with new favorites such as #MotivationalMondays with popular design quotes to spark your creativity!

 

The 7th annual Dieline Awards, sponsored by Neenah Packaging, are underway and Early Bird registration ends on December 6th! There are seventeen categories for design excellence available including but not limited to Spirits, Wine & Champagne, Personal Care, Best of Show, Editors Choice and the Neenah Paper Award. All applicants must be submitted by the end of January for entry. We are excited

 

Be sure to check back in 2016 for our Dieline Awards winner’s blog!

Bud Light One-of-a-Kind Can Packaging

2015-10-14 17:03 by Ashley (comments: 0)

Bud Light One-of-a-Kind Cans

Bud Light One-of-a-Kind Cans

Design is an excellent way to make your product stand out on retail shelves, especially when it comes to larger brands with a large amount of competition. Anheuser-Busch selected thirty-one design firms who submitted bright and vibrant works of art for a limited edition Bud Light packaging design. The company commented that they wanted the one-of-a-kind designs to appeal to a young market and have a “spontaneous” feel to them.

 

To create the one-of-a-kind can design collection, a software system created by HP was utilized. The system, HP SmartStream Mosaic, took each of the original designs and creates sub designs. For example, the program could take the blue can with small beer mugs shown above and create thousands of designs based on that same original piece of art. Some designs will be rotated, some zoomed in with more brown than blue, and others zoomed out so they are all 100% unique designs. It’s incredible how different the same piece of art can look based on its scale and placement. These unique designs were provided on Bud Light’s 16oz cans and only found at a series of block parties held by Mad Decent Block Party that tours during the summer months across the U.S.

 

For more information on Bud Light’s One-of-a-Kind can packaging, check out the article published by Packaging Design Magazine.

Kraft Tags, Just As Effective

2015-04-23 13:45 by Nick DeJesus (comments: 1)

Purearth uses Kraft tags to package their “gifts from earth”

tl_files/Blog_Photos/Purearth Juice.jpg

Purearth Juices

Two years ago, a small juice company was born in the UK. Purearth is a juice cleansing program and began with their products being sold online and online only.  Since organic juices and cleansing programs are a growing trend in today’s market, it is no secret on how Purearth has quickly grown into one of the most well known cleansing programs in the UK.  Due to their growth, Purearth now finds themselves on the shelves of markets throughout the UK.  In order to remain successful in these markets, Purearth knew they had to re-brand themselves.

 

In order to successfully re-brand, Purearth collaborated with Afterhours, a UK based design firm.  Together they were able to create packaging that would stand out on the shelves of markets.  The end result is a clear bottle that uses a twine string along with a Kraft paper tag.  The clear bottle allows consumers to see the organic and natural ingredients in each product.  Each flavor is accompanied by a Kraft tag displaying a clever message.  For example, the beet flavored drink displays the message “you sweep me off of my beet” on the tag.  These clever messages are intended to maximize consumer engagement in the market.  Who wouldn’t want a drink with some personality?  The unique Kraft tags also re-enforce the idea that each of Purearth’s products are a gift from earth.

 

Kraft paper can have multiple purposes, whether it is a witty Kraft tag or a pressure sensitive label.  Are you interested in Kraft labels or tags for your next project?  E-mail us today for a free quote!