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05/16/2013 19:28 by Ashley (comments: 0)
Green Mustache juice labels
Creating a playful marketing campaign and some fun packaging is a great way to attract children to your product. A brand new company launching this year out of New York, Green Mustache, is striving to make their healthy juices something that children will want to drink. As a play on the famous “Got Milk” campaign that portrayed celebrities with milk mustaches, Green Mustache has introduced fun animal characters on their bottles sporting some earthy green mustaches. The company strives to separate themselves from other brands in the industry and excite children about drinking their fruits and vegetables. Juice varieties include tropical twist, orange mango, mixed berry, and strawberry banana.
Check out the photo above of their juice packaging line created by branding and design firm Motto. Each 10 ounce square plastic bottle has a wrap around label printed in a variety of bright colors to match the flavor (ex: blue for mixed berry). Green mustaches are prominently shown on each of the characterized animals along with the logo for USDA Certified Organic in the bottom right corner. Green bottle caps complete the look for a product that your children are certain to want to drink!
Check out some other fun food packaging in our previous blog, “Kids Food Packaging Wins Award.”
05/03/2013 15:07 by Ashley (comments: 0)
Tazo Tea new packaging
If you are a tea drinker, you have no doubt heard of the company Tazo Tea. The company was purchased by the Starbucks corporation back in 1999 and offers over eleven different tea collections with unique flavors such as Peach Cobbler and Vanilla Apricot Crème. In 2013, new packaging for the teas began showing up on shelves and the company made the formal announcement that their packaging had been redesigned. The bottom photo is a sample of what the old packaging for Tazo Tea looked like. Each parchment colored folding box was printed with a center colored panel and the well known black box company logo. Tribal inspired artwork was utilized including detailed filigree and patterns.
Tazo Tea new packaging
When redesigning the packaging, Daniele Monti the creative director of Starbucks Global Creative commented that they wanted to make the packaging more modern and highlight the ingredients. Above are two of the new packaging collections for the teas including folding boxes and metal tins with wrap around & tamper labels. Notice that the company logo has been changed to a much cleaner font and the black box has been removed for a softer look. The boxes and labels have also been changed from the parchment color to a clean white with colorful accents and graphics based on the variety.
Tazo Tea old packaging
What is your favorite design element in the new Tazo Tea packaging above?
05/01/2013 20:21 by Ashley (comments: 0)
Budweiser Bowtie can
Remember two years ago when we blogged about the new bowtie can design for Budweiser? The iconic beer brand has released some brand new packaging for this beer can that centers around the bowtie graphic. After a three year design and testing phase, the company proudly introduced their first bowtie shaped beer can! Each can is manufactured to be slightly tapered at the center for a bowtie effect that is portrayed in the graphics. The cans are an innovator in the market for being one of the first mainstream beers in the U.S. to be manufactured in a tapered can. Since the can is slightly thinner that the traditional 12 oz can, it holds only 11.3 oz and is about 9 calories less.
Anheuser-Busch, the company who owns the Budweiser brand, comments that the cans will be popular with young adults as they are innovative, easy to hold, and trendy. VP of innovation for the company Pat McGauley commented, “This can is incomparable, like nothing you’ve ever seen before. The world’s most iconic beer brand deserves the world’s most unique and innovative can. I think we have it here.” These new bowtie shaped cans will be available in addition to the traditional 12 oz cans across the U.S.
Check out another of Budweiser’s most recent product releasers in our previous blog, “Budweiser’s Black Crown Wins Project 12 Competition.”
04/17/2013 13:25 by Gianna Abbondanza (comments: 0)
There are numerous vitamin-enhanced waters on store shelves that all compete for the consumer’s attention. TDS Brands teamed up with SmashBrand to design a bold shrink sleeve for their new line called Formula Water. Formula Water is available in four different flavors including fruit punch, orange mango, wild berry, and strawberry kiwi.
Knowing that the target market for this product is the active male, the designers chose to stick with simple lines and bold colors. Each flavor has its own color pallet to easily identify between flavors. Centered vertical lines house the title and the short description of the product, which is a prime location to help draw consumer’s eye. The fonts used are modern, clean and easy to read. Also, notice that the left half of the shrink sleeve appears to be translucent while the right side is opaque. An opaque look for a shrink sleeve can be achieved by laying down white behind your graphics, or can be omitted to achieve the translucent appearance.
Interested in using a shrink sleeve for your next project? Contact us today!
04/05/2013 18:05 by Gianna Abbondanza (comments: 0)
For some, baseball is the most anticipated opening sports season of the year. Budweiser, the official beer sponsor of Major League Baseball, created team and MLB branded packaging for the 2013 opening season.
MLB inspired Budweiser packaging
Budweiser created limited time only cans and bottles inspired by the look of a baseball that includes the official MLB colors (blue and red). The cans feature the official Budweiser and MLB logos along with baseball “seam” graphics to make the can look like a ball. Along with this MLB design, 23 of the 30 teams have custom designed cans with their team’s logo and colors. These limited edition cans and bottles were made available on shelves starting April 1st with more than 142 million available worldwide. Budweiser and MLB also announced a six-year renewal of official sponsorship.
What other baseball inspired packaging have you seen on the market in honor of opening season? Leave us a comment today!
03/28/2013 17:01 by Ashley (comments: 0)
Brothers Cider new packaging
Hard cider brewery based out of the United Kingdom, Brothers Cider, has recently gone through a major packaging redesign for their line of ciders. The company was founded over 20 years ago by the four Showering brothers and the beers are now popular in pubs, bars, retail stores and especially at musical festivals across the UK. Brothers Cider has seven delicious and unique cider varieties including Ginger, Apple Cider and Toffee Apple!
Brothers Cider old packaging
The photo above is an example of their old packaging utilized for their hard ciders. Notice that each green bottle was finished with bright yellow and green labels. Now check out the top photo of the redesigned packaging designed by Holmes & Marchant for Brothers Cider. Amber colored bottles have replaced the green ones for a more subtle yet classic look. Ultra-clear prime labels are utilized for the “no label” look along with brightly colored neck labels for a pop of color. Each prime label has been re-structured into an oval shape using various fonts, graphics and metallic gold accents. The neck labels also have metallic accents for the label borders. Founding brother Matthew Showering commented, “The new look uses a mixture of classic and modern typefaces alongside new illustrations, and elements of and early design drawn up by the wife of one of the company's eponymous brothers.”
Check out another spirit company that recently went through a packaging redesign in our previous blog, “Packaging Redesign for New Orleans Cocktail Company.”
03/20/2013 12:18 by Gianna Abbondanza (comments: 0)
Brew by Numbers labels
The process to create a delicious, hand crafted beer is extensive. One of London’s hottest new microbreweries, Brew by Numbers (BBNo), has created some unique beer labels that reflect the craft that goes into producing beer.
Started by two young London brewers, BBNo. was founded in early 2012 and opened later in the year. BBNo. has over 6 hand-crafted beers and focuses on uniqueness, drinkability and quality. The brewers have spent time doing research, testing and tweaking to get these fine brews perfect.
Their beer labels are a true reflection of the quality and craft that goes into creating their beer. Each label is printed with deep brown ink on a cream colored textured paper for a natural look on the brown beer bottle. Graphics for the label is minimalistic, bearing no images, but rather informative information to the consumer. The numbers featured on the front of the label relate to a numbering system created by BBNo. owners Dave and Tom. As described by Dave, “The first two digits represent the beer style (Saison, Golden Ale, Witbier, etc.), and the second two denote the recipe (Citra, Pacific Hops, Classic, etc.).” Notes about the beer are located on the back in a hand written font which is a unique design element for the hand crafted beer.
Interested in printing your next label project on textured paper similar to the BBNo. labels above? Request a label quote today!
03/12/2013 19:58 by Ashley (comments: 0)
Paromi Tea new packaging
In the world of fine crafted or artisan tea, your product labels and packaging are crucial. Artisan tea companies often design their packaging to portray a high end look to attract a specific target market. Maryland based company, Paromi Tea, recently paired with R/West design firm to redesign their tea packaging. Paromi prides itself on using the finest tea leaves from around the world including several certified organic blends. Over ten delicious flavor combinations are available for purchase on their website and at Whole Foods including Chocolate Orange, Royal Breakfast and Cinnamon Chai.
Above is a photo of the newly designed packaging for Paromi Tea and below is the previous design for the tea. Grey frosted glass bottles are used for each variety of tea. The labels were created with a custom die cut to include a built in tamper seal as well as a small triangular cutout at the bottom of the labels. A color pallet of lighter grays and tans were used as background colors for the labels and a nice pop of color was incorporated with the break seals. Subtle watermark graphics are printed in the lower right hand corner of each label and fine script is printed in blacks and whites depending on the background color. Each label is completed with a matte finish that gives the label a look of understated elegance.
Paromi Tea old packaging
Check out some other unique tea packaging in our previous blog, “Designer Tea by Tea Forté.”
03/11/2013 13:08 by Ashley (comments: 0)
Crystal Light Liquid shrink sleeves
Flavor enhancing liquids have blossomed in popularity over the past few years as we talked about in our previous blog, “Flavor Enhancing Drops Trending on the Market.” Kraft Foods introduced Kraft Mio back in 2011 which has become one of the most popular flavor enhancing liquids currently on the market. For 2013, Kraft Foods has expanded on their already popular low calorie drink brand, Crystal Light, and created Crystal Light “Liquid”. According to Packaging World, Russell Dyer of Kraft Foods Corporate Affairs commented, “As a pioneer of this category with the launch of Mio, we can tell you that we are dedicated to growing in this exciting new market across a variety of our beverage brands.” The zero calorie drink enhancers come in six flavors including Strawberry Lemonade, Blueberry Raspberry, Mango Passion fruit, Iced Tea, Pomtini and Peach Bellini.
The top photo shows the packaging used for a few of the varieties. Each squeeze container is manufactured in a full body shrink sleeve allowing for 360 degrees of design space. A perforation is included around the cap of the container so the shrink sleeve can be removed from that specific section but not damage the rest of the sleeve. Brightly colored graphics cover the sleeves with color pallets matching the flavor of the liquid enhancer. Below is a photo of the bottle’s outer packaging created for the retail shelves. The paperboard outer packaging securely holds the bottle in place and has the ability to be hung from a display post or stand up on a product shelf. Notice that similar bright graphics are mimicked in the outer packaging for an eye-catching look sure to draw the eye of the consumer.
Crystal Light Liquid outer packaging
What other flavor enhancing products packaged in shrink sleeves have you seen on the market? Leave us a comment today!
03/04/2013 18:43 by Ashley (comments: 0)
Starbucks New Iced Coffee packaging
Starbucks is consistently introducing new product lines to their retail collection of coffees and beverages to stay current in the market. Their newest product line is a variety of iced coffees similar to the popular “Frappuccino’s” that have been on the market for years. Starbucks new bottled iced coffees are a lower calorie drink option (between 50-120 calories) and are available in four different varieties: regular, low calorie regular, vanilla, and caramel.
Check out the packaging for the new iced coffee line in the above photo. Each cylindrical glass bottle is labeled with a wrap around prime label created from an ultra-clear film. Ultra-clear material is the ideal way to create a “no-label” look for your product container. The labels are printed with the Starbucks logo and small check box graphics indicating features of the product (ie: 2% milk, lightly sweetened). What makes the packaging unique is that a small shrink sleeve is also applied to the neck of each bottle to create the colored band of yellow, beige or brown as seen above. Utilizing a shrink sleeve was an ideal way to easily alter the look of the bottles based on the product variety.
Be sure to read our previous blog, “Starbucks New Evolution Juice Drinks” about some other packaging released by the company.