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2017-02-13 09:00 by Amelia Stasky (comments: 0)
Cherry Hills Market
Cherry Hills Market is a brand that specializes in home merchandise, with products available through their carefully curated website or brick and mortar store in Huntington Beach, California. They focus on offering unique and exclusive products. Cherry Hills Market also has a namesake line offering olive oil, balsamic vinegars, and spices. To better represent their brand, Cherry Hills Market redesigned their logo and updated their brand direction with the help of Jenny Pfost, a freelance designer based in Los Angeles.
Cherry Hills Market
Pfost was able to reflect the one-of-a-kind nature of this company’s brand. The labels are deliberately detailed with a distinctively vintage look. The Cherry Hills Market labels begin with a matte black base. At the top of each label Cherry Hills Market is printed in an all-caps, sans-serif font using the color that has been assigned to that product. Their olive oil has a flat aqua blue theme, while their aged balsamic vinegar has a peach theme, and their standard balsamic vinegar has a dusty blue theme. The labels are decorated with a gold filigree design that looks incredibly detailed, but avoids being overly ornate by using only thin lines. The olive oil uses a decorative font you would traditionally find on an olive oil bottle, while the balsamic labels uses a sans-serif font with an Art Deco vibe.
This look can be duplicated with a silver film material and gold simulation through digital printing. Request a sample packet to see some samples today!
2017-02-01 09:30 by Amelia Stasky (comments: 0)
Up until recently, the pint-sized ice cream market has been overwhelmed with long-time favorites like Haagen-Dazs and Ben & Jerry’s. Now, your local grocer’s freezer shelves are lined with multiple pint cartons all vying for attention. Here’s how three different companies stood out from the crowd:
Phin & Phebes
Phin & Phebes, a Brooklyn-based ice cream brand, was in need of a packaging design when their company grew to a national level. Interact Boulder, a food product packaging design & branding agency, maintained Phin & Phebes' quirky brand character while simultaneously creating a more interactive brand design that will stand out on the shelf. Interact was able to achieve this by adding new photography and illustration and utilizing, “the entirety of the pint to tell the unique stories for each flavor’s ingredients and inspiration.” The packaging design serves to enhance the small batch, homemade roots of this company.
Vice Cream, a Boston-based ice cream brand, has developed their branding around their punny name. Vice Cream worked with Interact Boulder as well to create a brand and packaging design that focuses on the indulgent nature of ice cream. Bucking the low calorie, no sugar trend and the boutique look that comes with it, Vice Cream stands out on the shelf with a “black ice,” background and its “late night neon-inspired V logo.” The V logo changes color with each extravagant flavor, from Choc of Shame to Afternoon Delight. Featured prominently in front of the V logo is a spoonful of that particular ice cream. The product photography alone is enough to have you reaching for a pint.
Betterwith Ice Cream takes yet another design route, opting instead for clean colors and simple design to mirror the simplicity of the ingredients. Betterwith Ice Cream is a Vancouver-based ice cream brand that worked with 123w, an advertising agency that is also Vancouver-based to create their brand identity. The goal was to, “illustrate the high-quality nature of the product, appeal to customers as an affordable luxury item and stand out among the clutter of the frozen food aisle.” The Betterwith logo is a simple, white B with the outline of a spoon knocked out of the center and covers most of the pint. The Betterwith wordmark and other text is kept simple and sans-serif as well. The soft teal background with gold lid creates the luxury look, all creating a perfect frame for the authentic flavor images.
Dion Label Printing offers a number of specialty food solutions for the freezer section including cold temperature adhesives, Flash-Freeze material and adhesives, and dairy material. Whether you are a local or national business, we have the capabilities to bring your label design to life. You can find out more here!
2017-01-20 09:30 by Amelia Stasky (comments: 0)
Whitetooth Brewing Co.
Illustration: In 2016, we saw an emergence of companies using illustration to tell their brand story. These illustrations range from super ornate to simplistic and pared down. We previously reviewed Whitetooth Brewing Co.’s labels; they make a statement on the shelf with their bold colors and sharp illustrations without extra detailing.
The Latin Baby
Vibrant color: Rich and vibrant colors have been seen in many industries as color cues for their respective product lines. Color cues in bright colors make it easier for a consumer to navigate product lines; for example a skin care company would use color cues to designate products to certain skin types. This is an effective marketing tool because it makes the brand more approachable. Vibrant color can also be effective in breaking from industry packaging norms. The Latin Baby, a Miami-based baby food line, used bold colors and abstract colors to set themselves apart in the baby food industry.
Custom lettering: Some label designs are breaking away from the rigidity of computer-generated text and using custom lettering. Custom lettering offers a number of benefits; the imperfection stands out on the shelf and will encourage a second look, it creates familiarity with the consumer, and it offers flexibility in the design stages. LOLO, a child bath product company out of Quebec, Canada uses custom lettering to create a playful and approachable look.
Simplicity: A number of companies are “debranding,” and using simplistic label design to create focus on their product inside the packaging. Minimal label design not only creates a focus on the product but it can change how your product is viewed. Depending on the design, you may have a more pharmaceutical look or a high-end look, both creates a rapport with the consumer. Herbivore, a Seattle- based skin care company, redefined natural beauty packaging when they moved beyond the typical rustic look and went for a modern, high-end look.
Mixing modern and retro: The modern/retro fusion is by no means new, but has seen a resurgence due to the straightforward, impactful style. The modern/retro fusion is characterized by simple logos and basic information updated with fresh colors and contemporary fonts. Tommyrotter Distillery is a great example of this look. The end result is distinctive and memorable.
What will you incorporate into your labels in 2017? Contact us for quote!
2017-01-13 09:30 by Amelia Stasky (comments: 0)
Full Moon Ghee
Full Moon Ghee is a project between Hannah Jacobson-Hardy of Sweet Birch Herbals and Daniel Rainwater. Jacobson-Hardy and Rainwater met while studying yoga and Ayurveda at the Kripalu Center in Stockbridge, MA. They were inspired to create small batches of ghee, a lactose-free cooking oil that is said to be the best oil for the human body. The response to their endeavor was positive and Full Moon Ghee is now available in local stores, restaurants and online. The inspiration behind their label design can be found in the Harmony & Light section of their label, “Honoring a practice rooted in the ancient texts of India, we make our ghee on the full moon, a time of heightened essence, vitality, and expansion.” Michael Crigler of Prank Design and Dion Label Printing helped Full Moon Ghee bring their label to life.
Full Moon Ghee
The label is made up of a palette of calming blues, teals, and white. At the center of the label is a white full moon printed in a sketched style. The Full Moon Ghee logo, a moon with decorative rays extending outward, is printed in blue at the top center of the label. Beneath the logo is Full Moon Ghee, also in blue, in a robust, all-caps, serif font. The sketched style moon transitions from white into a teal blue, which creates a frame around the moon. The left and right sides of the label are sectioned off in a dark teal blue. The same lighter teal blue and white are used for the text, also in a serif-font. Their UPC is unexpected and unique, featuring a cow grazing through wheat sitting directly on top of the barcode.
Do you have a favorite local product? Tell us more below!
2016-12-28 09:30 by Amelia Stasky (comments: 0)
Driscoll’s is a family owned produce company with over 100 years of history. Driscoll’s worked with branding partner Pearlfisher to elevate their brand and create a global brand identity. According Karen Schnelwar, Head of Strategy for Pearlfisher, “the new brand positioning embodies the unique role Driscoll’s berries play – that when their berries are added to the mix, ordinary moments are made more special.”
The new look is modern and fresh, yet remains familiar with the same brand colors. The iconic yellow background remains, representing the sun. The dot over the “i” changes color to reflect the berry in the packaging, along with the actual shape of the label. The image of a farmer harvesting berries has been removed, which took up approximately 1/3 of the space on the old label. With the new shape of the label, there is more open space on the container to showcase their fresh berries. Driscoll’s is written in a softer, handwritten font instead of a sans-serif which makes the product more approachable. In simplifying the label, the company name stands on its own, accented by the produce itself. The tagline remains the same, “Only the finest berries.”
Will a simpler label work for you? Speak to a Dion Label Printing representative to find out!
2016-12-07 09:30 by Amelia Stasky (comments: 0)
Bunches & Bunches
Bunches & Bunches is a gourmet food company based out of Portland, Oregon. Creator of Bunches & Bunches, Tamalpais Star Roth-McCormick has put the same passion and love she has for cooking into this company. Miller Creative worked with Bunches & Bunches to portray this. Due to the small batch nature of the product, Miller Creative had to create a label that stood out without using specialty finishes to keep the cost down.
Bunches & Bunches
The Provisions line, a line of hand-crafted mole sauces has a completely different look than other mole sauces in the industry. The base of the label is a white paper material with a delicate border in black. At the top center of the label is a black and white illustration of a woman harvesting beets. Continuing down the label is the Bunches & Bunches Provisions wordmark, which uses a combination of crisp sans-serif fonts and a detailed serif font. Directly below the wordmark, vibrant colors are used as cues for the different mole flavors: pepper red for the Dried Chilaca Mole Sauce, orange for the Oaxacan Mole Sauce, and bright green for the Fire Roasted Chile Sauce. These color cues are utilized on the tamper seal as well. The tamper seal adds to the high-end, specialty look of the product and provides a security feature. A rubber stamp is used on the top left of the label in a deeper red to indicate the heat level of the sauce. While the rubber stamp was used as part of the solution to keep printing costs down, it only adds to the specialty aesthetic along with the texture created by letterpress printing.
Find out more about Bunches & Bunches here!
2016-11-18 09:30 by Amelia Stasky (comments: 0)
Hello Delicious! Brands was determined to create an innovative look for Figgin’ Fruit when introducing the product to the shelves, as most customers associate this snack with an older generation. Hello Delicious! looked to Pivot Forward to bring this new product to the forefront of the sweet snack market.
Pivot Marketing created Figgin’ Fruit’s mascot, Cap’n Mac Figgins, who is featured prominently on the front of the pouch, chowing down on his own Figgin’ Fruit. His character is a burly, tattooed sea captain, perhaps developed because of his extreme contrast to what one associates fig snacks with. The entire packaging design, with the exception of the snack photograph, has a hand-illustrated storybook feel and was built to emphasize Cap’n Mac Figgins’ adventurous personality. Some of the text looks as though someone had hand-written on the pouch and some of the text looks as though you may find it on a treasure map. Each flavor is accented with drawings of the fruit used in that flavor. The designers embraced the colored pencil look of the illustrations, separating it from the sleeker, more rendered cookie branding you find on most shelves.
We can help bring your product’s brand story to life! Contact us today.
2016-11-04 09:42 by Amelia Stasky (comments: 1)
Serenbe is a progressive community located South of Atlanta, Georgia that concentrates on protecting and connecting with the land the community sits on. It seems only natural that Serenbe’s relationship with local farmers and passion for good food would result in Serenbe Foods. Russell Shaw, the consulting art director for Serenbe, was also tasked with developing the brand and packaging for Serenbe Foods.
The packaging design consists of three separate paper material labels. The front label features the Serenbe Foods word logo and product name, both using the same font family contained in a white box that bleeds off the right side of the label. Also included in the white box is the net weight, website, and “best on” suggestion, differentiated by a typewriter-style font. The wrap of the front label is unique because the left side continues to wrap around the left side, while the right side stops before reaching the edge, creating visual interest. The remainder of the label is colored to match the product, with illustrations of the ingredients scattered along the left side of the label. There are also quirky icons right justified at the bottom front of the label encouraging the consumer to “Open,” “Spread,” and “Enjoy.”
There are two secondary labels. The first is the back label, smaller than the front and includes the ingredients and a product description. The second is a tamper label, designed with the same colors as the main label. The label is designed so that “Serenbe Foods” is visible on the top of the jar and “Natural Jam” is visible on the front. As Shaw explains, this tamper label is an additional indication of how fresh the product is.
Let us help with your next label project, contact us today!
2016-10-24 10:16 by Amelia Stasky (comments: 0)
The Latin Baby
The Latin Baby, a Miami-based baby food line was born out of a need for healthy food for busy parents to serve their babies, with the end goal of creating healthy eaters. This non-GMO, vegan baby food line uses high-pressure pasteurization on their ingredients to retain color, flavor, and most importantly, nutrients. Most other baby foods are pasteurized with heat which reduces the important nutrients and flavor.
The Latin Baby
Smakk Studios, a creative agency in Brooklyn was tasked with bringing these flavorful meals to life. They used bright colors and illustrations combined into patterns to create each meals’ identity. Mamey & Pineapple, one of the “sweetie” meals’ artwork features an abstract, top-view of a pineapple, paired with simplified versions of mamey fruits and finished with a green leaf trio. A light, aqua background color complements the illustration. The white tamper label is layered over the illustrated base label, which keeps the illustration from becoming overwhelming. Each meal’s ingredients are called out on the white tamper label in a hand-written font using the same color palette as the base label. A modern serif font is used as well, describing the remaining details of the meal such as the seasonings, net weight, etc. The Latin Baby’s bold labels will set them apart in the baby food category.
Request a sample packet today to see how we can help your labels stand out!
2016-10-21 08:57 by Amelia Stasky (comments: 0)
Field Trip Jerky, Before & After
Field Trip Jerky was founded in 2010 by Scott Fiesinger, Matt Levey, and Tom Donigan. In an effort to stand out from their competitors and differentiate themselves as a natural brand, the trio designed a pouch with a Kraft paper look. They drew inspiration for their color scheme from scout and merit badges and country store rations. Creating further transparency, they utilized a clear window on the lower end of the pouch. They also decided to move the re-sealable opening to the side of the pouch, rather than the top for easier access.
Field Trip Jerky
Fast-forward six years later and their original packaging had become indistinguishable from all the other natural food products using the same type of look. Feisinger, Levey and Donigan enlisted the help of Colorado-based creative agency, Moxie Sozo to bring their brand to the forefront of natural food product packaging again. The brand received a full facelift, with the Kraft packaging replaced by bright illustrations, using a cool color palette and images of manila hang-tags describing each flavor. Each illustration corresponds to the product: a kayaking pig for the pork jerky, a backpacking cow for their beef jerky, and a rock-climbing turkey for their turkey jerky. Their original red logo, clear window and re-sealable opening on the side remain.
Contact us today for more information on pouching options!