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05/15/2013 18:08 by Gianna Abbondanza (comments: 0)
Pouch packaging is increasing in popularity and Mexican food company, Bimbo Mexico, has decided to use this type of packaging for their new snack line of natural freeze dried fruits: Fruttimania Natural Slices. Package design agency Tridimage worked hard to design an identity for this new snack brand that would evoke the natural quality of the product.
Freeze dried Fruttimania Natural Slices are available in three different fruit flavors: banana, apple, and mango banana. The pouch designs are colorful yet have a natural feel with a variety of leaf graphics surrounding the main fruit image. The Fruttimana logo is located at the top of the pouch, and uses green and brown which are both natural colors. A silver stripe through the center of the pouch acts as a divider for the graphic. The top of the fruit is illustrated as fresh fruit, while the bottom of the fruit is illustrated as freeze dried fruit. According to an article on The Dieline, “The silver metallic stripe and icon convey the food technology behind the lyophilization process.” Utilizing both fruit graphics in one makes it easy for the consumer to see the process that the food went through to become a healthy, all natural snack choice. Pouch packaging is a great solution for limited shelf space as it combines inner and outer packaging all into one!
04/15/2013 19:05 by Ashley (comments: 0)
Premium McWrap packaging
The convenience based packaging segment has grown in popularity over the past few years offering products that can be used on the go or offered in single serve containers. McDonald’s recently introduced some new packaging for their latest line of Premium McWraps. The new wrap packaging is currently being tested in west coast McDonald locations but will eventually be available nationwide. Several flavor combinations of the fresh wraps are available including “Sweet Chili Chicken” and “Chicken and Bacon” all created with a variety of fresh vegetables.
Check out the new convenience packaging that was introduced with their new wrap line. Each wrap is packaged in a long rectangular paperboard outer container printed with either a white, green or orange background. A center tear away strip was inserted that wraps around the entire container. When the strip is torn away, the top half of the container can be removed and the wrap may be eaten. What is nice about the packaging is that the bottom section of the container holds the wrap intact while the consumer easily eats it with one hand. High quality graphics of fresh vegetables are printed on the container to highlight that all the wraps are made fresh. The president of the Greater Bay area McDonalds commented, “We know people today are looking for freshly prepared meal options that are not only convenient, but taste great.”
Check out another product that also has convenience based packaging in our previous blog, “Dissolvable Convenience Packaging Hits the Market.”
04/12/2013 14:57 by Gianna Abbondanza (comments: 0)
Intrigue Chocolate Co. packaging
Handcrafted chocolate’s shelf appeal can be increased by having some great looking packaging. Intrigue Chocolate Co. in Seattle, Washington worked with designers Jason Grube and Corianton Hale to create some new packaging for their artisanal chocolate. Their chocolate products include truffles, cacao beans, and hot cocoa mixes.
Intrigue Chocolate Co. hot cocoa packaging
Intrigue Chocolate Co. outgrew their previous packaging design and were looking for some fresh designs. As described by Grube, they “…needed a brand that would communicate the hand-crafted authenticity and uniqueness of their products while creating a sense of delight and discovery. The new brand also needed to look artisanal and premium but not fussy.” Above is the packaging that came out of the collaboration between designers Grube and Corianton. The color pallets used in the rebrand are a very deep and rich with accents of neon green, light tan’s and white. Neon green is used on the packaging for the break seals as well as the banner indicating the chocolate variety (ex: vanilla bean). A textured material with a rich chocolate brown background color is used for their labels allowing the lighter colors to pop for the text and logo. Also, a clean and modern typeface was selected for the company name, while the typeface used for the chocolate varieties has a hand written look.
Intrigue Chocolate Co. cacao beans packaging
Looking for a handcrafted look for your next label project? Contact us today!
03/25/2013 16:58 by Ashley (comments: 0)
Doritos New Global Packaging
Many global brands packaging design varies slightly depending on the country. Frito-Lay chip brand, “Doritos,” has recently re-vamped their packaging and marketing campaign to be consistent globally. The new campaign created by Goodby, Silverstein & Partners is called “For the Bold” associating the chips with fun and exciting choices. For example, one of their TV commercials involves a young valet who is inspired to take a car for a joy with a police officer ride after eating “Doritos." Check out the commercial by clicking on the photo below!Doritos "For the Bold" commercial
The top photo shows the old packaging on the left and the new global packaging on the right. Notice that the bags have been made slightly wider but maintain the solid background color. The logo has been switched from the “sound wave” graphic to a black geometric triangle that is created around the word “Doritos.” Also, notice that the variety text size has been decreased and moved to the right section of the bag (ex: nacho cheese in bag above). Finally, the chip graphics have been decreased from three chips to two and have a more detailed high definition look. The new “Doritos” global packaging is now available for purchase in the 37 countries around the world that sells the chip brand.
Check out some retro packaging also released by Doritos in our previous blog, “Retro Packaging Comeback.”
01/09/2013 20:12 by Ashley (comments: 0)
Queensley Tea packaging
Russian branding and consultancy company, Depot WPF, has introduced a new tea brand for European customers. The high end luxury tea brand called Queensley Tea is certainly made for royalty drawing ingredients from the most exclusive sources in the world. Twenty-six indulgent varieties can be found in their expansive collection such as “Minty Strawberry,” “Milk Oolong,” and “Tempting Truffle.”
Queensley Tea collection
The packaging design, however, is what truly makes this tea brand stand out. Each tea variety is available in either bags (25 per box) or as loose tea (100g). The matte black tea boxes are printed with bright green “Q’s” holding a metallic crowned bird graphic covered in a geometric pattern. Depending of the tea variety the bird changes color from gold to silver and even pink. Tea bags are created in a gold foil bag covered in the same pattern as found on the bird graphic for a nice pop of color. A metal gift canister is also available in a few varieties mimicking the packaging design of the black boxes. Overall the packaging is quite contemporary and certain to stand out of product shelves.
Check out some other unique tea packaging in our previous blog, “Designer Tea by Tea Forté.”
12/31/2012 16:25 by Ashley (comments: 0)
Pulp + Wire's packaging redesign
Remember when we blogged about the 2012 Design Firm Makeover Challenge sponsored by Package Design magazine? Four design firms faced off to redesign packaging for Klara’s Gourmet Cookies. The competition came down to a close race between two firms but in the end Pulp + Wire was named the winner. Their packaging design was definitely creative, using paperboard folding boxes on a whole new level. Each of the smaller boxes, as seen in the photo above, unfolds in a blossom fashion almost mimicking the art of origami. The larger boxes also use intricate designs and detailed cutouts to create a unique decorative look.
The cookie company was so pleased with the redesign that co-owner Jefferson D. Diller stated, “Ultimately, our goal is to roll out new packaging for the Fancy Food Show food show next June.” All firms did a great job with their redesigns and we look forward to another spirited competition in 2013!
12/11/2012 20:41 by Ashley (comments: 0)
Sport Beans by Jelly Belly
Various energy products for athletes have come on the market recently from protein gels to energy chews. The well known jelly bean company, Jelly Belly, has introduced a new line of energy beans. The new product collection is called Sport Beans which look very similar to the original sugary candy. Sport Beans, however, are packed with carbohydrates, vitamins and electrolytes essential for athletes during long high impact exercise. You can choose from a variety of fruity flavors including berry, fruit punch, lemon line, orange, assorted mix, extreme cherry and extreme watermelon.
Each product is packaged in a single serve pouch with built in re-sealable closure ideal for an athlete on the go. The pouches are printed in flavor coordinating bright colors such as the green and red for extreme watermelon in the photo above. The design of the pouches fits in nicely with other energy products on the market, such as Power Bar, with slightly slanted text and bold lettering. In addition, the matte finish differentiates this product from their other candy jelly bean bags that have a glossy finish.
05/17/2012 15:28 by Ashley (comments: 0)
Mic's Chilli labels
Remember when we blogged about hot sauce products with interesting packaging back in October? Along my travels I came across another company with some awesome hot sauce labels that also give back to charity! The company is called Mic’s Chilli and they are based out of a small county in Ireland. The labels that drew my interest are for the four products in their Inferno line: “Inferno Sauce,” “Inferno Sauce Junior,” “Inferno Sauce Lite,” and “Inferno Sauce Extreme.”
Traditional sugar skulls
The inspiration for the label art came from the Central American country of Belize where the company creator spent some time. Spanish is one of the major languages spoken in Belize and the traditional Spanish holiday “The Day of the Dead” is also celebrated. The holiday is a remembrance celebration for the souls that have passed away. Remembrance celebrations include dinners, parties, parades and of course an abundance of the traditional “sugar sculls” used to honor the dead on this holiday.
Check out the labels for these four products in the photo above and notice how they have drawn inspiration from the traditional Spanish holiday by incorporating the skull characters into the artwork. Also, notice that they have utilized custom die cuts for both the main label and the tamper seal for an interesting label look. In addition, the company donates a total of 20% of their annual profits to various charities including Barnardos Children’s Charity and UNICEF Ireland!
For more information on this hot sauce company with an interesting background and a philanthropic philosophy, check out their website!
03/16/2012 17:13 by Ashley (comments: 0)
Smucker's Magic Shell new label design
Ice cream is my guilty pleasure and at the top of my favorite toppings are those irresistible chocolate shell coatings. Smucker’s has been producing products since it was founded back in 1897 and their version of the shell coating is named the Magic Shell. Available in a variety of flavors besides just chocolate, you can indulge in flavors such as Caramel, Cupcake, Orange Crème and S’mores (must try this one)! The candy coating bottles have recently gotten a packaging update to better identify product flavors.
Smucker's Magic Shell old label design
First you will notice that though the bottle has remained the same basic shape, it is now molded to have cracked looking portions. The cracks mimic the cracking pattern the occurs with the ice cream candy coating. Next, notice that the overall shape of the redesigned label has been altered to have a very jagged die cut. The unique shape fits in perfectly with the cracked looking portions of the squeeze bottle. Also, the label graphics have also been altered to make the ice cream scoop be the main graphic as opposed to the previous cartoon turtle character. The older design could have easily led the consumer to think this was a chocolate sauce rather than the hard candy shell. Featuring the ice cream with the cracked candy topping will allow for consumers to more easily identify the product from a distance and avoid confusion.
Check out another recent ice cream packaging redesign in or New Look for Gifford’s blog!
03/15/2012 14:31 by Ashley (comments: 0)
Waitrose LOVE life you count packaging
As companies make the shift to provide healthier food & drink options, they have also made the effort to cater to those counting calories. UK based food company, Waitrose, has jumped on this trend by working with Pearlfisher to design their packaging for their “LOVE Life, You Count…” line with the calorie counts clearly marked on the front.
Lucky Charms calorie count packaging
Each breakfast, lunch, dinner or snack item in the line is packaged in either a folding box or lidded container with label and features the calorie count on the front in large, bold and bright colored font. Along with basic product information such as company name and product is a high quality tantalizing photo of the food inside. For some of the packaging they have even utilized show through packaging so that the customer can see the actual food they are purchasing (a high priority for many shoppers). The company reasons that they want to show people that food can be delicious and appealing while still allowing you to keep tabs on the calories you are consuming. Other companies have also jumped on this trend such as cereal brands. Check out the photo above of popular cereal Lucky Charms and notice that they now provide calorie counts in the top right hand corner. In fact, the maker of Lucky Charms (General Mills) now offers front calorie counts on all of their cereal packaging. Even Mars candy company has begun including calorie counts on the front as seen in the photo of the new pretzel M&M’s.
M&M's calorie count packaging
What other food & drink products have you noticed on the market now offering calorie counts printed on the front packaging?