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"The labels look terrific! Thank you, we are very happy."
05/11/2011 13:52 by Ashley (comments: 0)
Gastronomy might sound like a scary scientific term, when in fact it fact is means that art of good food and eating. Others define gastronomy as the study of food and the culture behind the food. The Portuguese company Think Global Taste Local (TGTL) is a master of gastronomy in its constant search for the best culinary products around the world. With a panel of top chef’s tasting and evaluating global cuisine, you know they are only selecting the best of the best! Once the highest quality tasting food products are found, they package them in some top notch packaging.
Each product is sold in a TGTL secondary packaging black box designed specially for that product. The cherry liquor from Portugal, for example, has a photograph of the famous Obidos castle printed on the box to signify the cultural heritage of the liquor. Inside the box, each product is safely packaged with a bonus gift that associates with the culture. Some of the products are packaged with serving glasses, others with a piece of art work, and some with a musical CD. The Reserva 2005 Red Wine is packaged with a CD of fado music; a traditional music genre of Portugal. The music is traditionally created through a combination of singing and instrumentation from a traditional Portuguese guitar which is depicted on the wine bottle’s label. Each label, though unique, has the TGTL circular gold logo incorporated. The large gold circle is meant to signify the world (think global), and the smaller circle represents the products of the world be available locally (taste local). I love how every part of the packaging fits together for a cohesive design, and the fact that they were able to link the packaging with the Portuguese culture.
To see more packaging designs of TGTL, check out the article on The Dieline.
12/01/2010 17:28 by Ashley (comments: 0)
For over 50 years, Dove Chocolate has been satisfying our sweet tooth with their savory treats. From the individual candies to ice cream bars, Dove Chocolate products are easily distinguished by their text and packaging resembling melted chocolate. To ring in the New Year, the luxurious chocolate company has decided to re-design their packaging and introduce two new flavors! Raspberry & Dark Chocolate Swirl as well as White & Milk Chocolate Swirl will be sold in stores carrying Dove products as of January 2011.
CBX, a popular branding company, has partnered with Dove to redesign their iconic chocolate wrapping. Bars will no longer come in 3 separately wrapped sections, but as one large chocolate slab to be easily broken into small pieces. The word “Dove” will still be imprinted on each chocolate piece, but the impression will not appear so pillow shaped as seen above. Outside packaging has changed to be one continuous sleeve (top left) instead of 3 separate wrappings (top right) for consumer convenience. When I indulge in a chocolate bar, I want to be able to relish in the entire bar not just a small section. Graphics have changed slightly. While there are still downward spiraling graphics separating the front into two sections, the bottom section will now be color coated by flavor! As seen above, milk chocolate will be a periwinkle blue color. Shoppers in a rush will no longer accidentally pick up dark instead of milk chocolate due to similar and confusing packaging.